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Presentation video

This is the final presentation video. after receiving feedback in our tutorial presentation we made the insights clearer.

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Presentation Script final

ADELAIDE - Laura and I decided to look into online dating. We wanted to know why and how people use online dating platforms. Online dating is a very saturated market - with over 8,000 dating sites across the world. We did some preliminary research to begin with and found that over 50 million Americans have tried online dating, and half of US adults think it’s a good way to meet people. We then wanted to test this information ourselves and delve deeper into why people have these views and what people’s experiences have been.

LAURA - The research methods we used were interviews and surveys. Questions we asked in our interviews involved the interviewees opinions on online dating - whether they think it’s helpful, what their experiences have been, and how they make connections and communicate. We also inquired into whether their main form of communication is online or in person and which they prefer. Our survey had similar questions to the interview but the interviews tended to be more quotable and relevant. however we received more relevant information from those who had actually met up with someone from a dating app and those who provided further information on that experience in  both the interviews and survey.

ADELAIDE - We interviewed 8 people and had 56 fill out our survey. From our experience, the information we gathered from the survey was most helpful. We had a pretty wide range of people fill it out - under 18s and a few ranging from 25 to 34 years of age. The survey allowed us to see the information as a premade dataset with the optional comments underneath. The wide range of people meant a lot of opinions from both sides of the spectrum.

LAURA - Our insights focus quite heavily on the idea of a connection and how people connect. Firstly From both our survey and interviews, we found that people are hesitant to take connections from an online platform into real life - possibly because there is a stigma that it is dangerous. However from our research there was a minority of people that had negative real life experiences. Secondly, we established that people feel more comfortable communicating online even though they prefer real life communication. Which began our questioning as to why peoples primary communication remains online. Thirdly, We found people use these apps as a form of entertainment with no intentions of making a meaningful connection. The notion of entertainment covers a lot of things - whether that be an ego boost, for sex or literally just as a joke. We then needed to evaluate if it was more significant to change these behaviours or filter them out. Finally, the most well known and widely used app was Tinder, due the ease of use and accessibility we found these are the most favourable features for users of the 18 - 24 demographic.

ADELAIDE - We originally created how might we statements for each insight. This included inciting users to advance from digital media platforms and seek out real life connections. We also considered helping people feel more comfortable communicating in real life. Making it less about relationships, more about helping people feel confident talking to others and therefore improving mental health. Lastly we discussed having a sectored area for people specifically based on what they’re looking for - whether that be a serious relationship, a fling, etc. Our final statement however, is how might we encourage users to advance from digital media platforms and seek out real life connections?

LAURA - To develop on our research further, we aim to create an experience that reduces the anxiety and reservations surrounding making new connections in real life. We might achieve this through a digital platform or social event in which we devise tools that motivate and support the user in their quest to seek out and develop meaningful connections.

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Presentation draft

Laura and I decided we wanted to do a animated video/slideshow for our presentation. I think it’s a good way of making your standard presentation a bit more engaging. We figured that I would work on the script and then Laura would make the slideshow. I followed the suggestions of what we should include. It helped to make our ideas clear and actually decide on where we wanted to go with it.

An intro to the research topic

Script: We decided to look into online dating. We wanted to know why and how people use online dating platforms. Online dating is a very saturated market - with over 8,000 dating sites across the world. We did some preliminary research to begin with and found that over 50 million Americans have tried online dating, and half of US adults think it’s a good way to meet people. We then wanted to test this information ourselves and delve deeper into why they have these views and what people’s experiences have been.

Video:

- This kinda vibe? Love hearts and computers etc.

Preliminary data (found here https://www.datingnews.com/industry-trends/online-dating-statistics-what-they-mean-for-future/)

The research methods we used

Script: The research methods we used were interviews and surveys. Questions we asked in our interviews involved the interviewees opinions on online dating - whether they think it’s helpful, what their experiences have been. We also went into whether they mostly communicate online or in person and which they actually prefer. Our survey had similar questions and we also got more information from people who have met up with someone from a dating app and how that experience was.

Video:

- Little survey images and people getting interviewed?

How many participants

Script: We interviewed 8 people and had 56 fill out our survey. From our experience, the information we gathered from the survey was most helpful. We had a pretty wide range of people fill it out - under 18s and a few ranging from 25 to 34. The survey allowed us to see the information as a premade dataset with the optional comments underneath. The wide range of people meant a lot of opinions from both sides of the spectrum of people that think they’re helpful and don’t.

Video:

- People? Lined up, different ages etc animated - moving in?

3-5 insights with data

Script: Our insights focus quite heavily on the idea of a connection and how people connect. From our surveys and interviews combined, we firstly found that people are hesitant to take connections from an online platform into real life - possibly because there is a stigma it’s dangerous. However from our research there was a minority of people that had bad experiences. Secondly, we established that people feel more comfortable communicating online whereas their preference is in real life. Majority favour talking to people in real life rather online, but majority also communicate more online. Thirdly, people use these apps as a form of entertainment with no intentions of making a meaningful connection. The notion of entertainment covers a lot of things - whether that be an ego boost, for sex or literally just as a joke. Finally, the most well known and widely used app is amongst the 18 - 24 demographic was Tinder, the ease of use and accessibility are the most favourable features for this age group.

Video:

- The data that backs each insight up. 1 - people who have used online dating apps versus people that have met up with someone. 2 - Communication online versus the data of what people prefer. 3 - Quotes from people and why they used dating apps - maybe have to make a graph showing these ratios. 4 - Everybody listing tinder..

Narrowed down to one how might we statement - ideation next term

Script: We originally created how might we statements for each insight. This included inciting users to advance from digital media platforms and seek out real life connections.

We also considered helping people feel more comfortable communicating in real life. Making less about relationships, more about helping people feel confident talking to others and therefore improving mental health. Lastly we discussed having a sectored area for people specifically based on what they’re looking for - whether that be a serious relationship, a fling, etc. Our final statement however, is how might we encourage users to advance from digital media platforms and seek out real life connections?

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Synthesizing the data

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Survey

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Interviews

Interviews

Interviewee 1

Rebecca, 20, F

I am single

Not single - been in a relationship for a year, met a festival

I have used a dating app

Yes

I can name 5 dating platforms

Tinder, hot or not, sugar daddy/babies (seeking arrangement?), farmers dating

I have experienced some form of catfishing

Fake profile added her on facebook

I think dating apps are helpful

Generally, no. Knows people who have had long term relationships, personally thinks they aren’t helpful, when she was younger - made her feel wanted, personally wasn’t helpful to her now. Has used tinder when she was younger, wanted to make herself feel good - age 15, 16

On average my experience with dating apps has been positive

Negative experience -  unsolicited dick pics, heard of stuff where things may have gone wrong

I have met up with someone from a dating app

Has met up with someone from a dating app for a friend (as a safety buddy - went to the movies to make friend feel safe)

I have made a meaningful connection from a dating app

Hasn’t made a meaningful connection

Added information

Enjoys the idea of our interview - having the swiping idea

Make it a bit broader - relationships in general, making friends online

Interviewee 2

Willow 20 F

I am single

Single for life

I have used a dating app

Yes

I can name 5 dating platforms

Tinder, bumble, sugar daddy one

I have experienced some form of catfishing

Instagram catfishes, uses bumble, but not tinder. More prone to catfishes unsafe, more legit, less sleazy

I think dating apps are helpful

Not helpful, but offers validation, and will not use again

On average my experience with dating apps has been positive

Neutral, not positive nor negative, boring not exciting enough, meeting people in person is better

I have met up with someone from a dating app

Met up with 1, went on 2 dates, knew them mutual friends, dog died so she wasn’t in contact for a short period then didn’t hear anything

I have made a meaningful connection from a dating app

No meaningful connection

Added information

Not looking for a partner

Feels like a game, doesn’t feel genuine

Depends on who, changes the outcome

Signifier, to show intentions.

So many people, repetitive

Interviewee 3

Male

22

Have you used a dating app or website?

Yes

Tinder.

Why?

Free

Popular, knew that everyone was getting on there.

Through friends and the internet

Have you ever met up with someone from a dating app?

Yes

How was that experience?

Positive

Do you think dating apps/websites are helpful?

Yes

Why?

Easier, than trying to figure out every chick you feel like talking to is interested or not.

Are you single?

Have You made a meaningful connection from a dating app/website?

Yes

Have you experienced some form of catfishing?

No

Can you name 5 dating platforms?

Tinder, Bumble, OKcupid, Christian singles, Grindr

Would you say your main form of communication is online?

Yes

What outlets do you use for communication?

Messenger, Snapchat, Discord

Would you say you prefer talking to people in real life?

Guess so, no i changed my mind

Why?

I feel like i don't have to accommodate them, usually if i’m talking to someone online i don't have to entertain them. It depends on the situation, hanging out with people is still better in real life but it depends what your doing and how often you see them.

Discord, It’s easy to leave/end a conversation less effort to get into one. Same with messenger. But i'd prefer if i didn't have to use any of them and everyone was always around all the time.

Meeting new people in real life make you anxious?

Depends who the person is

Random stranger

Not really

Friend of a friend

Nah

Someone's family

In a situation where you feel like you have to make a good impression.

Do you enjoy meeting new people?

Yeah if they're cool. Especially if i've heard of them before, if i know of them. It’s a bit of a two edged sword because sometimes you get on instantly or you meet people that are just too different from you.

Are you currently using any dating apps/websites?

No

What did you like/dislike about the using app?

Positive

Easy to set up easy to use

Negative

Inconvenient for people that don't live in a city.

Making you pay for a feature that should be added and free to use.

What's something that helps you feel closer to other people?

Common interest common hobbies

Similar age

Mutual friends

Do you think people make connections online are not as strong as real life?

Not as good but if you meet someone online and you've never met them they only show you a part that they want you to see.

Couple who met in school vs a couple who met in a dating app are either superior?

Still genuine , Just a starter. Seen as something that's, perceived as something to be embarrassed about. New age.

Interviewee 4

Female, 20

I am single

No - in a relationship for 4 years

I have used a dating app

Yes, when I was younger

I can name 5 dating platforms

No; Tinder, Bumble

I have experienced some form of catfishing

Yes, on facebook and instagram fake accounts have added me/followed me. Someone at my school catfished her ex boyfriend and made a fake profile and everyone talked to this profile - the boyfriend thought he was dating the girl I think?

I think dating apps are helpful

Yes - people can get a lot of positives from them, but there’s also a lot of negatives

Positives - connections, new people, relationships, ego boost

On average my experience with dating apps has been positive

I guess (yes), was great for the ego lol

I have met up with someone from a dating app

Not really (no)

I have made a meaningful connection from a dating app

Uhhh, my boyfriend and I also talked on tinder but we had talked on facebook first (before we were together)

My main form of communication is online

Not really

I prefer to talk to people in real life

Yes - can take things the wrong way online so real life is easier and you can make more of a connection

Meeting people in real life makes me anxious

Yes

I like to meet new people

Sometimes

Interviewee 5

Katelin, Female, 20

I am single

No

I have used a dating app

Yes

I can name 5 dating platforms

No, Tinder, bumble

I have experienced some form of catfishing

Yes, Not in person, but definitely have come across fake accounts

I think dating apps are helpful

Yes, I think they can be used for many different things to suit different individuals needs, or if you’re shy/take time to get comfortable speaking in person it’s a good way to start

And to meet more people

On average my experience with dating apps has been positive

Yep! I got what I wanted and could choose to ignore what I didn’t

I have met up with someone from a dating app

Yep, twice

How was that experience?

Mostly good, but you definitely can’t get your hopes up because people tend to be more flaky and cancel last minute. Can be slightly awkward at first/depending on who you’re with

I have made a meaningful connection from a dating app

No because that’s not what I was looking for

My main form of communication is online

Yes, mainly because I’m not constantly with who I’m talking to online

I prefer to talk to people in real life

That’s a tricky one, yes because it can be much more meaningful and real, you can tell someone’s emotions and if they are telling the truth, but then no because you can take time to think about a reply online and it can be a good build up until you’re actually with them

Meeting people in real life makes me anxious

Yes, especially if it’s a stranger because you never know how it’s going to go, you’re completely outside your comfort zone

I like to meet new people

Yes definitely, life would be boring without new people

Interviewee 6

Female, 25

Have you used a dating app or website?

Yes

Tinder.

Why?

Most popular/Most heard of

Friends using it, good features like location

Have you ever met up with someone from a dating app?

Yes

How was that experience?

Positive mainly

Do you think dating apps/websites are helpful?

Yes

Why?

Takes away the initial awkwardness of trying to find out if someone is attracted to you Creates more opportunity to make connections

Are you single?

Have You made a meaningful connection from a dating app/website?

Yes

Have you experienced some form of catfishing?

Not really

Can you name 5 dating platforms?

Tinder, Bumble, Match.com, OKcupid, Grindr, POF

Would you say your main form of communication is online?

Yes

What outlets do you use for communication?

Messenger

Snapchat

Discord

Would you say you prefer talking to people in real life?

Not really

Why?

There's less tension and anxiety involved when talking to someone online. Especially via messages.

Meeting new people in real life make you anxious?

Yes

Why?

The pressure of leaving a good impression

Do you enjoy meeting new people?

Yes, expanding your circle of people generates new opportunities to learn things and become more understanding.

Are you currently using any dating apps/websites?

No

What did you like/dislike about the using app?

Positive

Customizable setting

Large user base (tinder)

Negative

Creepy people

Not everyone has the same intentions

What's something that helps you feel closer to other people?

Similar outlook on life

Same humour

Do you think people make connections online are not as strong as real life?

The opposite

Interviewee 7

Grace, F

I am single

Yes, never had a bf

I have used a dating app

Nope, weird, people use them to hook up, not really serious, don’t want to see people you know, parents etc finding out, everyone has mutual friends

I can name 5 dating platforms

Tinder, bumble, okcupid

I have experienced some form of catfishing

Never talked to anyone online that hasn’t met in person

I think dating apps are helpful

Yes, for some people, getting married when you’ve never met someone

My main form of communication is online

In real life more, 70 30,

I prefer to talk to people in real life

Yes, hard to express yourself through writing, emojis,

People do make connections but wouldn’t do it herself, different form of connection, weird

Would delete facebook but need it for uni, convenient

What do online connections not have - parents are against that kind of thing - if it’s not in real life it’s not real

Not against it, but wouldn’t personally chat online like that

Dad works in IT, against companies having data, big on security

Online security - important

Would be cautious messaging someone even if they knew them - would only message a close friend

Doesn’t really use snapchat and instagram

Meeting people in real life makes me anxious

No - sometimes can get anxious meeting new people, if she doesn’t know anyone

I like to meet new people

Something that helps you feel close to people

Talking to people, talking about deeper things, spending time with them

Interviewee 8

Charlie, 20, M

I am single

Yes - been single for a couple years

I have used a dating app

No

I can name 5 dating platforms

Tinder, grindr, old myspace, foreign ones?

I have experienced some form of catfishing

Yes - found someone using friends pictures, tried to hit him up, that’s not you lol

I think dating apps are helpful

Mixed bag, good to meet people online that you wouldn’t usually, physically finding people there’s a lot of bullshit, online you’re straight to the point, common interests, a lot of risk, people seeing you on them and then your work knows etc, privacy is important

My main form of communication is online

Tries best to make it physical, but spends a lot of time on group chats, uses messenger, snapchat, used to use skype a lot or viber, instagram less for communication

I prefer to talk to people in real life

Enjoys both, online there’s a lot of communication, misplacement of a full stop, consciousness

Always going to be issues with text based communication, not a fan of emojis, enjoys the horse emoji, friend said she wanted to f**k a horse, uses horse and water squirting emoji, person with cowboy hat is fun

Meeting people in real life makes me anxious

No, depends on the person, if you were meeting Elon Musk would be a bit nervous

I like to meet new people

Yes, likes making jokes, last year for minor got grouped up, friends with them now, spends more time in WG with those friends

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Week Four

Quantitative numbers

Can be measured in numbers, how many clicks? How long did it take to complete a task? What percentage of people chose A over B?

Tree Tests

Card sorts

Heat maps

Website traffic

Surveys

A/B tests

Quantitative stories

Give rich information about people how they use things and their minds

User interviews

Diary studies

Focus Groups

Presenting: is the person we’re presenting to interested in numbers or more empathy? The two together can work well.

Statements for interview cards:

I am single

I have used a dating app

I can name 5 dating platforms

I have experienced some form of catfishing

I think dating apps are helpful

On average my experience with dating apps has been positive

I have met up with someone from a dating app

I have made a meaningful connection from a dating app

My main form of communication is online

I prefer to talk to people in real life

Meeting people in real life makes me anxious

I like to meet new people

Online dating statistics:

Almost 8,000 dating sites in the world

Nearly 50 million people have tried online dating - according to the Statistic Brain Research Institute 49.7 million Americans tried online dating

More men use online dating then women

Annual revenue for online dating is 1.9 billion

Half of US adults think online dating is a good way to meet people

23% apparently think it’s desperate

https://www.datingnews.com/industry-trends/online-dating-statistics-what-they-mean-for-future/

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Week Three

Who will we talk to:

Categories: 18 - 25, 26 - 35

Female/Male

Single/Taken

Validating

Ego boosting

What we want to know:

Whether our interviewees have used the tools (why/why not?)

Which apps/websites have they used/which ones are they familiar with

Have you made any meaningful relationships from it?

Did this continue to in person or stayed online?

What does it mean to you?

What do you enjoy about it?

What are the challenges that you have experienced? - Negativity, cat fishing

Swiping ideas

Statements, swiping whether you agree with it

Which apps you recognise

I have used a dating app

I have met up with someone from a dating app

I think dating apps are helpful

I am single

I have made a meaningful connection from a dating app

I have experienced some form of catfishing

I can name 5 dating platforms

On average my experience with dating apps has been positive

My main form of communication is online

I prefer to talk to people in real life

Meeting people in real life makes me anxious

I like to meet new people

Rebecca, 20, F

Enjoys the idea of our interview - having the swiping idea

Not single - been in a relationship for a year, met a festival

Tinder, hot or not, sugar daddy/babies (seeking arrangement?), farmers dating

Catfishing - fake profile added her on facebook

Knows people who have had long term relationships, personally thinks they aren’t helpful, when she was younger - made her feel wanted, personally wasn’t helpful to her now

Has used tinder when she was younger, wanted to make herself feel good - age 15, 16

Negative experience -  unsolicited dick pics, heard of stuff where things may have gone wrong

Has met up with someone from a dating app for a friend (as a safety buddy - went to the movies to make friend feel safe)

Hasn’t made a meaningful connection

Make it a bit broader - relationships in general, making friends online

Willow 20 F

Single for life

Tinder, bumble, suga daddy one

Instagram catfishes,

Bumble, but not tinder. More prone to catfishes unsafe, more legit, less sleezy

Not helpful, Validation, will not use again

Neutral, not positive nor negative, boring not exciting enough, meeting people in person is better.

Met up with 1, went on 2 dates, mutual friends, dog died

Not a meaningful connection

Not looking for a partner

Game,  not genuine

Depends on who, changes the outcome

signifier, to show intentions.

So many people repetitive,

Online dating can have a negative effect on self esteem. The rejection that comes from not having a match or not getting a reply may cause this feeling. A study was done where it was found tinder users felt worse and less satisfied with their appearance than non tinder users - men and women included. It’s also addicting - a survey found one is six say they feel addicted to process of looking for a date.

https://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=12062798

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Week Two

UX UI Week Two

User Research

Make the conversation mostly about them

Treat them with respect

Golden Rules for conversations:

`No leading questions

No selling

No future talk

Be neutral

Speak native (no design talk)

Shut up (listen)

Acknowledge

Starting points - Take me back to the moment you…, tell me about the last time you did that etc

Dig deeper - Tell me more about that, do you do that most of the time, and in the moment you’re feeling..?

Model:

Greetings and Icebreakers (Hiya, thanks for taking the time to meet us)

Rapport (How long have you lived here?)

Intro Project (We’d love to hear about…)

(Paperwork, consent, payment and recording)

Starting Points (Tell me about when you started nursing)

Follow Ups (Tell me more about..)

Observations (Show me how you…)

(Demonstration, re-enactment, artefact making)

Depth and Details (Talk me through what you’re thinking at that moment)

Reflections (Why do you think that is?)

(Door handle moment - when people open up and tell you everything at the end)

Thanks and Bye

Grouping: Make a lot of cards or post its with different topics/ideas and get people to group them and discuss whilst doing this

Mapping: Have different ideas and let people make links between them and then find out why they made those links

Visual Metaphors: Use images and symbols to see how people interpret it

Rules:

Dialogue not data

Allow for wildcards

Freestyle, don’t just follow the models step by step

Be a ‘thoughtsniper,’ recognise important details

Be flexible

Capture

Reflect

Today: Think about planning, who we’re going to talk to, who we’re going to reach out to, make a calendar and think of a toolkit (observe, interview, how we’ll do the interviews)

1 Memes - Internet culture

3 Weed legalisation - Murder Mountain

4 Sex work - cam girls, feet pics, sugar babies

1 Diets - keto, vegan

2 Dating apps/Online dating - Catfish

Memes:

How do they affect people?

Bring people together, find things that link everyone, things everyone can relate to.

The American Meme documentary

https://medium.com/s/story/post-authenticity-and-the-real-truths-of-meme-culture-f98b24d645a0

Cyber Culture/Memes

Receiving, Sending, Reacting

5 second attention spans

Personalities

Where are they now

The evolution of the meme, how it has changed alongside the generations

How big companies will use them, marketing

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Week One

Outcome: Final Design Brief/Proposal & Solution

Brief (first hand in) - proposed idea for how you can improve a problem or create meaning/value. Why people would need this idea, how will it help them etc. A well designed document - technically pitching this idea - need to present it well. Figuring out the right thing to design

Solution (second hand in - end of semester) - A final design project. Using different design materials, media (linking to that first idea and area of interest). Designing that thing and doing it right.

Research:

No - Ego, assumption, expertise, bias, risk, status quo

Yes - Evidence, story, ‘truth’, emotion, change, insight

Brief:

Choose an area to research that we are interested in

Motivations, beliefs and values, needs

Focusing on why at the moment - why do we need another dating app? What is the value.. What is the meaning.. Why do people need this.. Stand back and look at the information being presented. What could people be helped with.. Can we think of things that are helpful? Not just helping the environment or specific types of people - commercial help?

Quantitative research… talk to people outside of the niche you are looking into

Later focusing on how (solution)

Ideas:

Online dating - Myself in a relationship. I don’t have much experience with online dating. NON BIAS. Why do people date online? To find a partner, casual or otherwise, loneliness - does this loneliness stem from something deeper? Serious risks come with meeting people from online. Do these apps take the measures necessary to keep the users safe? Is it technically their responsibility? It is morally their responsibility? How could you make users feel safe - from STIs, from dangerous people, from discrimination? OR (less negative) how can you make it a consistently enjoyable experience? People meeting the love of their life - actual relationships can be formed.

Vegetarianism/Veganism - I am vegetarian, Laura knows already some things about factory farming, many different aspects to it eg environment, morals, culture etc. Are there design creations out there that help people become educated? Apps, websites etc. How could you help people become educated? What area could be focused on?

Reality TV

Targeted advertising - instagram and facebook provide a lot of ads, tracking, listening, agreeing to the terms provided by the app, privacy, I discussed wanting to buy a print for my room and within a few hours I had an ad for the website/instagram Paper HQ. Is this actually occurring where apps are listening to us? Is there a way to limit advertisements without affecting the functionalities of the app? https://www.theverge.com/2018/4/13/17229912/facebook-microphone-listening-instagram-conspiracy  https://medium.com/@damln/instagram-is-listening-to-you-97e8f2c53023 Comments linking are interesting. ‘The ad was shown to you but you flicked through it without paying attention.

It clang onto your subconscious.

At some point, some stimuli made you recall the memory of the ad, and it surfaced during a conversation.

You now have a material, conscious anchor to trace the memory to.

The next time you see the ad, you recall the conversation, and erroneously think that’s the first time you ever thought of the product. This is how the ad industry works, mate :-) Subliminal messages, repetition, subconscious…’

Steps:

WEEK ONE - Identify and begin researching a chosen area of interest branching from our UX UI pathway.

WEEK TWO - Be asking questions, continuing to research

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