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What do you understand by the term marketing? Furthermore, do you know the difference between traditional marketing and digital marketing? You heard us. It’s a thing and we’re here to enlighten you about the same.

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Why Should You Outsource Web Development Services?

With the introduction of new technologies, it is all too easy to lose out on valuable chances. This predicament becomes considerably worse when one lacks the expertise to recognise these shifts. This is the case for companies who have little experience with website creation and design.

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What is PPC?

PPC ( Pay per click) advertising is a magical tool of Digital Marketing with which small businesses have a bag of scores of opportunities to expand their businesses online successfully. It allows you to imprint the heads and hearts of the audience with merely a click. PPC is basically a super-business model where the advertiser needs to pay a fee only when the user clicks on their ad and visits their website. With PPC you can engage your targeted audiences easily and drive immense traffic to your audience-hungry website. The myriad range of advantages make the digital marketing tool a magical pixie dust to sprinkle on the brands, which have merely commenced their journey in the digital realm.

How It Can Benefit Small Business Owners?

With the sheer growth in online services, PPC is a blessing for small businesses and is the finest way to reach new customers in the most cost effective way, benefits including :

Increases your online presence

Selectively target your audience

Customize your Ads and ad costs are negotiable

Highly Profitable as low investment in marketing

Performance is easily trackable and measurable

Provides useful data about target audience and your competitors

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The saying ‘The only constant in life is Change’ is relevant today more than ever. With the rapid advancement of technology and our heavy dependence on it for carrying out our daily tasks has certainly compelled everyone to constantly update their skills and acquire the vast knowledge of the latest tech. Adapting to the latest technology is a fundamental need in every industry and in the current digitally driven lifestyle, website development is essential for every business. Web development is key to every aspect of your business and can be attributed to its success. In the wake of this revolution web development agencies have tremendously changed the way businesses work.

In recent years the exponential rise of social media has created a false belief that they have replaced the conventional websites. This however is simply not the case considering the fact that majority of the consumers still prefer websites whereas social media platforms aim to focus mainly on the younger population.This has led the businesses to focus more on their social media branding and marketing leaving behind little for web development.

It is true to some extent that there has been a shift toward online interaction with the advent of social media and the gaining popularity of the apps. The younger populace is hooked to these social media platforms and it is their preferred medium for various interactions and marketing strategies. These platforms are the best plan of attack if your target audience is the youth yet a website is critical to a business which cannot be merely achieved by the limitations of social media.

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The booming e-commerce industry has left the business community in a dilemma with the myriad of choices that it is offering. The burgeoning online sales and services have set the benchmark of the ecommerce industry to a whole new level. This rapid growth was predicted years ago and the current pandemic is the testament to it. Today the world has come to this bizarre situation where you cannot physically go out for your purchases.Online shopping has become the new normal and it is likely to stay the same for a long long time.

How do ECommerce Platforms Work?

Back in the stone age, e-commerce solutions were not feasible due to its skyrocketing prices and the requirement for an IT team. Navigating these platforms was a challenge of its own. Thankfully for all humankind, technology has advanced by strides and modern softwares is extremely user-friendly.

An e-commerce platform is a software application that enables businesses to sell their products and services online. This software helps a business manage its website,marketing and the various operations.These robust platforms act as the command centre from where you can control the entire operation allowing your business to run smoothly and efficiently.

Why do you want to start an ECommerce Platform?

Before you hop on to the e-commerce train of success , ask yourself why you need this platform? Or Do you even need it for your business? Here are some factors that you need to consider when you're looking to start somewhere-

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When it comes to building web applications, we are in an open-source world where you can find scores of web coders for hire. Tasks that might have taken hundreds of lines of code a few years ago, now can be seamlessly added to your web application with a single line or two – thanks to built-in modules found in open-source PHP frameworks.

Laravel is one of the most popular open-source frameworks that has taken the PHP community by storm. It is the renaissance of the most recognized server-side language, which the PHP developers are experiencing. Laravel provides PHP with a clean and classy web development framework while at the same time relieves developers from complicated coding. Laravel provides us with the right tools to help build more stable websites that are easy to maintain.

Why does your project need Laravel?

Laravel's benefits come complimentary with its framework, alongside inbuilt functions like authentication logic, mailer library drivers, security and cross-site scripting, error and exception handling and web routing. Developers have it easy to build these into your website with just a few lines of code as they come in pre-programmed bundles. Thereby, saving you from the thousands of lines of manual coding while cutting your development costs.

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The Difference Between Python and Java

Programming languages give us a deep insight into the fascinating orb of machine languages. They are the building blocks of every entity that you encounter online. A much needed skill in today's world, learning programming isn't a tough row to hoe. With the abundance of resources online one can delve into the vast expanse of knowledge it has to offer. Python and Java are two such languages that take the cake for its multifaceted benefits. They are the most popular programming languages and are used for developing a wide variety of applications.

What are Python and Java exactly?

Java is a multiplatform, object-oriented, and network-centric, programming language whereas, Python is an object oriented programming language having built in data structures combined with dynamic binding and typing, which makes it an ideal choice for rapid application development.

Some of the popular rivalries include that of Iron Man vs Captain America and Coke vs Pepsi but Java vs Python isn't really comparable to them. Java and Python do share some similarities but also have key differences, typically having different use cases and fan bases. Both of them are very powerful programming languages with a huge array of libraries and swathes of devoted communities.