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The Art and Science of the Landing Page

Five landing page headline formulas you can test today by Unbounce

13 little landing page tweaks that can make a BIG difference by HubSpot

FREE EBOOK: Mastering the design and copy of calls to action

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lean

lean analytics

startup lessons learned

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customer development

Customer Development FAQ by Cindy Alvarez

Customer Development Interviews How-To: Finding People by Cindy Alvarez

Customer Development Interviews How-To: What You Should Be Learning by Cindy Alvarez

Figuring out who your target customer is (and why) by Cindy Alvarez

12 Tips for Early Customer Development Interviews by Giff Constable

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Like all the infographics and dataviz you’ve been seeing in your feed?

Here are 5 tools for creating infographics and visualizations:

1. piktochart

2. easel.ly

3. info.gram

4. visual.ly

5. Tableau

Here are 2 tools for diagrams and wireframing:

1. OmniGraffle

2. Balsamiq

And here are 3 tools for other types of visual communication:

1. Make a video like the RSA Animated Series.

2. Make a timeline with Timeline JS

3. Or put together a remote presentation with Present.me

Click here for more in-depth descriptions of these programs.

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persona development

Developing Personas for Marketing Strategy by TechnoMarketer

10 Steps to Personas by TechnoMarketer

Customer Research and Persona Development by TLC Labs

Personas, Goals and Emotional Design by UXMatters

Critical Interviewing in Usability testing by UXMatters

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lean methodology

How to get out of the building with the validation board by Lean Startup Machine

Agile Innovation System

Lean Startup Machine's SlideShare page

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6 Simple Rituals To Reach Your Potential Every Day

This past weekend I had the opportunity to speak with my friend Mike Del Ponte, who resembles the character of Joe. Today he launches a Kickstarter campaign for his company Soma, which aims to revolutionize the water industry using sustainable design. (It’s awesome. Check it out.) Surprised by how cool, calm, and collected Mike was so close to launch, I asked him what his secret is.

“Every day I need physical energy, mental clarity, and emotional balance to tackle everything that comes my way,” Mike said. “Self-care is the secret to performing at the highest level.”

Here are the six simple rituals he uses to perform at his highest, which you too can begin implementing right away:

1. Drink a glass of water when you wake up. Your body loses water while you sleep, so you’re naturally dehydrated in the morning. A glass of water when you wake helps start your day fresh. When do you drink your first glass of water each day?

2. Define your top 3. Every morning Mike asks himself, “What are the top three most important tasks that I will complete today?” He prioritizes his day accordingly and doesn’t sleep until the Top 3 are complete. What’s your “Top 3” today?

3. The 50/10 Rule. Solo-task and do more faster by working in 50/10 increments. Use a timer to work for 50 minutes on only one important task with 10 minute breaks in between. Mike spends his 10 minutes getting away from his desk, going outside, calling friends, meditating, or grabbing a glass of water. What’s your most important task for the next 50 minutes?

4. Move and sweat daily. Regular movement keeps us healthy and alert. It boosts energy and mood, and relieves stress. Most mornings you’ll find Mike in a CrossFit or a yoga class. How will you sweat today?

5. Express gratitude. Gratitude fosters happiness, which is why Mike keeps a gratitude journal. Every morning, he writes out at least five things he’s thankful for. In times of stress, he’ll pause and reflect on 10 things he’s grateful for. What are you grateful for today?

6. Reflect daily. Bring closure to your day through 10 minutes of reflection. Mike asks himself, “What went well?” and “What needs improvement?” So… what went well today? How can you do more of it?

Do you have any other tips or practices? 

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“This has never been done before,” boasts Mike Janke, Silent Circle’s CEO. “It’s going to revolutionize the ease of privacy and security.”

The Threat Of Silence

The privacy experts over at Silent Circle have announced a new encryption data transfer app that will let people send files securely from their iPhone or tablets. 

The technology uses a sophisticated peer-to-peer encryption technique that allows users to send encrypted files of up to 60 megabytes through a “Silent Text” app. The sender of the file can set it on a timer so that it will automatically “burn”—deleting it from both devices after a set period of, say, seven minutes. 

This app is sure to fuel government paranoia since it keeps its users and their information virtually untraceable. 

Click here the full story.

(via fastcompany)

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Hate Small Talk? These 5 Questions Will Help You Work Any Room

Do you love going to events, but find yourself stranded during happy hour, tongue-tied and tucked in a corner? Initiating and maintaining conversations while networking is a necessary skill, and one you can easily improve with these simple tips.

When looking for a conversation partner, look for:

—Fun, inviting groups

—White-knuckled loners who look uncomfortable and will welcome your attempt to initiate dialogue

—Familiar faces

Questions to get the conversations flowing:

“What’s your connection to the event?”This question can uncover mutual contacts and usually leads to a more robust answer than if you asked the typical “Have you been to this event before?”

“What’s keeping you busy when you’re not at events like this or at work?” This question gives the encouragement necessary for the person to share his/her passions and outside interests. It is an excellent way to add some enthusiasm into a conversation that has hit a lull, especially if he/she would prefer to be doing that activity at that moment.

“Are you getting away this summer?” This question can lead to conversations about family, reveal special interests and, if you like talking about travel, it’s a sure-fire way to keep a conversation interesting.

“Are you working on any charity initiatives?” This question makes it easy to launch into a deeper connection. If they’re not involved with any projects, they often share reasons which is usually revealing, and if they are doing something of value they will be more than happy to share.

“How did you come to be in your line of work?” For some, the path to where they are today can be quite an interesting ordeal. Having a chance to revisit their story to success can leave helpful clues along the way as to who they are and what makes them tick.

Ideally small talk will uncover common interests, business alignments, the six degrees that separate you, potential need for your product or service, and basically whether or not you enjoy each other’s company. 

The goal of conversation at functions is to establish enough common ground to determine a reason to connect again.

[Image: Flickr user Aquila]

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business blogs for women

Women On Business

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social enterprise resources

http://www.socialenterprise.org.uk/

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infographic

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millenials

Are the millenials the screwed generation? by The Daily Beast

Who are the millenials? by Beast TV

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reaching black consumers

Understanding advertising authenticity by generation by Reach Black Consumers

In Plain Sight: The Black Consumer Opportunity by Advertising Age (PDF)

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An Inconvenient Truth helped raise consciousness about global warming. But did you notice that all of the solutions presented had to do with personal consumption—changing light bulbs, inflating tires, driving half as much—and had nothing to do with shifting power away from corporations, or stopping the growth economy that is destroying the planet?

Derrick Jensen, “Forget Shorter Showers,” Orion (July/August 2009). (via utnereader)

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psychographics!!!!!!!!!