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New World, New ways of living, New Thinking
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HOW WILL DIGITAL MARKETING CHANGE IN THE FUTURE ?
The future of digital marketing is being shaped by a number of new trends and technologies that have emerged in recent years. Customers are being given more immersive experiences thanks to the usage of artificial intelligence (AI), machine learning (ML), voice search, chatbots, augmented reality (AR), and virtual reality (VR). Digital marketing now includes influencer marketing as a key component. This involves working together to market goods and services with social media influencers. In order to make transactions more transparent and secure, which may be utilized to avoid fraud and safeguard user data, blockchain technology is being deployed. The research methodology for this work carefully examines secondary sources of data. Research papers and articles from respectable journals, marketing books, trend forecasting publications, and online resources on similar topics were all evaluated to gain understanding and a conceptual grasp of the topic. The author uses his own views as well as interviews with marketing managers, bloggers, start-up founders, and consultants as primary sources for his research. New trends and technologies are transforming how marketers interact with consumers and develop more successful and individualized marketing strategies. By incorporating these trends into their marketing plans, businesses may stay one step ahead of the competition and more effectively reach their target demographic.
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