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PPC Training Course: Become a Certified Pay-Per-Click Advertising Expert

Course Overview

In today’s competitive digital marketplace, Pay-Per-Click (PPC) advertising has emerged as one of the most powerful ways to attract highly targeted traffic, generate quality leads, and drive conversions. Whether you are managing a small business campaign or running large-scale enterprise ads, mastering PPC can significantly improve your marketing ROI.

Our Comprehensive PPC Training Course is designed to equip marketers, entrepreneurs, students, and professionals with in-depth knowledge and hands-on experience in paid advertising across leading platforms like Google Ads, Bing Ads, Facebook Ads, and more. This course will help you learn how to craft effective ad campaigns, optimize performance, manage budgets, analyze results, and scale your advertising for maximum profitability.

From keyword selection and bidding strategies to ad copywriting, A/B testing, and conversion tracking, this course covers every essential aspect of PPC advertising in a practical, easy-to-understand format.

Learning Objectives

By the end of this course, participants will be able to:

Understand PPC fundamentals, auction systems, and ad networks.

Create, manage, and optimize campaigns on platforms like Google Ads and Facebook Ads.

Conduct in-depth keyword research and match types selection.

Write compelling ad copy that converts.

Set budgets and bidding strategies effectively.

Track conversions and measure campaign ROI.

Perform A/B testing to optimize ads and landing pages.

Understand Google Ads policies and avoid common mistakes.

Use advanced tools and analytics to make data-driven decisions.

Who Should Take This Course?

This PPC course is ideal for:

Digital marketers looking to master paid advertising

Business owners and entrepreneurs who want to drive more leads and sales

Marketing students and job seekers aiming to build strong PPC expertise

Freelancers and consultants offering PPC services

Content creators, affiliate marketers, and eCommerce sellers

Anyone looking to pass Google Ads certifications or boost their resume

Whether you are a complete beginner or have some experience in online advertising, this course is structured to take you from foundational concepts to advanced techniques.

Course Duration & Format

Total Duration: 4 to 6 Weeks

Mode: Live Online Classes | Self-Paced Videos | In-Person (in select cities)

Class Schedule: 2–3 sessions per week (1.5–2 hours per session)

Assignments & Projects: Weekly exercises and a final live campaign project

Certification: Industry-recognized Certificate of Completion

Participants also receive lifetime access to course materials, templates, and recordings.

Course Modules

Module 1: Introduction to PPC Advertising

What is PPC? How it works

PPC vs. SEO: Key differences and benefits

Understanding ad auctions, quality score, and ad rank

Overview of major platforms: Google Ads, Bing Ads, Facebook/Instagram Ads, LinkedIn Ads

Module 2: Google Ads – Search Network

Account structure: Campaigns, ad groups, and ads

Keyword research tools and techniques (Google Keyword Planner, Ubersuggest, SEMrush)

Match types: Broad, Phrase, Exact, and Negative Keywords

Creating text ads and responsive search ads

Setting up campaigns, budgets, and bidding strategies

Understanding Quality Score and Ad Rank

Best practices for search ad optimization

Module 3: Google Ads – Display & Remarketing

Display Network basics and visual ad formats

Targeting options: audience, contextual, placements

Creating banner ads and HTML5 ads

Setting up remarketing audiences

Display campaign creation and optimization

Retargeting strategies to bring back lost visitors

Module 4: Google Ads – Shopping & YouTube Ads

Google Merchant Center and product feeds

Setting up Smart Shopping and Performance Max campaigns

Introduction to YouTube Ads (TrueView, bumper ads)

Video ad creation and targeting

Budgeting and video ad performance tracking

Module 5: Facebook and Instagram Ads

Setting up a Business Manager and Ad Account

Creating audiences: custom, lookalike, saved audiences

Ad formats: image, carousel, video, story, collection

Campaign objectives: awareness, consideration, conversion

Pixel installation and event tracking

A/B testing and campaign optimization

Budgeting, bidding, and scaling strategies

Module 6: Landing Pages and Conversion Optimization

Importance of a high-converting landing page

Key elements: headline, CTA, visuals, trust signals

Tools for building and testing landing pages (e.g., Unbounce, Leadpages)

A/B testing for ads and landing pages

Reducing bounce rate and improving user experience

Module 7: Analytics, Tracking & Reporting

Conversion tracking setup (Google Ads, GA4, Meta Pixel)

UTM parameters and campaign tagging

Google Analytics integration and goal tracking

Reading reports: impressions, CTR, CPC, CPA, ROAS

Creating custom dashboards and performance reports

Identifying underperforming ads and campaigns

Module 8: Budgeting, Bidding, and Scaling

Manual vs. automated bidding strategies

CPC, CPM, CPA, and ROAS models

Campaign budgeting and forecasting

Scaling campaigns profitably

Avoiding overspending and improving ad efficiency

Module 9: Advanced Strategies and Common Pitfalls

Smart bidding and machine learning in PPC

Audience layering and segmentation

Seasonality and campaign planning

Common mistakes in PPC and how to avoid them

Google Ads policies, ad disapprovals, and account suspensions

Module 10: Capstone Project & Certification

Create a live campaign for a real or mock business

Set up and optimize ads across at least two platforms

Present strategy, results, and learnings

Receive instructor feedback and final assessment

Certificate of Completion + Google Ads exam preparation (optional)

Course Features

Hands-on Practice: Live campaign setup and real-time platform navigation

Industry Tools Covered: Google Ads, Meta Ads Manager, Google Keyword Planner, SEMrush, Canva, Google Analytics 4 (GA4), and more

Templates & Resources: Ad copy templates, budget calculators, performance trackers

Access to PPC Experts: Live Q&A sessions and mentor feedback

Career Guidance: Resume building tips, portfolio development, and job assistance

Certification

All participants who complete the course and pass the final project will receive an Industry-Recognized Certificate. You will also be guided on how to clear the Google Ads Certifications, such as:

Google Ads Search Certification

Google Ads Display Certification

Google Ads Video Certification

Shopping Ads Certification

These certifications are valuable for building credibility as a digital marketing professional or freelancer.

Why Choose Our PPC Training Course?

✅ Up-to-date Curriculum aligned with current ad platform features ✅ Practical & Real-World Focus with live account walkthroughs ✅ Expert Faculty with years of campaign management experience ✅ Free Access to Tools & Templates used by top advertisers ✅ Supportive Community of learners, marketers, and business owners ✅ Flexibility to learn at your own pace or through live instruction

Benefits of PPC Skills in 2025 and Beyond

High demand for PPC specialists across industries

Essential for digital marketing agencies, eCommerce, SaaS, local businesses, and consultants

Control over marketing costs with measurable ROI

Quick visibility and traffic generation compared to organic methods

Adds a high-paying skill to your resume or freelance profile