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What Do You Meme?
It’s incredibly difficult to define the term “meme”, as it is such a broad and subjective term. Nowadays when someone says “meme”, they’re almost certainly referring to an internet meme. Often, memes go through small alterations like the game of telephone.
They often make references to other memes, and this is why understanding the underlying message or reference can be difficult unless the individual is constantly being fed the progressive chain of memes.

The meme above is commonly referred to as the “Distracted Boyfriend Meme”, which is fairly self-explanatory. It likely has thousands of variations, and becomes more and more complex. It is a remixed, iterated message which was rapidly spread by members of digital culture for the purpose of continuing a conversation.


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Technology is a double-edged sword
Using Tumblr as a medium to create and post this Media Portfolio Assignment was quite an interesting experience. Most English assignments I have completed in school have generally been written or printed, and I enjoyed having the ability to incorporate my digital media skills into this unit.
Technology and media are becoming more and more integrated into education programs, workplaces, and our everyday lives. It is quickly replacing many things. From books to alarm clocks to cameras- being constantly connected is second nature to many of us.
Technology has undoubtedly advanced society on a broad scale. Given the magnitude of these enhancements, it is easy to overlook the negative impacts it can have on our lives. Technology is a double-edged sword, as it has the ability to both liberate and enslave. As likely as it is that new media is bringing harm to us, new technologies have opened up new opportunities. They bring with them an ever more complex reality.
I enjoyed using Tumblr as a medium for this assignment as I was able to use my technology and media skills to enhance my work. Having grown up enjoying the unlimited opportunities accompanied by playing on a computer, I’ve always liked the efficient, polished nature of anything made on a device, versus simply creating it by hand.
Curating the portfolio on Tumblr gave me the freedom to be creative and enhance each entry with photos, videos, GIFs, links, and infographics, which in my opinion, helped convey the information and ideas more clearly. Having the freedom to execute these entries in essentially any format I desired was liberating, and encouraged creativity.
Meanwhile, Computers and tablets have become mainstays in classrooms across the world and have come to be seen as a necessity for education. When a teacher assigns an essay, it is generally assumed that the student has access to a computer and the internet in order to type that essay. The problem with this is not all students are of equal economic backgrounds and therefore do not have equal access to technology. This means that while some students can go home and do their work, others cannot because they lack internet or computer access. This discrepancy represents a clear disadvantage suffered by low income students. In this way, the unequal distribution of technology is harmful.
Overall, I enjoyed the non-confining nature of this Media Portfolio, though I can identify several disadvantages of using this media form.
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Exploring Genre
Get Out Official Trailer: https://www.youtube.com/watch?v=DzfpyUB60YY
The horror movie genre has the aim to touch audience emotions such as fright, terror, or disgust. Horror films commonly have an unsettling theme, such as a serial killer on the loose, and "shocking" scenes designed to startle viewers. Most films include certain characteristics that help them achieve their "dark" objectives.
Primarily, the mood set in the beginning of the trailer for Get Out makes the film appear as if it is a romantic comedy. Not long after, scenes within the trailer reflect the eerie atmosphere; establishing a frightening mood.
The setting of a movie is crucial in establishing its genre. Horror movies are full of scary places. In this case, the movie is set primarily in a big old house in a rural area, miles from any other property. Feelings of isolation and helplessness are emphasized through the setting of the film.
The trailer also uses sound to establish the genre of the film, including "creepy" sound elements, the beat, pacing, and instruments used in a musical score help establish tension, and even scenes set in dead silence, which makes the anticipation of what comes next more hair-raising. Music can create moods and elicit emotions. The music used in the trailer is creepy, and is used to accentuate the actions seen on the screen.
Lastly, this trailer uses suspense and a fear of death, creating anticipation that something bad will happen, but not knowing when it will occur.

The Get Out trailer conforms to most horror genre conventions, especially in the trailer so we are able to identify the fact that it is a horror movie almost instantly.

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“All media exists to invent our lives with artificial perceptions and arbitrary values”
Social Media is most commonly used to show off the best and most glamorous aspects of our lives- vacations, parties, good food. But what happens behind the screen? What about all of the moments we don’t post online? Are they simply not important enough? Not interesting enough? What deems a photo worthy of posting?
The glamorized world of social media is a blessing and a curse. You get to pick and choose what the world knows about you. You have control of how you market yourself as a person. The problem with this is the blurred distinction between someone's life online, and life in reality. Hours are poured into editing photos, writing the right captions- and for what? It won’t be long before a new social media platform comes along causing us to ditch the previous one. Years of posts, hours of time invested in perfecting your profile- all thrown away. Especially platforms such as Snapchat, in which posts last for a minimum of one second, and a maximum of 24 hours- yet over 400 million people actively use it.
How has social media changed the way we think? Now photos are taken for the purpose of posting. Apps exist for the purpose of purchasing likes and followers. People are spending actual money on numbers that mean ultimately nothing. Social media is second nature for our generation. Texting, Tweeting and posting all come as easy as breathing and eating. If you do not have social media accounts, you lose credibility in today's society. It's like an unspoken rule: anybody who is anybody has a social media presence.
While social media platforms can have their benefits, using them too frequently can make you feel increasingly unhappy and isolated in the long run. Part of the reason social media makes people feel socially isolated is the comparison factor. We fall into the trap of comparing ourselves to others as we scroll through our feeds, and make judgements about how we measure up.
All of this is not to say that there’s no benefit to social media—obviously it keeps us connected across great distances, and helps us find people we’d lost touch with years ago. But gaining approval of your life by comparing "likes" you receive on photographs and how many people follow your profile is not a real way to live. Social media is just a presence. It's not your life in pure, genuine, raw form.
Social Media is Destroying Us - Joe Rogan and Elon Musk
https://www.youtube.com/watch?v=eKcvth7okXQ
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Should the Canadian Government Regulate the Internet?
The British government recently proposed to regulate the internet in order to minimize the spread of violent, false, and harmful content. Whether Canada should follow similar actions is a major debate. On one hand, restricting access to material that supports things such as terrorism, violence, suicide, disimformation, etc. sounds like a good solution- meanwhile, the issue in-hand is whether these regulations would restrict free expression.
In my opinion, the Canadian government should not regulate the internet. In Britain, the government has the ability to block access to websites that are considered “harmful”, but why should another person define what is acceptable and what isn’t? There are almost no set definitions for the words “right” and “wrong”, it depends on each individual’s ethics.
All browsers have the ability to block any website, meaning if an individual comes across a website or advertisement that they consider to be offensive, it can easily be hidden. As for social media, you can choose who sees and follows your profile, people can be blocked, and the ability to receive messages or comments can be turned off. Posts are never taken down unless reported by users and are found to violate the community guidelines of the app.
In my opinion, content that is labelled “harmful” will continue to exist despite bans, regulations, and restrictions. People will always find new ways to share things, and hiding them from our view does not mean the content doesn’t exist- we just can’t access it. The internet is an essential way to share information and to help inform individuals about major events occuring.
As for those who are in favour of regulations for the safety of children, there are a multitude of precautions that one is able to take in order to child-proof a device, browser, or application. It is simply a matter of being diligent.

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ENTRY 3
A) Typical men’s cologne advertisements often feature brawny caucasian men portrayed as wealthy, successful, and exceedingly masculine. These men are often driving their luxury sports car, roaming their bachelor pad, or at their well-paying CEO job office that overlooks the city. Often anything that enhances the typical portrayal of masculinity such as being surrounded by beautiful (and sexualized) women is also sprinkled in. To top it off, these products are typically given names such as “Savage” or “Boss”.
How Long Can You Keep a Secret - Cologne Ad: https://www.youtube.com/watch?v=clyM03YKj04
B) How Long Can You Keep a Secret successfully defies stereotypical men's cologne advertisements as it features a homosexual protagonist. Though this fragrance ad is not the first to feature gay models/actors, it’s one of the few, if not the only that is set in East Asia (Philippines).
Despite the Philippines being ranked as one of the most gay-friendly nations in Asia, their Family Code still defines marriage as "a special contract of permanent union between a man and a woman".
This advertisement challenges mainstream cologne ads as it is a unisex fragrance, showing that gender doesn’t matter when it comes to fragrances- or love.
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