likemalope-blog

[likemalope-blog]

My Victory Condition for Ultra Africa is that I want Africa to matter to Africans. Our narrative has been held in the hands of those who do not know anything about this rich and wealthy continent because for us to change our own narrative we have to know our narrative and damn well own the heck out of it.

[likemalope-blog]

Africa "Home to a wealth of heritage, languages and proud cultures" is more than just a Google reference 

Ultra Music Festival (UMF) " The collection of musical genres and the accommodation of love and acceptance at its core" is more than just a Google Reference Now imagine Ultra Africa. A festival that spreads beyond the borders of what the term "festival" means. This new look and feel to the UMF brand is the expression of a wider plan whereby I want to spread the idea that festivals need to amplify their meaning beyond just being a music festival. Where its full of colours, patterns and creating a very versatile identity. I am looking to do for the Ultra brand what McDonald’s did for the letter “M” in a bold branding project concept that will span through September. This will include a mood board, colour palette, patterns, font, logo, packaging (printed shirt) and multimedia (motion graphics) I want to cement Africa. Hopefully, you will join me on this

[likemalope-blog]

So many words have been said about me.

So many actions have been done onto to me. So many times I have been told about me. Neither of those times was I asked "A Question" about me. Neither of those times was I asked. Neither of those times. Neither.