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5 digital marketing strategies for real estate developers and builders. These methods can help you build buzz about your project, create interest among potential buyers, and attract interested parties before your project even opens its doors for business.

Marketing to your real estate development and building clients is a little different than marketing to other types of businesses. Not only are you marketing to potential clients, but you’re also competing with other developers and builders for their business.

If you’re trying to stand out from the crowd, then you’ll want to consider these five digital marketing strategies for real estate developers and builders.

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How To Improve Your Website SEO And UX Assessing In Critical Areas

Improve Your SEO And UX

Regardless of how good your website looks, if it takes time to load and is hard to use, you might be losing customers and customers these days are the lifeblood of any business. So that is why we will be talking about how to improve your website and its searchability and also about website designing and development.

Source code optimization

The website’s source code is its underlying foundation, but it’s also what defines the structure of the website. It’s the code that makes the website work. When people visit a website, they don’t actually see the code. What they see are the pages displayed by the code. So, it’s imperative to make sure that the code is written correctly, formatted well, and optimized for speed, which will make for a good user experience. It’s also important to make sure that your code is search engine friendly. Search engines can’t read your code, but they are good at reading code written in the HTML language. Therefore, it’s important to make sure that your HTML code is well-written and not too complicated. Search engine optimization (SEO) is about optimizing your website to be better searchable by search engines.

Keywords

Search Engine Optimization (SEO) is extremely important if you want your website or blog to attract visitors, but there are other ways to increase the number of people who visit your site (and stay). One of the most important factors in how people find your site is through search engines, but people also use search engines to help them sort through the thousands of sites available to them. Your website’s search capability can greatly affect your user experience (UX). If your search function is not working properly, visitors to your site may not be able to find the information they are looking for. If this happens, you may find that people will leave your site before they find what they are looking for.

Keyword research

Keyword research is the process of finding and analyzing the most relevant and high-volume keywords to target on your website. Keywords are the heart and soul of online search engine optimization (SEO) and Web content and it is very important to choose the right keywords so you can achieve your goals and rank well in search engine results. Keywords should be relevant and targeted to your website’s content and your business. Keywords that are relevant to your business and website will help you attract more customers through search engines. Google Keyword Planner Tool is a major tool for keyword research.

Local Keywords

If you’re not ranking for local search terms, you’re missing out on a large part of your potential audience. In fact, according to AdRoll, local terms account for 65% of all search queries. And yet, most companies don’t take the time to optimize their sites for local customers. It’s time to stop missing out.

Competitor Keywords

It is a common practice among search engine marketers to look at a competitor’s website and see what keywords they are targeting. Then, to take a step further, they will look at the top ranking websites that are targeting the same keywords and analyze how they are achieving that ranking. Some will even look at the keywords that the top ranking websites are not targeting. One of the biggest benefits of competitor keyword analysis is that you know what keywords your competitors are targeting, and what keywords they are leaving on the table.

Trending & Long tail Keywords

When you’re in charge of improving your website and how it performs in search, you can’t forget about long tail keywords. Long tail keywords are more specific and direct, and therefore more accurate when it comes to search terms. Let’s say you’re a personal injury lawyer and you want to get your name out there. You might not see much traffic coming in from “personal injury lawyer” because it’s too general and too broad. “Personal injury lawyer in Kansas City” is much more specific and much more accurate. With long tail keywords you can get more precise and improve your website’s performance in search.

Where to use Keywords in SEO

You know that SEO is one of the most critical aspects of your site, but do you know which keywords to optimize your site for? Well, I’m glad you asked. There are three places you should be considering right now to implement the keywords that will drive your site’s SEO. The first is your page title. The title is the first thing that search engines will show to your visitors. Before you even get to the page, the title is the one thing your visitors will see. The second place you should be thinking about is your content. Your content is what will ultimately determine whether or not your visitors stay on your site. The last place you should be thinking about is your meta description. The meta description is what search engines will show to your visitors when they are searching your site. You can also practice implementing your keywords in the image ALT text and your social media channels.

Mobile Compatibility

Website owners are now facing a new challenge: being mobile-friendly. So why is a mobile optimized site important? If your site is not mobile-friendly, you might lose your website visitors. You may have noticed that Google’s search result is no longer friendly towards non-mobile websites. It is now even demoting them in favor of mobile-friendly sites. But what does it really mean to be mobile-friendly? And how can you improve your site to be mobile-friendly? Your website should be friendly to all users, not just those who are browsing it from their desktops. If your site is not mobile-friendly, it means that it will not be responsive to the screen size of the device it is being viewed on. This can include desktop computers, tablets or even smartphones. According to Global Web Index, smartphone users now make up 22.2% of the global internet population, with tablets users making up 5.3% of the population. Mobile devices will continue to take over the market, so it would be best to prepare for this change now.

Image Optimization

Let’s face it, images are important. Images are important for so many reasons. They can be used to tell you more about the product you are looking at, they can be used to help you better understand a topic, or they can simply be used to make a site more appealing. Regardless of the reason, images are a very important part of a website. Website SEO and UX can be improved by optimizing images. Image optimization is a big part of website optimization. Image optimization is the process of making images as small as possible without losing important information. There are a lot of programs that can be used to do image optimization, but for the best results, it is recommended that you use a program specifically designed for optimizing images.

Image optimization is crucial to your site’s success in search engines. Images are one of the most important parts of your website, but unfortunately, they are also the most difficult to optimize. Just making sure your images are optimized for SEO isn’t enough. You have to make sure you are optimizing your images in the best possible way to have an optimal search engine result. Today, most images are being delivered in one of two ways. The most common way is to have the image delivered from a server that is different from the page it is being shown on, typically because the image is hosted on a different server. The second way is to have the image embedded within the page itself. The second method is ideal because search engines are able to crawl the image right along with the rest of the page’s content.

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A college or university website should be the go-to place for students, faculty, and alumni. It is the place to be if you want to connect with your students or are trying to find new students. There are certain things that top-performing college or university websites do that other schools tend to ignore, but the impact is tremendous. Here are 10 ways to help your website become a top-performing school website.

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Not all areas of online marketing are easy to use. In this article, you will learn which areas there are and which are particularly useful for smaller companies

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SEO is extremely important for your web or blog to attract visitors, Read about how to improve your UX and its SEO and also about web design and development

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Web design is more than just aesthetics. Learn what UX is, why you should consider it in your next web design project, and how it will benefit your business in the long run. 

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Limra Softech is a leading and trustable digital marketing agency in Bangalore, offering valuable services to the intended business to create an immersive brand presence in the mainstream with the help of innovative and constructive marketing. We believe in simplicity and providing quantifiable results.

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10 tips for conversion optimization of your online shop

10 tips for conversion optimization of your online shop

How do I sustainably generate more sales with my online shop? There is hardly any general answer to this question. In this article, however, we will show you various methods of converting more site visitors into customers in just a few steps. Conversion optimization has a huge impact on the success of your online shop.

The term conversion optimization or conversion rate optimization (CRO for short) describes all online marketing measures that aim to increase the conversion rate.

The conversion rate expresses how many users of a website decide to take a specific action. In the case of an online eCommerce shop, the completed purchases are usually set as conversions. But other actions by website visitors, for example signing up for the newsletter or downloading a file, can be designated as conversions. So it always depends on the goal of the website and with online shops that are clearly the achievement of certain sales targets.

Conversion rate optimization affects both SEO and SEM work and relates to many different aspects of a website. As part of conversion optimization measures, the entire sales process and the many mechanisms that can lead to conversion are precisely analyzed. Appropriate measures are then derived. These should then always be tested, for example using so-called A / B tests. This typically involves creating two versions of a single page to see which one works better.

The main goal of conversion optimization is to generate more sales. It is not enough to create an online shop once in order to be successful in the long term. An outdated design, for example, quickly ensures that potential buyers decide on a different shop. To ensure that your web store remains appealing to your target group in the long term, you should strive for holistic and continuous shop optimization.

Basically, conversion optimization optimizes the functionality of a website. Because: It shows why and how users move around your website. If your online shop is designed to be user-friendly, visitors will make a purchase faster.

Increasing the conversion rate is a complex process that extends to different levels of the website. In the following, we will show you a few ways in which you can optimize your online shop in just a few steps.

Trust and credibility are very important buying factors in e-commerce. Often new users do not yet know your online shop. So you do not know whether this is a serious and reliable shop. Various measures are suitable for building trust among website visitors.

For example, you can show customer ratings in the shop, including seals of certificates or an FAQ on your website, and offer a hotline for personal advice. Photos of employees or a video about your company are also trust-building and personal.

Transparency is another important property for your webshop. This should be given throughout the entire buying process. If customers have all the necessary information about delivery costs, delivery time, payment methods, and returns management, for example, before making a purchase, this makes the purchase more likely.

You should therefore inform your website visitors precisely about these points. The more transparency you offer your users, the higher your conversion rate.

The product detail page should convince the user of the product. Purchase decisions are often made here. It is therefore important that the product detail page does not cause any doubts about the product or smooth delivery to the website visitor.

A meaningful heading and an understandable product description with all relevant information are therefore of great importance. On the product side, all the essential questions that potential buyers might ask themselves should be answered: Is the product still available? How much does the item cost? Are there different product variants?

In addition, the added value and advantages of the article should come to the fore on the sales-relevant pages. The purchase decision can be strongly influenced by detailed content.

Product images and videos visually support the product description. No matter how detailed a description is, customers need pictures and videos to better assess visual properties such as color, shape, and texture. Professionally implemented, high-quality images also increase the mood to buy, so that the conversion rate also increases.

In online shops with a large assortment, it is also important to make navigation easier for the user. An optimized website lets shop visitors intuitively click through the various pages. Users should be able to see a clear and comprehensible structure at first glance.

With clear category pages and intuitive main navigation, users can, for example, find the products they are looking for more quickly. A search function in shops is also very popular. This should be clearly visible above the main navigation. In addition, an extensive filter function is also available for a large range. With filters (size, material, color, brand), users can reduce the number of items displayed in the product category to a minimum and find the product they want more quickly. Since the filtered products are highly relevant for shop visitors, conversion, in this case, is very likely.

In order to reduce the shopping cart abandonment rate, you need to simplify the ordering process for your customers. This should be done in as few steps as possible. The purchase decision has already been made during the checkout process. By optimizing the checkout, you can make shopping easier for users and give them a feeling of security.

In general, buyers shouldn't be distracted inside the checkout. So-called "tunneling" has proven itself here. This means that the checkout takes place on a visually reduced page that only contains the most important information (shop logo, link to the imprint).

Many shops also rely on a so-called on-page checkout. Customers can see all the information about the checkout on just one page. This also speeds up the process of making a purchase and can therefore improve the conversion rate. Alternatively, a comprehensive progress display for the checkout route can be added so that the user has an overview of the ordering process.

Conversion optimization also includes many other technical factors. So the usability of your online shop is the key to success. Because web users only decide within a few seconds whether to stay on the website or to find out more and buy elsewhere on the net - that is, from your competitor.

Overall, the usability of a website can be improved in a variety of ways. For example, improvements in web design or structural adjustments can lead to better user-friendliness. In any case, you should also consider mobile device friendliness. Many users now complete their purchases on the go with their smartphones or tablet. Responsive website design for mobile devices is therefore essential for the success of online shops.

You should also check the loading time of your webshop regularly. A slow loading time is one of the main reasons why users leave online shops without completing a purchase. If customers navigate your shop, the loading time should be less than three seconds (especially in the checkout process).

With purchase incentives, you can increase the conversion rate in your webshop even further. For example, you can work with product recommendations. Give the user meaningful recommendations and recommend similar products, for example, if this is on a product detail page or if an item has been added to the shopping cart. With this strategy, you can recommend suitable articles (cross-selling) or higher-value articles (upselling).

Incentives are also a suitable means of optimizing the conversion rate. This means, for example, vouchers and promotions. It has been shown that a 10 percent discount or voucher code for free shipping can encourage website visitors to buy. This not only increases the average order value but also increases the conversion because buyers get the feeling that they are paying a good price.

Call-To-Actions (CTA) is often underestimated. They offer enormous potential for optimization. Even small changes in terms of color, choice of words, and positioning can make a decision about the purchase.

CTAs are short calls to action (such as “discover more” or “buy now”) that give customers another impulse to buy and lead them to the next step in the buying process. Therefore, these short calls to action should be convincing - both in terms of content and design. This is the only way to successfully guide shop visitors from the product page to the beginning of the ordering process, to enter the data, and finally to the purchase.

In e-commerce, it is difficult to bind users to your own online shop and your own brand. Build a personal relationship with your customers - this is an important part of optimizing the conversion rate. The basis for this lies in personalized customer communication.

This includes, for example, addressing the user personally in the customer account or with e-mails. A personalized approach in every step of the purchasing process has a positive effect on the user experience and thus also on the conversion rate.

With the help of various analysis tools, you can determine key figures such as the abandonment rate or length of stay and thus obtain important data on visitor behavior. These can be relevant tips for conversion optimization.

In order to continuously improve your online shop, it is also highly recommended to integrate evaluation functions for the individual products. On the one hand, this serves as a trust-building element for users when other users have already rated an article positively. On the other hand, you can often derive measures for a CRO from negative reviews. It can also be useful to obtain surveys that allow an evaluation of user behavior.

Conversion optimization is essential for the success of every online shop and should always play a special role in the online marketing strategy. So that your web store remains appealing to your target group in the long term, you should strive for holistic and, above all, continuous shop optimization.

With a user-friendly online shop, you not only achieve a longer stay and more sales but also send positive signals to search engines, which in turn benefit the rankings. The loading time of your webshop is also an important factor for both users and search engines and has been proven to be a driver of the conversion rate.

Feel free to contact us now if you want us to support you with the conversion optimization of your online shop! Our team has already successfully set up a number of online shops.

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When it comes to having a new platform programmed - be it as an app or web - there are many possibilities and frameworks to choose from for implementation. These have a wide variety of functions, which means that you often lose track of things (especially as a layperson). For this reason, we would like to introduce you to the PHP framework Laravel in this blog article, which we would like to recommend to our customers for developing their platform, as it has many advantages.

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There is now a multitude of options for app development on the market. And that is exactly what often leads to uncertainty as to which type of application is the right one for app programming. Should it be a native app or a progressive web app? We'll tell you what you need to know about native and progressive web apps to make your decision easier.

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Seven Reasons to Develop with Laravel

Seven reasons to develop with Laravel

When it comes to having a new platform programmed - be it as an app or web - there are many possibilities and frameworks to choose from for implementation. These have a wide variety of functions, which means that you often lose track of things (especially as a layperson). For this reason, we would like to introduce you to the PHP framework Laravel in this blog article, which we would like to recommend to our customers for developing their platform, as it has many advantages. Find out below the seven reasons for developing with Laravel, which can save not only development time but also costs.

What is Laravel?

Before we get into the benefits, let's briefly explain what exactly Laravel is about. Laravel is a free, open-source PHP web framework developed by Taylor Otwell in 2011. The Laravel platform thrives on extremely dynamic support from the developer community and is now considered the most popular PHP framework.

What sets the framework apart is the expressive and "elegant" syntax, which was created to simplify and accelerate the entire development process, as well as the powerful functions, the best of which we will examine in more detail below.

Reasons to develop with Laravel

Safety

One of the most important reasons for choosing a Laravel framework is security. It offers a high level of security parameters that are not available in any other framework. The framework blocks malware activities and protects website data and codes from any hacker attacks.

Fast results

Laravel is also often used in large companies, as its dynamic capabilities make it very suitable for handling large and complex ones. The web development time can be reduced considerably compared to other frameworks. Almost everything can be configured immediately, so your project can get to market very quickly.

In particular, there are prefabricated components available that enable apps to be brought to market in the shortest possible time (we are of course happy to support you with the 😉 after the development of your application)

Open source and commercial support

The framework itself, and most of the extensions that exist, are open source and completely free. However, there are also commercial extensions and solutions that offer support, which can be ideal for corporate customers.

Integrations

Almost all known APIs and services can be easily and quickly integrated into the framework thanks to existing open source extensions: social logins, payment systems, etc.

Modular

Laravel is based on over 20 different libraries and is itself divided into various individual modules. The framework has adopted modern PHP principles that allow developers to build modular, responsive, and easy-to-use web applications.

Easy configuration

The Laravel framework supports many development environments and adapts itself depending on the platform on which the web application is running. This is possible, among other things, through auto-completion functions that cannot be found in other PHP frameworks.

Tools

Laravel offers various tools to make websites and web applications faster, more stable and very easy to maintain. These also help the developers to improve the performance of the web applications. This means that if a company develops a web application with the framework, then it will work better than other web applications.

Development with Laravel - The perfect solution for companies

As you can see, Laravel offers many ways to make life easier for programmers. But it also offers many advantages for you as a customer, as the ease of use not only reduces development time significantly.

Now that you know all the advantages of the framework, you would like to have a company application developed as a web or app for your company? Then contact us today for one that we can use to determine exactly whether Laravel is the right solution for your project!

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Software development: native app vs. progressive web app

There is now a multitude of options for app development on the market. And that is exactly what often leads to uncertainty as to which type of application is the right one for app programming. Should it be a native app or a progressive web app? We'll tell you what you need to know about native and progressive web apps to make your decision easier.

In order to draw attention to the differences and the respective advantages of the applications, we must first define what native apps and PWAs actually are.

Native apps

Native apps are applications that are programmed and installed for a specific target platform. Therefore they only work on one operating system. The app has to be adapted for every other platform. They are considered to be the first user-friendly mobile apps and therefore dominate the app market. Examples of native apps are Skype, Runtastic, or Instagram.

Progressive web app

Progressive web applications (PWAs) are a type of application software delivered over the web using popular web technologies such as HTML, CSS, and JavaScript. They should work on all platforms that use a standards-compliant browser and also run on desktop and mobile devices. PWAs are programmed in such a way that they can be made available in a web browser. Successful examples of PWAs are Pinterest, Twitter, or Trivago.

Advantages of a native app

Distribution

Most mobile users spend their time in apps instead of the web. This makes native apps more popular. In addition, native apps can be installed via the Play Store or the App Store, which gives them a large user base.

Extended functionality

You should prefer developing a native application if your future app is to contain all kinds of functions. If, for example, Bluetooth is to be used to connect devices with one another or the use of indoor geolocation is necessary, native apps are the method of choice because they have a high range of functions that PWAs cannot offer.

Safety

A native app is more secure compared to a PWA. Security is an essential factor when developing an app these days. App stores require all native apps to have adequate security features. Any app that does not meet these guidelines will not be allowed in the app stores.

GEO fence

The function of GEO fencing can be carried out with native apps. In case you've never heard of it: Geo-Fence means geographic fence. This means a virtual room from which users can be included or excluded. Geo-fencing is used to determine locations. So that a device can be located, WLAN and cell phone signals are sent out. An example of geo-fencing is the security tags that can be found on products in stores. If a security tag leaves the virtual room, an alarm is triggered. Combined with push notifications, GEO fencing is incredibly powerful for marketing and retail applications.

Benefits of a PWA

App-like experience

PWAs deliver what is known as an "app-like experience" - with a web browser in full-screen mode, you will not even notice that you are actually working on a website.

Cost of development

The biggest advantage of PWA is that it is easy to develop. Compared to native app development, it is inexpensive, uncomplicated, and fast. It's also much easier to maintain the website and add support if necessary.

User attention

Since every PWA is inherently a website, it is designed for search engine optimization. Google prioritizes PWAs over traditional websites or regular mobile applications. Accordingly, users can easily come across it while googling, which significantly increases the visibility of a software product.

Safety

Google requires the use of HTTPS in order to run properly on Chrome. HTTPS is the abbreviation for secure hypertext transmission protocol. It is used for secure communication over a computer network and is widely used on the Internet. A PWA is secure because it works over HTTPS, which enables browser-to-server encryption. This means that the likelihood of attacks on personal data is very low.

Responsive design

Even if PWAs can run on a desktop or laptop without any problems, PWAs are mainly developed with mobile devices in mind. PWAs use the responsive design function that mobile websites also use. Responsive design enables a "write-once-run-anywhere" experience: the browser takes the device and screen size into account and displays content that looks and adapts to each device.

Conclusion

There's a lot to like about native and progressive web apps, and there are still enough differences between them. What you should ultimately decide on depends primarily on the purpose for which your app is to be developed.

PWAs are a great choice for businesses on a budget who want to develop a simple consumer or retail app. PWAs are a great solution, especially for small businesses and startups that may not have the time or resources to create a mobile app. A cross-platform app can also reach a large audience.

Large companies, in particular, prefer native apps to reach their mobile audiences. The presence in an app store plays an essential role here. Often these are apps with a subscription model or in-app purchases. The development of native apps is particularly suitable for game applications.

There is now little doubt that PWAs will replace native apps in the future. The low cost and ease of development, implementation, and constant growth of the Internet of Things will continue to influence the spread of this technology.