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Web Development Trends in 2020

The Web World is a fast changing place. The path breaking and revolutionary ideas of yesterday may become obsolete tomorrow. Web developers need to keep themselves updated with the latest trends and technologies driving web development services in USA in 2020. Linx Designs takes you through the most popular and effective trends in 2020.

Modular Design

Modular designs are extremely popular these days due to their simpler look and easy to use approach. Websites currently, do not follow the fixed template designs, but instead prefer the flexible modular format which allows developers to reuse and rejig certain components, texts and images to create a more compelling content. Due to their grid like structure the modular designs can be used as building blocks to create web pages.

Responsive Design

Flexibility is the keyword for 2020. Gone are the days when websites used to be of fixed dimensions and feature placements. Today's websites need to adapt itself as per customer's viewing medium and screen as well as with the loading speed and orientation on their devices. All websites today need to be mobile responsive. The importance of this feature can be gauged from the fact that Google itself prioritizes this feature for indexing purposes. An intelligent mix of grids, layouts, images, texts and CSS media queries goes a long way in building responsive designs for websites. Premier web development company in USA are all working on evolving better responsive websites in 2020.

Voice Search Optimization

Ease of access is one of the major keywords for futuristic website designs. With technology like Siri on iPhone, Cortana on Android, Google Assistant from Google, and Alexa and Echo from Amazon, Voice search has been ruling the roost currently. Voice search recognition APIs can be added to websites to enable ease of getting recalled in searches as the searches on both Chrome and Firefox are voice search enabled.

Chatbots and Customer Support

Messenger bots are replacing human intervention and support on websites across all business spectrum. Use of Artificial and Predictive Intelligence by Professional Website Design and Development Companiey have strongly enabled Chatbots to interact with clients and resolve their queries satisfactorily within minimum time and minimized escalation. This saves businesses both time and money, apart from enriching user experience.  

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How a Digital Marketing Company Enhances Business Opportunities?

In today's digital world, if you are not smart in the online domain, you stand the risk of getting swamped. Reaching the clients is easier than ever before with online media opening up the marketing world with a shared real time connectivity between buyers and sellers. The demanding nature of businesses often make it challenging for business owners to look over the online footprints being generated and brand building in the digital domain. This brings into the picture the utility of the services of a professional digital marketing company.

Marketing today is not specifically limited to brand creation and targeted selling. In today's digital world, marketing is associated with client engagement, online visibility, smart campaigns, 24*7 customer support and accessibility, along with showing up above competitors in search engine results. Today's clientele does a comparative search of product features and pricing before finalizing any buy. If your brand does not appear among the top results in searches in online media, you stand the chance of losing out, no matter how big the brand or how strong the legacy.

Online marketing agencies are further bifurcated into SEO services company and SMO company. SEO services work towards optimizing a business website towards attaining higher rankings when some specific keywords are typed into search consoles. A same product can be searched for by 10 different persons using 10 different keywords. The websites should be optimized in such a manner that your product pops up in the top results to the client for all 10 keywords. The keywords can also be classified into short tail and long tail keywords depending upon the number of phrases present. A separate segment also classifies keywords as high, medium and low competition keywords depending upon the monthly search volume of the keywords in a particular geographical area.

An SMO company utilizes the inherent power and outreach of social media towards brand building and maximizing sales. No amount of marketing in any form of media today can match the combined reach of different social media networks in the online domain. Social media offers customized reach, real time data analysis, 24*7 customer support and much more. The active presence of a brand on social media helps in building up of trust and networking of a business.

Digital marketing is a field for professionals who are aware of the advantages and pitfalls of every move. The opportunity for business growth is immense. The responsibilities are best left to an experienced digital marketing agency.

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Designing a website for the future

Where does the future of website designing lie? How can I get a website for my business which doesn't look outdated within the next couple of years. My website looks good but why does it have a high bounce rate and leads are not converting to business? At Linxdesign, we deliberate on all major elements of website design and development incorporating regular updates so that your website remains ahead of time in the coming years. Following are the features which you should be looking at while designing a truly futuristic website: 1. Developing better tools to deliver a smooth user experience: As people tend to spend more and more of their spare time online, the digital world is getting more alluring over the years and the sites are just like our second homes. A website should provide easy browsing, smart updating and be high on content show that both user traffic and session times show an upswing. A website should have efficiently developed software and smarter tools to give the user that wow factor on every visit. Since it doesn't take much time for any software update to be cloned and replicated, developers should always be on their toes to be ahead of the game. As a Custom software development company based out of Maryland, Virginia and Washington DC, Linxdesign can come up with the latest solutions for the local business enterprises. 2. Incorporating Data Analytics in Design: A 18 year old visitor doesn't want to go to a website and browse through contents targeted at 40-50 year old clientele. All users want an experience customized to their own needs and getting access to all information within the first 10 seconds. The website developers should have a strong knowledge of the demographic, choices and behavior of incoming traffic and the site should adapt accordingly or be interactive and dynamic. Gone are the days of static websites offering the same information to all visitors. A website should be able to estimate the personal choices of customers within first few seconds and then engage accordingly. 3. Conversational Interfaces: Virtual conversations are the way of engagement ahead. Whether it is a direct automated conversation or a choice based conversation feature, a website needs to put out all options available before a client and engage them for a longer period. With webcrawlers decoding user behavior of clients from information shared over mails and social media, websites have to utilise the mined data to keep the users hooked on. Whether it be a well edited crisp video or short interactions, never should the website let the visitor feel idle or unwanted. 4. Virtual Reality and Augmented Reality:  Website developers cannot look away from the future while feature building. VR and AR are technologies which our children are getting used to and would be looking for in future installations. While visiting a subway station, looking for train timings, the user won't be scanning different screens to search for information but would like the glasses they are wearing to bring the information before them. A 3D world is no more a thing for movies, its the technology of the future. Upcoming websites should be tuned into the 3D experience and give the user a feel of reality.    

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3 Reasons Why App Development Is Necessary For Your Business

Data at lightning fast speeds and smartphones with multitasking features and multi-window support have ushered in a new age of smart mobile applications. The use of mobile applications have opened up immense business potentials and upgraded client connectivity to the next level.

A well designed mobile application will reinforce brand value and help in brand sustenance as it implies seamless connectivity and easy collaboration with a targeted audience. Mobile applications also ensure 24*7 brand connectivity as a mobile stays with the customer throughout the day. Easy to use features make mobile applications a must have for users across all age groups. Whenever there is a new launch, addition of new features or creation of rewards, sales and discounts campaign all it needs is a silent beep or notification on the screen to inform the client.  

Here are 3 reasons why a mobile app development is necessary for your business:

Increase Your Visibility

Usage of a Android Mobile App or IOS Mobile App increases the connectivity of businesses with their customers. The chances of getting lost within a flurry of similar businesses is minimized as the customer tends to trust a well reviewed app on his mobile when it ultimately comes to buying a product and he won't be keeping a similar app for two or more similar businesses. Therefore once the customer has downloaded your app he is more likely to stick with your brand in the long run. Thus it makes perfect sense for businesses to keep their app updated and upgrade their user experience and make it user friendly.

Provide Value to Your Customers

In today's highly competitive and volatile market, customers are a highly pampered lot and it pays to invest in taking good care of them. If customers face any problem in the middle of the night, instead of searching for helpline numbers or website customer support links, they can simply raise a ticket on the app and help would be forthcoming. This gives a sense of after sales security to the customers which they would cherish.

Source of Unlimited Data

This works both ways. Instead of browsing through pages, customers simply prefer to browse through drop down menus and select information which they specifically require. The applications do not look data heavy while they can be populated with a fair bit of information about products and their features. Companies can also track user preferences of their customers and their real time reactions to various offers, helping tremendously in developing business analytics.

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How Digital Marketing Helps Your Business

Digital Marketing strategies have bridged the gap between small businesses and multi-national companies by creating a level playing field in terms of reaching out to intended audience.  An intelligent digital marketing strategy coupled with effective implementation goes a long way in building up a long-lasting brand value along with  retention and expansion of a dedicated customer base.

In the initial stages, the arena of digital marketing can be quite overwhelming and consultancy with a reputed digital marketing company is advisable. Nevertheless, an owner of a small business needs to clearly know what exactly are his requirements and on what fronts the consultants can help out. The following questions would be the perfect stepping stones:

1. What are the different avenues through which business can grow in the online domain?

2. What is the most feasible scope of growth within an estimated time limit?

3. What are the changes which need to be carried out in the existing mode of business?

4. Does better indexing on search engines eventually lead to better business?

5. At what stage in the digital marketing campaign does a businessman need to think of paid marketing strategies?

Once an entrepreneur  has a certain level of clarity on the above topics he is ready to dive into the world of huge opportunities which can be unlocked in the online domain through a proper a proper digital marketing campaign. Let's now have a look into 5 effective digital marketing tactics which will get your business booming:

Tactic #1: Create Shareable Content

All saleable products in the market are attached to a product tagline and a product description. In today's age of online business, these two attributes should be created intelligently and marketed to the hilt. The targeted audience should identify themselves with the shared content in terms of lingo and images which will lead to high organic growth through shares and re-shares. There's no better publicity today than a content that has gone viral. The success of an advertising campaign on online domain depends on the quality of targeted content created, more than the quantity.

Tactic #2: Optimize content for better website indexing      

Search Engine Optimization is the buzzword for today's business. The importance of creating a wonderful content will be lost if your content is swamped by millions of better ranked websites across all search engines. Visibility is a keyword today. Use of geographical area specific keywords can show sizable impact on website rankings within the first six months and after that there is no looking back. Optimization for targeted keywords is an ongoing process to maintain high rankings across all search engines.

Tactic #3: Focus on Organic Social Media

The importance of social media can no longer be ignored in today's digital age. Existing statistics say that almost 70% of consumers like to use social media for customer support and brand engagement. Investment in social media is an investment in maintaining brand equity and reliability.  Appearance of advertisements or articles in the social media feed improves the chances of customers considering your brand when they actually think of buying a particular product. Sites and products shared by their friends and peers highly impact the buying behavior of avid social media users.

Tactic #4: Have a web  design focused on client conversion

Bounce rates are one of the most important terms you will come across when you deal with your marketing strategy analysis.  Retaining your customer and engaging with them are fare tougher than bringing them to your site for the first time. If  customers can't find the exact products they  came looking for in your site within the first few seconds, they will immediately click on the back button and go to the next website on the search engine. This will increase your bounce rate along with wasting all efforts you made in improving your website ranking. Proper care should be taken into improving the website loading time, user interface and user experience once a client lands on a website.

Tactic #5: Run A/B Split Tests Regularly

Without periodic testing and reviews, a digital marketing strategy is bound to fail. Techniques for search engine and social media optimization get updated very frequently and you have to be on your mark lest you be left behind. A benchmark analysis of website performance against all performance metrics is an absolute must. A periodic review of performance of your nearest rivals against the same metrics also gives you valuable business insights.

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Essential Factors That Ruin The Mobile App Experience

Factors that dampen the mobile app user experience:

1. Avoid trying to design the perfect experience from the first attempt:

Whenever you start designing a mobile app, it is not always possible to create a perfect design and seamless experience in the very first attempt itself. Even if your app design satisfies the former requirements, you might get an all new set of requirements post user testing. Thus, adopting an iterative design approach and doing user testing as soon as possible is the best way out. Designers can use powerful prototyping techniques such as rapid prototyping to iterate fast.

2. Avoid using difficult words or jargons in the user interface:

Each word used in your app is part of a conversation between you and your users. Make your users comfortable by speaking in the language they are familiar with. Use simple and understandable words and phrases and avoid using jargons if you want your app to do well.

3. Avoid asking for permissions right at the start:

The very first thing most of us see while launching a downloaded app is a dialog box asking for permissions. Whenever a mobile application asks for permission right at the start, users mostly feel disturbed and deny such requests usually because users don't have a context at this point of time to make a decision. Apps should start asking for permissions in context and communicate the need for such permissions. Once users become engaged, they are more likely to grant permissions asked for relevant tasks.

4. Don’t let users wait for the content:

Whenever a blank screen appears when the content is loading, it seems like the mobile app is frozen which result in confusion among the users. Strive hard to give an impression that your app is responsive and fast. Show the screen instantly to at least instill a feeling of loading.

Avoid using custom gestures as a primary method of interacting with your app:

Don't use gestures as a primary means of interaction with your mobile app. Since your app is not a game, users usually get offended when forced to learn different methods to do basic things.

Avoid dead end pages:

While designing a UX mobile application, design flow should be kept in mind for the app to accomplish a certain goal. Avoid making dead end pages as they block user flow and create confusion resulting in additional actions.

Avoid replicating web experiences on mobile apps:

Users expect different interface elements and specific interaction patterns in mobile applications. Mobile applications replicated as web experiences feel unnecessary and awkward. Since mobile applications use buttons instead to underlined links, stop the usage of underlined links in mobile applications.

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Biggest Mistakes You Should Avoid Before Launching Your Mobile Application

In today's technologically driven economy, mobile apps have become one of the best tools for branding, socializing, shopping, navigation, making decisions, reading news, ordering food etc. and have changed the way people live in the present day world. Today, there is a continuous growth in mobile app development among companies looking for ways to get connected with a wide range of audience across the world.

Every single year, around 1.5 million mobile apps get published in Google Play Store and Apple App Store and the total number of android and iOS apps released will soon cross the 5 million mark by the year 2020. But out of these 1.5 million apps, only a few of them make it big and get millions of downloads.

The percentage of successful mobile apps is very low which is because people have knowledge to create a mobile app and the method of submitting them into the Google Play Store but what they don't know is the steps behind those two activities.

After spending hundreds of hours in strategizing, planning, designing, developing, testing and spending thousands of dollars, if you really want to get the return on your investment, you should avoid doing some common mistakes.

Common mistakes one should avoid to ensure their apps get the treatment they desire include:

Not Marketing:

Although the main job of a mobile application developer is to build an app, but unfortunately their job does not end here. Releasing your app or game to the relevant app store is not enough because the app will not be sold on its own. You need to market your mobile app and advertise it so that it reaches your target audience. In case you are not lucky enough to have a separate marketing team, you can invest in ads. You can buy ads from other apps or can promote your app via popular social media platforms such as Facebook, Instagram, LinkedIn, Twitter etc.

Not Being Familiar With Target Audience:

This is one of the worst errors which mobile application developers often make, you must know and acknowledge the reality that you are building applications for others and you should generate applications that others want. You can't develop apps for everyone because people have different needs, preferences and requirements, you can't fulfill everyone. You have to identify your target audience and need to build the app which meets their needs and requirements.

Ignoring User Reviews:

Every developer tends to seek attention, so in order to get attention from users and feel more connected one need to value user feedback and evaluations. Make sure you respond to each positive and negative feedback and try to implement their suggestions. Most mobile app developers have a common misconception that ratings are considered only after users install or download their mobile applications. Wrong. One should give priority to user ratings before launching the app as it encourages the users to install your app.

Not Considering App Store Optimization:

App Store Optimization is an important step to consider if you want your mobile application to receive good response. App Store Optimization increases your visibility on the app store and helps your application to get viral.

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Mobile Friendly Website

One of the main reasons why people leave a website sooner is its long loading time. Mobile responsive websites load faster which encourages visitors on a regular basis. This significantly enhances the user experience of those who come to your website enabling you convert them to clients.

Mobile friendly websites bring you positive results in the following ways:

Easy to access

Desktop traffic has been decreasing lately and the percentage of mobile users is increasing continuously. Now-a-days, most people perform their daily searches on their mobile phones. Therefore, it is extremely important to make your business website mobile responsive to make sure people can access your business through their mobile devices.

Reduces loading time

One of the main reasons why people leave a website sooner is its long loading time. Mobile responsive websites load faster which encourages visitors on a regular basis. This significantly enhances the user experience of those who come to your website enabling you convert them to clients.

Improves user experience

Mobile responsive websites allow you to get connected with users with its mobile specific features such as click to calls and mapping functions.

Improves your search engine ranking

Your business needs an optimized mobile site is because it makes it easier for people to find you online improve your ranking on popular search engines like Google, Bing, and Yahoo and also place your business on popular mobile and local directories.

Increases your brand identity

A mobile responsive website presents a contemporary brand identity for your organization and also helps you to stand out among other organizations.

Increases connectivity

Businesses having mobile responsive websites can be accessed anywhere, anytime. With constant connectivity, mobile responsive websites make it easier to get connected with the target audience.

Improves customer relationship

A mobile website increases your business-customer connection by making you accessible anytime, anywhere, with helpful data they want about the products and services they are prepared to purchase right now.

Are you thinking about developing a Mobile responsive website for your business?

If you would like to develop a mobile responsive website for your business or organization, please do not hesitate to contact us for a free consult at http://linxdesigns.com/

We would be happy to assist you!

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·        Linx Designs work with different enterprise technologies to provide highly customized, scalable and integrated solutions in order to digitally transform your business.

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Take a quick look at our website: http://linxdesigns.com/services/

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·        Linx Designs has the best technical team to help you identify, develop and deploy web applications and mobile platforms making your vision a reality.

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Visit our website to know more: http://linxdesigns.com/services/

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Software Development Company

LINX DESIGNS is one of the leading IT and BPO firms. We efficiently serve customers around the globe by providing services starting from web design and development, software development, e-commerce development, mobile app development (Android & IOS), game development, digital marketing (SEO, SEM and SMO), content writing and BPO services.

We are a software development firm and we are enthusiastic about providing our customers with powerful, robust software solutions. We are specialized in enterprise level systems that can address many issues faced by businesses as they develop and adapt to an emerging marketplace. We are here to fix issues, solve problems and assist in developing your company. Repetitive assignments, disconnected systems and inefficient manual procedures can hold a company back, cost the business value resources, stop them from reaching new and fresh clients and also make them lose the existing ones. Our goal is to provide you with a solution on time and on a low budget. 

Share your views and ideas with us. We are here to transform your priceless imaginations into life. Our primary principle is to offer our customers with greatest assistance, distinctive creations and guaranteed services. Our entire team works together as a family and we always believe in establishing a bond with our clients that enables us to do the job more efficiently. We offer a broad variety of services to our customers and have been a leader in the sector for a long time, with creativity and client satisfaction. We have gathered the expertise to know the requirements and demands of our customers. IGI is one of the best service suppliers to satisfy multiple company requirements. We deliver distinct expertise in Mobile Application Development for numerous platforms including Android, iPod, iPhone, iPad, Blackberry to the fast growing worldwide industry. Our diverse knowledge and strong dedication to technology and efficiency help customers remain ahead of competitors, maintain superior mobility and avoid obstacles in the development process while preserving both time and money.

You can let your imagination work by trusting us and we'll make sure our skilled and efficient team turns it into reality. Thanks to our Mobile Application Development Team that keeps track of the recent trends and creates applications across all platforms and helps our company reach valuable customers.

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Web Designing and Development

LINX DESIGNS is one of the leading IT and BPO companies in Washington . We successfully serve worldwide customers with services starting with Web Designing and Development, Software Development, Ecommerce Development, Mobile Application Development (Android & IOS), Game Development, Digital Marketing (SEO, SEM, and SMO), Content Writing Services, and BPO Services. At Linx Designs, we are proud to have extremely talented and qualified web developers, designers, mobile application developers, SEO expert group, creative content writers and hard-working marketing team working hard to provide our customers with the finest facilities. We at LINX DESIGNS and create custom responsive websites and campaigns based on the objectives and target audience of your company. Our company understands your sector and knows which platform suits you the best whether it is an ecommerce web design service or an email campaign. We set common objectives aimed at further pushing your business revenue and provide you more exposure.  We understand the nature of your business. That's why we offer all aspects of internet marketing services, starting with Search Engine Optimization, Social Media Marketing, Web Design, Web and App Development, and professional logo designing.

Our task is to get in contact with the individuals who need your facilities the most. We are a digital design organization creating timeless products for companies around the globe. We have a unique squad of web designers having a lot of experience in web designing. They will analyze your brand according to your customer’s needs and will create a website that will bring life to your online presence. Our experienced web developers and designers have in-depth knowledge of different frameworks and technologies to develop your website. We will provide you with the best quality and the friendliestweb designing service. A website without internet visibility strategy is a little like getting a business card without networking so, you need to bring new customers to your website. With our distinct web marketing strategies that’s what we give you.

We all know that the ongoing trend of online shopping has become immensely popular. In today's technologically advanced era, one can buy nearly everything with just one click. Portals for ecommerce are intended to serve the purchase and sale of products online. Your business portal for ecommerce must therefore be developed and designed in such a way so that it can stand out from other available portals in today's competitive market. If you want such a user-friendly portal with secure and enhanced features and functionalities to expand your business growth, please contact us today.

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We successfully serve worldwide customers with services starting with Web Designing and Development, Software Development, Ecommerce Development, Mobile Application Development (Android & IOS), Game Development, Digital Marketing (SEO, SEM, and SMO), Content Writing Services, and BPO Services.