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Why Eco-friendly Boxes are Necessary for Packaging Purpose?

The demand and choices of people change with time. People are inclined to environment-friendly products to protect their environment from the hazards. The hazards to the environment leave a drastic impact and make life tough for human beings. So, it is better to deal with the challenging climate and risks through the use of biodegradable products. When it comes to packaging boxes, then it is better to kick out plastics or other environmentally hazardous substances. The need for eco-friendly boxes is increasing day by day. Why is it so? Let us figure out the reasons behind it!

Improves Brand Image

Do you want to create a good impression and a fabulous image of your brand? You can do so with little effort and less money. How? Well, it is quite simple. The eco-friendly packaging boxes provide you the golden opportunity to uplift your brand image. It is because it lets your customers know that you care much about the environment. It also aware the customers that your company is playing its role in saving the environment and depicts to be a responsible one! Hence, a sense of positivity is created in the minds of the people about your brand. Adorn your packaging boxes with the right elegant and stylish graphic designing. Ensure to display the recyclable sign on your packaging boxes so that the customers would get to know that you are depicting care for your products. Labeling the packaging boxes with the indication of reusable allows the customers to throw the pack in the bin for reuse.

Enhanced Customer Base

According to a recent study, it was figured out that about 78% of the customers prefer the brands that offer eco-friendly packaging. People throughout the world demand sustainable recycled stuff. When it comes to making a purchasing decision, then people would consider sustainable, eco-friendly products. People who are born after 1990 are usually having this sense and demand. You can attract more and more customers by providing them the eco-friendly boxes. This flexible and versatile packaging is durable and reusable. You can use the eco-friendly packaging for packing of electronic products, meat, food, bakery items, gift, toys, etc.

Biodegradable and Diminishes Carbon Footprint

Save much of your money while going green!  The concept of using plastic or other hazardous material is diminishing with the introduction of eco-friendly material. The primary issue arising due to the use of traditional packaging methods is global warming. But you can reduce it by using such packaging. Conventional packaging is associated with the use of petrochemicals. Petrochemicals are meant to consume lots of energy and cause health issues too. Eco-friendly packaging is disposable and is associated with the least consumption of resources. It perfectly suits your financial needs. This sustainable demands few substances for manufacturing and ideally aid in reducing carbon footprint. Kick out the destruction to the Ozone layer with the use of such environment-saving material.

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How to create a memorable experience for unboxing for your brand

For e-commerce businesses, the delivered package is the most direct contact point and connection to a customer. It also happens to be one of the least used marketing opportunities.

Packaging’s originated from the need to protect the products during the shipment process, but focusing exclusively on the function means you could overlook the potential marketing impact of the packaging.

Done well, a packing and unboxing experience is a chance to provide a functional product and create a memorable moment for your customers.

What is a branded packaging experience?

In total, a branded packing experience is a careful selection of shipping and packaging box materials and how you have decided to present your shipped products. Its purpose is to provide added value for your customer and your business by creating a first positive impression on your product - ideally one that is both memorable and common.

Online retailers have fewer touch points to offer delight compared to physical retail. The advantage of online shopping efficiency can come at the cost of tactile, hands-on experience with a product before making a purchase. The advantage of online shopping efficiency can come at the cost of tactile, hands-on experience with a product before making a purchase.

Why does a branded packaging experience matter?

Building a durable brand means bringing customers back. Repeat customers will spend more with your business, and investment in loyalty retention and marketing can take you away from the treadmill where you always try to find new customers.

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How Printing Leave Marks on Minds

Beautiful and creative printing leave marks on mind always. Sometimes you just can’t ignore such attractive printing. You got to have a look at that piece which caught your eye and mind. For instance, let’s say you go out to take your regular coffee in a café, you happened to take the sugar while you notice a flyer. It's color scheme and graphics printing attract you at first sight. It is so nicely printed that you could not take your eyes off of it. So you see it, read it, and it’s a musical concert on Saturday near your home. By happening all of this, you started thinking of going there.

Now how do people do that? Let’s discuss how on earth people do that.

Color schemes

Although multiple factors effect on the human brain while perceiving an object but color scheme is the foremost. Colors channel energy and emotions in the environment. It creates enigma in the brain for attractiveness. So usually the right choice of colors while printing leaves marks on your mind.

Unique design

A unique design or an unusual shape can also make an impact on the brain. Design or form does not have to so complicated but unique. Considering the Eiffel Tower in Paris has the most distinctive and unique look all across the world, so it catches more attention than the CN tower in Canada or Empire state building in New York, USA.

Repetitiveness

In everyday life, we go for shopping, sports, and other activities; we see things and perceive the objects in our memory. Some of the objects leave marks on our minds for the long although we don’t actually memorize them. Let’s say, for example, we see the logo of Apple, Google, Nike or Chanel and we remember that to whom this symbol belongs to. This happens because of the repetitiveness of these logos in our life.  

Emotional attractiveness

For targeting a particular niche market for your product, a person has to have creative. A lot of people tend to remember the things which they feel associated emotionally. Some of the brand companies make their product with a tag line which emotionally attracts people. For example, Johnson & Johnson Company’s tag line is “no more tears” which attract plenty of mothers to buy their shampoo for their kids. Just like that many cosmetic companies target a particular group of people by selling them fairness & beauty creams. It is not just about selling but also giving value to your emotions. This type of printing or advertisement leaves a mark on your mind.

Simple & Elegant look

Elegant and simple designs are easy to remember, and they leave their mark on our mind for long.  The human brain tends to remember the things which are comfortable and different. Proper composition of symmetry, balance enhances the underlying texture. A different surface for packaging can leave a long lasting impression on your mind. The simple logo of Liquid Printer is an excellent example here.

Perhaps every person’s perception of attractiveness is different than the other, but some things just get stuck in your mind because of various reasons.

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