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In the fast-paced retail environment characterizing business today where everyone is trying to get ahead of one another, businesses strive to come up with new tactics of reaching out to consumers and moving their goods.

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Welcome to the future of retail audits, where image recognition technology is transforming the way they are conducted, making them much more reliable, faster, and informative than ever before.

Previously, store audits were driven by a lot of human effort and intuition, which had other inconsistencies and inefficiencies. However, we are currently in a digital era that is experiencing a shift in paradigm. Retail merchandising audits have now become complex processes that use technologies such as image recognition to ensure planogram compliance, optimize inventory management, improve shopper experience, and give evidence-based insights for enhanced strategic decisions.

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In today’s fast-paced environment, where business is growing day by day, it is also important for brands to increase sales by providing the latest solutions for customers. When a customer enters a store, he checks out different products, offers, and discounts; hence, he/she makes up his mind to purchase products accordingly. So merchandising services give customers the ultimate shopping experience, which helps brands increase sales and enhance brand visibility.

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Representatives are the main resource for a business. They effectively make or advance an association’s way of life, and they fundamentally influence the progress of an organization. In testing monetary times, the expense of employing a wasteful workforce might end up hindering the productivity of an association. 

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In other words, brand visibility is how well your brand is recognized across different marketing channels. For example, a company that presents branded content to its audience once a week is twice as likely to be seen as compared to another company that presents branded content to its audience only once every two weeks.

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In today’s competitive marketplace, businesses are constantly seeking innovative ways to increase sales and enhance brand visibility. One strategy that has proven to be highly effective is utilizing merchandising services.

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Manpower hiring and training has become the top priority of the organization as it is a crucial component. In today’s business world organizations strive to thrive amidst fierce competition.

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In the ever-evolving marketing era, in-store promotion is rapidly becoming an integral part of marketing. Brands constantly develop innovative strategies to capture customers' attention and boost sales. let’s explore the power of in-store promotion and how to create unique and immersive shopping experiences.

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Every year, we see a lot of new products and brands trying to fit in the market and make their place in retail stores and on customers’ shopping lists. In the dynamic world of retail, merchandising is a powerful tool that aims to create a captivating and seamless shopping experience for customers while maximizing sales for the brands.

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Therefore, while it is important to provide a great virtual experience for customers (for example, investing in high-quality call center technology), retailers should also focus on store design and offer attractive options to customers when physically located in the store.

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In today’s retail world, CPG companies spend an average of about a third of their revenue on promotions. For good reason, it’s easy to stand out from competing brands and a big differentiator. According to PwC, advertising, if done well, can add 10 to 15 percent to a company’s revenue. But of course, if you don’t master the art of advertising, it will cost you a lot.

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Here is Why You Need to Incorporate BTL Activities

BTL activities refer to marketing activities that reach directly to target customers, as opposed to ATL (Above The Line) marketing, which gets a wider and more popular customer. BTL marketing includes in-store promotions, direct mail, email marketing, telemarketing, trade shows, event and experience marketing, targeted advertising, and more. Included. These activities aim to increase brand awareness and sales by creating personal and engaging relationships with target customers.

In a dynamic and trending world, companies cannot succeed with traditional strategies. As consumer lifestyles change, brands and companies must change how they approach consumers. Above the Line (ATL) activities have been popular for several years. The brand sold its products through print, mass media, radio, and the Internet. But in today's world, these activities don't generate the quality leads you want. Below the Line (BTL) has dominated the market scenario today as almost every company has ventured into this type of retail marketing and promotion.

BTL activities allow brands to interact personally with their audience and stand out from the competition. Brands use innovative and creative ideas to capture and engage their audience. The advent of digitization has taken BTL services to the next level. Brands have digitized their advertising efforts and are using search engine marketing to reach a larger audience globally. BTL marketing allows brands to connect with their audiences and build a loyal customer base.

How are BTL activities conducted?

This type of marketing allows for two-way interaction between brands and consumers. This will enable brands to communicate with existing customers or enter entirely new markets to reach new customers. BTL activities marketing is ideal for brands looking to increase visibility.

Photo booth: Having an innovative and exciting photo booth at your event allows your business to showcase its products/services subtly. In addition, participants enjoy the event and receive social attention.

Tweet Café or Social Café: This will help your brand get noticed and your story popular on social media platforms.

There are many ways to conduct BTL marketing activities, gain visibility, and ultimately increase sales. Discover seven key benefits of Below the Line (BTL) activities.

7 Benefits of Bellow-The-Line Activities (BTL)

Direct contact between consumers and brands:

In the past, brands advertised their products to consumers without their knowledge. BTL marketing allows brands and consumers to get to know each other. Direct communication will enable brands to understand what their audience wants, consumers to understand what the brand offers, and what their ideology and vision are. Activities that personally communicate your brand message help consumers trust your brand. This increases your brand trust. Brands can also analyze what to offer based on consumer buying patterns and behavior. Once your brand has built a loyal customer base, connect with them through email marketing, live sales events, and more. You can contact us via

Brand Awareness:

If you want your brand to be seen, BTL activities Marketing is your best bet!

These events have proven to be an effective way to increase brand awareness. Brands reach new customers through BTL activities. The more innovative your idea, the more popular it becomes. In today's scenario, brands present themselves not only offline but also on popular social media platforms or events. BTL marketing campaigns focus on brand awareness. 3.

Reach the target group:

What's better than creating a personal connection with your target audience? Remember to underestimate the power of personal relationships. BTL Campaigns helps you plan and achieve your goals through strategic marketing campaigns. Whatever your idea, make sure you know your audience. Learn their likes, dislikes, psychographics, and more. BTL activities help to achieve this effectively.

What makes your brand stand out:

In this confusing world of marketing, BTL marketing is a way to stand out from the crowd and convey a clear message to your audience. Moreover, the dynamic approach always touches the viewer's heart.

Increase brand trust:

The influence of BTL marketing has grown with experiential marketing solutions. These activities allow brands to showcase their products. The first experience brings immediate results and leads to maximum sales of the product. It strengthens the customer-brand relationship while creating a positive brand image.

6. It has a strong impact on the audience.

Compared to traditional marketing activities, BTL marketing has a greater impact on people. Brands register in public memory, and interactions increase brand recall.

Make sure customers experience your product:

Have you ever been in a grocery store and seen free product samples? One of the forms of BTL services is "Sampling and Test Generation." Introduce your brand to your audience and give them an idea of your products. Buy it several times when consumers touch and feel the product. Such actions provide quality to increase the loyalty of the brand.

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In-store promotions aren’t limited to price cuts. In-store promotions are a marketing tool that allows brands to promote their products directly at the POS of a physical store. Did you know that FMCG brands invest more than 20% of their total sales in in-store promotion?

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Know Your Customer (KYC) is a critical factor in combating financial crime and money laundering today, and customer identification is the most important aspect as it is the first step to better performance in other stages of the process.

Let's start with the definitions of KYC and eKYC and see how advanced identity verification systems can better support the KYC process. Have finished?

What is KYC? KYC is about knowing your customers and sometimes getting to know them.

KYC, or KYC verification, is a mandatory process that identifies and verifies a customer's identity upon opening an account and periodically over time. This means that banks need to know who their customers are.

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When you're ready to launch a brand promoter program with your employees, customers, influencers, and other stakeholders, follow these steps:

Define the goals of your brand promoter program. Most brand promoter programs focus on brand awareness. If your goal is brand awareness, you should measure the success of your program by tracking mentions, hashtag usage, and follower growth. If your goal is to increase sales, you can use special links or coupon codes to track your success. Other goals include entering a contest or getting people to subscribe to your blog or newsletter. Decide how to reward your promoters.

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The beauty industry is one of the most popular industries at the forefront of e-commerce innovation and reinvention. The changing time and increasing technology have given rise to many new possibilities. From clean beauty to hyper-personalized skincare and AI cosmetic solutions, the FMCG beauty process always looks for ways to enhance its customer experience.

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One of the most important skills you can develop as a leader is the ability to recruit successfully. A successful hiring process can mean the difference between your company’s tremendous success and failure. So, what factors influence the actual success of a hiring manager? Below are some key tips and strategies to help you succeed in this important role. As a leader, make hiring the best candidates your priority.