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emekaigwe · 2 months

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Landmark ACLU Civil Rights Case on Facial Recognition Technology

Civil rights cases safeguard the basic rights of American citizens, regardless of their background, creed, or color. A prominent civil rights-related case represented by the American Civil Liberties Union (ACLU) settled in June 2024. The case focused on Robert Williams, wrongfully arrested in January 2020 outside his home, with his family and neighbors watching due to flawed facial recognition technology.

A shoplifter had stolen several high-end watches from a Detroit Shinola retail store. The Detroit Police Department took a low-quality, blurry still image from surveillance video and gave it to the Michigan State Police to run through a face recognition program. The results indicated a possible match with Mr. Williams’ expired driver’s license photograph. However, he was nowhere near the scene.

The police used his photo in a lineup and showed it to a Shinola loss-prevention contractor not present at the scene. The contractor’s sole knowledge of the incident came from reviewing the same blurry surveillance footage.

Despite the unreliability of the evidence, the Detroit Police Department received an arrest warrant for Mr. Williams, arrested him, and detained him for 30 hours in a crowded cell. In early 2021, the Civil Rights Litigation Initiative at the University of Michigan Law School teamed up with the ACLU of Michigan to file suit for Mr. Williams. They held that the facial recognition technology did not function correctly and had a racial bias.

Mr. Williams' team also pointed to several recent false arrests due to facial recognition technology. They held that Detroit had no policy for face recognition technology or application by law enforcement. Further, the city had not trained officers to use such technology in investigations.

The case concluded with a precedent-setting settlement agreement establishing the most substantial policies on police department use of facial recognition technology nationwide. Moving forward, reliable, independent evidence connecting a suspect to criminal activity must back all results provided by the technology. The city will also audit similar cases dating back to 2017. In addition, the police cannot make arrests using photo lineups created with facial recognition technology.

Mr. Williams received a settlement of $300,000. He described feeling relieved that an implementation of safeguards would occur to prevent misuse of facial recognition technology. In addition, he told reporters: “Our hope [is to] live in a better world” due to the decision. He further clarified, “What we would like for them to do is not use [such technology] at all.” The ACLU notes that this case is significant for people of color, who have become subject to substantially higher misidentification rates by this technology.

In August 2023, the case had a pending status. Detroit police chief James White announced a set of new policies regarding facial recognition technology. These policies stemmed from a case involving a female suspect, eight months pregnant, who filed a wrongful carjacking charge claim. As White described it, law enforcement must provide other evidence beyond the use of technology that causes police to determine that a suspect possesses “means, ability, and opportunity to commit the crime.”

#Emeka Igwe

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smeipoindia · 4 months

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Unlocking Growth: A Guide to Raising Funds in Business with SME IPO India

In today's dynamic business landscape, one of the key challenges faced by entrepreneurs and growing businesses is accessing adequate funds to fuel expansion and innovation. Whether it's scaling operations, investing in technology, or entering new markets, raising capital is essential for sustained growth. SME IPO India emerges as a pivotal player in this journey, offering innovative solutions for businesses looking to raise funds effectively. Let's delve into the strategies and benefits of raising funds in business with SME IPO India.

Understanding the Fundraising Landscape

Raising funds in business involves navigating through various options such as bank loans, venture capital, private equity, and public offerings. Each avenue has its advantages and considerations, depending on the stage and goals of the business. SME IPO India specializes in Initial Public Offerings (IPOs) tailored for Small and Medium Enterprises (SMEs), providing a platform to access capital markets and tap into investor interest.

Enhanced Visibility: Going public through an IPO with SME IPO India increases visibility and credibility in the market. It opens doors to a broader investor base, including institutional investors and retail investors, boosting the company's profile and brand recognition.

Access to Capital: IPOs offer a significant influx of capital, allowing businesses to fund expansion plans, research and development initiatives, acquisitions, and working capital requirements. SME IPO India facilitates this process efficiently, ensuring seamless execution and compliance with regulatory standards.

Valuation and Liquidity: Going public enables businesses to establish a transparent valuation based on market demand and investor sentiment. Moreover, listed companies benefit from enhanced liquidity, as shares can be traded on stock exchanges, providing investors with an exit option and attracting potential shareholders.

Brand Building: Being listed on a stock exchange like SME IPO India not only raises capital but also enhances the company's brand image. It signifies growth, stability, and transparency, instilling trust among stakeholders, including customers, suppliers, and partners.

Strategies for Successful Fundraising with SME IPO India

Thorough Preparation: Before initiating the IPO process, businesses should conduct comprehensive due diligence, including financial audits, regulatory compliance checks, and market analysis. SME IPO India provides guidance and support throughout this preparation phase, ensuring readiness for the public offering.

Effective Communication: Clear and transparent communication is key during the IPO journey. Businesses must articulate their growth strategy, financial performance, competitive advantages, and risk factors to potential investors. SME IPO India assists in crafting compelling investment narratives and investor presentations.

Engage with Investors: Building relationships with investors is crucial for a successful IPO. SME IPO India connects businesses with prospective investors through roadshows, investor conferences, and marketing campaigns, showcasing the value proposition and growth potential of the company.

Compliance and Governance: Adhering to regulatory requirements and maintaining corporate governance standards are paramount for listed companies. SME IPO India ensures compliance with SEBI regulations, listing guidelines, and disclosure norms, fostering investor confidence and long-term sustainability.

Conclusion

Raising funds in business is a strategic imperative for driving growth and seizing opportunities in a competitive market environment. SME IPO India offers a comprehensive platform for businesses to access capital markets, enhance visibility, and unlock value for stakeholders. By leveraging the expertise and support of SME IPO India, businesses can navigate the complexities of fundraising with confidence, paving the way for sustainable success and value creation.

#fundraising #raising fund in business #sme ipo #ipo #nse #bse #bseindia

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manrastechnology · 5 months

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Salesforce Consumer Goods Cloud vs. Regular Salesforce: What’s the Difference?

Research indicates that the majority of sales continue to take place through traditional retail stores. This means consumer goods companies need to step up their game in retail and connect better with customers. That’s why Salesforce, a leader in customer management solutions, has come up with Salesforce Consumer Goods Cloud. Implementing Salesforce Consumer Goods Cloud in consumer goods companies provides a smart way to manage products, plan retail strategies, and boost sales in stores.

In this article, we’ll check out the features of Salesforce Consumer Goods Cloud. We’ll also make a comparison of Salesforce Consumer Goods Cloud and Regular Salesforce in sales automation and explore the benefits of using Salesforce Consumer Goods Cloud for the consumer goods industry.

What Is Salesforce Consumer Goods Cloud?

Salesforce Consumer Goods Cloud is a suite of cloud-based software solutions tailored for companies in the consumer goods industry. It assists brands and retailers in managing various operations, improving customer experiences, and driving revenue by facilitating connections with retailers, distributors, and customers. By integrating industry-specific features with the capabilities of Salesforce CRM software, this Cloud Computing solution streamlines processes and enhances productivity across the entire business, from customer management to supply chain operations.

What Are The Features Of Salesforce Consumer Goods Cloud?

Here are the features of Salesforce Consumer Goods Cloud that make sales automation and data management easier:

Intelligent Insights with Einstein AI

Leveraging Einstein AI, Consumer Goods Cloud provides valuable insights into consumer preferences and market trends. This intelligent technology assists sales teams by suggesting complementary products, anticipating customer needs, and offering effective communication strategies to drive sales growth.

Effortless Mobile Order Capture

Representatives can seamlessly capture orders using mobile devices with Consumer Goods Cloud. This feature enhances in-store sales efficiency by allowing representatives to interact with customers while recording orders in real time, eliminating manual paperwork.

Seamless Integration with Salesforce Cloud Ecosystem

Consumer Goods Cloud seamlessly integrates with other Salesforce platforms, such as Sales Cloud, Service Cloud, and Marketing Cloud. This integration facilitates smooth data management like sharing and collaboration across departments, optimizing operations, and delivering a cohesive customer experience.

Tailored Store Layouts for Enhanced Productivity

Retailers can customize store layouts based on different categories and segments with Consumer Goods Cloud. This customization optimizes the shopping environment, improving the overall customer experience and driving productivity throughout the customer journey.

Difference Between Salesforce Consumer Goods Cloud And Regular Salesforce

Now, let’s explore the difference between Salesforce Consumer Goods Cloud and Regular Salesforce to help you understand their contrasting features and functionalities:

In-Store Audits

Salesforce Consumer Goods Cloud equips field representatives with specialized tools for efficiently capturing real-time in-store conditions like shelf placement and inventory levels. While Regular Salesforce allows capturing such data, it may lack the streamlined integration seen in Consumer Goods Cloud.

Retail Execution Monitoring

Consumer Goods Cloud offers dedicated tools for planning and tracking retail execution tasks, such as promotional displays and competitor analysis. Regular Salesforce, however, typically requires significant customization to handle these specialized retail tasks effectively.

Digital Merchandising

Consumer Goods Cloud utilizes AI-driven image recognition for shelf analysis to ensure planogram compliance, offering advanced digital merchandising capabilities. Conversely, Regular Salesforce may lack native support for such detailed digital merchandising functionalities.

Virtual Store Walkthroughs

Consumer Goods Cloud enables virtual store assessments for remote teams to seamlessly review store conditions. While Regular Salesforce may allow storing pictures or videos for store walkthroughs, it might lack the same level of integration or functionality.

Tailored Account Planning for Retail

Consumer Goods Cloud provides a tailored account planning environment aligned with retail and CPG KPIs, catering to retail-specific needs. In contrast, Regular Salesforce offers generic account management capabilities, necessitating additional customization for retail-specific requirements.

Automated Inventory Reordering

Consumer Goods Cloud integrates with ERP systems to automate inventory reordering based on real-time field data, streamlining inventory management. However, Regular Salesforce, while offering some inventory management capabilities, may lack the same level of tailoring for retail and CPG needs.

Trade Promotion Management

Consumer Goods Cloud facilitates the planning, execution, and monitoring of promotional activities, offering specialized trade promotion management features. Regular Salesforce may lack inherent support for such specialized retail promotional activities.

Specialized Retail Analytics

Consumer Goods Cloud provides pre-built dashboards and analytics tools tailored for the CPG and retail industry, offering insights into metrics like out-of-stock rates and planogram compliance. Regular Salesforce may not offer standard analytics specifically tailored to retail-specific metrics.

Retailer-Specific Marketing Campaigns

Consumer Goods Cloud allows initiating retailer-specific marketing campaigns based on in-store conditions or behavior, offering seamless integration with retail execution and planning. Regular Salesforce, while capable of managing marketing campaigns, may lack straightforward integration with retail-specific processes.

Conclusion

In conclusion, the comparison of Salesforce Consumer Goods Cloud and Regular Salesforce in sales automation reveals the specialized advantages that Consumer Goods Cloud offers for the consumer goods industry. From tailored account planning to advanced digital merchandising and automated inventory reordering, the features of Salesforce Consumer Goods Cloud provide a comprehensive solution tailored to the unique needs of retail businesses.

For businesses looking to leverage the full potential of Salesforce Consumer Goods Cloud, partnering with a certified consultant like Manras can make all the difference. With our expertise and experience in implementing Salesforce solutions, we can provide invaluable guidance and support to ensure a seamless transition and maximize the benefits of Consumer Goods Cloud for your business.

Read More: https://www.manras.com/salesforce-consumer-goods-cloud-vs-regular-salesforce-whats-the-difference/

#manrastechnologies #salesforce staff augmentation

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certificationgdp · 8 months

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What are the potential benefits of SA 8000 Certification for businesses?

The Benefits of SA 8000 Certification in Lebanon

SA 8000 Certification in Lebanon, amidst the Mediterranean breeze and the echoes of ancient history, a quiet revolution is brewing. Businesses across the nation are embracing a global standard that transcends mere product quality and delves into the realm of social responsibility: SA 8000 Certification in Lebanon. But why are Lebanese companies choosing this path? What hidden benefits lie within the rigorous framework of SA 8000? Let’s embark on a journey to unveil the secrets this certification holds for businesses in Lebanon.

The SA 8000 Certification in Lebanon ensures ethical labour practices and global recognition.

SA 8000 stands as a beacon of ethicality in the global marketplace. It’s not just about ticking compliance boxes; it’s about actively upholding the highest standards of social accountability. At its core, the standard ensures fair working conditions across the entire supply chain, eliminating child labour, forced labour, and discrimination. For Lebanese businesses, this translates to several immediate advantages:

Enhanced Brand Reputation: In a world increasingly conscious of ethical sourcing, SA 8000 acts as a badge of honour for Lebanese companies. Consumers are readily drawn to products bearing this mark, knowing their purchase aligns with their values. This translates to stronger brand loyalty, improved customer relations, and a competitive edge in the global market.

Reduced Risk of Reputational Damage: Negative headlines regarding unethical labour practices can shatter a brand’s image overnight. SA 8000 Certification in Lebanon acts as a shield, minimizing the risk of such PR disasters and safeguarding your brand’s reputation.

SA 8000 Certification in Lebanon: Building Trust and Transparency

SA 8000 goes beyond simply meeting minimum standards; it establishes a culture of transparency and trust within your organization. The rigorous audit process shines a light on your internal policies and practices, identifying areas for improvement and fostering continuous progress. This translates to several benefits for Lebanese businesses:

Improved Employee Relations: When employees feel secure, valued, and treated fairly, they become more engaged and productive. SA 8000 fosters a positive work environment by addressing issues like discrimination, fair compensation, and safe working conditions, leading to higher employee morale and lower turnover rates.

Strengthened Supplier Relationships: SA 8000 extends its reach beyond your doorstep, encouraging ethical practices throughout your supply chain. This fosters trust and collaboration with suppliers, leading to greater supply chain resilience and improved production efficiency. SA 8000 Certification in Jordan

SA 8000 Certification in Lebanon: Opening Doors to New Opportunities

SA 8000 Certification in Lebanon isn’t just a moral imperative; it’s a smart business decision that opens doors to exciting opportunities for Lebanese companies. Consider these possibilities:

Access to New Markets: Many international retailers and governments prioritize sourcing from ethically responsible companies. SA 8000 Certification in Lebanon businesses access to these lucrative markets, expanding their reach and potential customer base.

Attract Ethical Investors: Socially conscious investors are increasingly seeking opportunities to support businesses that align with their values. SA 8000 Certification in Lebanon companies as attractive investment targets, securing valuable funding for growth and expansion.

SA 8000 Certification in Lebanon: A Brighter Future for a Better Environment:

In a nation renowned for its resilience and entrepreneurial spirit, embracing SA 8000 Certification in Lebanon represents a natural progression for Lebanese businesses. It aligns with the values of inclusivity, fairness, and respect that lie at the heart of Lebanese society. By adopting this standard, Lebanese companies can:

Promote National Competitiveness: As more Lebanese businesses embrace SA 8000 Certification in Lebanon, the nation’s reputation as a responsible and ethical producer grows. This attracts foreign investment, creates jobs, and boosts the overall competitiveness of the Lebanese economy.

Contribute to Global Progress: SA 8000 Certification in Lebanon transcends national borders, contributing to a global movement towards social accountability. By participating in this endeavour, Lebanese companies become responsible citizens of the world, playing a role in creating a more just and equitable global business landscape.

What Factocert SA 8000 Certification in Lebanon Can Do For Your Business

We provide the best SA 8000 Certification in Lebanon, are knowledgeable, and provide the best solutions. And how to get ISO certification in Lebanon. Kindly reach us at [email protected]. SA 8000 Consultants in Lebanon work according to SA 8000 standards and help organizations implement SA 8000 Certification with proper documentation.

For more information, visit SA 8000 Certification in Lebanon.

Related links:

· ISO certification in Saudi Arabia

· ISO 9001 certification in Saudi Arabia

· ISO 14001certification in Saudi Arabia

· ISO 45001 certification in Saudi Arabia

· ISO 27001 certification in Saudi Arabia

· ISO 22000 certification in Saudi Arabia

· ISO 13485 Certification in Saudi Arabia

· ISO 17025 Certification in Saudi Arabia

Related Article: ISO Certification Consultant

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hopetribune · 1 year

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The Rise of Image Recognition backed Syndicated Retail Audits in the USA

http://dlvr.it/SpYv8X

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editorspride · 1 year

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The Rise of Image Recognition backed Syndicated Retail Audits in the USA

http://dlvr.it/SpYrzv

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iso-training-certification · 2 years

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BRC certification in Mexico

About BRC certification in Mexico

The BRC certification is becoming more and more popular in Mexico. To be specific, the BRC certification has been applied to the food industry since 1996 by various companies. This certification was intended to better control the risks of contamination for consumers. This means that food producers are required to comply with international food safety standards.

BRC certification establishes that an organization has effective control over food safety and quality. This certification guarantees the safety and quality of food. Encourages food processors/food suppliers to include best practices for preparing safe and healthy food. This universally recognized certification helps improve customer confidence in your food processing system and food preparation process. This undoubtedly improves your brand image and business reputation. In addition, the BRC certification in Mexico takes your business globally and helps you win new business opportunities.

The BRC certification in Mexico is applicable to small or large organizations, this standard is applicable to all organizations in the food chain. For example,

Global Retailers

Ingredients companies

Food Service Organizations

raw material processors

How to get the BRC certification in Mexico?

To become BRC certified, you must go through a rigorous assessment of your current management systems and practices. The audit will cover the transformation, packaging, storage and distribution processes, as well as the supporting documentation that describes the food safety system in your organization. We will then review your records showing that best practices are being carried out in relation to the hotspots, along with your risk assessments and plans to control them.

The audit is carried out by experienced third-party auditors for this purpose. This evaluation will determine if your food processing system meets internationally recognized food safety standards. If you meet these standards, after successfully passing the assessment, you will receive the BRC certification which is valid for up to two years.

How do you maintain BRC certification?

The BRC certification has an annual audit system which means that each year the food processing company will be reset by the BRC auditors. If you want to keep your BRC certificate, it is important to continually improve your food safety management system.

BRC certification benefits

BRC certification guarantees food safety

build credibility

Improve the performance of the food safety management system.

promote your profile

Meet customer requirements

In addition, it brings worldwide recognition

Why choose IAS?

Incorporated in 2006, the IAS has more than 13 years of professional experience in auditing and issuing product certificates. We provide BRC Certification in Mexico and also in several countries

The IAS now also offers an online auditor and internal auditor training course associated with its sister company Empowering Assurance System (EAS).

IAS employs real-time auditors with the best experience in the industry to guide audit organizations/manufacturers through the audit process. certificación BRC en México

#certificación BRC en México

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consumer-goods-software · 2 years

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Consumer Goods companies sell their products primarily through retail outlets, and for better sales of their products, the companies execute several sales activities at these outlets. These are typically related to the availability of the right products at the outlets, visibility of the products, pricing, and promotion execution.

#retail execution #AI #image recognition #retail store #van sales

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abdulrimaazuk · 4 years

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How Web Design Influences Retail

When creating your retail website you must always keep in mind the users who will visit your e-commerce. A quality hallmark of your website is its usability , that is, that visitors quickly find what they are looking for, without requiring much effort. Regardless of the content or the purpose of your e-commerce, browsing it should be a satisfactory experience .

To measure web usability, it is necessary to analyze the relationship that occurs between the elements that make up the web and the use given by users. It is necessary to observe the structure and organization of your retailer's website to see if it is adequate. The following questions can help you:

- Is the navigation menu clear and simple?

- Is the design of the web maintained on all pages (use of keywords, hierarchy of information)?

- Is browsing the web easy and enjoyable?

- Is the content you offer well structured ?

- Use of eye-catching call to action or cta ( call to action buttons)?

Through these questions you will know how the customer who browses your website in the retail sector feels, you will avoid confusion and it will have an impact on an increase in sales. When a user finds browsing rewarding, they are more likely to visit it again in the future. This will be a success in web usability in your retail.

Therefore, think how the user would think

Observations to take into account in the web usability of your retail store

1. Hierarchy in content

It is necessary to structure the contents according to their importance . It should be reflected what is the relationship between the contents, to which section they belong, etc. Therefore, you must organize the contents with a certain hierarchy, help you with colors, sizes and images. The web has to highlight those contents that are of main importance for your business. For example, in the case of the Abdul Rimaaz School website , the main page highlights the different types of training offered:

The colors you use on your e-commerce website have a meaning , for this you must take into account the importance of color in the user experience . Likewise, the typography you use must be clear and legible, according to the content you offer on the web. Always keep in mind what image you want your target to perceive of you.

Highlight the priority and guide the user in this way to find what they have been looking for on your website. Sometimes it is a good idea to add a website map that indicates the sections that make up the website to facilitate navigation.

2. Facilitate navigation

Placing the contents where the user expects them to be. Sometimes the simple and straightforward is what works best, that the elements work the way they are expected to. Minimize content that may distract the customer from browsing. Elaboration of concise texts and well-kept images. Structure the menus with the fields that are required for correct navigation on the website of your retail store.

For example, the Abdul Rimaaz School menu clearly shows you the different types of training there are in marketing. At a glance you can get an idea of what is offered and already assess what best suits you.

This does not mean that it cannot be innovated, it can and should be done, but without losing sight of the goal of user-centered design.

Innovation yes, but without confusing the user

At Abdul Rimaaz we are experts in digital marketing and web usability, so we can advise you when starting up your e-commerce. If you are interested in us doing a free audit of your business in order to increase your visits, contact us here and we will help you continue to grow.

Other aspects that you should take into account on the website of your retail store:

- Visualization of important elements.

- All pages must have a navigation menu.

- Site map.

- Avoid too generic page titles.

- Consistency in the organization of the pages.

What benefits can you get if you follow the steps above?

- Increase the number of visits.

- Increase the sales of your retail business.

- Recognition of your website.

- Create a good corporate image, which will provide differential value with respect to the competition.

- Satisfaction in users who visit your website.

Abdul Rimaaz usability is constantly evolving , fashions are changing and user preferences as well. For this reason, it is necessary that the website of your e-commerce is updated so that it is not out of date.

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vickypritchard · 5 years

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Skills

5 Things About Me: - Methodical - Motivated - Creative - Active - Co - operative

I mentioned ‘5 things about me’ in a paragraph on my CV, I felt it was important for people to not only know about my work, skills and qualifications, but also information and well-rounded skills about me.

“- Methodical - like to do things in order and to a high standard when working. This helps to plan and work out what can be improved. - Motivated - stay motivated by making progress lists and checklists, giving motivation by showing what has been achieved. - Creative - Having done a graphic design level 3 diploma before University, participated in animation and graphics during first year, and chosen photography in second year. Sound is also creative especially when recording sound effects, coming up with ideas of what objects used in everyday life can sound like and what types of sounds can be used for in projects. - Active - Taking part in yoga, which is a great activity to relieve stress and focus on the mind. - Co-operative - After having done a lot of group work in first year, worked in retail for over three years and chosen to participate in a group project as part of second year, group work is no problem. Main strengths are communicating and giving feedback to help grow ideas and develop them into final projects.”

Being methodical is an important business/work-based skill to have as it is a way to show logical thinking and prioritise what work is most important and needs to be done first.

I added being motivated as part of my skills as I think it is key to aim for goals and to set targets to achieve.

Being creative is also an important skill to show as I like designing/creating things and always have done.

I added being active to my skills as I wanted a variety of skills to show to possible employers, to show them that I am not just work - orientated and have other hobbies.

Being co-operative is key to show off to employers as it shows you want to be a team player and are willing to work well with others.

‘5 things about me’ is listed near the top of my CV so people reading it will get an instant understanding of who I am and what I am passionate about outside of work and University.

Skills: A list of my skills I have included on my CV are; - Logic Pro X - MIDI - MAX MSP - Adobe Premiere Pro - Adobe Audition - Adobe Photoshop - Adobe Illustrator - Adobe Animate - 3DS Max - Adobe Dreamweaver

I have included skills on my CV that I have a strong understanding of but aren’t related well to sound, so have decided to focus on the following four skills in detail as they all have some elements of the sound industry in them; - Logic Pro X - Adobe Premiere Pro - Adobe Audition - Adobe Animate

Skills are important to include on a CV as they allow employers to know what each individual is capable of, what they have a good understanding of and areas that they may need to learn/improve on if they were to be hired for the job.

A skill is the ability to carry out a task well with a good outcome, often completed within a given amount of time. Skills are normally gained through experience, completing tasks around a certain area of skill will increase the understanding and knowledge of the task. Skills are important to show off to a employer as it allows people to prove how much they know, what experience they have and what they are capable of and hopefully they'll show they are better/more skilled than other candidates.

LOGIC PRO X - I have a decent understanding of the skill Logic Pro X, which I learnt about in my first year of University as part of my my ‘Sound in Moving Image’ unit. The brief for this unit was to create original and digital sound effects and music to put into a video given to us. I was given this video ‘Space Invader’ which involved a small orange alien protecting its planet against an astronaut invader. I really enjoyed creating this coursework, especially the digital sound effect elements. Logic Pro X requires a lot of planning, creative thoughts and ideas as well as organised structure. Planning is required firstly to decide what sound effects belong at what time frame, how long the sound will be for and what the sound will be made of - recording or digital? What instrument if digital? What object if recorded? How long the sound will last for is also important to know for recording objects as you have to get the best sound and most accurate time length possible to put into the project. Logic Pro X is widely used throughout the sound industry and is a great skill to have for identifying the best sound elements and what way is best to create them.

https://twitter.com/VickyPritchard_/status/1208863557250666497?s=20

This is a link to my Twitter account that shows the video as unfortunately I was unable to upload the video into this post.

This is a screenshot of my Twitter account showing the video, it is important for me to show off as much of my work as possible using social media to try to increase recognition and gain as much feedback as possible.

How can I show this skill on my website?

This is a screenshot of my website I created with a link to my video on Twitter. I felt it was necessary to put my video link into my website as it benefits my branding by showing off my Twitter account and showing work I am capable of.

ADOBE PREMIERE PRO - I have a strong understanding of the Premiere Pro skill as I have used it as my main software for my coursework for ‘Film and Technology’ in first year and have used it to make my final advert for my second year coursework in ‘Form and Function’. Premiere Pro is a great skill to have, as it includes the use of film, film editing and sound editing. Having a skill in all of these areas would be greatly useful for the industry I want to work in - Sound in the Film industry as it shows I am capable of more than just sound, and know more about the industry and how it works.

This is a screenshot of the software ‘Premiere Pro’, the screenshot shows a scene of my second year ‘Form and Function’ coursework in the making.

https://twitter.com/VickyPritchard_/status/1212874165226737664?s=20

This is a link to my Twitter account that shows the video as unfortunately I was unable to upload the video into this post. I created all the drawings/animations of this advert and placed the sounds into the video, I linked the source of the music and sound effects at the end of the advert. The animations were made in Adobe Animate and the advert was produced, with the editing of real-life film footage and sound in Premiere Pro.

How can I show this skill on my website?

This is a screenshot of my website with the same link to my Premiere Pro ‘Form and Function’ advert video on Twitter.

ADOBE AUDITION - During my time learning about sound software, I have self taught myself the skill Adobe Audition, which I have been learning every now and then since my first year of University I use this skill to my advantage for coursework to edit digital or recorded sound effects as it was a cheaper alternative to other software such as Logic Pro X and is a lot easier/a smaller file to download. I taught myself how the software works mainly through practice with the help of YouTube video tutorials, using these I was able to understand how the software worked whilst gaining a new and useful skill.

This is a screenshot of the software ‘Adobe Audition’, the screenshot shows a digital sound effect I have edited previously.

https://drive.google.com/file/d/1yf-uNGt_AOF3FeVbCSvjfZaU4lD8erz2/view?usp=sharing

This is a link to my Google Drive with the edited sound available to listen to.

This is a screenshot of my Twitter account also showing the link to my Google Drive with the sound effect available to listen to.

How can I show this skill on my website?

This is a screenshot of my website I created also containing the link to my Google Drive sound effect. This helps me to keep all of my content consistent and have the same branding image.

ADOBE ANIMATE - I have a very strong understanding of the skill Adobe Animate, after having used it in pieces of coursework in both my first and second year of University. In first year as part of my ‘Introduction to Animation’ coursework and my ‘igraphics’ coursework and in second year as part of my ‘Form and Function’ coursework. For my Form and Function unit the brief was to create an advert for an augmented reality app - I used Adobe Animate and Adobe Premiere Pro to make this advert. Once the advert was made I also put sound into it. Although I did not create the sounds/music heard, I still had to find the best sounds suitable for the advert, place them accurately in sync with the frames and create a time length for each sound. Although Adobe Animate is not a sound based skill, I still think that a background of creating animations/films is very useful in the sound industry as they work well together. Especially as my industry sector is ‘Sound in the Film Industry’. Adobe Animate is a very time consuming skill, drawing out each key frame and animating all objects in the frame, followed by adding sound effects and music.

This is a screenshot of the software ‘Adobe Animate’, this screenshot shows the creating of my main character for my Form and Function advert. In this screenshot I was animating her to walk.

This is the completed animation of the girl walking converted into a GIF. Now I had the character walking I was able to put the character into Premiere Pro and edit it into the advert.

This is a screenshot of my Twitter account showing the animated walking GIF. I put it into my account to show other skills I am capable of.

How can I show this skill on my website?

This is a screenshot of my website I created with the GIF also on it. I put my GIF on the website as well to keep my branding and content consistent.

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karnaai-blog · 6 years

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Artificial Intelligence for Retail Shelf Monitoring

The latest advancement in AI technology and deep learning algorithms are changing the retail industry. With a large number of data sets comprising thousands of shelf images, companies can now leverage AI to better monitor their retail shelf presence. Retail shelf monitoring will help in recognizing product conditions on shelves such as availability, assortments, space, pricing, promotions and many more. It will empower companies to take immediate corrective. AI algorithms can definitely improve planogram compliance by providing accurate stock visibility insights. Companies will be able to monitor and benchmark duration of out of stock instances, which will lead to better in-store product placement.

HOW RETAIL SHELF MONITORING WORK

Not much will change in the daily routine of the field agents apart from the fact that they will have more flexibility in terms of the quality of pictures that they have to share with the analysis team. The current industry has a lot of bottlenecks that affect final insights in which failure to analyse unclear images is a major issue. This leads to an increase in time and costs to the company to retrieve new images for fresh analysis. Field agents will just have to click pictures of all the relevant shelves and feed it to the Retail shelf monitoring system. Obstruction while the field agents click shelf pictures is another damper in the retail audit process. This too is taken care of by retail shelf monitoring as the system becomes highly scalable and loss of pictures due to obstruction while photography can be ignored.

The AI algorithm will analyse all types of inputs and deliver insights. Its capability to analyse poor quality images will enhance the credibility of the final results. Traditional systems have a hard time analyzing unclear/low light images which are not the case with AI. Confusion between similar looking products is another contentious issue which is resolved by using AI.

KARNA AI has leveraged the power of AI to create RETAIL SHELF WATCH, an AI shelf analysis service that empowers field agents with flexibility and companies with scalability. Shelf Watch will eliminate all gridlocks in the traditional retail audit process that is currently eating into the revenue of the consumer goods organisations. The extent of its advantages can be fully understood by analyzing each stakeholder in the retail audit process.

Field Agents

The reps face major challenges while collecting data in the form of pictures and videos. There is a lack of uniformity in stacking patterns across retailers which leads to different kinds of pictures in terms of stock orientation, lighting and positioning. Field agents struggle with maintaining consistency with the data they collect because such non-standard pictures take longer to analyse. In the pursuit of standard images, field agents fall prey to other types of human perception biases.

Shelf Watch helps the field agents by giving them the flexibility to take all possible pictures in any orientation, lighting or positioning. Such flexibility is allowed because shelf watch is not dependent on standard uniform images to give accurate output. Using state-of-the-art AI algorithms, Shelf Watch is able to analyse even the most distorted images because it uses AI pack recognition technology.

Retailers

Compliance audits are tough tasks for retailers as well. To comply with the pre-set planogram is part of the service agreement between the retailer and the brands. If in the final assessment the retailers are found to be violating the agreement by displaying too few products, or by not positioning the products correctly, can attract penalties and even termination of contracts ( in extreme cases ).

Since Retail Shelf Watch allows field reps to be flexible while collecting data, it will also help retailers comply with the service agreements because all the images collected by the agents are analysed irrespective of the light, positioning and orientation of the products on the shelf. This saves retailers from false audit reports because even if their shelf is not well stacked in terms of positioning and lighting, Shelf Watch will detect all the objects on the shelf, thus reducing incidences of non-compliance due to poor data collection.

Brands

Finally, it will be the Consumer Goods companies that will benefit the most from our AI-powered solution. They will be able to analyse all types of pictures from retail audits by using Smart Gaze for shelf object detection. Smart Gaze will help cut the time lag between input data and final insights. This abets the company to take on-time corrective action, if necessary.

Want to see how your own brand is performing on the shelves? Click here to schedule a free demo.

#ai #artificial intelligence #retail #retailstore #brandawareness #consumer insights

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consumer-goods-software · 2 years

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What if merchandisers could take a picture of a product display and find recommendations to optimize that display all within a few minutes? One image can identify the number of products

#image recognition #AI #retail #mechandising

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fbarefunds · 3 years

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