luisgarciaenglish

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Principles of Viral Marketing.

This reading is very interesting since in addition to teaching us how to make our product advertising viral, it gives us the steps so that our consumers are faithful to the brand and the product has a value over the competition.

What I do not agree with so much is that it talks a lot about email advertising and although it was very useful after 5 years, it has stopped being convenient for companies since most of the users delete or block that type of email.

The keywords in this reading are: 1.- Give products or samples to consumers. 2.- Durability and quality over the competition. 3.- Investigate our clients and prospects in order to know what motivates them to buy. 4.- Use all available media and adapt our advertising to each of them. 5.- Get more advantages over the competition with the resources you own. 6.- Transfer positive behaviors to consumers "Healthier, more active, happy, etc.

[luisgarciaenglish]

My Monday routine.

My Monday routine.

On Monday I have several activities so I start at 8 am, I take a bath and get ready to go to university, I go to work with my dad and when there is free time I work on the clothing brand project that is just beginning. I like Mondays because I exercise more for example I move around the city and at 6:00 pm I go to the motivated gym.

[luisgarciaenglish]

Influencer

An "influencer" is a person who has a presence and credibility in social networks.

As we have mentioned in previous articles, the power of networks currently does everything, using them well will increase the reach of your brand! They have become media leaders thanks to the immediacy of the Internet worldwide.

They must be chosen with great care since depending on the turn of the company, it is how they should choose the person who will be their voice on the internet.

Influencers can be a double-edged sword, because if you don't integrate them with your digital strategy, you may not get the best results.

How do you win the trust of your followers? The influencers do not have to be famous people, that is a thing of the past when “television existed”, a person becomes an influencer because it brings freshness, is constant, especially active in their social networks, with this it achieves a great reputation and It maintains the confidence of its followers, giving credibility and value to what it says and does.

He is a person who, more than famous, is acquiring recognition for specific topics or topics and the work he does on it.

They regularly start with their own resources, sharing content referring to the topics that dominate the most, such as fashion, sports, travel, among others.

They create stories to connect with their followers and that is why they trust their information and opinion.

Or have you never spoken to your best friend for advice?

Now imagine that the information comes from a person who understands the subject and has some experience in it. That is an influencer!

Now, what is its function or what can we include them thinking as a Marketer? 1. New Brand: Launching of a brand: Uploading the product to their social networks giving an explanation of what it is and what it is for, it will reach its followers and guarantees that it is a good product.

When the audience does not know the brand, it is a good strategy to use the image of an influencer to promote it, although the efforts will be of no use if the brand does not fulfill what it promises, it must be taken into account that a brand is a promise .

2. New product or service: You can easily give a boost to a new brand, being the strategy to make it known as it has millions of followers from all over the world.

It is a good strategy to publicize your product and it would be a good way to launch it.

3. Promote a brand action: When you need to give a little boost to a campaign, what better than an influencer?

An influencer is a voice, is an opinion leader, if what is planned is that a campaign has much greater strength, this is a great option to give it support and strength.

4. Events: To publicize an event and be part of it. Giving your opinion in a timely manner in your social networks.

They are really very similar points, whether it is a brand, a product, an event, you always talk about using the credibility, expertise and trust of a person to promote them.

That person would become an ambassador of your brand, the person really has to follow the same values ​​of the brand so that the result is positive.

On the other hand, if a brand seeks recognition, it has to work internally, have the foundations, before any campaign with any influencer or of any kind. First of all you have to be what you preach, because that way you will build confidence, and it will position you.

influencer-marketing What makes them reliable? The difference of an Influencer is that it only takes the proposals that go with its image, and that it believes in the product.

Not only do you receive a check in the middle to promote it on your networks, do it. That is why he maintains credibility with his followers.

"70% of brand engagement comes from work done with influencers."

- F. Alt, Director of Global Communications Adidas.

Do you think it's easy to be an Influencer? At first glance you can think "It's the easiest job in the world," but being in constant communication and moving from a mortal person to a public figure is a very difficult job.

The main problems are:

Having privacy becomes crazy! The most interesting thing is to know "What is my favorite influencer doing today?" Be interesting, how is this achieved? Do you have the attention of millions of people and be relevant. A secret formula that few have and many crave! Currently the number of influencers grows day by day, it is not easy to be one. Solutions that give this that seems impossible:

Some keep private where they live, others make it public. They show themselves as people, they don't try to be "perfect" all the time. Having someone to help with public relations is very important when it grows. What social networks do you use to achieve all this? We already talked about what you use

[luisgarciaenglish]

My best birthday party 18`s party

My best birthday party 18`s party. 

I was born on 27th may of 1997 and for me, the best birthday I've had was 18, thanks to a friend named Enrique Navarrte who organized a surprise party (Just as I always wanted). They were all my friends and although at that time I was stressed by the admission test to the BUAP on that day I felt that everything would be fine thanks to all the support and the signs of affection.

We play, dance, eat and drink a lot. I have the best friends and family in the world!

[luisgarciaenglish]

If I had the golden ticket.

To start the super power that I choose would be teleportation because the dream of my life is to know the whole world, the culture of each country, gastronomy, admire monuments and know how to speak 3 languages such as English, French and of course Spanish.

If I had the golden pass I would take it as an opportunity to meet everything I wanted, meet new people and have the best experiences away from home (Learn to be independent).

Finally I would look for love since they always say that where you least expect it you will find it in addition to looking for my twin as in "Juego de Gemelas".

[luisgarciaenglish]

Homework Film-induced Tourism

This reading talks about how movies, series or novels have been an important part in tourism because in certain scenes they reflect the wonders of the nature of the landscape / climate, charitable and always smiling people in addition to the cuisine and culture of the region .

This has resulted in the tourist markething open the scene and squeeze all the benefits that film shoots attract. 

Sometimes the movies can be something negative like the case of the Mexican movie "El Infierno" Where it shows a town located in the north of the country that is corrupt, insecure, the narco has absolute power and the people are mostly thieves.

Although this film is very good, it does not attract tourism by filling potential travelers with prejudices.

Now we will talk about a case of success like that of all the films of Agent 007.

Whenever we talk about movies with adventures in majestic places in our head, the first thing we think about is James Bond, thanks to his adventures in Italy, England, Mexico and other countries. We realize that the places where the action takes place are always incredible and this results in a great influence of tourists on certain dates such as "El día de los muertos”.

To conclude, it is important that the country / region of a good impression worldwide and the easiest way to do it is in successful movies since this will bring us immediate benefits generated by the fanaticism of tourists.

[luisgarciaenglish]

Homework. Nike Case.

1.- What would you consider Nike`s superb marketing skills?

I consider that Nike focuses a lot on the lifestyle of its entire target audience, regardless of age, job, whether they are athletes or not.

Look for the brand to be used for any activity you want to do from there its slogan "just do it".

It is a brand that is innovating with the environment because it collects plastic from the sea and turns it into tennis with a modern design. Not to mention the brand positioning, quality in the messages of all your advertising campaigns.

2.- why does Nike require these skills to compete in the Marketplace?

Today the consumer is more changeable and difficult to convince than in other decades thanks to the internet, that is, we talk about the Prosumer (person who creates and consumes what he wants).

For that reason Nike must be aware of your requests, we speak of a more responsible consumer with the environment and social events that at the same time demands quality in all its products.

3.- Show how markething principles and practices will enable Nike to satisfy needs, beanning, in mind company`s diverse range of product and geography markets.

The best example is in tennis made with ocean trash. We talk about a worldwide need such as sports shoes and climate change. With actions like this we see that the company seeks to innovate and provide solutions whenever it has the opportunity. With the message of a cleaner world in addition to giving a unisex design, the consumer seeks 100% satisfied merchandise.