Last Seen Blogs
melaninfoolosophy
M.E.L.A.N.I.N FOOLOSOPHY
cupgel
CepGel.com
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eboniesosareal-blog
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romaevelizz
Liz☆
Link
Pledgeme needs an Ugly Duck explainer video of how to make a good video!
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Link
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Video
vimeo
Very straight-forward flow of information with consistent use of colour and style
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Link
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Video
vimeo
Explainer video script:
Mint
start with pain
lead up to solution
introduce business
briefly outline what business does
show service that business offers (walk through of online interface)
benefits of business
re-introduce business incl. tagline
call to action to sign up online
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Video
youtube
Explainer video script:
Dollar Shave Club
Introduce business and founder
briefly outline business
describe and show product business sells
drops in benefits
why their product is better than others
benefits of product/business
reintroduce business incl. tagline
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Video
youtube
Explainer video script:
ZenCash
start with the pain
introduce business
briefly outline what business does
show service that business offers
show affect of this service being implemented
benefits of service (x3)
re-introduce business including tagline
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Video
youtube
Not so sure about the illustration style on this one but the information shown is very clear and it walks the user through without any confusion. Best to keep it simple.
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Video
vimeo
Lovely little motion graphic. Clear run through of the concept and how it works with a fun, consistant style mostly throughout (they do mix vector with screenshots of website).
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Photo
Had a really constructive meeting today with Pam and Saskia from Kids Go Mobile. Their timeline works well with us as they are currently aiming to have their kickstarted video completed in the next few weeks.
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Quote
“Start-ups are great at securing funding, explaining what they plan to do for people in the know and designing products and services. Increasingly, though, what separates start-ups that go on to success and those that might not survive after the venture firms pull the plug is linking what they do to a coherent and compelling narrative. It���s about a story.”
Maria Amundson, The Happy Startup Toolkit
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