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Here, we have shared a few tips and tactics of digital marketing, use them to promote your e-commerce business.

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MagnifyLab is a full-service digital marketing agency based in London that has created a niche in the industry helping businesses scale the ladder of online presence and growth adopting the technological change effectively. The agency works in an innovative way to help businesses interact and convert customers in more meaningful ways. The organisation has an in-house team of creative marketers, data scientists, and experienced developers that work collaboratively to offer outstanding digital experiences to its clients.

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Setting up an e-store with Shopify is easy, but most online store owners find that no one is accessing or buying items from their new store. If you can be sure of this, you'll need a Shopify SEO expert to help your store get more help. Read more: https://www.magnifylab.com/

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Why Breadcrumbs are an Effective Choice to Improve SEO and User Experience?

SEO is a vast sphere where backlinks, keywords, and quality content are some of the key components that will determine your ability to rank in search engines. Have you heard about breadcrumbs before? Well, this is a navigational feature for a website that can make a positive effect on your SEO results and overall user experience.

Still, there are many sites that don’t implement breadcrumbs, which seem to be a huge mistake because they aren’t just a web navigational aid but also conveys a powerful message to Google that your website is well structured. Moreover, it brings a good opportunity to make your site SEO-friendly and help your business appear on the top of SERPs.

You may not thoroughly know what breadcrumbs are, but you’ve certainly noticed them while surfing on the internet. Here’s what you need to learn more about breadcrumbs and how they work great for SEO.

What are Breadcrumbs?

Breadcrumbs are website links that allow users to track the path from the homepage to the page they’re viewing currently. This can help users comprehend the structure of the site and in some scenarios, even the elements they are likely to find on a specific page. You can generally find it at the top of a site or under a navigation bar.

Similar to internal links, they help users find the information they are seeking and overall boost site credibility. 

Here’s an example of breadcrumbs from Nestlé’s website:

This example shows exactly the categories I tapped on to look for a page I am viewing. It makes it pretty easy to visit a previous page if needed. As you can see, it can help make site navigation easier which will eventually benefit SEO.

How do Breadcrumbs benefit SEO?

It makes more sense to acquire SEO services to use breadcrumbs while ensuring that they are optimized accurately for superior usability and SEO. But is it worth the effort? If you’re unsure about how breadcrumbs impact SEO, then you should read the section below.

Enhance the User Experience

No one wants to feel lost when browsing online. You need to keep users focused and engaged rather than making them confused about where to visit next. Breadcrumbs are a simple yet effective website element that is easy to understand for users, which means satisfied customers and more conversions.

Impress Search Engines

Breadcrumbs allow search engines to interpret the hierarchy of your website, helping them identify which web pages are highly imperative. It may increase the chances of your breadcrumbs appearing on Google or other search engines.

Reduce Bounce Rates

Visitors hardly visit your site through the homepage, thanks to the organic search. Breadcrumbs provide users an alternative path to explore your website instead of just clicking the back button. Since the original entrance page makes them feel wanting for more, it will possibly lower your bounce rates.

As search engine algorithms change over time, it is best to approach a professional SEO company to move ahead in the right direction and stay informed with all the latest updates related to the site’s SEO. It is wise to implement breadcrumbs to describe a hierarchy, provide a better user experience, and drive outstanding outcomes.