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Hand-painted #mackerel by #LN on sale!! on a #vintage marine map. 🐟 Beautiful! (at Rennes - Bretagne)

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andrewgarybeardsall

Last minute reblog, a bravo for this postal identity from Andrew Beardsall. It reminds us that a clean style combined with a great attention to detail (and a pinch of playfulness) is a total winner.

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| FINAL |

As my catalogue comes to life, time for a little recap’ and fill up the last pages of my presentation slide... 

Here comes the days of self-disatisfaction, the feeling of starting it all over again. But this feeling is due to evaporate on monday, hopefully.

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| FINAL ‘draft’ |

Time for little tweaks and fixing the catalogue before the deadline....

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| Personal touch |

Adding the last finishing touches to my brand and catalogue (this week is very work-loaded, no time to go and buy coffee !). 

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#lino #reliefprinting @Metallicelephant - I love pressing stuffs on paper... @Businesscards | moment de gloire |

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Things are getting serious.

Here is the stamps of my final outcome identity and postal catalogue.

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| LAST WEEK |

Time to stop looking at the computer...

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| Catalogue | tests of format

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| back to pack |

The best part of my project so far is the making and printing of playful & colorful patterns for my catalogue.  The products will range from envelops and cards to DIY bags and notebooks. finale print coming soon.

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It’s nice that : Demian conrad

Catalogue design aesthetic of no equal...

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| Catalogue in the making |

My brand is now revised and will be turned into a single touch point brand as a business through post ! It will take the form of a catalogue and have DIY projects and tutorials in as well as products to buy (stationery, patterned papers) and tips on how to re-connect with family & friends through direct mail.

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| test & test |

This letter is the second of a line of tests on my idea of a postcard attached with the letter. The postcard will be pre-stamped and detachable for the reader to be invited to reply on-the-spot.

This is part of my manifesto of re-introduction of hand-written mails in people’s everyday life.

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Fingerprints and emotional branding seem to get on well with each other. A simple logo can look flat, but printed with the skin it brings textures and hidden details (of the self, the uniqueness). Here is my message: postal mails are personal and uniques, make good use of it and please your receiver.

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| 10-a-day |

I gave myself a challenge to find in my house 10 branded objects that are playful and interesting. Here are a few pictures of my findings. I found giving myself field-games very fun and engaging, it also helpd a lot to refocus any project that may drive me nuts.

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| Failure to communicate |

Test of balloon-mail to unknown. Issue: the only pen that would stay on the balloon is permanent, unfortunatly when the ink dries it blows it up.

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| Artwork |

High voltage artwork in the line of pushing the medium/media... I linocut small logotypes and pressed them on my hands and arms and directly pressed my body on the paper. The result is a great visual full of texture. I just feels the way I wanted it to feel... personal, and tactile.