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How does Lizzo's website appeal to a fun loving, young audience?

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Equipment list for my music video

-Cameras for video -Tripods -Microphones -Lighting -Camera for stills -Camera slider -Mobile phones -Lighting stands (list is subject to change)

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Music video conventions

Definition: Codes and conventions are different things used within music videos to construct messages and meanings.These techniques can be divided into two types; technical and symbolic. Overall, mise-en-scene, camera movements, angles and shots and sounds all contribute towards making the music video look professional. However, each different styles of music video, e.g performance, concept and narrative, as well as different genres, which all have different codes, conventions and representations. The mise-en-scene for music videos differs depending on what the genre of music is. The components of the mise-en-scene are. It is used to convey the importance of people in music videos as well as the representation of certain characters. Lighting - how the scene is lit Props - objects and items within the frame Costume - what the artist is wearing Hair and Makeup - style of the artist Location - where the music video is filmed Colour - specific colours representing certain moods and atmosphere.

Camera Angles: Techniques is how the meaning is conveyed using technical equipment. This may include things such as how the camera is used including types of angles and movements, different sound within the shot, whether its diegetic or non diegetic, whether its fast or slow editing and the genre of the song. Symbolic techniques are they ways of showing meanings beyond what is obvious in front of you. It could be through the mist-en-scene including facial expressions, body language, posture, etc.

Examples of music video conventions in pop: Eye level shots are used to create a real life effect and as if we are seeing the artist in the real world. A high angle can be used to show the subject from above and can have an effect of them being less powerful and less significant. Low angles are shot from below the artist making them appear powerful or dominant. A Birds eye view is a angle that shows the artist directly from above. It can add a dramatic effect and spatial perspective. It can also show the positions of subjects and motions differently, enabling the audience to see things within the shot that the artist cannot. Slanted shots, also known as Dutch angles, is where the camera is tilted to the side purposely. It can be used to dramatise the shot and is creative. It is very important to have codes and conventions within music videos as it allows the audience to be familiar with particular genres as sub consciously they will eventually recognise the different conventions within the genre. It provides a structure to the video that the audience will understand and the video relates and suits the lyrics in some sort of way.

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How music videos are generally made in the industry

Music videos are made differently depending on their type . Performance videos are made with the band/artist either lip syncing or playing along with the music. The songs are played through large speakers allowing the artist to play along.

The total cost to produce a professional music video can range from $20,000 to $500,000 and up. There are a handful of music videos each year in the seven-figure budget range, but those are exceptions in the overall market.

Once the concept is nailed down and locations set as to where we will shoot, the actual shooting will take place in 2 (two) long 12-14 hour days. Usually a weekend is the best time for everyone. After shooting is complete and dailies are screened, editing takes place. That process is on average 2 weeks.

The 5 Most Expensive Music Videos Of All Time are: Madonna — “Express Yourself,” $9.4 million (originally $5 million) Madonna — “Die Another Day,” $7.9 million (originally $6.1 million) Madonna — “Bedtime Story,” $7.7 million (originally $5 million) Michael Jackson — “Black or White,” $6.9 million (originally $4 million)

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Intertextuality in music videos

Intertextuality refers to the process of creating references to any kind of media text via another media text. It essentially means that it has a type of link to another media which could be film, television or music to pay homage to another media text.

Many artists do this for popularity as making a reference to a popular book or film will boost amount of viewers. However, it can be seen as quite difficult for artists as the medit is relating to must be iconic/recognisable to do well. Iggy Azalea's music video for "fancy" has strong intertextual links to the American, teen chick flick "Clueless" (1995). Her outfits are exactly the same as the main star in the film as well as re-creating the scenes from the movie.

Another example of this in music videos is in Taylor Swift's "Bad blood". The video straight away cuts into a film like opening making the audience feel the tension and action. This music video has several intertextual references to films such as 'Kill Bill' and 'The Host' as well as 'The Hunger Games' series. There are superhero references through out and the artists in the video all have a certain character to play.

Arctic Monkeys - 'When the sun goes down' is one good example of intertextuality being included because the video is taken from 'Scummy Man', a short film by Paul Fraser about a woman called Nina, a 15 year old drug addict. The video does have a sense of realism and portrays the lives of some people. Videos with a narrative like this (that associate with drugs, violence etc.) are usally indie artists.

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This is an example of an "Artistic" music video, it combines stunning visuals with strong and hard hitting representations of the lyrics

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This is an example of a "Narrative" based music video

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This music video is an example of a "Performance based" video

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Andrew Goodwin and Laura Mulvey music video theories

Andrew Goodwin Music videos ignore common narrative as they are essentially advertisements. As consumers, we make up our own meaning of a song in our minds: a music video can anchor meaning and gives the record company and or artist a method of anchoring meaning. An example of this is literally any music video that contains the artist. Laura Mulvey believes that the audience have to view the characters through the perspective of the heterosexual male. There are many features that you will see when showing the Male Gaze on film such as the camera focusing on the women's curves. The Male Gaze is suggesting to the audience that males are dominant and superior to women. Suggesting that women are their to be looked at for male pleasure and to look pretty. An example of this is Nelly's "Dilemma" video.

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MUSIC VIDEO ANALYSIS:- Tyler is shown in black and white sitting on a stool in an all white room. The camera shakes slightly, bringing Tyler in and out of focus. Tyler begins to rap, miming the words as he says them. In a close up shot we see him lift his hand, where we see a Cockroach climbing on his fingers. The cockroach climbs to his other hand, and Tyler stares at it intently as he raps. It crawls over his hand, and then onto his other hand again. Tyler brings his hand up and looks down on the cockroach, and we see the word "Kill" written in sharpie on the back of his hand. We also see an upside-down cross drawn on his middle knuckle. The cockroach climbs to the edge of his hand and it crawls onto his other hand, and Tyler stares at the camera. Tyler brings the hand with the cockroach down, out of frame. He brings it back up in between his fingers and puts it in his mouth. He chews, and the camera begins panning out, bringing Tyler in and out of focus. He makes a face of disgust, and stands up from the stool, heaving. The lights dim and Tyler becomes a silhouette and then throws up onto the floor. It takes a while, and then he wipes his mouth and spits onto the floor. He sits up on the stool and he comes back into focus. He begins rapping again, pausing to spit on the ground again. The camera slowly pans in until the upper half of his body is showing. He begins unbuttoning his shirt. He unbuttons his shirt all the way and then his gestures become very animated. He grabs his face in rage, showing that he is wearing a chain. He then takes his shirt off all the way. The camera zooms in to Tyler's face, with the image becoming completely obscured or out of focus and then in sharp focus. We see that Tyler's eyes are dark black, and then we see only Tyler's teeth, then his eyes again. Tyler gives the camera the middle finger. Tyler begins to move around a lot, agitated, grabbing his chain. He becomes completely out of view at one point, then when he comes back into view, his nose begins to bleed. He wipes the blood off his top lip. The camera zooms out, and a noose falls from the ceiling. Tyler grabs the noose and wraps it around his neck. He stands on the stool, and we only see his feet. All whilst the camera slowly loses focus, to allow the audience to make their own judgement of whats happening. The stool falls over, and the legs begin thrashing, as Tyler hangs from the noose (out of view). His legs twitch as his legs swing back and forth. The camera moves to see the stool on the ground and Tyler's feet dangling. The feet finally stop twitching, and they just sway around in a circle. The camera shifts in and out of focus and Tyler is presumably dead. In an interview after the video went viral and propelled the "Od Future" collective to fame, Tyler stated that the scene where he dies is not actually him but a symbol of his old self who doesnt put any meaning behind his projects and uses the work to hide from what he is truly feeling. Subsequenlty after this change, Tyler realeased Goblin, Flower boy and Igor, all of which are deocitions of a state of mind and canvasses of emotional expression; proving the imapct music video still has to this day.

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Intertextuallity with 80s USA paranoia vibes and the ET bike refences

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Narative fuzz

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Sony music

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Sony music video

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This music video is an example of amplification because the lyrics and video are both related to Kanye's "Homecoming", but the the video itself is an amplified version of the song.

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A music video that tells a different story to the lyrics