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(via Creativity in the Age of AI - YouTube)

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(via What is a brand? - YouTube)

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Whether you’re in film or fashion, media or marketing, architecture, automotive or advertising, it doesn’t matter. Our visual culture is flatlining and the only cure is creativity.

It’s time to cast aside conformity. It’s time to exorcise the expected. It’s time to decline the indistinguishable.

For years the world has been moving in the same stylistic direction. And it’s time we reintroduced some originality.

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(via The new AirPods Pro | Quiet the noise | Apple - YouTube)

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Whatever It Takes 

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Spike Lee x Montblanc: What Moves You, Makes You. 

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The most important brand metrics are to do with sales, profit, price sensitivity and hard financial spend. What's the base-level of your sales when you're not on promotion? What percentage of your sales are discounted? You want strong base-sales and low reliance on discounts. What's your price sensitivity? You want low price sensitivity so that you can have strong, firm prices and strong margins. Another interesting approach is to measure the degree to which customers come spontaneously to you, rather than you having to fight for their business. For example, look at in-bound organic search queries for your company and brand, as opposed to paid search or click-throughs on online ads. Or look at the proportion of people who come direct to your website versus the proportion that come through paid activation or intermediaries like price comparison sites. If you're a strong brand, people will actively seek you out.

Les Binet on why long-term marketing matters in the age of short-termism | WARC

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Heineken | Cheers to all 

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Nike | Just Do It Germany: Helden

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Oasis - Togetherness

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Amazon, as a brand, is enormously successful to the extent that it almost constitutes a monopoly – not in the sense of an illegal cartel, but simply that its scale and efficiency mean it has no serious rivals (outside China). But even if such rivals exist, I as a consumer never think about them.So Amazon’s dominance can once again be reduced, ultimately, to two factors: mental and physical availability. I think automatically of Amazon; I can instantly and easily buy through it. And nothing else comes close.

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"People no longer think about their destination being 10 km away or 10 stops on the tube. They think about it being 50 per cent of their battery away," said the study's lead author, Dr. Thomas Robinson. "During interviews respondents discussed how a full battery gauge made them feel positive and as though they could go anywhere or do anything. Anything less than half full, however, induced feelings of profound anxiety and discomfort," he said.

Battery icons shape perceptions of time and space and define user identities

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Spotify - Let the Song Play

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A brand's mental availability refers to the probability that a buyer will notice, recognize and/or think of a brand in buying situations.  It depends on the quality and quantity of memory structures related to the brand.   So this is much more than awareness, whether that is top-of-mind awareness, recognition or recall.  Indeed all of these measures are flawed by the use of a single, a-situational, cue (usually the product category name, i.e. what the marketer calls the product category).

Mental Availability is not awareness

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The New Warburtons Ad - GoodBagels. Starring Robert De Niro