maxlamiskate-blog
Max Lami
Designer of a skate brand maxlami.com
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My story
As a young boy, I dreamt of turning pro and competing at the highest level in skateboarding. It wasn’t until I suffered a knee injury when I was 17, rupturing my ACL ligaments and requiring key-hole surgery that my dream soon became a distant memory.
Ten years on and unable to skate again due to complications in my recovery, I quit my 9-5 recruitment job and after I launched my skate wear clothing brand.
After my injury, I knew I’d never be able to skate the same way again. The thought of not being able to skate again was heart-breaking, but I wanted to still feel close to the sport. That’s when I introduced my skate wear clothing line, hoping to inspire others in a similar situation to me, whether in sport or not, that even at your worst times, you can still take good from every bad situation.
My design ideas and inspiration come from current underground skating subculture trends. I shape my products in a way skaters can easily wear them in and out of the pit.
I try to take my designs off the beaten path and onto the London backstreets. The most exciting thing about my brand is that it is created for skaters by someone who’s grown up with a passion and love for the sport. I combined the grime of the London underground culture with modern trends, which translates in my unique clothing line.
The Max Lami skatewear brand officially launches in the UK on January 29th. It’s fresh, exciting, resonating the feel-good energy skateboarding communities conveys.
To check out my collection, visit maxlami.com
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