mccannsultabeautyblog

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Supergreat releases GRWM.ai, the ChatGPT of beauty

Supergreat, a platform known for its beauty reviews and short form video content, is tapping into the AI realm for beauty recommendations. The brand is calling their AI desktop platform “GRWM.ai” chatbot. Utilizing the Supergreat’s data set of beauty influencers and OpenAI’s GPT 4 technology to provide detailed answers to.  The company made recent adjustments to ensure inaccurate information is avoided, which ChatGBT is known sometimes to provide.

To promote the platform, Supergreat social media manager went on the street to ask people beauty-related questions that GRWM.ai can answer. One of their TikTok posts received 1.7M views and 14.7K likes; however, we did see many skin care + makeup lovers disagreeing w/ the answer that Fenty Beauty’s foundation is one of the recommended foundations for dehydrated skin.

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Lancome’s 50 Shades of Confusion

Lancome reformulated one of their famous makeup products, the Teint Idole Ultra Wear foundation.  This was launched with an ad featuring Lupita Nyong’o, Zendaya and Lily Collins. Lupita’s typical shade: C555 was renamed to C540. Per the new launch, the packaging had changed. However this was not a direct replacement, and rather it is now listed as an alternate for three separate deep shades that existed in the old formulation. While Lancome’s Teint Idole shade range increased from 28 to 50, this sparked conversation around deeper shades being discontinued by brands.

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Lancome’s 50 Shades of Confusion

Lancome reformulated one of their famous makeup products, the Teint Idole Ultra Wear foundation.  This was launched with an ad featuring Lupita Nyong’o, Zendaya and Lily Collins. Lupita’s typical shade: C555 was renamed to C540. Per the new launch, the packaging had changed. However this was not a direct replacement, and rather it is now listed as an alternate for three separate deep shades that existed in the old formulation. While Lancome’s Teint Idole shade range increased from 28 to 50, this sparked conversation around deeper shades being discontinued by brands.

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Coachella Clinique

It’s Festival season and weekend 2 of Coachella is already here! Festival first-timer Clinique is hosting an influencer “Hydration House” pool party on weekend 1 featuring different DJs each day. The brand is the official skin-care sponsor of the Day Club Palm Springs pool party taking place on Saturday and Sunday (both weekends of Coachella.) Attendees will be able to interact with the brand via a “moisture bar,” gift stations and Instagrammable scenery. The festival promotion kicks off the brand’s summer-long “Protect your Glow” campaign geared toward Gen Z. This campaign is designed with younger consumers in mind to introduce and re-introduce the brand to them and ultimately reach them where they are. Other brands at Coachella include revolve, neutrogena, adidas, sephora, european wax center and many more. Overall, the Clinique Hydration House received a lot of buzz on TikTok, mostly due to all the influencers posting while at the event.

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Glossier Partners With Black Girl Fest

Glossier is growing its grant program for black-owned beauty businesses beyond the US with its first program in the UK. To launch the UK version, Glossier is partnering with Black Girl Fest, the UK’s first arts and culture festival dedicated to black women, girls and non-binary people. The Black Beauty Grant Programme is a 12-week learning program that will support UK-based black women founders to take their business to the next level, gain expert advice from industry professionals, and connect with experienced founders. Glossier received a lot of praise for this initiative, turning things around since its drawbacks in the past few years; re: 2020’s Outta the Gloss open letter from POC employees, layoffs, etc. Overall, sentiment skewed positive with many Glossier fans and business owners commenting on the announcement post on IG.

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Maybelline New York Taps into Y2K with Chloe Fineman

In their latest campaign with comedian Chloe Fineman, Maybelline NY wants to showcase the durability of the brand’s all-new Tattoo Studio Ink Pen Eyeliner in a campaign titled, “Ugly Cry, Perfect Liner.” The digital campaign is a 90s music video-inspired video that highlights the liquid eyeliner’s waterproof, smudge-proof, 24-hour longwear benefits.

While social conversation was low, sentiment skewed positive for those who did comment. Many praised the comedic Chloe Fineman and appreciated the Y2K nostalgia vibe that the ad had.

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National Mature Womens Day is Coming

On April 9th, Laura Geller Beauty, the makeup brand leading the celebration of beauty later in life, will unveil its 2023 campaign for National Mature Women’s Day created in partnership with actress, author, and producer, Ali Wentworth. Over the past few years, Laura Geller Beauty has partnered with Bethenny Frankel and Paulina Porizkova to create groundbreaking campaigns and made the bold decision to exclusively feature women over 40 in all of its marketing and social media messaging.

Reception was very positive, with an overwhelming number of women supporting this announcement. Many commented how nice it was to feel seen and how proud they are about their age.

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Fenty Beauty Reaches HBCU Campuses

This past weekend there was a Fenty Beauty pop-up at Howard University and Spelman College with shade matching and freebies. The same ‘Shade U’ pop-up will be going to University of Houston and San Diego State University next. In the past week, Fenty Beauty has also collaborated with 2 other HBCUs: Xavier University of Louisiana cheer team and Morehouse College cheer team to advertise the freestyle highlighter. Both posts have been Fenty and Ulta Beauty branded and highlight the Killawatt freestyle highlighter. Last month, Fenty Beauty also posted the majorettes from San Diego State University, highlighting the same product.

HBCU pride really showed in the comments, with many students and alumni praising Fenty Beauty for spotlighting their respective universities/colleges. Brand love and UGC was high on TikTok. Overall, sentiment skewed positive with many students hoping the beauty brand comes to their HBCU school next.

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Maybelline New York Taps into Y2K with Chloe Fineman

In their latest campaign with comedian Chloe Fineman, Maybelline NY wants to showcase the durability of the brand's all-new Tattoo Studio Ink Pen Eyeliner in a campaign titled, "Ugly Cry, Perfect Liner." The digital campaign is a 90s music video-inspired video that highlights the liquid eyeliner's waterproof, smudge-proof, 24-hour longwear benefits.

While social conversation was low, sentiment skewed positive for those who did comment. Many praised the comedic Chloe Fineman and appreciated the Y2K nostalgia vibe that the ad had.

[mccannsultabeautyblog]

National Mature Womens Day is Coming

On April 9th, Laura Geller Beauty, the makeup brand leading the celebration of beauty later in life, will unveil its 2023 campaign for National Mature Women's Day created in partnership with actress, author, and producer, Ali Wentworth. Over the past few years, Laura Geller Beauty has partnered with Bethenny Frankel and Paulina Porizkova to create groundbreaking campaigns and made the bold decision to exclusively feature women over 40 in all of its marketing and social media messaging.

Reception was very positive, with an overwhelming number of women supporting this announcement. Many commented how nice it was to feel seen and how proud they are about their age.

[mccannsultabeautyblog]

The #NoFilterJustMilani Campaign

Milani Cosmetics' latest campaign #NoFilterJustMilani celebrates skin that is free of digital retouching, face altering apps and filters. Milani Cosmetics is taking its commitment to inclusivity and authenticity to the next level by partnering with Milani Makers who were chosen for the campaign as they embody Milani's authentic and inclusive beauty philosophy within their online communities. Each Milani Maker has shared personalized '#NoFilterJustMy___' taglines to demonstrate how they celebrate being unfiltered digitally and in reality. Milani also spotlighted a new launch. The Facelift Collection and Blur Out Powder launched with major success with social media buzz that generated over $4 million in earned media value.

There was a lot of excitement around the inclusivity of this campaign and the product itself on social media. Even though the campaign was built to garner engagement with the #, there was none of that being shared on social media. Overall, sentiment skewed positive but there was frustration with the inability to shop the product because it quickly sold out.

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Bud Light Stands Behind Dylan Mulvaney

Bud Light’s newest brand ambassador is none other than transgender TikTok star Dylan Mulvaney. The campaign was intended to celebrate the one-year anniversary of Mulvaney’s popular series “365 Days of Girlhood.” Bud Light sent Dylan a can with her face on it. Dylan posted 2 videos to Twitter enjoying the drink. The announcement quickly led to a mix of praise and criticism online as users argued over the partnership.

This partnership faced a lot of backlash with many anti-trans people chiming in on the conversation, expressing how the trans creator wasn’t the right fit for Bud Light’s audience. Sentiment is different across channels. For example, we noticed way more criticism and opposition on Twitter vs. Instagram.

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Remedy by Ari Fletcher

Social media influencer Ariana Fletcher has launched her own makeup brand! The highly anticipated all inclusive beauty collection is the culmination of her own beauty regimens, and has vegan, paraben-free, and phthalate-free products appropriate for everyday beauty routines. The drop from her cosmetics debut will include what she describes as an "it girl" starter kit, consisting of 10 juicy glosses, an eye-popping eyeshadow palette and 8 opulent lip liners, all in rich, luxe formulations. Prices for the products go up to $60 and the collection is currently only available on her website. With over 5 million Instagram followers, there's anticipation for the brand to do well.  

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Retailers Responding To The Roe v. Wade Ruling

Following the Supreme Court's ruling last week to eliminate the 50-year-old constitutional protection of the right to an abortion, major stores and brands joined others in committing to foot the bill for medical care and travel expenses for staff members who require the operation, Retailers like Levi's and Amazon had previously issued statements to that effect. [Big banks including Citigroup, JPMorgan Chase, Bank of America, Goldman Sachs, and Morgan Stanley are repeating or adding abortion services and abortion-related travel charges to their benefit plans, according to the Wall Street Journal. Retailers aren't the only ones adopting such actions.

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How Beauty Brands Took Part In Atlanta Juneteenth Celebrations

Over the weekend, beauty companies observed Juneteenth. On June 18 and 19, the Refinery29 vertical Unbothered hosted "The Glow Up," and from June 16 to 18, the hair-care company Camille Rose hosted its first-ever Beauté Noir Festival. Sponsors of both events included Ulta Beauty, Dove, Target, and The Body Shop. The Glow Up offered a lot of beauty combined with performances, discussions, food, and brand activations, and it attracted close to 3,000 people. The beauty retailer also held a "Black Beauty Beyond the Binary" presentation with Asia O'Hara from "RuPaul's Drag Race" and makeup artist Princess Ali, as well as a Black hair-care demonstration with beauty expert Kahh Spence and actress Serayah.

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American Eagle Outfitters Launches NFT Apparel Shop

American Eagle Outfitters continues to dive into the world of NFTs with this launch, merging physical and digital experiences. American Eagle Outfitters announced on Twitter this week a limited-edition collection of shirts and hoodies designed in partnership with NFT designers. The NFT Shop features eight items with graphic designs from Little Lemon Friends, Starcatchers, The Littles and WonderPals NFT collections. The apparel brand also launched an NFT collection last year in collaboration with artists Liam Eisenberg and Amy Perez. The NFTs were $1 and came with a physical patch version of the designs.

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TikTok Star Jasmine Chiswell Designed a ColourPop Collection

It would be an understatement to say that TikTok sensation Jasmine Chiswell exudes Old Hollywood fire. Even living in a Hollywood Hills home that was formerly owned by the one and only Marilyn Monroe, the Scottish content producer Chiswell is the ideal candidate to design a ColourPop makeup line with an Old Hollywood aesthetic. The new line includes shiny pink colors that feel completely new for 2022 and nude shades with a retro influence. You can either add some baby blue shadow to your regular makeup routine or go all iconic blonde like Chiswell. The gorgeous, glittery crimson lip gloss is ideal for any party outfit. The entire collection, which has a retail value of $92.