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How To Help Offline Businesses Make Money

Here are a couple of ways to make money online fast helping local businesses MOVING THEM TO ONLINE DIRECTORIES People are creatures of habit. If they grew up using one brand of toothpaste, it may take a major battle to get them to change to another brand. They have to see the benefit of changing their ways because they've come to trust a brand so much that dropping it is unthinkable. They just don't see how any other brand could be more trustworthy. That's the case with the Yellow Pages offline and business owners. They've relied on this offline brand to produce tons of business leads, and it still works, but now they should also explore online directories as well. At the point where they can start to see the actual benefits, they may decide that using only online directories is a great strategy to gain more exposure for their businesses and to save them money too. However, it may not be easy to convince them at first. EXPLAIN IT FROM THE CUSTOMER'S POINT OF VIEW The business owner may be laboring under the false impression that everyone is still using the telephone business pages to look up businesses. Help them to understand that consumers in the United States, in particular, are becoming very savvy about how to look up businesses before they buy. They will Google a business - 14 - to determine what's being said about it. They will look up local restaurant reviews with CitySearch.com. They will talk to their friends and followers on Twitter and Facebook to find out what others have to say about your business. If you're not online in a directory, you're as good as invisible for the modern consumer, even if they have a Yellow Pages ad. The fact is, today's consumers look online first, not offline, even for local businesses. ADD THEM TO BUSINESS DIRECTORIES ONLINE You can advise businesses on which online directories best serve their purposes for advertising. It might be the Superpages or other types of online telephone book sites. You might want to get their website listed with the major search engines so that they can start developing PageRank and an SEO strategy. Google isn't the only search engine out there. Add them to Yahoo! as well! GET SOME FAVORABLE REVIEWS Add some favorable reviews for the company in places like CitySearch.com or MerchantCircle.com to entice local customers to visit. Incorporate your listing with a coupon and watch your traffic soar.