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Tips To Handle Facebook Marketing

One of the important forums where you can start the online journey of your business is Facebook. Why? This is because you can have a large number of audiences available to target because of the maximum outreach of Facebook in all the parts of the world. Additionally, the variety of material that you can use on this forum is exceptionally large especially in comparison to the other social media forums available. Facebook is actually an opportunity that you should use for promoting your business and increasing the reach. In case, you do not use the Facebook for business promotion, you are actually letting go of a great opportunity that can do wonders for you if handled rightly.

Like everything, there can be two sides of Facebook too. Make sure you stay on the positive side to reap the benefits. To stay on the good side, you can follow these tips and they will help you in getting the best out of this forum.

Do Not Violate The Copyright Terms

In case, you are using the content or material, which is plagiarized or belongs to someone else, you can be in the negative books of the Facebook algorithm. You can expect your content to be removed, not shown to the audience or even warning can also be served to you for this purpose. This is because Facebook takes the violation of copyright and the overall copyright terms too seriously.

Even if you did not intend to use the copyright material but it is already available online, then you would still have to face the consequences, as the intention cannot be checked. It might lower the impact of your entire campaign too.

You even can’t have explicit reactions to be asked for in your Facebook posts. If you are going to do that Facebook is not going to like that and definitely, the reach of your post would be lowered resulting in lower levels of efficiency and overall spoiled reputation. Similarly, make sure you have an idea about the type of content that you can post on your page for attracting the customers.

Organic Reach Has Become Difficult

Organic reach means that you are not paying Facebook for the advertisement of your content and you are getting the likes, shares, and views on your Facebook posts on your own. This strategy has actually become more difficult with the changed policy of the Facebook algorithm. Now, the high importance would be given to the news and feeds of the real users. For this, the content from the friends and family of a particular Facebook user will be given higher importance, leaving lesser room for business advertisements etc. So, in order to capitalize on the small window of opportunity to become part of the news feed of your audience, you’ll have to post relevant content. Additionally, the quality of your content must be high whether you are posting text, videos, infographics or any other form of posts.

Competition Must Have To Be Considered

Facebook is a forum for every business and your competition is included in it as well. So, you should expect your competition to try as hard as you are trying to reach the target audience. But this increases the problems for you. Now, you’ll have to ensure that the quality of your posts is exceptionally good that it will outcast the posts from your competitors and you’ll get a chance to have your post displayed in the newsfeed. The process is not over yet. Once you get the access to the newsfeed, you’ll have to get the attention of the user too. Here too, the role of engaging and high-quality content is there. It is upon you how you create your content to keep the level of interest of your audience high.

Once you’ll get a better position based on your content, then you can feel a bit relaxed because continuous effort from your content generation team would earn you loyalty from your customers and then the role of competition would not remain as important as it could be in the starting days of the market.

Expensive Campaigns Must Be Avoided

If you are feeling that, your Facebook campaign has become too costly for you. Then this is because of some of the reasons. Firstly, you might not have targeted the customers properly, leading to a lack of access to the target audience. Secondly, you might not be checking the statistics of your posts and campaign that would have created problems for you. Thirdly, the boost duration set up for your campaign can be too lengthy reducing the overall impact that you could have got from this campaign. All these reasons can lead to high cost of the campaign and no results.

In order to manage these costs, you should keep a constant look at the statistics generating, so you can alter your content right away if the results being generated are not up to the mark. Moreover, you must know your audience clearly in order to get the best results. Furthermore, the small intervals of boosts of your posts can be more effective as compared to long intervals, so you must consider this aspect in mind as well.

You’ll have to manage the overall content of your campaign too. You can’t post irrelevant content. You can’t go for generalized or copied content, as it would automatically lead to lower reach and negative impact on your productivity.

All these aspects should be considered while posting on Facebook. Making sure that all these points are well managed, you can get better results and higher productivity. You can have professional help with managing your social media content too. The professionals know the forum better and can help you in managing it in a better way.

The post Tips To Handle Facebook Marketing appeared first on Bill Lentis Media.

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[michealdwyerj]

Twitter And Content Creation

Have you always had a knack with words and creating content has been your favorite to-do list ever since you were a little bean sprout? If yes, then you would have had this dream to create the best content possible for your readers and become their most reliable source of information on the web.

But like all things, you may have noticed that having the skill to write, alone would never be enough to get the ‘people’ to like your work. Instead you may have realized that there are some things that you’re missing, because you’re not getting the response you thought it would have warranted.

This is what this article will help you with. Down below we will discuss some major pointers that will help you learn the best way to use Twitter and write out the content that the general community of users would love to read. It’s not that hard if you get the hang of it.

To start out your journey, you need to make a survey. Make a list of the best content creators you can find and see what they’re up to? Is there something in their content or writing style that you’re probably missing? Then search for popular topics or specific hash-tags that people are enjoying reading about. And last, but not the least, record it somewhere! You can’t expect yourself to remember everything you’ve read. Make sure to capture all the neat details right now, so that you wouldn’t have to waste your time in the future.

I’ve neatly categorized the above three pointers down below. Give them a go and start your content creation journey.

The Pre Requirements

When you’re ready and all set to write out your content, the first thing that you need to keep with in your mind while you write is: Your blog’s specific niche, in other words, the target market you’re trying to write the information for. Search for pointers that would relate well with the categories your viewers are likely to enjoy. Writing too much about food in a blog that’s supposed to be about novel, would call in for a major disaster. Despite the fact, that we all love to eat, it would make your reader feel as if you’re not so sure about the direction of your content any better than they would have been.

If you’re a novel blogger, you need to give recent updates about the upcoming novels or the latest series by everyone’s favorite author. You can even leave a review about a novel you have recently read and share your thoughts about why it just had to be the best novel out there yet.

List The Best

Doing a little market research and knowing who’s in as the top content creator wouldn’t hurt. On the contrary it may just be the guideline you may require to get that necessary boost and write out the mot recommendable content of your life. We all have to start from somewhere, and nothing can set a better example than these ‘already successful creators of content’. So you can just whip up your speed by creating a Twitter list of these genuine gems.

For this, all you have to do is;

Click on your Profile picture and select lists from the drop-down menu and make up a brand new list. You can choose or decide to make the list private or public, whatever you like. In the end, just add in the perfect description of your list, so that you or the public (if you’ve decided for it to be seen by others) can know what the list is all about.

And the next time, you would need a good back up source as an aid to write out the content you require, just go to your list, and scroll. You can heart out the aspects that catch your attention and then come back to them later. Even if it doesn’t give you the specifics you need, it will surely give you a breather and set out your brain cells in the right direction, to write out your own content.

Twitter Search

All topics written on Twitter have these ‘hashtags’ marked over them. A novel blogger, for instance, would have #bookoftheday, or #blymyheart tagged over their blogs. These tags make it easier for people to know what to expect in the blog and make it just as easier to get searched. All you’d have to do is search your needed category over the search bar.

You can also save the search by clicking on the three dots in the far corner to give them a look later!

With time you’ll see that there are certain people who end up posting all the good stuff and that these people are the same ‘content creators’. If you find a content creator like that, close your eyes and don’t count to ten. Just add them to your ‘Best List’.

Organize And Record

No one has superpowers, specifically when it comes to memories. We humans tend to forget all the important stuff, despite all the guarantees we may give. It’ always best to keep the specifics recorded and luckily for us, we have many supporting apps like Google docs’ spreadsheets, where you can easily keep your data save and accessible. You can save the names, urls, pointers, sources and anything or everything that sounds physically important on this application. It’ll make it easier for you to go back and track out your steps or share the sources through either social media sites or emails.

Consolidate The Data

Timing out a particular schedule has always helped me out write the content I need perfectly. Set approximately 25-minutes aside to curate your content. You can either use the ‘Pomodoro’ technique or you can just as simply add a timer on your smartphone.

Scroll down your ‘Best list’ and spend the first few minutes to get your thought process straight. Highlight the major points and see what sets their blog apart from others.

Add these points to your record and get started.

As you must have noticed, Twitter has a way of being useful for us, content creators. With the ability to save searches and list out data, we will always be a step ahead and all ready to write.

You can also join in a community for Content Bloggers- a mix of entrepreneurs, experts, and newbies and create content, with them, without risking your sanity- a journey is always better with two people then one.

The post Twitter And Content Creation appeared first on Bill Lentis Media.

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[michealdwyerj]

Tips For Becoming A Better Blogger

Blogging is one of the useful techniques for providing the customers with all the relevant information regarding their products and services of the company. You can provide them with an updated product line of your company and the insight into some of the prominent changes that you have adopted for better service provision. Moreover, blogs can also contain some of the solutions to the existing problems of the users that can be solved by using the relevant product. In other words, you can blog about anything from the product and service itself to the industry norms and the benefits of such norms for the users.

Additionally, blogging can also provide you with a way to show that you are updating your content on the regular basis, which is one of the essential aspects when it comes to the ranking of the website. Based on the dual benefits, blogging has become one of the powerful techniques when it comes to digital marketing.

By blogging, you can help the customers to establish a feeling of trust with your brands. The information provided in the blog can also compel them in doing the things that you suggest in your blog. Additionally, the blogs give a personalized touch to your communication, providing more emotions and good gestures from your company you them.

With all these benefits, you must definitely be thinking of enhancing your skills and becoming a better blogger. But how can you do that? In this article, we are going to give you some of the tips regarding blogging. So, let’s get started.

1. Quality Of Content Matters

If you think that you can manage to create the above mentioned relationship with your audience without posting anything relevant or worth sharing, then you are wrong. It is imperative that you’ll provide your audience with useful information that will help them by providing them insights to the particular industry or information about the particular product.

Additionally, another benefit of the good blog post is that you can engage more users with it and create more comments and discussion, which can trigger new dimensions and array of thoughts, leading to higher level of association of the brand with the people. Moreover, with high engagement and something productive, back linking will be higher, leading to even more results.

2. Don’t Be Formal

In a blog, people are not there to check your vocabulary, language skills or the formal style that you can have. People are just there to know something informative. In blogs, you must not use an overformal tone, as you would have witnessed on the websites of the company. It is necessary that you to ensure a conversational tone where the readers can enjoy the stuff and grab the information provided. Building up the relationship requires a friendly tone and showing that side of yours’ which you normally agree with your friends. Only then, you can expect the blog to produce results for you.

Another important thing is that you’ll have to be open about your likes and dislikes. Additionally, the characteristics and features of the product if discussed in a blog must be as original as you believe because faking additional features are going to show that you aren’t sincere in your claims and you don’t want to build any relationship with the customers rather aiming to sell your product.

3. Establish That You Know What You Are Talking About

Going for haphazard discussion on a topic, showing lack of research and knowledge is going to offend the readers. The readers are on your page because they believe that you are an expert on the field and you are going to help them on those particular issues. But if after reading your blog, they won’t get anything beneficial, and then you are probably at the losing end. Moreover, if you establish your reputation as an expert, there are more chances that the audience will buy products from you. Additionally, the audience will visit your blog regularly to learn from you and know the latest trends of the industry.

4. Relationship Building Tools

The blogs are basically the relationship building tools, which can help you in creating a specific type of relationship with your customers. There are high chances that the audience will reach at your blog through search engines, so by reading your blog, your audience must feel that you are genuine and providing advice for their benefit. Only then, they will be compelled to spend money. Similarly, some of the customers might reach your blog through the official website. In that case, the audience might be there for shopping but once they’ll have a good blog post explaining the benefits of purchase, they’ll definitely turn into the customers. So blogs are a relationship-building tool, which can generate specific actions from your audience.

5. Important For Search Engines

Blogs are favorites of the search engines as well. The blogs are easier to navigate and updated regularly. This makes the blogs important from the search engine perspective as well. You can expect more traffic on your website, if you have blog link on it. Adding blog links, links to social media pages and blog directories can prove quite helpful in improving the business ranking.

The post Tips For Becoming A Better Blogger appeared first on Bill Lentis Media.

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[michealdwyerj]

The ABC Of Affiliate Marketing

The number of people buying products and services online is on the increase. This makes the internet a good place to sell your products and services. Affiliate marketing gives you an easy way to sell online and tap into this huge market.

Affiliate marketing is performance-based. The company that owns the products or service pays the affiliate for each customer brought by the affiliate’s own promotion efforts. Affiliate marketing is a great sales channel for many businesses with an online presence.

Understanding affiliate marketing requires knowledge of the basics. We will refer to these basics as the ABC of marketing in this article.

“A” Stands For Affiliate

Many affiliate programs abound for different products and services. Many businesses have these programs and all you need to do is sign up to become an affiliate for a product or service provided by that company. You are not part of the business, you just sell their products. You can market and sell physical products or digital products like software that the buyer can download after payment. Your job is to promote the product or service and when a customer makes a purchase, you get a commission.

Be careful in choosing products you want to sell. Choose products you trust and try them out before you begin to market them. If you come across a product you are not familiar with, do some research to learn everything you can about it. Buy the product and use it so that you can promote it with first-hand knowledge. People will be more willing to buy your product if they know that you have used it and can vouch for its quality.

If you intend to use your blog for your affiliate marketing work, promote products that are related to your niche. Define your target market and ask them what they want through surveys and comments on your posts. Go for products that are in high demand. It will be easy for you to make a sale. Since your commission is only paid when customers buy your product, it is important to choose popular products. If you choose products that your audience does not want, you will end up wasting your time and you won’t get paid by the merchant.

“B” Stands For Businesses

The affiliate marketing industry is a very large one and provides an opportunity for anyone who wants to become an affiliate to earn money. With more and more online businesses becoming involved in affiliate marketing, you have the opportunity to work with these affiliate networks and businesses.

Companies like Amazon become very successful in online retail business through affiliate marketing. The good news is you can become an affiliate to these online retail companies and earn money. It is easy to become an Amazon affiliate.

Amazon’s affiliate program has been around for more than 20years. Amazon is a trusted brand so you can earn a lot as an affiliate promoting their products. Amazon is a very large market place and sells almost anything you can think of. This means their affiliate program has a wide range of products that you can promote. With commission ranging from 4 to 15%, you stand a good chance of making a decent income.

ShareASale is another popular affiliate networks. The platform has about 4,000 merchants listed with over a thousand of them exclusive to them. There are many offers to choose from and the site helps you determine the best ones based on the metrics. This makes it easy to compare offers.

Flexoffers is a big affiliate marketing network that pays affiliates faster than others in the industry. With over 10 years of experience in the field, they provide a wide range of features that will make your campaigns successful. They offer a variety of content delivery formats and you can choose from thousands of affiliate programs to promote. You are also assigned an affiliate manager to help you in your marketing.

ClickBank is a very popular company that sells virtual products that customers can download after purchase. You can earn a decent income working with them as an affiliate to promote their products.

“C” Stands For Commissions

As an affiliate, you get paid commissions when a customer makes a purchase. As an Amazon affiliate, your commission starts at 4% and increase as you sell more products. ClickBank can pay you up to 75% commission.

With these companies offering a wide range of commissions you need to review more than one before making your choice. Compare the products and services they offer and how much commission you will get for a specified volume of sale. But don’t be too obsessed with earning commissions from the very first day. Building a customer base takes time and efforts.

If a company offers popular products but offers low commission rate from the start, do not just write it off. You can still earn a lot from them because you will be able to sell more products and earn big in no time. It is better than working with a company that sells unpopular products but offers high commission rates. You may never get the commission because you will find it hard to sell the products.

Do not overlook high price products. If they are in high demand, you could earn a huge commission from successful sales of those products. The key is to achieve balance. Sell both low price and high price products. This way, you will be able to sell a wide range of products to a higher number of customers. This approach is the key to earning consistently in affiliate marketing.

Remember that many Companies will gladly pay commissions to you in return for selling their products and services. Affiliate marketing provides a great opportunity for you to earn huge income. The key is to choose the right niche, stay committed, and meets the needs of your audience.

The post The ABC Of Affiliate Marketing appeared first on Bill Lentis Media.

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[michealdwyerj]

The Benefits Of Using Social Media In Business

Introduction

Once upon a time, social media seemed to be a site for the provision of entertainment. People mainly visited social media sites for fun and not business. Social media has a major role in establishment of new and the promotion of either existing or new businesses. Social media is crucial in the advertisement of a brand’s products and business set-up. Social platforms and sites include; Twitter is used for blogging, Facebook, Instagram, MySpace and Google+ assists in Social Networking, and LinkedIn provides an avenue for collaboration, social networking and avenue for business collaborations, Drop box helps in document collaboration. YouTube is used in video hosting which will be essential when showcasing a business’ products and stating the core objective for people who aren’t used to reading articles and posts. The most common feature in all social media platforms is providing a general audience which is essential in any business. Social media marketing and advertising is a form of business promotion, most probably the most powerful form of promotion. The merits for employing social media in a business include;

Increased Brand Awareness

Right from introduction of the brand to several new people, social media has numerous advantages. Based on statistics, a population of over thirty percent relies on the social media sites to not only look for new brands but also explore the different existing products. This implies that, explanation and the display of your products on social portfolios will be a sure way of getting the required public attention suiting your business. This is essential in fortification of beliefs of clients who just got to know that your business exists and the products inclusive of services you major on. This ensures the new audience visits and revisits your site often.

Investigate Your Audience

With the use of social media an opportunity arises to find out more information about the audience which has high chances of checking out you brand. This provides you with the necessary statistics on the trending feature thus you giving thorough feedback on the effects of different tactics to be employed for the business. The onlookers’ preferences, the choices of the onlookers and their probable likes are neatly displayed in an elegant statistical form for analysis and proper use in implementation and interpretation. Figure out what your audience is all about. This assists you in effectively targeting the intended audience.

Customer Service

Most of the customers have been opting to using social media as an avenue for business interaction. Most of the time, clients contact businesses indirectly by posting a comment online in the social platforms. When you have a business page in the sites that are active, client issues can be addresses and solved which increases the worth of the business on social media platforms. Brands also use social media as an interaction point with the customers ensuring that the queries, issues and needs for a business are sorted out. This increases customer satisfaction and thus results to a both sided win-win situation.

Feedback

The social media sites provide a rapid avenue for feedback response. It is among the greatest merits of social channels in rapid feedback response. If new bugs or implications arise, they are promptly detected and appropriate action is taken. This allows brands to have quick responses for any bugs or implications. For the businesses not I social media, customers do not get a proper avenue to express their experiences which in turn impedes a brand’s product progress.

Brand Equity

Social media is an essential tool in judging the brand popularity. The popular brand name means the business is popular. This increases clients’ confidence in the business name. Existence of a business on social media is among the easiest ways to have a famous business. A social media user often refers to shares and likes to gauge a brand’s efficiency and effectiveness. It is that way and thus is a useful technique to avail and utilize to your own advantage.

Have A Good Competition Eye

The social media merits are not only meant for your business but also provides information on competitors’ business. This is essential in strategizing and proper planning so as to be up-to the task of meeting your competition. Furthermore there is an old adage that says that, enemies should be closer to you as compared to friends. In this particular case, enemies represent business competitors.

Advertisement

Advertisement is a key business necessity. Whether it’s a large business or an upcoming business, advertisement is necessary. The most effective advertisement is by use of the spoken word. In a business world, use of oral techniques is giving personal opinions on a brand’s services and products to someone else. This will mean, after good customer service, the business has higher chances of thriving since most people will get to hear about your brand and the splendid services. It will be an indirect advertisement form for the business until the customer goes to social media to praise the brand. This will mean more audience will get to find out about your brand from opinions of a satisfied customer.

Networking

Since most businesses depend on outsourcing, social media will provide the perfect avenue for this. Facebook is at times thought of as an informal business channel which is professional enough. Thus, a LinkedIn business account will be efficient as the site is aimed at bringing together different businesses from the whole world. Meetings with nosiness clients can take place at the most convenient online website which is secure and focuses only on businesses. Being part of a business-oriented social site will provide you with information and resources to develop your business. CEOs from various large companies will offer professional thoughts on business management.

Conclusion

Therefore, using social channels for your brand has an uncountable number of merits. A business that is existent in social media acts as boost to sales and figures in the business. Furthermore, isn’t social media a completely integrated system with two-way continuous flow of feedback and implementation? Social media is a great way for product analysis using live audience. It will help in increasing customer satisfaction that will lead to a business boost.

The post The Benefits Of Using Social Media In Business appeared first on Bill Lentis Media.

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[michealdwyerj]

Everything You Need To Know About Mobile SEO

People around the world are addicted to their smartphones nowadays. Mobiles devices have become part of our lives and it’s changing many things including the way we use the internet. This change is also affecting SEO. It has become a necessity for every website to be optimized for mobile. This is the way to reach out to a large proportion of internet users who use mobile devices. This article will discuss how you can take advantage of this mobile revolution to deliver excellent mobile experience to your audience.

Why Is Mobile SEO Important?

Mobile SEO makes it possible for you to reach your audience in the right place and at the right time. With the discovery of new ways to use smartphones, mobile internet usage has surpassed desktop usage. There are millions of mobile phone users and in order to connect with them, you need a mobile SEO strategy that will deliver results.

Reports show that smartphone users have a higher intent of making purchases when they perform searches than desktop users. This means the potential buyers are on mobile and you need to be on mobile to tap into this market.

The Influence Of Google.

Most businesses did not pay attention to mobile before now. But when the number of mobile phone users began to increase exponentially, many online businesses started thinking about having mobile-friendly websites. Google then came along with the mobile-first index which made it compulsory for online businesses to have a mobile version of their sites. The company made it clear that it will start giving higher preference to websites that have mobile versions when it comes to ranking. Googlebot crawls the mobile website to determine the content, performance and user experience.

This development is a wake-up call to many businesses who still want to remain in business. They need to take action if they want to retain their customers.

Websites With Responsive Design Do Well On Search Engines

There are three options to choose from when developing your mobile site. You choose to have a responsive design, a separate site on a sub-domain or dynamic serving.

As far as Google is concerned, dynamic design is the best because it allows you to have one website that can adapt to any device. There will be no need to build different websites for different mobile devices and screen sizes.

It is not difficult to have a responsive website. With only one code base, you can easily maintain the site. Using a responsive design makes your site qualified for Google’s mobile-first index.

Things To Consider In Mobile SEO

Page Speed

You cannot afford to have a mobile website that loads slowly. Your mobile site should not be slow in loading pages because mobile users are very impatient. They do not want to wait for 5 to 10 seconds staring at their screens while your site tries to load. Many people expect a mobile site to load within 3 seconds. They can’t tolerate anything longer than that. So, fast loading speed is very critical to keep visitors coming back to your site.

To make sure that your site is loading at the right speed, you need to analyze its performance periodically and make changes when necessary. Your mobile website speed is highly dependent on your server. Minimizing your server response time will improve your page speed. Make sure you have adequate memory and CPU resources. Improve your server software and configuration regularly.

Also, your page speed will improve if you minimize redirects or eliminate them completely. Redirects eat up milliseconds out of the loading time, making things slower.

Some other ways to improve page speed is to optimize the images, use CDN or upgrade to HTTPS. If you do not know how to go about these, there are many professionals who offer SEO optimization services that are ready to help you.

User Experience

The user experience of your mobile site should be top-notch. Know the search intent of your customers and the common tasks they perform on your site. Ensure that they have a hassle-free experience when using your site.

Use legible font sizes. Let your calls to action be prominent and easy for your users to follow. Use unique and eye-catching designs to make them visible. You do not want your customers to spend time searching for it. It is also important to have a search option on your website. It makes it easy for users to find what they are looking for without having to search from page to page. If yours is an e-commerce site, you cannot do without a search option.

Optimize Your Site For Local Searches

Many smartphone users search on the go, and they search for things that are within their locality. Local competition is on the increase and if you’re not on top of your rankings, you will lose to your competitors. For your SEO to be successful, your mobile site should be optimized for local searches.

If you intend to reach local customers, include the name of the city your business is located. Use targeted keywords and place them close to the beginning of your tag. Your titles and descriptions should be unique and compelling.

Remember, you only have one shot to convince someone on to click on your link when your business shows up in search results. Don’t waste your chances by using irrelevant characters in your titles and meta description tags.

Another way to make your site show up in local searches is to get your business listed on top online business directories. Search for popular online directories and make sure your business is consistently listed on them. Also, check out local directories you can list your business on. The listing details should contain your business name, contact address and phone number.

The mobile landscape is going through a lot of changes. This means that your current SEO strategy will need an upgrade in the future to adapt to the changes. So you should not rest on your oars. Monitor the changes and make sure you are up to date on SEO trends.

The post Everything You Need To Know About Mobile SEO appeared first on Bill Lentis Media.

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[michealdwyerj]

Ten Tips On How To Increase The Views On Your Facebook Posts

You may have noticed that Facebook is not what it used to be. You simply post and your post would appear on your subscriber’s list according to timelines. Now they do not and the posts that appear on the users feed seem more haphazard and sporadic. Sporadic? No, it just the new algorithm changes. The posts that get more likes and more view seem to pop up more on the viewer’s feed compared to those that don’t.

For most marketers on Facebook, this is simply a nightmare that they can never wake. Without the right strategies, your posts end up going down the drain. However, for Facebook, it is probably a ploy to encourage marketers and users to post relevant posts in order to get better engagement with their subscribers. Well, before you get your pants in a tizzy, you can continue down this article to receive ten ways to hack or beat the algorithmic changes and get back the view on your posts.

1. Create Follow Up For Your Popular Posts

At some point, you had to share a post or two that got many views, comments, and likes. By researching on your past posts that were popular, you can find follow up topics to write. To do this note on the topics and themes of these topics in order to create their follow-ups. As you create the topics, keep the posts evolving with each follow-up in order to get your audience hooked.

2. The Allure Of Pictures

People mostly take in information through sight. With strong pictorial influence, you can move your audience (subscribers) to like more of your posts. Think up ways of telling your visual story on your page. The best way to do this is to take photos of the current activity. Giving your subscribers a view of your current activity keeps them engaged and inspired to follow your daily or weekly posts just to keep up. With the smartphones, you have a camera in your hands and you can now take photos of your activity and post them instantly.

3. Wait For The Prime Time

Any veteran marketer should know of this basic aspect of marketing. There is really no need to post any tin up when no one will see your post. To get the most views for your Facebook pots you have to know the times at which your subscribers are online. Facebook Insight is one way to do this. Using the statistics and calculations offered by Facebook Insight, you could choose at what time to send your posts out to your audience and receive optimum viewership.

4. Optimize On Facebook Live

While pictures are candid and moving, live videos give off a sense of connection to your viewers. Shooting regular videos at certain intervals and optimum times to ensure utmost viewership, you can engage with your subscribers more. Keep the videos interesting by shooting “how to”, Q&A or any or sporadic videos of your travels and awesome places you visit. Shoot videos as often as you can to keep your audience edging for the next content you post.

5. The Audience Should Relate To Your Content

The one reason why most content ends up in the irrelevant section of the internet is that most people who view it do not relate. You have to post content that resonates with your subscribers’ personal life and interests. By following up on the feedback you receive and some influential subscribers you will get the insights you need. Engage your audience by asking questions about your content and pay attention to their questions and input. Using tools like Buzzsumo will help you research on the most relevant keywords that keep popping up relating to your industry or business.

6. Get Your Audience Worked Up

Not in an angry or negative way! You have to find a way to keep your audience coming back to your page for new content. Keeps them interesting with teasers and posts of new and upcoming products. We know the reason why we cannot put a book down is the anticipation and suspense. Employing this two as tools on your Facebook page will help you hold and book your audience.

7. Keep The Ball Rolling

For every question, you receive on your posts, make sure to answer reasonably and in a way that offers information. This will help to build your image and promote more engagement. Keep track of your commentators and always be ready to answers any questions that come your way.

8. Shun Unrealistic Perfection

The common thing about total perfection is the resentment that it elicits in the hearts of men. When you are too perfect, people feel that you look down upon them. Let out a venerability and flaw, not too much but just enough to make your audience feel closer to you. One way that people connect is by celebrating their flaws together and you should not take this away.

9. Ask Open-Ended Question To Insight Engagement

People ignore closed questions or simply give short impersonal answers. Ask questions like ‘how do you feel about…”, “what is your take on…”. These kinds of questions create an avenue for your clients to share their feeling and thoughts, which are what people, want. Most people only need an ear in order to open up to the world. In a world filled with digital noise, a listening ear comes as a welcome respite. Be that listener and it might give you insight into your audience’s interests and needs.

10. Make Them As Viral As Possible

If you provoke people’s emotions on the internet, you are likely to get a rise out of them. This is the trick behind most viral memes, pictures, and posts. You have to know how to get a rise out of your audience in order to create viral-worthy content.

Well, there are ten of the best strategies. Do you have to use all or each? No, but you can use a couple at the same time in order to ensure your success. Over time of profiling your audience and using these strategies to create your content, you are bound to increase the relevance of your content on Facebook.

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Anchor Text: What Is It And How Can It Be Used?

In the digital world, the aim of every business is to manage the higher ranking. But this objective is not easy to achieve. You’ll have to apply well-developed strategies in order to get to a higher position. The top websites and the people operating them employ a lot of hard work in getting the right SEO strategy that results in high level of traffic for these websites and business along with better ranking and more engagement from the customers. There can be various different elements of SEO strategy. Anchor text is one of the integral parts of the SEO strategy that helps the marketers in getting the desired ranking of their website and web pages. But this phenomenon of anchor text comes with a challenge for most of the users. Making the correct use of this aspect can lead to highest rank whereas improper usage can result in a loss of organic traffic and penalization from the search engines too. So, you can very well understand how important this anchor text phenomenon actually is. So, in order to proceed further, we’ll have to see what anchor text is.

Anchor Text

In very simple words, anchor text is that portion of writing that can be seen under the link on your browser. It is important for them on the page and off page search engine optimization. But the important question is how. It can be taken from various different aspects. Firstly, from your search engine point of view, this anchor text is helpful in determining the relevancy of the content with the query made by the user. Although the Penguin update has reduced the importance of this text a bit, but it is still used for determining the relevancy after the penguin update the anchor text is mostly used for penalizing the website owners for the over optimization of the content.

Types Of Anchor Text

The importance of anchor text for Google is exceptionally high. The following bullet points discuss the different type of anchor text available for the users:

1. Exact match: in this type of anchor text, the website owners or the marketers use the keyword exactly in the same manner in the anchor text as they are. 2. Partial Match: in this case, the keyword used in the anchor text is the same as the one used for ranking of the website. 3. Branded: the name of the brand, which is being discussed or highlighted in the website, is the main focus in the anchor text. 4. Generic: this type of anchor text does not contain any targeted keyword. 5. Naked anchor links: URL for the website is used in this sort of anchor text. 6. Long-tail keywords: such keywords are the synonyms of the actual keywords and used in the anchor text for attracting more customers.

Optimization Of Anchor Text

Following suggestions can help you in managing the anchor texts for your website in a better manner.

1. Use It In The Natural Form

The anchor text must be written in a way that can provide the readers of your website a better value from the text. Google gives this aspect great importance, so you must ensure that your anchor text is not a mere repetition of keywords. It must provide information to users by utilization of the keywords. Through the adoption of this technique, both the users and the search engines can benefit.

2. Avoid Over Optimization

Overdoing anything is bad. Google works on this principle. It does not consider the over optimization of a website as relevant rather it penalizes any such attempt. So, if you are using such a strategy, you can even get a negative impact. So, be careful.

3. Relevant To The Website

You can’t be using the anchors, which are of no use to use, the users or search engines. Make sure the keywords that you have chosen and the anchor text created from it must be relevant to the information available on the website. Otherwise, the search engine will deteriorate the ranking of your website gradually.

4. Keep A Check On The Anchor Text

Make sure to monitor the anchor text and the impact created by it regularly. This will be helpful when it comes to the backlinking. Without keeping a track of the anchor text, you might get your website linked with spam website. Or in the other case, the excessive use of keywords might go undetected, leading to problems with the search engine and loss of organic traffic to your website. So, keeping a check can help you in avoiding all these problems.

5. Distribution Of Anchor Text Is Important

Neither your anchor text must be full of keywords, nor should they be without any keyword. Managing this aspect can be termed as the efficient distribution. You can use more than one types of anchor text to get rid of this issue. Similarly, monitoring the competitors and analyzing the strategy adopted by them could be a good idea when it comes to the efficient distribution of anchor text.

Overall, the ranking of the website is highly dependent upon the anchor text used on the website. You’ll have to manage the anchor text in a way to provide real value to the users and the natural flow to the search engines to consider your anchor text as the best. Once you’ll achieve this status, only then you can expect an increase in the website traffic and higher ranking.

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Ten Pointers On How To Use Instagram To Sell Your Business

While Instagram may not boast of having the largest number of subscribers, it is still very popular as a social media platform. Instagram’s largest population is composed of young people who are more sociable by comparison to the older generations. Now the population on Instagram may not be as large as that on Facebook, but it still has enough people for a successful marketing campaign.

Like any other social media platform Instagram requires a seasoned marketer to get your products selling. This is not a ploy to get you to employ a digital marketer since anyone can actually do it once you know the basic tricks on how it is finer points. Below are some ten pointers to sell your business on Instagram that anyone can use.

Engaging Content

Unlike other sites like Facebook and emails, Instagram is the ‘fun’ site. You do not have to bring all you stiff advertisements to the site else, you will get no following. The trick? Keep fun and engaging to score your following.

Instagram deals in pictures and video or visual content. To attract a huge following you have to know how to engage your audience with visual stimulation that is both fun and still sells your business. Engage your customers with the content that is viral-worthy to get a rise out of them. Point to take home, avoid spam content when using Instagram as a marketing site.

Put Some Flesh In Your Content

While posting make sure the content actually provides useful information about your product, location of your stall or some contact information. Instagramers are avid shoppers and every time a user follows you, it is very likely that they will want to buy you products at some point. It is just bad business to frustrate their efforts at shopping by providing the pictures without the price or any way to get to you.

Insta-stories Are Your Friend Use Them

Insta-stories are post whether pictures or videos that only last up to 24 hours before they expire. Unlike the regular posts that are stored under your profile for the long term, Insta-stories are more perishable. This aspect creates a sense of urgency about Insta-stories. Creating Insta-stories keeps you followers the anxiety of checking them out before they expire. You can post up new offers, instant prizes, or short videos to keep your followers engaged.

The Hashtag Mania

Hashtags supposedly originated form twitter but they definitely became popular with Instagram relatively quickly. You might ask, “What is the point of adding a hashtag to your posts?” When people are searching kind of posts on Instagram one way to about this is to search for a particular hashtag. A study on the use of hashtags showed that a post with a hashtag gets at least 12% engagement compared to those without. So keep #hashtagging.

Call To Action

Make the call to action very clear in your posts. When making posts on your Instagram, you intend to sell your product and therefore a clear call to action is important for this reason. Instagram provides a “buy now” button among others all of which you can employ as your call to action.

Give Your Links

Most Instagram users follow at least one business. These users can testify that they first came across the businesses they follow on Instagram. This is why it is important to give a link to your website on your posts. You can also consider providing your link on you description, which is in your homepage. With enough people linking back to your website, you get to increase the traffic on your website.

Consistency Is Key

No one on Instagram wants to follow a page that posts sporadic content which has no theme unless it is a personal page or an art page. Those two are the only exceptions to the consistency rule. Keeping you theme consistent but always improving and subtly evolving gives your followers a sense of trust. So keep those hashtags, captions and images consistent with your brand and you are sure to keep your followers.

Optimize On Your Profile

A good image is the best way to attract more followers on Instagram. You have to optimize the chance that your profile gives you and post an image that best depicts your company and its product.

Additionally your user name is also an important consideration when creating your profile. The search on Instagram is text-based and it pays to have a key word or two in your user name. As people search for a particular keyword and it happens to be on your user name, your profile will show up on their list. It may seem like a minor trick but that is how you score more followers on Instagram.

Switch Your Account To Business

To access the marketing tools of Instagram your account should be a business account not a personal account. With the business account, you get access to marketing and analytical tools that are absent for personal accounts. This way your posts may appear as random post on your target customers’ feeds even without them following you.

Profile Your Audience

This is a marketers first rule, analyzing. You do not have to go on to look at every follower’s to get you marketing performance. Instagram Insights is a tool that comes in handy for this very reason. Using Instagram Insights, you get full diagnostics of how your marketing efforts are coming along. This is one of the benefits accrued from using a business account for your Instagram marketing.

Instagram has an average of 800 million users each of who get on the platform at least once every month Using Instagram as a marketing tool is inevitable with this kind of access waiting. Additionally, the numbers on Instagram are about to increase as the smartphone companies increase the quality of their cameras. As the images and videos on Instagram increase in quality, so will the users joining in on the fun.

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Social Media Is An Addiction: How To Overcome It?

Gone are the days when drugs were the source of addiction. Now the level of addicts has gone to another level with the advent of social media. Our youth has replaced the drugs with the smartphones and social media. The strange thing about this addiction is that you might not even feel that you are addicted unless you have really reached a stage where getting back to normal is not possible easily. Social Mediatis is one of the terms to describe this condition of our individuals.

Still aren’t clear about it? Let us explain by elaborating the concept. According to our own definition, this term refers to the individuals who cannot restrict the usage of social media anywhere at any time whether they are at home or work, inside or outside, or anywhere in the world. Even leaving the smartphone somewhere and leaving home without it must also be included in it. Don’t you think that such individuals can actually exist? You are wrong. Here is one of the examples that can help you in getting the authenticity of the existence of such individuals.

Once one of our friends got late to an important meeting in her career because she got up late and consequently each of her activities was delayed as compared to her schedule. But by the time she reached the coffee shop, she realized that she doesn’t have her mobile phone with her. Despite getting late and heading to the meeting, she went back home to grab her mobile phone. By that time, it was enough late that she could not have attended the meeting. So she called the meeting place, told everyone that she was sick, and wouldn’t be able to make it. Luckily, her excuse was accepted and the meeting was postponed. And later she won that contract too. So, by this example, the point that we are going to make is that the mobile phone enthusiasts actually exist in this world.

When she got her phone, the first she checked was Facebook and Instagram. This shows the high association of people with social media that despite all the drama going on in her life, she was still interested in the things going on the Facebook.

Importance Of Smartphone In Social Media

The mobile phones and the associated access of social media has become so important that each of us has a mobile phone in hand or in the bag and we consider it a necessary fashion item without which we can’t even think to live. This is what 21st century is all about.

A decade or two back, people had enough time to talk to each other and understand problems of others but now everyone is busy on the phone. Additionally, such people also argue that this technology has provided everyone with the opportunity to text or call the others with a single touch. Even sending pictures and sharing videos has not remained a difficult task now. You can search the entire world just by sitting at your home. Still, the communication that we had with each other a few decades back was more genuine and empathetic than the today’s conversation. Now, even the babies can use tablets and mobile phone, so the next generation is becoming technology savvy on their own.

The businesses are also getting impacted from these addictions. With the employees busy with their mobile phones and social media applications, their productivity and efficiency has decreased to a very lower level, impacting the profits of the business. Even the work-relationships and work ethics have also been deteriorated with higher involvement of employees with their mobile phones. The lack of strength in the relationship is not limited to the business environment only rather the relationships at home, between friends and neighbors have also deteriorated with the excessive use of this technology. This technology reduces the level of engagement of people with the work and increases the cost of business along with disrupting the social fabric. Just imagine a point where the interaction between people will be possible through devices only. No direct interaction between people. It is kind of scary.

Let us share one of the funny events related to the excessive usage of phone. An important meeting was in the middle when a phone vibrated. As the vibration was loud and the meeting was important, so everyone looked here and there annoyingly. It really interrupted the speech from the senior director. Even the mobile phones were not allowed in the meeting. So, everyone’s concerns were genuine. With continued buzzing, the mobile phones were senior director’s own. So, it was actually embarrassing and all the team members still laugh while remembering that day.

How Can Anyone Know That They Have Reached The Stage Of Social Mediaitis?

The psychologists Mark Griffiths and Daria Kuss have explained that a person giving a positive response to any few of the following questions is an addict and needs the treatment for digital detoxification.

• Even when you are not online, you think about it and plan to use it? • Have you increased the usage of social media over time? • Are you taking social media as a means to get rid of the personal problems? • Have you ever failed in your try to reduce social media usage? • Do you feel restlessness if you can’t access social media? • Has social media use created problems in your job, relationship or studies?

If you have a positive response to all or even few questions then you need to leave the digital world right now and try living in the moment. You can manage this by leaving your devices at home, or having locked access, which could deter you from actually using it.

The awareness to the concept of Social Mediaitis is the first step for the change, so you must give it a try today. Although, social media is not totally bad. You might be using it for generating ads and getting income from it but we guess you are realizing what we mean to say.

The negative side of the social media must be limited by taking mini steps including not using phones for specified time etc. to make you live in the real world and enjoy what is happening around you.

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Effective Ways To Boost Online Sales Via Social Media

These days there is a massive tug of war between online marketplaces. This has made it imperative to improve your online sales strategy and make it as user-friendly as possible for your potential customers. However, you will require efficient ideas if you are to be successful at communicating properly with your potential customers via your various social media channels. Through the use of the right methods, you would be able to boost your user-experience and have effective conversions to generate higher sales.

This post will teach you how to use social media to boost your online sales through seven major tips:

Utilize Messaging Features To Deliver Amazing Customer Sales Support

You should have a strong focus on delivering excellent sales support through the use of traditional chat services available on every kind of social media platform on the internet today. The use of these messaging features allows you to make the shopping experience personalized for each of your customers, helping you increase sales, automating the process and making the communication customized to the peculiar needs of each client. These messaging applications have become increasingly popular among many online shoppers. It allows them to communicate directly with companies they desire to buy from. This is because these applications have allowed them to properly engage with the relevant people and boosted client retention.

Hence, you would be losing out of a lot of potential if you fail to use these messaging applications to make your selling process automatic and give your potential customers more confidence in your brand. Nonetheless, you need to take precaution when using automated chat apps like Facebook Messenger Bots.

Study The Conversations People Have About Your Brand Or Services

It is quite important to engage in conversations with your customer around you brand and social media allows you to do that effectively. However, the constant clap backs from customers could sometimes make it difficult for you to separate the useful information from the useless ones. So, monitoring the behavioral patterns of your online potential customers allows you to understand them better and adapt in a way that makes you serve them better. This will cause you to constantly generate the relevant lead you need to boost your sales and create marketing strategies that would be more effective during application.

Brand listening is the ability to constantly gain the relevant insight by studying the discussions your clients are having about your competitors brand or services. This will require you to look beyond just social media to even the general public and try to glean as much useful information as possible that would help you improve the quality of your services.

Motivate Your Clients To Share Their Personal Experience

It is a fact that how successful a social media account is, is not dependent on how much they brag about themselves. Instead, it is tied to how much their customers constantly rave about their services and brand. This is why it is important for you to create platforms that allow your customer share how they feel about your services at every stage of the purchasing chain.

A recent study has revealed that every 1 out of 3 users on Facebook shares, comments and likes any product they like right before they buy it online.

Make Fast And Easy Buying Options Available On Your Social Channels

In recent times, we have experienced a massive rise in retail sales that has been fueled by the advent of various social media channels. On these various channels the buying buttons are very important as they could sometimes be the deciding factor on whether a customer buys from you or not. Buying buttons would help your clients purchase things from you in a smooth and effective manner via the social networks. This would allow you minimize the regular multi-step process that isn’t user-friendly and make it a simpler, easy-to-use button that allows sales to be made via a single click.

Post User-Generated Content (UGC)

User-generated content is basically content that is created and shared by your customers or fans via social media platforms. They could create it on their own when they like or when they are spurred to through many things like online giveaways or contests that are organized by you. Consistently posting UGC’s are quite effective for e-commerce companies, because it makes them more relatable and leads to a high conversion rate of potential customers.

Image UGC’s are also just as effective because statistics have shown that 77% of online customers chose Instagram pictures when they were posed with a choice to pick between UGC’s (just like regular images posted via Instagram) and professional pictures (that usually appear on the pages of product descriptions). Usage of genuine pictures work as social boosters and increase the performance of your ads, whilst drawing in potential clients from social media channels like Instagram straight to your product pages, and boosting your site’s covers ion rates like never before.

Create Seasonal And Business-Oriented Content

Virtually every e-commerce company develops effective business-oriented posts based on their seasonal calendars. These posts are usually high performing and income generating as well. They achieve this through the creation of special offers, giveaways and compelling emails. They also go further to flood their social media platforms with relevant information concerning all the related seasonal e-commerce activities.

However, it is worthy to note that if you create seasonal content that does not promote your business well, then you are likely to fall short like most other stores do during these periods. So, in order to stay safe, it is best practice to remain organized with a content creation channel on your social media channel.

Develop Socially Compatible Visuals

Most businesses that are on social media are usually confined to using socially compatible content. This is because users are generally really smart and they are able to spot and avoid popularly used stock images.

Either ways, the problem begins when a web owner is incapable of hiring a professional designer. In such a situation, you can begin to consider using Buffer’s Pablo. They grant over 600,000 royalty-free pictures for their customers to make use of. Regardless, even if you require pictures for graphics and infographics, you could also decide to use Venngage. They offer many hundreds of design templates that you can choose from based on your level of proficiency.

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Affiliate Links And How To Protect Them From The Commission Thieves

Number One Affiliate Advertising Danger

When you hear the word danger, what’s the first thing that pops up into your mind? Is it the thought of getting into one of those random incidents? Being spied on by the monsters under your bed; waiting for you to close your eyes, or is it fading into Oblivion? Maybe it’s all three of them for you.

We all have different things that we consider to be the impending bell of doom, but the one that strikes the right cord for your affiliate commission, is surprisingly, very much human. They are not your competitors, no, on the contrary, they are the people, you’ve been trying to reach and connect with. For online marketers, only one thing matters; how strong your affiliate link really is.

Generally, I can expect a few faces scrunching up their noses and exclaiming, “how come?” Well, to ease your mind, here’s “why”.

In today’s world, the one thing we all consider as our “go to” source for all kind of information is the internet. We all kind of believe that the answers to our queries, and at times, even fate to be present somewhere online. This is to such an extent that all of us have probably come to rely on it as a reliable source of knowledge and entertainment. This goes to say, how important internet has really turned out to be in our life. This extensive use by others, with the facility it provides to communicate with others from the corner of the world, provides us with the opportunity to promote our brand to the corners we couldn’t have expected to reach otherwise.

But as beneficial it is, there is this one major loophole you would need to be really careful about.

Introduction Overload

A benefit that helps out everyone is probably something that everyone would want to use to their max possible advantage. All businesses know well that their survival depends on how effectively they end up using their resources. This is probably “why” your brand isn’t the only business out there, promoting its name and its product around the globe. Imagine millions of people like you trying to woo one lone individual, with the same tactic you’ve been hoping to use. In such cases, how sure can you be that your tactic, despite being similar to the ones of the others, will catch the eye your prospective customer? With everyone trying to get their attention and with the amount of companies highlighting their best traits, will they be able to remember your services or your article at the end of the day?

We can’t say for certain, but the probability of its occurrence seems rather bleak.

In simple terms, the customers you’ve been trying to win may not end up remembering your article, and even if they do, there are chances that your competitors are lurking close. They may be reeled in by your competitors instead. Or maybe they might just incidentally land themselves on the right website without the affiliate link at all. Either way, you may end up losing your one chance to get that commission you’ve been hoping on for so long.

Sounds endangering, doesn’t it?

All of that effort and time invested for nothing, just because you’re a second too late or a word to less to have that desired impact. This all leads us to this one simple question. Is there a solution to end this tyranny?

Sure, there is, and this is why we are here. You’re looking for a way in and we’ve got some golden tips under our thumbs to make sure that your hard earned commission ends up in your own pocket.

Protect Your Affiliate Links

As basic as it sounds, it’s a fundamental step of safely get your goals to their desired destination. It’s usually the case that most people take this step for granted because it’s easy. You can’t multiply, if you don’t know how to count. This is probably why this is the best long term advice I can offer in your service.

There are many ways to protect your affiliate link. You can use the tools that are either easily available online or set yourself a custom URL to the offer and directly brand and divert the viewers to the offer.

Promote Yourself First (Not Your Affiliate Links)

Another one of the majorly ignored rules is: self-promotion. Why are we highlighting this point so much, you ask? It’s all in the basic. We all know that with the growth in the advancements, a lot of us have been a victim to a series of “scamming”. This gap between what we know and the possibility of what is and what could be has made it hard for people to generally know what is the truth and what’s not. Trusting someone they don’t know well enough is something your views are finding hard to imply and to make them trust you, you need them to know you. Self-promotion allows you to do just that. This personal link between you and your viewers allows you to build up a loyal base of viewers who will willingly follow your recommendation, even if there’s a competitor offering similar or perhaps, even better offer than yours.

This trust gives you the opportunity to make sure that your commission is yours, solely.

That said, the above two methods are the way to get you started from having your nightmare come true. There are of course, many other ways that would help you boost your “current commission”, but without these two basic pointers, it will not be as effective as it could have been. And for the both of us, the idea of “could have been” is a sad reality we would like to avoid for the better. Remember, the essence of being an affiliate marketer is your ability to make your current and potential audience, trust you and click on the link you’ve provided to them. If you fail in doing the latter, then you’ll probably lose your profits to commission thieves.

You can always put an end to the stealing by holding its horns. Make use of Dominion Makers WP plugin and say goodbye to all of your commission worries.

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How To Earn Money From Social Media?

Any smart entrepreneur today should have a social media marketing plan. One of the real secrets to business success is the ability to make money from your social media followers.

This is because, ultimately, you’re a business and your purpose is to make money, not just consistently post free value adding content.

Make Use Of Facebook’s Options

Facebook has over two billion users in the world each month, making it the most effective place to make money from your social media following. Your Facebook business page should tell your audience all about your business and why they should do business with you. It is best to utilize Facebook features such as;

1. The Like button 2. Contact Us button 3. Email sign-up tab 4. Polls 5. Events 6. Statistics

Using many call to actions can also be effective as well. Things like; “Click the like button to stay in touch with the latest news from around the world” or “you can reach out to us by clicking the “contact us” button, we would love to hear from you”

Foster Engagement

Engage your audience to like, comment and share your posts, this cannot be overemphasized. This will increase the reach of your business and drive more traffic to your page. The increased traffic will eventually lead to more income for your business 9if you keep playing your cards right. The great part is; this can be done on most social media networks, not just Facebook.

Promote Your Account To Increase Following

Facebook also has a neat feature that allows you to advertise your business profile for very little amounts of money. Consider these as investments as they pay off eventually. This feature allows you to promote your profile and get more likes and followers. Other social media networks like, Twitter, Pinterest and LinkedIn also have the same neat feature as well.

Boost Your Best Performing Posts

Have a look at your Facebook Insights and study the type of content that brings you the best engagement. Then go ahead to convert them into performing ads by boosting them to reach more of your target audience. The posts should have a click-to-action button that they can click to learn more about your business. Be sure to target the right audience so that your promoted post will reach people who are interested in your business.

Create Ads From Scratch

Although, it may take a little more time, creating a Facebook ad from scratch can be worth it, because then you will have a lot more control over how it performs. To do this properly, you will need the following things;

1. A clear picture 2. A witty headline 3. An interesting description 4. You will also need a link to direct them to perform a certain action like subscribing or buying something.

Market On Youtube

YouTube is one of the biggest sites in the world and the biggest video-sharing site in the world. This tells you that its reach and capabilities are endless. You can easily come up with DIY videos and other relevant content that will appeal to your audience. Be sure to include a call to action for your fans to subscribe to your channel, so they get notified anytime you add new content. The call to action could also be for them to buy a new product.

Pinterest

In-depth Research has revealed that about 80% of users on Pinterest are female and almost half of them purchase products they see on the website. It is advisable to start a business account on Pinterest over a personal account due to its increased number of benefits. Pinterest also provides analytics to the business owner. It also allows users to place buy buttons on pins, and also comes with other helpful business tools.

Instagram

Instagram is one of the most popular sites and it is all about images and videos. Be sure to make use of hashtags in promoting your products. Also making use of Instagram stories is also very helpful because they get sent out to all your followers, making it easy to reach them. The only down side to this is that they only remain on your account for 24 hours before they are wiped off, but 24 hours is enough time to communicate with your audience. The Instagram stories are an awesome way to put up flash sales for your audience with special offer could make you a lot of money.

However, it is still best practice to begin all social media marketing strategies on Facebook. It is known for being the number one social network in the world, used by all ages. This allows it to not be limited by demographics, and also makes it certain that your entire target audience is using Facebook as well. In order to learn how to ensure that your Facebook marketing is completely successful and profitable, you can go ahead to download my Free Checklist, Making money from social media just requires you to know how and when to use the right tools and strategies at the right time. This requires you to fully understand that people are not static, hence your strategies must constantly evolve to accommodate their endless needs. You have to be ready to put in the work and the research to pull it off properly. The great thing about social media is that, when you put in the work, you are guaranteed to get results. So keep building, keep learning, keep growing and let your imagination get creative with how well you can perform the best activities for your social media audience. When the conversions start to roll in, your business is bound to grow.

Never stop utilizing the power of social media in growing your following, because ultimately, your followers become your customers, your customers generate sales and your sales become income to your business.

The post How To Earn Money From Social Media? appeared first on Bill Lentis Media.

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[michealdwyerj]

Secret Tips For Wonderful Results From Your Live Broadcasts

Facebook provides you with an extremely effective marketing tool called “Facebook Live”. It is a 100 percent cost free streaming tool that if used effectively, it can help you shoot up your business sales and popularity. However before you consider diving in, all hands out, there are a few quick pointers that you would need to know for its successful application and of course to void losing your well-driven image.

With the known algorithm updates on the go, the only way you garner your prospective customers’ interest in what you do, depends on how well you’re prepared in promoting your content. If it’s target oriented and you know what you’re doing then all you have to do is sit back and relax, because this mathematical formulae – “the algorithm” works its way over to the newsfeed of all those who may be interested in seeing your content.

The only tools you may require for this to function right is: a well 4G internet connection, a killer profile with your information and that’s it! With all of these tools by your side, you can take easily avail up to 4 hours of free live streaming. And the best part is, setting them up isn’t hard at all. Most of you would probably already have a working internet connection and an active profile at your hands. You might have probably seen someone live streaming before too. So what you actually need to think about is how to reel in the market and instigate their interest in what you might be doing in your next broadcast. Make them feel and know that you’re worth the time they are going to invest on you.

How to do that, you ask? This is exactly what we’re going to talk about below.

Expose Who? You

You can alert your subscribers with Facebook live about your recent live stream after it has been launched. It works as a sweet reminder to tell your viewers that you’ve just posted another one of your wonderful content online. As good of a way that is, it only works if you’re viewers are completely smitten by your work. If not, then you would need to expose yourself, get out into their world when they are most likely to see you. That is try to post your video at a time you know they are most likely to be surf around, in search of something entertaining. It’s just a guess that might just work and because of that it’ always worth the try.

Let your viewers know, they will always appreciate the effort.

Make A Schedule

Services like send calendar allows you to create your own personalized live schedule, which you can easily share, if you’d like, with your viewers. Providing them the know-how of your timings will make them unconsciously wait and turn out to your page for your live stream as it would provide them with the opportunity to directly interact with you through comments and feedbacks.

It allows you to plan out your own schedule and provides the user with the ability to get notified on the upcoming updates if they become subscribers. Plus, particularly very easy to use and update.

You can also choose to timeout your live stream on Facebook live administration section with the help of 3rd party software applications such as eCamm or BeLive.tv.

What To Post

How and what you choose to broadcast is a vital part in getting your viewers to like your stream. Nobody likes to watch a video that they cannot understand, relate to or make use of. So think about these few factors before you decide to post up your recent stream. Is the content that I’m posting, something my target market would like to watch? Would they get something out of it? Would I spend my own time watching the content I post, if I were in their shoes? Asking yourself such questions, allows you to consider the thought process of your viewer and gives you a better insight of what to produce and what to avoid.

Get yourself a home studio set up or decide if you’d prefer streaming live from your phone or computer. Make sure your video and audio is understandable and of reasonable quality.

Having a ‘your own personal studio space’ would help you set the perfect environment for the live broadcast and usually have a better qualitative performance than that from a phone or an iPad. Not having it at your disposal is perfectly alright too. All you have to make sure is that nothing would go wrong in between your broadcast. It’s completely live, after all! There will be no do overs within this category.

So make sure your Internet signals are working perfectly fine, that there is no distortion in the video or distracting noises in the back ground and most importantly, check the lense of you camera. That smudge may just end up ruining your perfect stream.

Define Your Purpose

The title of your video and the description it holds is the deciding moment of it all. It’s the one thing that catches the attention of your viewers and makes them give you a try. It’s like a trailer of a video, so make sure to put in what you’re going to show to your viewers. Let them know what it’ all about and reel them in, but make sure to not reveal the best juicy parts of it all. You must keep an element of surprise in the video to keep them interested. Keep it catchy.

Don’t worry though. You don’t always have to believe the stats. Sometimes there are major issues with the network and sometimes getting the word out takes some well-deserved time. Don’t ignore the stats but just remember that there are many uncontrollable factors that might have an influence on the total viewership of what you post. Just keep the few above pointers in your mind and give it your best shot, and hope for the returns to be in your favor.

The post Secret Tips For Wonderful Results From Your Live Broadcasts appeared first on Bill Lentis Media.

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[michealdwyerj]

How I Escaped The Cubicle Life

Corporate life calls in for a lot of self-control and sacrifices. Having a 9 to 5 desk job binds you to a lot of workload, stress, un-needed snide remarks from your boss and a whole lot of holy patience. Comparing it to a lifestyle that warrants independence would be a dream come true. The transgression from being ‘told what to do’ to making your “own decisions”. You would be the one who would be in full control of your life, it’s time and how you wish to invest it.

Sounds priceless, doesn’t it? As mind-blowing and impossible it may sound, it is possible, and like how I’ve shared these few tips with people I know, I’ll give you the opportunity to make a run from the ever so suffocating office life and show you the way I had my own masquerade.

What Was My Reality

A few years back, if someone had came over and asked, what kind of job I did, I’d probably have a list of all the things I was working at to make my own ends meet. All I knew about my life was this that there was nothing extraordinary happening in it. On the contrary, despite entering the normal cycle of school to job to marriage to kids, I probably didn’t even have the lavish to make my moments count.

Everything I did was work related. My hobbies had dissipated and being tired had somehow turned into being a normal state. Although I could have barely had quality time with my family when I worked in the states, I had to move far away in hopes of a better cheque. That definitely didn’t make things better, but of course when you are getting a paycheck coming to you at regular intervals, people usually tell you that you’re lucky. I was better off in terms of finances, thanks to these jobs so I believed I was living my life to the best. But it didn’t necessarily meant that I was happy.

The Wake-Up Call

It was on a normal excruciating day, like this that it snapped. I started questioning myself and the world that revolved around my life. Albeit depressing, these questions were the eye openers and the beginning to my new life.

I began to realize that I hadn’t caught a glimpse of my family and friends in ages. My social life was in wrecks. The only person I could get a glimpse of every now and then was my girlfriend.

This is when I bumped into this quote: “To live is the rarest thing in the world. Most people just exist.” Quoted by O. Wilde.

Ironically, these days were soon followed by 2 week trip to Indonesia. My girlfriend and I, were in our vacation house when a Balinese guy decided to give his insight of how he thought we lived our lives. To this day, his words are crystal clear in my mind. He had claimed that people like me, westerners, spend 11 months a year of our time in our jobs, but the catch was, for what? Because at the end of the day, he claimed, “you can afford a couple of weeks in countries like Indonesia.” I can still remember the frustration in his eyes as he had said those last few words: Why do you live like this?

Of course, I didn’t take the words nicely. It was definitely not please tell hearing the harsh words of reality pop in from a stranger’s mouth but after having arrived back home, I knew very well how true they were. I realized that I had more worth than what I had entitled myself to and that I had more important things to fo, follow my passion. Live my life with the people I care about, because this life was not going to repeat itself and this was the only chance I had at living it right. I needed a way out and I knew that the online world was my best bet. This is when I started spreading my wings and I searched and I found an escape hole: blog marketing.

Get Out Of Cubicle Card

Knowing myself full well, I was cynical at the idea of leaving a full furnished source of income to one that wouldn’t guarantee anything at all. I barely new anything about blog marketing and I didn’t had the slightest clue of where to get started.

This is where WordPress came into my life. It was and had been the exact kind of blog creating platform that I’d been looking for. It required no prior knowledge and aittle search over YouTube got all things under perspective. With my time and my effort invested into learning the tutorials, I had taken my first tentative step then and had successfully turned it into a top notch blog marketing business icon.

To Sketch A Successful Blog-Marketing Business Model

Here’s how I got it started. After a few self questions I knew what I wanted my blog to be out. If you want your blog to be all about photography than the few quick steps that you need to know are mentioned down below.

Know your niche. Use that knowledge to write out the perfect article for your blog. If you think you’re not up for the writing challenge then it’s alright. You can always look up at different sites and outsource someone reliable and creative to write it out for you.

Then you need to add in a couple of Facebook advertisements in the right pages. Since your blog is all about photographs you need to make sure it’s a page that people interested in photography are likely to see.

If it’s done right. You’ll have your first sale and this is the best part. When someone clicks the “pay” button, you get directly deposited with the money in to your account and the order will be transferred to the shipper who will then despatch the goods. You wouldn’t have to worry about keeping stocks and managing them.

Do It! Start Changing Your Life

Often at times we try to make things work because we think it’s the course of life. We settle to the things we don’t desire because we consider it to be the right thing to do. It’s time we change that perception and understand that there’s no such thing as the course of life, but what we try to make of it.

You know the way out now, there’s nothing stopping you. You’ll be able to have your freedom and be able to financially support yourself, plus you know where exactly to start. If there’s nothing stopping you, then don’t stop yourself and make your dreams a reality.

The post How I Escaped The Cubicle Life appeared first on Bill Lentis Media.

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[michealdwyerj]

Outselling All The Affiliate Marketers

Introduction

If you are an affiliate merchant, then you are already aware that you are always trying to be aware of the activities of your competitors (other affiliates) so as to determine if they behind you or they are ahead of you. Any market may turn out to be very crowded making trading similar commodities to the same target audience and it is only by luck that you will be able to obtain a small section of the market’s share. However, things do not have always to be like that. The simplest way of outselling all the other affiliates is by following certain steps such as converting your affiliate market offer into a special offer.

If you practice the things that we have highlighted in this article, you will certainly outsell all the other affiliate dealers, and establish yourself within an authoritative position in any market niche of your choice. I assure you. Practicing all these strategies will guarantee that you will be able outsell those affiliates who are not practical all the time. This strategy is very simple. The truth of the matter is, when you need to make huge amounts of money within the affiliate marketing, do not be afraid of doing some work or even going beyond what the other marketers are performing.

You must be exceptional and unique. You are required to provide people a precise reason as to why they should listen to what you are saying so that they can click in your web links and buy the products or brands that you recommend for them. So, most affiliates are trying to trade the product just as it is. Therefore, when your potential customers or clients will be shopping around, they will probably ignore all the ‘purchase from me’ market offers. Ideally, they will opt to concentrate on the offers that are providing them with the incentive to purchase. This therefore simply means that you can be able to outsell all the other affiliate marketers by offering at least one extra product to any person who purchases products using your affiliate marketing link. The work that you are currently doing will eventually pay off. Once you start making $10k in one month, you may turn out to be lazy. However, this is not the time. Now, you should be doing that upfront work which will help you in getting success on a long term basis.

So, where do you start? You can even wonder about the crucial steps that should you follow to begin earning money and simultaneously concentrate on the future?” We already went through it, but continue reading and we will clearly demonstrate to you where you can exactly start.

Maintain A Stable Eye On The Market

When you need to make huge amounts of cash in the affiliate marketing, one thing for sure is the fact that you should be fanatical on keeping expenses in your market to be able to effectively place yourself and your brand to your target market audience before other marketers can do so.

As a matter of fact, the simplest way of making money in the affiliates marketing is having positioned your system weeks even before the launching takes place. That way, apart from being able to position yourself within the web search engines (including in the line that has subscribers) waiting for arrival of a big day, you are also allocated sufficient time to value enhancers, create content and the bonus products or commodities that will attract customers and clients to your site, instead of the competitors’.

Once you have subscribed to a launch notification or JV program, you will receive updates and emails regarding the forthcoming launches of products long before that information reach the potential customers and clients. As a matter of fact, in most times, you will discover about the forthcoming launches of products, long before other marketers start to communicate with their personal affiliates! Additionally, you may develop a unique email address that has an auto responder, such that anybody who sends a receipt to you, they automatically obtain the affiliate download link.

When you are not sure who the developers are; or even where to start; you may opt to join Muncheye. This is a system of launch notification that will be sending you e- mails informing you of the forthcoming launches.

If you have interest in the internet marketing and business products, have a look at JVZoo. You will want to make a formal request for approval from each vendor, although it typically takes only some hours to obtain approval. Then, you will instantly have the ability of accessing the promotional page of JV where you can now download ad copy, banners, swipe files and many other things.

Additionally, you will get the chance of seeing all sales funnel, not forgetting that will also earn huge amounts of money through the back-end offer. There are many other online places of affiliate marketing. You can therefore search using Google in order to get a few of the offer products you may have interest in and subscribe to the updates. The earlier you are aware of a certain launch of a product, the more you will be prepared; it is that simple.

If you are just beginning to prepare your site and list it only some few days to a forthcoming launch, you will really struggle to create enough traffic using the affiliate links so that it can worthwhile. Alternatively, if you are aware of a forthcoming launch months or even weeks before time, you may set up the killer system which will certainly maximize profits and exposure.

Conclusion

And know you are in the know! Those are some of the strategies that you can utilize to be able to outsell your fellow affiliates and earn even more money in the process. This process is extremely easy and I can assure you that can even be earning more money tomorrow; that is obviously if you start today!

The post Outselling All The Affiliate Marketers appeared first on Bill Lentis Media.

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[michealdwyerj]

Importance Of Social Media In Business

Everyone can understand the basic change that social media has brought to the lives of individuals and businesses. Now you can be more expressive, can reach more people, keeping the concept of target audience under consideration, and generate more customers. One of the reasons for these benefits is the growth of these social media platforms and websites. Their scope and the market they serve are increasing rapidly, making all these aspects particularly possible for businesses.

The use of social media marketing is important in building the brand reputation and enhancing the level of visibility in the online world. you can engage with potential customers and the existing customers for this purpose. Another important thing in this regard is that you can find different platforms for spreading your message. Each of the platforms available has some unique characteristics, which can provide certain benefits to the benefits, depending upon the goals of the business and the niche to be targeted.

With the rapid increase in the social media followings and its adoption by the business world, each business whether small or large is in need to use social media marketing. You even don’t need to employ each of the technical social media strategies by yourself. They are specialized business and experts that can fulfill this need of yours. Without requiring you to worry about any of the problems. You just need to highlight the scope of your business your goals for using special media marketing and the rest can easily be handled by the special social media marketing experts available.

If you are still skeptical about the use of social media for your business or is important particularly for your business, then the following reasons will help you in getting the required confidence for using this form of marketing for your business.

You Can Get More Traffic

Using social media marketing can help you in getting more traffic to your business. Without a social media page or account running, you can potential forgo the potential customer, which would never your existence. Similarly, the customers who are already familiar with your business will search for you online but when you don’t have an existence on the social media they might start to slip into the competitors because of the better opportunities that they could be provided to the target market using social media. Because of all these reasons, you should use special media marketing for your business.

Can Be Helpful In SEO And Better Ranking

Being in the digital world requires the use of SEO so that you can be located with the help of certain keywords. The use of keywords, meta description, updating blogs or content on websites regularly is some of the techniques through which ranking improvements can be achieved. However, with the increasing importance of social media, the search engines might start to use the communication of the brand on the social media sites and its activeness on these forums to calculate the overall SEO ranking. Thus, the use of SMM can be important for maintaining the overall ranking of the business in the digital world.

Cost Of Marketing Is Lesser As Compared To Traditional Channels

The cost of marketing on social media is lesser as compared to the traditional marketing channels. Additionally, you don’t need to spend long hours for generating traffic to your business. You can spend around 2-3 hours on social media for choosing the right market and understanding its need and the rest can be done by the platform itself. Similarly, the content creation is not as timely as that of the traditional media. Limited but strong content could yield results for you.

The best part here is that you can evaluate the results of your campaign or the marketing budget and then decide to increase the budget for the same campaign. In traditional media, a complete campaign has to be run before you can know the results and decide about further investment.

Increase The Chances Of Converting Customer

Each of the picture that you post or the thing you share on your page can be the reason for generating the sales or converting your potential customer to the existing customer. So, by using social media marketing you are increasing your overall chances of increasing the customers for your business.

Your Brand Can Become A Recognized Brand

Social media is providing the opportunity to the small business to get their brand name and products recognized in the customers. the constant sharing of posts about the products, services and the benefits of these products and services for the customers can create an impression about the brand. You are able to create awareness about the products and services, instigating the customers to inquire more and interact with your brand. Similarly, positive reviews can also be generated by such interactions, leading to stronger brand image and the possibility of its higher recognition.

Conclusion

As concluding remarks, we would reiterate that the use of the right kind of social media marketing strategy can help you in increasing the awareness about the brand, get higher interaction with the customers and potential customers along with higher possibilities of conversion of potential customers to the actual customers.

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