microtechinfocom

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Microtech infocom is in business of set top boxes,internet of things,catv products,hfc,home automation We are also provide digital head end,encoder,mux,encoder modulator,local channel inserter,fta ird,ird modulator,qam,transcoder,transmitter,edfa,otdr,splicing machine,smart home,olt,onu,outdoor camera,vidoe doorbell,hdmi cable,adapter,connector,cctv camera,usb socket charger,remote

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Social Media Marketing

Social Media

Social medial is very wide topic, Social Media is a one of the best platform to share our idea, thoughts, images, video…. etc to other people.

There are 4660000000(4.66 billion) internet users in the world today, every day 87500 new users each day increase.4.66 billion people in mostly people spend time on Social media. Social Media in Popular apps example: Facebook, Messanger, Instagram, Twitter, Whatsapp, Youtube, Pinterest, Tumblr, Snapchat, Linkedin……etc

Social Media Marketing

Social media marketing is part of online marketing (digital marketing) in simple words Marketing based on social media is called Social media marketing.

People aged 16 to 29 average time spend on Social networking platforms 3 hours daily while aged between 45 to 54 average time spend on Social networking platforms 1 hour and 39 minutes every day , generally people spend time 2 hours and 30 minutes on social media.

Social media marketing in two platform for marketing

· Free marketing

· Paid marketing

Free marketing

Free marketing you can post your product image or video and attract your customer and in future become a consumer. This process is totally free and organic result. In small company this type of marketing is popular.

Paid marketing (PPC)

Paid marketing called PPC. PPC full form pay per click means when consumer click on advertise then company pay per click advertise cost is called PPC.

PPC in You can start your campaign to increase you website traffic, so indirectly increase company sales. Social media help for company to launch new products and engage consumer to maintain on website.

Type of campaign

· Reach campaign

· Brand awareness campaign

· Traffic campaign

· Engagement campaign

· App installs campaign

· Video views campaign

· Lead generation campaign

· Messages campaign

· Conversions campaign

· Catalog sales campaign

· Store traffic campaign

PPC available on Facebook, Instagram, Twitter, Google, Youtube….etc. PPC are available in other apps but these are very popular and effective. Every campaign used for different purpose. You can increse inquiry call, inquiry messages, website traffic, conversation between client. Ex- Reach campaign used for people page and website reach .traditional advertising in many limitation so that company use morden type of marketing and earn profit.

Advantages:

Morden and Effective type of online marketing.

Reduce pamphlet cost.

Save company and employee time.

Cheap and simple marketing.

Now these days people all things and service buy online website through.so that biggest competition in online marketing. Social media marketing is helpful for increase traffic on website. Creat new customer and increse total sales and old customer still on website.

Above the table you can see INDIA is top second country who used second highest internet users. Moral of the story social media marketing is effective type of marketing.

As year 2019 and 2020 only one person 145 minutes spend in social media usage of internet users on worldwide per day, up from 3 minutes last year, so social media marketing is helpful for worldwide.

Above of the story you can understand what is social media marketing and his part, moral of the story social media is one of the best place for free and paid marketing platform.

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Smart Home is a kind of home system based on the Internet of things, home appliances; sensors and services can be connected through the communication network, and can be remote access monitoring and control. The Internet of things in the home gateway through the cable, wireless home network service standards, the management of household appliances, sensors and external systems and business communications. In the Smart Home solution, a smart home gateway is incorporated to connect various smart home appliances, and an IoT connection management platform is required to enable various applications. These applicable solutions include: home health, entertainment, security, and home automation, which idyllically promotes a safer, happier, and more comfortable and convenient lifestyle. The solution will help operators to transform from traditional home broadband services to provide intelligent home services and increase subsequent service income revenues.

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Brief Introduction :

IGE ONU is an optical network unit developed for Gigabit broadband network accesses. It applies computer network technology and network accesses technology to build home networking center, interconnects family network devices to share the internet connection. It will offer to users with abundant, diversity, personality, convenient, safety and efficient service.

Features :

The IGE ONU has the following features: -It takes the PTMP (point to multipoint) network topology, effectively collects and converges scattered Ethernet services, and provides the 10/100/1000M Ethernet standard RJ45 interface, smoothly interconnects with existing networks. -The Dynamic Bandwidth Allocation (DBA) mechanism enables all users to share the 1Gbps bandwidth reasonably, guaranteeing a reliable QoS. -Supports China Telecom CTC protocol(EPON); -Full management though an Operation Administration Maintenance (OAM) protocol based on IEEE802.3ah, including configuration, alarm, performance monitoring, fault isolation and security management, etc. It supports remote management through OLT and local console management as well (EPON); -Support IGMP multicast, effective use of broadband; -Support multicast Vlan; -Support ITU-T G.984 protocol; -Support remote management through OLT and local console management as well. -Support FEC and DBA; -Support IEEE802.1Q VLAN protocol; -Support remote loopback and network status diagnosis; -Support storm control.

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PON (Passive optical network) based FTTH access network is a point-to-multipoint, fiber to the premises network architecture in which unpowered optical splitters are used to enable a single optical fiber to serve 32-128 premises. FTTH network exploits the low attenuation and high bandwidth of single-mode fiber to provide many times more bandwidth than currently available with existing broadband technologies.

Optical line terminal, optical splitters and optical network terminal/unit are the three components of FTTH access network

OLT (Optical Line Terminal)

The optical line terminal is the main element of the network and it is usually placed in the local exchange. It is the engine that drives FTTH system. Traffic scheduling, buffer control and bandwidth allocation are the most important functions of optical line terminal. Typically, OLT operates using redundant DC power and has at least 1 Line Card for incoming internet, 1 System Card for on-board configuration, and 1 to many GPON cards. Each GPON card consists of a number of GPON ports.

Optical Splitter

The optical splitter splits the power of the signal. That is to say, each fiber link entering the splitter may be split into a given number of fibers leaving the splitter. Usually, three or more levels of fibers correspond to two or more levels of splitters. This enables sharing of each fiber by many users. The passive optical splitter has the characteristics of broad operating wavelength range, low insertion loss and uniformity, minimal dimensions, high reliability, and supporting network survivability and protection policy.

ONT/ONU (Optical Network Terminal/Unit)

ONT/ONU is deployed at customer’s premises. It is connected to the OLT by means of optical fiber and no active elements are present in the link. In GPON, the transceiver in the ONT/ONU is the physical connection between the customer premises and the central office OLT.

The basic components of the GPON FTTH access network are presented and the contribution of each component to the architecture of the FTTH network is addressed. GPON FTTH network architecture is indeed reliable, scalable, and secure. It is a passive network, so there are no active components from the CO to the end user, which dramatically minimizes the network maintenance cost and requirements. FTTH is future proof solution for providing broadband services.

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MicroTech InfoCom multi-channel Encoder is a professional audio & video encoder with MPEG2, MPEG4 AVC/H.264 encoding and multiplexing device. It supports to convert 8/12/16/24 CVBS video inputs to IP output. To meet customers’ various requirements, it is also equipped with 1 ASI output for option as required. In conclusion, its high integrated and cost effective design makes the device widely used in varieties of digital distribution systems such as cable TV digital head-end, satellite digital TV broadcasting etc.

Key features

*  8/12×CVBS video inputs with 8/12 SPTS and 1 MPTS output through Data 1 or Data 2

*  16/24×CVBS video inputs with 16/24 SPTS or 1 MPTS output (alternative) through Data         1 or Data 2

*  Support MPEG-2, MPEG4/H.264 Video encoding

*  Support MPEG1 Layer 2, LC-AAC, HE-AAC Audio encoding

*  Supports PAL and NTSC SD video formats

*  1 ASI output (optional) as copy of MPTS

*  Support IP output over UDP , RTP/RTSP protocol

*  Support Logo, QR code, Caption insertion

*  Support “Null PKT Filter” function

*  Support PID Remapping, PCR accurate adjusting and PSI/SI editing and inserting

* OSD(Logo , Caption, QR Code) insert.

*  Control via web management, and easy updates via web

* MicroTech InfoCom also provide different type of Encoders for our clients like HD Encoder, SDI encoder , Network Encoder etc.