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Iconic designers of History

As our final piece we had to research in a group the history of some of the most iconic designers.

In our collaboration, I researched the iconic Hubert de Givenchy.

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Graffiti Trickle affect

The trickle affect is when a trend begins from the public or a high-end company. For mine I chose the trickle up effect of Graffiti design.

The graffiti within clothing first came around as a form of art that mostly teenagers would do in the 80s/ 90s. It was vandalism; however, people began to see this as something they could put onto clothing instead of walls and create fashion. It was seen as street wear and still is, but it was a new revolutionary thing for rebellious teenagers to wear in public and the idea of it being one of a kind and their own art on their clothes.

Throughout time, bigger brands started to experiment with the design and soon it was seen on the Moschino runway which has now been labelled as one of their most iconic shows. Even celebrities have made their merchandise graffiti design, such as the popular singer Billie Eilish.

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As part of our trip to York, we had to go around the city centre and find a shop to base a retail repot on. The Hat Shop, located right across the town square, is a locally owned business by a family only in York. They sell a various arrange of hats from going out to the races or walking out kin the snow. They sell any hat for any occasion.

When speaking to the women behind the cashier they told us about the hat shops customers and let us look around, try hats on and see how they run the business. Out on the side of the cashier there is a photo of Kate Middleton wearing one of their hats, they even have had celebrities such as Edwina Currie, Gareth Gates as well as people from around the world. Being a singular shop, you have to go into it to make a purchase however you can look at their collection on their various social medias.

The Hat Shop York (@thehatshop_york) • Instagram photos and videos

The Hat Shop | York | Facebook

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As part of our Unit one, we had to research some marketing levels and develop an analysis of our chosen market levels. I chose designer brands and high street brands as they are complete contrasts of one another so it would show 2 completely different aspects of marketing levels

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A high fashion city girl who dedicates her life to work and the girls. For her night look I gave her a minimalistic look but with designer touches which will show off her expensive taste but also managed to work around our task of a basic T-shirt to style. I imagine her living in a fast city with a known busy lifestyle to fit her tastes and where she can show her full potential, with a lot of nightlife but also big on business. She’s has expensive taste however, her dedication to work had allowed her to for full this desire; also she has mastered the capability to manage work life to her personal life allowing that little sense of freedom than spending 24/7 in the office as much as it’s addicting. You would never catch her in anything below high street marketing, only the high end companies. As a girl, school was her priority and her role model was Rory Gilmore and wanted to achieve the same aspirations as her. Because of her high income she would shop at all the designer shops but also would travel around the world for her job which she loves. However her lifestyle, she makes time to have some self time in her penthouse with her 3 cats all named after designer brands.