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Eyes on the prize. The MINI JCW X-Raid team proved the value of teamwork and tenacity at the 2019 Dakar Rally. We can not wait to see what adventure next year's rally race will bring.

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Superstar driver and MINI JCW X-Raid team member Cyril Despres went for the gold at the 2019 Dakar Rally. Well done to him and the whole team for their awesome wins.

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Peru's daunting sand dunes were no challenge for the formidable MINI JCW X-Raid team. Congratulations to the whole team for mastering the wilderness and Dakar 2019.

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Spanish racer Nani Roma performed brilliantly at the tenth and final stage of Dakar 2019. Thanks to his efforts, the MINI JCW X-Raid team scored overall second in the world's most challenging rally raid. Well done Nani and team.

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Felicidades to Spanish racer Joan ‘Nani’ Roma and his co-driver Alex Haro for their strong second place win at Stage 9 of Dakar 2019. Their impressive driving helped push the MINI JCW X-Raid Team into overall second place on the penultimate day of the rally. We can't wait to see the overall results.

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Today our collaboration with Asif Khan; MINI Living “Forests” opens at London Design Festival. Our three installations in Shoreditch allow city dwellers in London the opportunity to detach from everyday living, and reconnect to the urban sphere. 

Check out the Connect Space, the modern approach to a meeting space. The large table forms a centrepiece and focal point; providing a central place for friends to meet whether spontaneously or preplanned. The plants surrounding the installation foster a forest ambience, providing an enclosure of intimacy that heightens the intense communication experience.

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Designer Sankuanz describes himself as energetic and fearless. His broad approach to interpreting the MINI Sweatshirt for the MINI FLUID FASHION Capsule Collection reveals his boundless view of fashion.

Photo by Zangant Studio.

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Reimagining the Urban Dwelling. Privacy Meets Community in the MINI Living Installation at Salone del Mobile.

For the last week in Milan at Salone del Mobile 2016, a simple question was explored with seemingly endless possibilities: How shall we live?

Though entirely open-ended at first glance, the framework for the answer is actually surprisingly predetermined due to one growing, indisputable trend. As people flock to cities in ever-increasing numbers, the demand for space and easy access to urban essentials is climbing in tandem. From that rush has risen a tension between the need for both privacy as well as a sense of community. Faced with that unique set of 21st century restrictions, what can be done?

A clever solution was proposed in the MINI Living Installation. Tapping into the signature MINI philosophy of Creative Use of Space, the 30 square metre concept apartment used things like moveable shelving and kitchenettes as dividers between private and shared spaces. A chic bedroom and bathroom remained exclusive, while other sections of the home embraced the implicit energy in shared space. The dining room, living room, co-working office, urban garden, music and art studio and more were all opened up to the collaborative power of the community, co-owned by other residents in the complex.

To pursue the possibilities in more depth, evening events celebrated topics surrounding the idea of shared space. An Expert Talk by a panel of architects, designers and urban planners pondered the future of urban planning; a dinner party was hosted by our friends from Architizer; and a house-warming bash complete with live music and entertainment all kept guests coming back day after day, night after night.

With Salone del Mobile now in the rear-view mirror, MINI will look to the horizon to see where Creative Use of Space can be applied next. Stay tuned.

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Guests welcome. Shared space is a core concept for the MINI Living Installation at Salone del Mobile.

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Botanicals and good company liven up a house to make it home. The MINI Living installation at Salone del Mobile checks Both boxes.