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Esskay Beauty Unveils New Identity: Empowering Salons with Premium Professional Beauty Products

In the ever-evolving beauty industry, staying ahead requires innovation, quality, and a deep understanding of professional needs. Esskay Beauty, a trusted name since 2002, has recently rebranded to reflect its commitment to these principles, unveiling a new logo and strategic vision aimed at empowering salons across India.​

A Fresh Look for a Trusted Partner

At the Hair & Beauty Show (HBS) India 2025, Esskay Beauty introduced its bold new logo, symbolizing sophistication, warmth, and trust. The heart-shaped design conveys care and transformation, while the stylized check mark represents quality—core values that have anchored Esskay Beauty for over two decades. ​LinkedIn+2StyleSpeak+2APN News+2

This rebranding is more than aesthetic; it's a reflection of Esskay Beauty's evolution into a more agile, service-driven organization, committed to growing alongside its partners in the beauty industry.​StyleSpeak

Expanding Horizons with 'Elite' and 'Luxe'

As part of its Vision 2030 roadmap, Esskay Beauty has introduced two new verticals: 'Elite' and 'Luxe'.​StyleSpeak

Elite: This segment includes premium offerings like Rica, Mr. Barber, and Skinora, catering to salons seeking high-quality, reliable products.​

Luxe: Focusing on luxury brands such as Casmara, Olivia Garden, and Macadamia, this vertical is designed for salons aiming to offer an elevated, indulgent experience to their clientele.​

These strategic segments allow Esskay Beauty to cater to diverse salon needs, ensuring that professionals have access to products that align with their service offerings and client expectations.​

Empowering Salons Across India

With a network spanning over 300 cities and collaborations with more than 22,000 salons, Esskay Beauty continues to strengthen its role as a strategic industry partner. The company has enhanced its supply chain for faster delivery and ramped up education initiatives to support salons beyond product distribution. ​StyleSpeak

Product Diversity: Offering a wide range of professional beauty products, from skincare and haircare to styling tools and accessories.​

Education and Training: Providing expert-led training sessions to help salon professionals refine their skills and stay updated with industry trends.​

Reliable Partnerships: Collaborating with globally acclaimed brands to bring high-quality products to the Indian market.​

A Legacy of Excellence

Founded in 2002, Esskay Beauty has played a pivotal role in shaping India's professional beauty space by bringing renowned global brands to the country and developing innovative in-house lines like Waxxo and Ola! Candy. The refreshed brand identity is now being rolled out across all touchpoints, including packaging, digital platforms, salon spaces, and training modules—ushering in a new chapter for Esskay Beauty as a global, inclusive, and trusted industry leader. ​StyleSpeak

Join the Esskay Beauty Movement

As Esskay Beauty embarks on this exciting new chapter, salons and beauty professionals are invited to explore the enhanced offerings and experience the difference that a trusted partner can make.​

Discover the full range of products and services at Esskay Beauty and elevate your salon's potential today.

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Essential Nail Care Tips for the Monsoon Season

During the monsoon season, it's crucial to give extra attention to your nail care routine. The increased humidity and moisture can wreak havoc on your nails, leading to issues like brittleness, fungal infections, and peeling. To keep your nails healthy and strong during this time, here are some essential tips from Ola Candy to incorporate into your nail care routine:

Keep Your Nails Dry: Moisture is the enemy of healthy nails during the monsoon season. To prevent fungal infections and brittleness, make sure to keep your nails dry at all times. Avoid prolonged exposure to water and wear gloves while doing household chores like washing dishes.

Trim Regularly: Regular trimming helps prevent nails from becoming weak and brittle. Trim your nails straight across and file them gently to maintain their shape. Avoid cutting your cuticles too aggressively, as this can increase the risk of infection.

Moisturize: Hydration is key to maintaining healthy nails. Use a good quality moisturizer or cuticle oil to keep your nails and cuticles hydrated. Massage the moisturizer into your nails and cuticles daily to prevent dryness and cracking.

Use Nail Strengtheners: Consider using nail strengtheners or nail hardeners to protect your nails from becoming weak and brittle. These products contain ingredients that help strengthen the nails and prevent breakage.

Choose Nail Polish Wisely: Opt for high-quality nail polishes that are free from harmful chemicals like formaldehyde, toluene, and DBP. These chemicals can damage the nails and cause them to become brittle and discolored. Also, make sure to use a base coat before applying nail polish to prevent staining and yellowing of the nails.

Practice Good Hygiene: Maintaining good hygiene is essential to prevent fungal infections and other nail problems. Keep your nails clean and dry, and avoid biting or picking at them. Also, make sure to disinfect your nail tools regularly to prevent the spread of bacteria and fungus.

Eat a Balanced Diet: A healthy diet rich in vitamins and minerals is essential for strong and healthy nails. Incorporate foods like fruits, vegetables, lean proteins, and whole grains into your diet to provide your nails with the nutrients they need to thrive.

Buy nail polish now at Ola Candy and shop for a wide range of high-quality nail polishes! By following these essential nail care tips, you can keep your nails healthy and strong during the monsoon season. Remember to be consistent with your nail care routine and address any issues promptly to prevent them from worsening. With proper care and attention, you can enjoy beautiful nails all year round.

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Embrace the journey towards holistic health with these 8 online wellness tips

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Eliminating VOC’s In The Manufacturing And Paint Coating Industry?

There are many chemical compounds currently in use across the globe. Different compounds have different qualities and the term volatility is often associated with the carbon based compounds called organic compounds, and a lot of organic compounds are volatile. These compounds include  hydro compounds, halo compounds, acids, alcohols, and esters. Mainly smaller compounds are volatile. However, nature also contains several inorganic molecules that are volatile.

Emission of VOC in furniture and paint coating

In the furniture industry, many organic compounds are utilised as solvents for polishing, painting,  in glues, etc. Besides that, solvent application is also utilised in paint and coating works and automotive paint booths in various workshops. But these solvents should be volatile. Otherwise, it will take a long time to dry.

While manufacturing those products, sometimes some of the harmful volatile materials are also used to decrease production costs. This can cause suffocation along with several health and environmental hazards. In this category, various nitrogen-containing compounds are also utilised. To eradicate the VOCs from industrial workshops.

How can you eliminate those low volatile VOCs?

The curation of filtration units or the adsorption media depends on the below parameters:

●        Stability of the filter.

●        Removal efficiency

●        Disposability of the filter material that is used.

●        Filter cost.

  For VOC removing applications, we can also use activated carbon-based filters. It is because it shows features such as:

●        High removal efficiency

●        Least operator assistance

●        Environmental friendliness.

●        Economically viable and stable.

●        Disposal friendly

  It is also required to check how accurate the pore size of the filter is, as the adsorbed material might escape from the filters when pores are bigger than the solvent size. Coconut-activated carbon filters are the best choice over coal and wood-based carbon filters when it comes to air purification. With activated carbon filters, disposal is not expensive and easy to handle. It can also be used as a fuel in several industries or utilised in metallurgy for metal extraction.

Why is activated carbon ideal for Air and Odour purification?

To enhance the adsorption effectiveness, activated carbons are infused with specific chemicals. It is most likely that some solvents possessing acidic or basic characters might escape the filter. For adsorbing such vapours, activated carbon is soaked with some of the transition metallic salts that help adsorb both acidic and basic vapours.

Moreover, it is also possible to infuse oxidising chemicals in the activated carbon, ensuring consistent oxidation of these volatile vapours. Aqoza has created several VOC removing activated carbons for several industries, which are highly effective in eliminating VOCs in addition to disposable friendly solutions.

Aqoza offers a wide range of adsorption media for controlling odour, controlling corrosion, and VOC recovery system.

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The required time, fees, travel and commitment might look unrequired at first, but in-person education is required for all people who wish to move to the world of commercial pastry making and cake decoration. Students who enroll in baking diploma course learn everything from the ground. From why some flours act in a way they are doing to how coiling the wrist can alter the embellishment of frosting, students get exposed to everything they are required to know to succeed in the world of pastry.

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Baking and Pastry Diploma: Information and Course Overview

Do you have an inventive flair, baked cake for a long time and have a keen interest in doing some magic with graceful dessert showpieces, we will assist you in taking your desire to the next level. Suppose you want to make a strong career in baking and pastry arts, then, on the one hand. In that case, you have to balance exact measurements and chemistry and, on the other hand, make use of your imagination and creativity for developing some new recipes.

The baking industry is now experiencing high demand, thus graduates from Whitecaps are perfectly prepared for facing a varied range of career options after completing any course in baking, such as Diploma in baking and pastry. In the Baking and Pastry Diploma, pastry is missed with the art of making, sugar artistry, and fine artistic chocolate production.

At Whitecaps, you are offered a customized approach, small size class, a lot of hands-on training, and exciting upgrades.  When you enroll in courses like Diploma in pastry and chocolate art, you will get training in baking fundamentals and some of the advanced baking practices. The whole program covers yeast goods, pastries, chocolate, wedding cakes, tortes and many more. You will also learn some vital management skills on the regulation of food, consumer service, costing, starting your own business, and merchandising.

·       Hands-on and productive environment: The goal of any program like a Diploma in baking and pastry makes you ready for facing the real world in a hands-on and production style environment. You will obtain several hours of practical training. You will learn several tactics and come out with some of the best practices and practical strategies for executing in the whole world. You also get an opportunity for featuring your talents through baking bread and other such pastry products.

·       A good baking school have top instructors to offer you training: Besides learning the science of baking, your creativity is also instigated. The eminent instructors are second to none. Their varied background and specialties range from executive pastry chefs to local bakers.

·       Internship programs: Some of the baking and pastry diploma course offers internship opportunities that offer good connection and chances for networking with upcoming employers.

·       Be a certified baker with the best Diploma in pastry and chocolate art course. Students completing the baking diploma course successfully become certified bakers.

Try to find out if a baking course is a right fit for you or not?

The industrial hospitality hours range from early morning to evening and also include holidays. The whole baking and pastry industry is a fast-paced with the living environment along with a primary focus on quality as well as consumer service. You can easily handle some of the stressful scenarios perfectly. So, before enrolling in any of the bakery courses, try to find out whether the career will be the right fit for you or not.

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Studies shows that, indoor air quality is five times polluted than outdoor air. Dust, VOCs releasing from cleaning products, kitchen are trapped inside the home, which worsen the quality of indoor air. Aqoza offers innovative filtration products for indoor air purification, which can be attached to any intake / recirculating air unit with minimum efforts. The indoor filtration units are designed to remove particles, harmful VOCs & gases and to remove microorganism like bacteria, virus, mould, fungi, etc

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The Complete Guide To Adware: A Must Read For Every Computer User

One of the most common threats to a user's online security is Adware. Most people know that malicious programs are widely distributed through fake antivirus programs, but do you know that the most common malicious program is Adware?

Adware allows affiliates to display pop-up ads, banner ads, and other forms of advertising on a user's computer whenever they browse the internet. It is a silent threat that you need to know about, and this article will teach you everything you need to know about it.

 What is an Adware?

Adware refers to a type of malware that displays unwanted advertisements on your computer or device.  Adware has the potential to become malicious and harm your device by slowing it down, hijacking your browser, and installing viruses or Spyware.

If you are a frequent internet user, there is a great chance that you have accidentally installed some adware on your system. Did you ever wonder how this happens? How does Adware gets injected into your computer system?

The Adware usually gets installed on any user system bundled up with legitimate applications and injects affiliate cookies through pop-up ads, auto redirection, push ad notification, or click-jacking.

How Does Adware Gets Injected Into Your System?

Adware and malware come bundled with free software, and the same is distributed across different websites. User's download free software, assuming that it's a regular program, but malicious affiliates bundle up Adwares with the legitimate applications.

When the application is installed, its installer package will also install other components without your permission. Adware is the software that interrupts the user interface while browsing online. Sometimes, it's called an ad-injection tool or a browser hijacker. What does this mean? Adware is a program that displays ads to users to generate web traffic, clicks, and revenue for the creators of Adware. There are two most common ways by which Adware gets downloaded in a user system.  

1.      Software Applications:

Most of the users get their system infected with Adware through shareware and freeware programs. Affiliates bundle up Adware with legitimate applications, and when users download any of the infected software applications, Adware gets downloaded in the user system.

2.      Web Browser Extensions:

Hijacking web is an attack vector that allows an attacker to gain access to a user's computer and take control of it. One of the most common ways of hijacking a browser is by exploiting security vulnerabilities in browser plugins. This allows the attacker to gain access and then silently install malicious code and tools.

Effects of Adware on your system

There is a long list of things that Adware can do to your system. Few are listed below:

·       Bombardment of pup-up Advertisements

·       Slow speed of the computer system or device

·       Changes in the web browser homepage of the user

·       Crashing of the user device

·       Auto-redirection to a malicious website while using the internet

·       Hijacking the click elements on the user screen

·       Adding Spyware to steal the user personal information

VPT offers a range of Brand Compliance Monitoring tools based on customized customer requirements and Affiliate Management Services to track and monitor the activities of the publishers in the advertiser's affiliate network.

With our digitized services, protect your brand reputation and give your customer an undisrupted experience. Visit our website www.viruspositive.com or write to us at sales@viruspositive.com.

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Being a baker and professional baker are two completely different things. To shed your beginners hat and master the professional art of baking, check out our professional programs!

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Typosquatting or URL Hijacking is a popular form of cybersquatting. Fraudsters intentionally buy the misspelled domain names that are similar to the original brand names, targeting their customers.

The typosquatters guess or track the mistakes people are likely to make while searching the legitimate website and reserve the domain to diversify the traffic. For example, people often mistake Nikee for Nike and buy such fake URLs to attract users who mistakenly type the wrong spelling of the brand name. Spamhaus, in its recent study, published the top most abused domain registrars.

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Enroll At The Best Baking Classes In Bangalore

Important tips for selecting baking schools.

Nowadays, bakers and pastry chefs acquire the skills and techniques they need in baking schools all over the country. But your passion for food can take you a little far. If you want to achieve your dream of preparing delightful desserts or fanciful wedding cakes, then perfect training is required. A baking institute offers training, especially in culinary arts. They will provide a short and hands-on program crafted to offer you the skills required to start baking immediately after graduating.

You have to select the best baking classes in Bangalore in a good baking school.

Here are a few things you need to consider while selecting the best baking schools:

·       Kind of baking school: Several types of baking schools offer culinary education for ambitious chefs. Based on your location, career goals and your financial situation, certain kinds of baking schools might fit you better than others.

·       Baking and pastry degree programs: Select a degree depending on how rapidly you want to start your baking career, your financial resources, along the education you want to follow.

Ø  Certificate course in baking: When you enroll in a certificate program in any local baking school, it is one of the rapid ways to obtain the required training for a bright career of being a pastry chef. With a duration of six months to one year, a certificate program in baking school is found in many baking schools.

Ø  Diploma program in baking: A diploma program is one of Bangalore's most common baking classes. Programs can be easily completed in one year or even less and will offer you all the culinary skills and techniques required for working in a bakery or restaurant.

·       How flexible are the programs? Most baking schools provide you with two programs for meeting students' requirements.

Ø  Full-day program: Students who have enrolled in full-day programs generally start class in the morning and then end it in the early afternoon. When you commit yourself to a full-time schedule, it allows you to accomplish your studies in a short time.

Ø  Part-time programs: Those who are in full-time jobs find part-time programs convenient. In evening classes are taken only for a few hours, but these programs will take long for completion than the old-style day programs.

·       Baking school recognition: Those baking schools that are well-recognized and meet all national and global standards for the quality of their education are the best school you should consider.

·       Life after completing baking courses in Bangalore in a good baking school: While selecting a baking or pastry school, you must consider how well they are in place for you into jobs. Never forget to ask yourself the following questions:

Ø  Does the school provide job placement for all recent graduates?

Ø  Till how long have they offered placement services?

Ø  How many graduates are finding jobs?

Ø  What is the salary of the graduate who becomes bakers and pastry chefs?

So, all these are necessary considerations while choosing a good school for pursuing Bakery classes in Bangalore.

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The Union Health Ministry has relieved the import of active pharmaceutical ingredients of the peptide hormone Oxytocin to our country to manufacture formulations for exporting. On April 24, 2018, the Government put restrictions on oxytocin formulation manufacture for domestic use to only public use and restricted the oxytocin import and its formulations to the country.

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Affiliate marketing can enhance 15-20% of sales, but have you ever thought about how catastrophic affiliate traps can be?

Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company's products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company. 

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If you want to prevent customer journey hijacking and protect your brand reputation, connect with our team of experts to know about our Brand Compliance Monitoring Tools and Affiliate Management Services.