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CTV Advertising: Targeting, Engagement, and Measurable Results

Television is no longer just about branding. Superior targeting with CFO-friendly attribution is now a reality. #CTV #performancemarketing #digitalmedia

The Purr in Performance Marketing In the jungle of digital marketing, Connected TV (CTV) has emerged as a powerful and effective channel for advertisers. I remember the first pitch I heard (many years ago) from my local cable system, ironically. Digital TV, as it was being called, would give advertisers the ability to target their television commercials to customers by household zip codes,…

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8 Trends to Bake Into Your 2024 E-commerce Strategy

As we look toward 2024, the global e-commerce landscape continues to evolve at a breakneck pace. Businesses aiming for international expansion must stay abreast of the latest trends and technologies driving this dynamic sector. The ability to anticipate and adapt to these changes is not just an advantage—it’s necessary for those looking to thrive in the global marketplace. In this context,…

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Section 230: It is Time for a Makeover

In the digital world we all live in, Section 230 of the Communications Decency Act (CDA) is like the internet’s godparent, promising to protect its growth and freedom. Passed to make sure online platforms weren’t sued out of existence because of what their users post, Section 230 has been the unsung hero behind the internet’s bustling forums, memes, and endless discussions. But after over 40 U.S.…

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Sowing Seeds of Success: The Trade Show Harvest Cycle

A few tips to justify investments into trade shows and make sure they fuel short and long-term pipeline.

To many, especially those in finance, trade shows are expensive and more of a boondoggle for those who lead the traveling circus of parties and dinner tabs. In fact, after headcount, trade shows generally represent the largest line item in a marketing budget, especially for small to mid-market vendors, making it an easy target for CFOs. That view can be short-sighted.  For CMOs in the…

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Retail Revolution: A Digital Marketer's Primer

Modern AI is allowing merchants to react to insights retailers have had available to them for years.

The retail landscape is undergoing an exhilarating transformation with AI as the catalyst, promising a future where the art of shopping is enriched with personalized digital experiences tailored to serve consumers’ ever-growing expectations. Crafting Tailored Shopper Journeys Personalization is nothing new to digital retail. Veterans among us remember the barely perceptible “flicker” that used…

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Ballots and Baskets: The Election Year Impact on Consumers

Advertising and marketing professionals are awakening from the winter “break” to guesses as to how current events, most notably the U.S. presidential election, will affect consumer demand in the coming year. Coming out of the holiday, consumer confidence seems to be leveling with economic performance. But the uncertainty of political outcomes means any trend is on shaky ground. Understanding the…

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A Primer on Social Media for Business #socialmedia #marketing Social media is where people go to relax, chat, gossip, and form casual relationships. Sure, a lot of other things go on on social media platforms as well ranging from political movements to whirlwind romances but as a business, it's important to understand the kind of world you're stepping into.

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3 Keys to Building a Successful Mobile Shopping Experience

It's that time of year: 3 Keys to Building a Successful Mobile Shopping Experience #ecommerce #retail #mobile

Smartphones and tablets are part of almost every shopping experience now.  They help people keep up with their shopping lists.  They help them find better deals online and faster than they can find in the store.  They help them read reviews before adding items to their carts.

For an e-commerce company to really succeed, they have to understand the psychology behind mobile shopping and adapt…

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A Frenzy Over Delivery Freshness

A Frenzy Over Delivery Freshness

Food delivery services are becoming increasingly important. A report by the Food Marketing Institute forecasts that consumer spending will grow to as much as $100 billion per year by 2022 for online groceries — and for good reasons. Food delivery services and simple online ordering help you save time and provide convenience for individuals who want to eat something new without having to worry…

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Banned: Shoppers Who Make Too Many Returns

Banned: Shoppers Who Make Too Many Returns #retail #customerservice #ecommerce

For e-commerce retailers, returns are even more of a headache than they are for brick and mortar sellers — and that’s why some stores are cracking down.

Return abuse has always been a widespread problem for retailers, but e-commerce sellers have traditionally offered generous return policies because of the tricky nature of internet shopping, where buyers have to make their purchase decisions…

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The Influence of Intent and Impulse

The Influence of Intent and Impulse

Consumer behavior is dependent on many factors, and two major influences are intent and impulse.  Both have a big impact on the modern Customer Journey – online and offline – and if brands want to gain a competitive edge, they must understand and evaluate the effects that both intent and impulse have on consumers’ shopping patterns.

Further, if a brand is prepared to re-evaluate their strategy,…

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Do Brands Need Big E-Tailers? With a single e-commerce platform grabbing up 44 percent of all online sales (yes, it's Amazon…

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3 Ways to Boost Mobile Opt-In

3 Ways to Boost Mobile Opt-In

Collecting mobile opt-in is crucial to the modern day business. With people spending more time on their smartphones than ever, marketing through channels like SMS and Facebook Messenger is becoming commonplace.

Smartphone use isn’t the only thing that’s increased. Mobile shopping rates have been steadily rising as well, with 65 percent growth in 2016. There’s a large market on mobile, but how do…

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LinkedIn Tips for B2B Marketing

LinkedIn Tips for B2B Marketing

LinkedIn is the premier social media site for business to business marketing. Many businesses, however, don’t get nearly as much as they could from LinkedIn. If you only have a profile and a few contacts, consider amping up your efforts and using this resource in more creative ways. The following are some strategies for increasing B2B sales with LinkedIn.

Optimize Your Company Page and Profile

Yo…

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The Hottest Retail Trend: Coworking

The Hottest Retail Trend: Coworking

In the early 2000s, the new workplace trend of coworking emerged and has since grown into a worldwide billion dollar industry. The coworking industry initially secured its place as a cost-effective option for entrepreneurs and startups looking for a way to get out of their homes, develop a dynamic community, and gain access to collaboration opportunities.

Now, with the upsurgence of a highly…

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The Retail Experience is Changing

The Retail Experience is Changing

For today’s brick-and-mortar stores, shopping isn’t just an activity anymore — it’s a full sensory experience, transforming shopping into a journey through a wonderland of high-tech delights. And for retailers around the world, this altered-reality shopping experience might help bring people back into the stores and lure them away from armchair shopping through e-commerce websites.

Walk through…

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Drive Hammered, Get nailed

I have to think at least a few cocktails were involved in the creative sessions that led to this…

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