mktspectra23

[mktspectra23]

Give us tender and take the wall!!

In a striking acknowledgment of the need to address the migrant influx at the southern border, the Biden administration announced it waived 26 federal laws to permit more border wall construction in southern Texas, a move that builds on one of the most controversial cornerstones of the Trump administration.

“There is presently an acute and immediate need to construct physical barriers and roads in the vicinity of the border of the United States in order to prevent unlawful entries into the United States in the project areas,” Homeland Security Secretary Alejandro Mayorkas said in the notice.

The administration’s new announcement marks a major policy reversal for Biden, who vowed that not “another foot of wall” would be constructed under his administration during his 2020 campaign. Upon taking office in 2021, he also issued an executive order which read in part: "It shall be the policy of my administration that no more American taxpayer dollars be diverted to construct a border wall. … Building a massive wall that spans the entire southern border is not a serious policy solution. It is a waste of money that diverts attention from genuine threats to our homeland security.”

Task at hand- As executives of a construction company come up with your own comprehensive bids which you will be placing forward to obtain the tender from the govt of USA for wall construction which shall include:

Overview of your company (Mission, Vision, Objectives, logo, tagline)

A detailed description of products and services you offered in the past or will offer in future.

Project Budget 

Proposed timeline for the completion of project (Starting Date: 1st Nov 2023)

Why should the government choose your company? (Convincing strategies for the government)

Feasibility Report (Financial, Operational, Technical, Legal)- Separate Report in word

Deadline:- 12:00AM

[mktspectra23]

Ye mai karleta hu, aap tab tak stall laga lijeeya  

Cricket, especially the ICC World Cup, is more than just a tournament for Indians. The cricket season is a festival for us and this time the much awaited ICC Men’s World Cup is being hosted by India. Stadiums across countries are preparing themselves for this once in four years event. From the pitch to the tickets, from snacks to the seats, everything has been thought through by the organizers, to create an immersive experience for the crowd. 

Task at hand- M Chinnaswamy Stadium is prepared to host 5 matches in the upcoming Men’s World Cup. You are a restaurant owner who has received the tender from BCCI to set up one snack stall at the stadium. Increasing sales and attracting customers from the competitor’s stalls is your main task. Deliverables- 

Setup up concrete stalls and samples of the snacks

Logo for the stall

Tagline and a jingle to increase sales

Budget- Rs 200 per team Deadline- 3:35pm

[mktspectra23]

#fyp#insta4lfy

Whether it is Lalala or Okokok or Barbie vs Oppenhiemer, Instagram’s reel feature has many trends which brands use to catch the attention of their potential customers. Brands leverage Instagram Reels to captivate customers by creating short, engaging video content. They use eye-catching visuals, music, and trendy challenges to spark interest. Quick storytelling, product showcases, and behind-the-scenes glimpses resonate with audiences. Consistent posting and effective use of hashtags amplify brand visibility and foster customer engagement.

Task at Hand- You are required to create your own mock products from the materials provided to you and convince students around the campus to perform various reel trends for your social media page but the catch is that you need to convince them to post those reels on their account’s stories as well tagging the official CUSBMA, Kengeri account and the EnigMa- The official Marketing Association.

Deliverables- 

Instagram Handle- minimum 4 reels

STP analysis and the Product Life Cycle

Disclaimer- The reels and stories should be Christ appropriate  

Choose from the following materials-

Foil and candle

Tissue and cup

Sticky notes and remote

Newspaper and water bottle

Towel and Toothpaste

Deadline- 4:45pm

[mktspectra23]

Systumm  

Rajasthan Assembly polls 2023 dates have been announced by the election commission of India on November 23, several critical factors are shaping the political landscape in the state. Over the years, Rajasthan voters have alternated their support between the Congress and the BJP in each assembly election, and if historical patterns hold, it might be the BJP's opportunity to form the government this time. But, the Congress government in Rajasthan has been working hard in recent months to counter the anti-incumbency sentiment. One of their primary strategies has been the launch of new welfare schemes aimed at improving the lives of the residents. However, as the election day approaches, these factors, along with others, will continue to play a significant role in influencing voters' choices and the overall outcome of the Rajasthan Assembly elections.

Task in Hand- You are the CMO of any of the political parties who are contesting for the elections in the Rajasthan state assembly and now as the dates of the elections are near to influence the voter and get the maximum vote prepare well phase wise marketing plan for the political party with aim of using the best promotional strategies to promote your political party in the upcoming elections. 

Deliverables- 

Facebook, radio, newspaper campaign

Phase Wise implementation plan for the political party 

Conventional and Unconventional Marketing Strategies

Instagram Handle

Prepare PPT including the STP analysis of the area you’re targeting

2 print ads

Deadline- 11:00 AM, 18th October.

[mktspectra23]

Kambal-godu na kheecho  

Kumbalgodu is a locality situated in the rural Bangalore. It is situated along the Mysore Road between Kengeri and Bidadi, and, according to the 2011 census, has a population of over 10,000. The Bangalore Swaminarayan Gurukul International School is located in Kumbalgodu. Despite being one of the best industrial areas in the outskirts of Bangalore city, Kumbalgodu still faces some of the major challenges like facing an acute water shortage, heavy traffic, over-population, poor waste management, environmental pollution etc. These are some of the major challenges faced currently by the population staying and associated in Kumbalgodu.

Task in hand- Pepsi has been given the contract to establish their industrial setup in Kumbalgodu and in place they will be providing shelter to the town residents in a different part of Bangalore. You are CMO of Pepsi and have to face the people who are being unsheltered from their homes.

Deliverables-

Feasibility Report (Financial, Technical, Operational and Legal)

Convincing strategies for the shareholders and the PR Statement  

Detailed budget report for the revamp plan

CSR Activities

Environmental Impact Assessment Report 

Deadline: 3:00 AM

[mktspectra23]

Honda hi Honda!!

Honda has revealed its second fully electric vehicle in the global market. It is called e.Ny1 and was showcased at its European Media Event in Offenbach, Germany. The first fully-electric Honda car that is on sale in Germany is the e city car which is known for its quirky design language.  

Task at hand- You are the CMO of Honda Cars India Ltd. and you have to launch the same car in the Indian segments with various marketing strategies and prepare the phase wise marketing plan and also choose the ambassador you’ll choose for the campaign of honda in the above ad.

Deliverables- 

Detailed report on the different marketing strategies catering to the target audience (include the brand ambassador )

Marketing campaign

Phase Wise implementation plan

Project’s budget sheet for the marketing expenses

PPT including STP, SWOT, PESTLE analysis and Product Life Cycle

Deadline:- 11:00 PM ( 17th October)

[mktspectra23]

Task 18- May Day!!!

After a dream run of nearly a year, Akasa Air, a  brand of SNV Private Ltd. appears to have hit a bit of turbulence. The fledgling budget carrier had been rapidly expanding its operations and network over the past year, which saw it becoming the fastest to get to a fleet of 20 aircraft, a prerequisite to mount international flights. While the fleet expansion has been impressive, Akasa Air, which was backed by the late billionaire investor Rakesh Jhunjhunwala, appears to be finding it hard to hold on to enough pilots to optimally operate its aircraft, at least for the time being.

Hit by a spate of resignations from pilots over the past few weeks, the airline recently sued some pilots for quitting abruptly without serving their regulation notice periods of six months. The carrier claimed that their sudden exit had led to numerous flight cancellations, resulting in operational losses and damage to its reputation. According to sources, over 40 pilots quit the airline in recent weeks and legal proceedings have been initiated against some of them. This has severely affected the image of Akasa air in the airline industry.

Task in hand- You’re the CMO of Akasa air and you have to regain the disgraceful image that has been created by the media house and led the company to get into this type of situation.

[mktspectra23]

Lay Lele Lay Lele Mazza !!!

Burning crop residues, such as crop stubble or straw, by Indian farmers can have several negative side effects, both environmentally and health-wise. This practice, known as crop residue burning, is often done as a quick and cost-effective way to prepare fields for the next planting season. To tackle this problem Leo Burnett collaborated with Lay’s and launched “The Biochar Project.” This innovative technology could help millions of Indian Farmers cut down the pollution by 50% and other cost-saving benefits, but due to their rigidness towards traditional methods and the major issue of penetrating into a market that in majority is uneducated has been a substantial Hindrance in the growth of this project.

Task at hand- You are the CMO of “The Biochar Project” and have been asked to visit the target audience and create awareness about the project.

Deliverables- 

Detailed report on the project catering to the target audience (include the technical aspect of the process)

Facebook, radio, newspaper campaign

Phase Wise implementation plan

Project’s budget sheet  

[mktspectra23]

BIRD DOWN....I REPEAT BIRD DOWN....

In the middle of a quiet summer weekend, Elon Musk decreed that Twitter’s product name would be changed to “X," and that he is getting rid of the bird logo and all the associated words, including “tweet." Musk’s move wiped out anywhere between $4 billion and $20 billion in value, according to analysts and brand agencies. Musk, whose company has already declined significantly in value since he purchased it for $44 billion in October, announced the change on Saturday night. By Monday morning a new black “X" logo, designed by a fan over the weekend, began to appear across the site. New Chief Executive Officer Linda Yaccarino outlined the company’s vision for X to become a site for audio, video, messaging, payments and banking.

It’s “completely irrational from a business and brand point of view," said Allen Adamson, co-founder of the marketing and brand consulting group Metaforce. He called it an “ego decision" on the part of Musk. “To me, it’s going to go down in history as one of the fastest unwinding of a business and brand ever."

Task at hand- As CMO

Justify the change in logo and address the loss to the stakeholders.

Justify “X”?

Strategies to rebuild the brand image.

Come up with a new feature for the app to rebuild its market.

Deadline- 11:30AM

[mktspectra23]

Winter is coming!!!

Task at hand- You have been assigned a budget of Rs15 and the participants are required to create products that will have a utility within the campus.

Deliverables- 

STP analysis 

Marketing Strategies- Conventional and Unconventional Strategies