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[mktthrive2022]

Khaana Khazana

Tea, Nuts, Oranges, Sweet Potatoes, Broccoli, ladyfinger, soya cheap, butter paneer, hot chocolate fudge, banoffee pie and it just goes on and on and on. There is no end to food items.

Just imagine completing the marketing event without the all legendary FOOD ROUND.

A lot goes into making a restaurant profitable. The quality of food and the standard of hospitality are of prime importance and hold power to make or a break a restaurant’s reputation. However, there are other crucial factors which need to be taken care of to keep the customers walking in and moving out with nothing but memories of a good time. Good food, great service and an awesome ambience of restaurant, are the ingredients to the recipe of a perfect restaurant.

Task In Hand-

Each and every team will be given one phone number to call and ask them about their likes and dislikes to theme the restaurant of your own. It can be in form of cuisines or any particular food item.

Keep in mind you cannot ask them directly what cuisine or food item they like. You need to ask them about their likes, dislikes, mood, nature, music they like, places they love etc in a very indirect way to make them a part of your presentation.

So now you are the owners of the restaurants. Its all in your hands to impress the customer whose preferences you are going to collect.

DELIVERABLES

1. Food Presentation

2. Marketing Mix

3. Marketing Strategies

4. Print Ads

Extra deliverables as deemed necessary

DEADLINE- 11:30am, 28th feb, 2022

[mktthrive2022]

REVIVE THE DEAD

STAGE ROUND

Knowing who your competitors are, and what they are offering, can help you to make your

products, services and marketing stand out. It will enable you to set your prices competitively

and help you to respond to rival marketing campaigns with your own initiatives.

You can use this knowledge to create marketing strategies that take advantage of your

competitor's; weaknesses, and improve your own business performance. You can also assess

any threats posed by both new entrants to your market and current competitors. This

knowledge will help you to be realistic about how successful you can be.

In today’s world, without an appropriate competitive advantage, your product will never

stand the chance. The challenge arrives when you need to revive an entire brand from nothing and make it everything, assessing your competitors and the market.

Task in Hand:

You will be given 5 social-media companies that are obsolete, your task is to give us a complete revival strategy that allows you to rebuild your company keeping the modern world in mind. You need to be creative, yet feasible at the same time while keeping your target market in mind.

Participants will have to keep in mind their top competitors and create a campaign that will make sure that the company stays for a longer time.

Social media Platforms:

Vine: Val 20

Orkut: Val 32

Google Plus: Val 15

Viber: Val 10

Booth- Val 13

Deliverables:

- Executive Summary

- Convincing strategies for investors

- STP Analysis

- Unconventional strategies

- Pricing Strategies to be used

- competitive analysis

- 2 minute video ad

- 2 print ads

- extra deliverables as deemed necessary

The participants are required to submit a PPT of not less than 6 slides.

DEADLINE- 6AM 28th feb, 2022

[mktthrive2022]

Watch Your Step

Facebook is taking a novel approach to its first smartwatch, which the company hasn’t confirmed publicly but currently plans to debut next summer. The device will feature a display with two cameras that can be detached from the wrist for taking pictures and videos that can be shared across Facebook’s suite of apps, including Instagram, The Verge has learned.

A camera on the front of the watch display exists primarily for video calling, while a 1080p, auto-focus camera on the back can be used for capturing footage when detached from the stainless steel frame on the wrist. Facebook is tapping other companies to create accessories for attaching the camera hub to things like backpacks, according to two people familiar with the project, both of whom requested anonymity to speak without Facebook’s permission.

The idea is to encourage owners of the watch to use it in ways that smartphones are used now. It’s part of Facebook CEO Mark Zuckerberg’s plan to build more consumer devices that circumvent Apple and Google, the two dominant mobile phone platform creators that largely control Facebook’s ability to reach people.

The planned device is Facebook’s first stab at releasing hardware specifically for the wrist, opening up another area of competition with Apple at a time when the two tech giants are already at odds on other fronts. Apple has aggressively positioned itself as a protector of privacy by limiting the kinds of data that apps like Facebook can collect, while Facebook has for years been besieged by scandals regarding its handling of user data. That dynamic could create an uphill battle for Facebook to convince people to buy its forthcoming Apple Watch competitor, especially since it plans to also position the watch as a fitness device with a heart rate monitor.

Task in Hand:

Consider yourselves as the Core Team of the Watch wherein you have to focus on the development of the Watch Business with unconventional marketing strategies to disrupt the saturated market. Make a ppt of not more than 10 slides with the following deliverables-

1. Executive Summary

2. Features of the Watch

3. Marketing Strategies

4. USPs

5. Market Penetration Strategies

6. Financials and Pricing

7. Video AD

Submission time-

9am tomorrow 27th feb, 2022

mkt.thrive2022@gmail.com

ed.thrive2022@gmail.com

Mail to both the email ids

NOTE- NO LATE SUBMISSIONS OR ANY KIND OF REASONS FOR EXTENSION WILL BE ENTERTAINED. ITS TOP7 NOW, GO ALL OUT AND SHOW US WHY YOU DESERVE TO HAVE A GOOD PLACE IN THIS FEST.

ALL THE BEST,

MAY YOUR TEAMS BRING HAPPINESS TO YOU ALL.

[mktthrive2022]

MKT- ED

VAL 32 - VAL 14

VAL 20 - VAL 28

VAL 10 - VAL 10

VAL 13 - VAL 11

VAL 15 - VAL 7

VAL 12 (K) - VAL 17

VAL 15 (K) - VAL 8

Participants these are your collab groups, get ready to fightttt!!!! Umm together yahhh

[mktthrive2022]

FUSE!!!!

Sudan which is in Africa is going through a lot right now. Especially When Omar-Al-Bashir a dictator of Sudan has fallen after 30 years of rule. Sudan has only been a country for 63 years (1956) which was under the joint rule of Britain and Egypt. The Pro-Democracy movement was started by the Sudanese Professional Association which is led by Doctors and other union reps. After Bashirs fall the military took over to run the transitional government and is responsible for the attacks taking place in Khardoom. The SPA tried to talk to the Military but failed. General Abdel Fattah Burhan was sworn in to lead the government of Sudan. But Burhan is just an acting puppet for Mohamed Hamdan Dagalo who commands the Notorious Militia known as Janjaweed which was responsible for the genocide in Darfur. He is also known for his ties with Saudi king Mohammed Bin Salaman and met him just after the fall of Bashir and Dagalo has got 3 Billion $ of aid through the Miltia.

Also, Dagalo is known to supply child soldiers to Saudi Arabia to fight Yemen.

*Task in Hand*

Dagalo has taken some of the funding from Saudi and is investing it to start a clothing brand. This brand promotes the Janjaweed ideologies of suppression and child labor. You will have to come up with design ideas and come up with a marketing plan with expansion strategies.

Additional Requirements:

1. Dagalo loves his T-shirts so come up with T-Shirt ideas and designs

2. Logo which should depict Janjaweed

3. Tagline for advertisements.

4. Strategies to penetrate the textile market in Iran

5. Phase wise implementation plan to capture 10% global textile market share

6. Strategies to attract international investments (sources of capital)

7. Marketing strategies keeping in mind the target market.

[mktthrive2022]

SPOT THE SANGEET

Spotify is a Swedish audio streaming and media services provider founded on 23 April 2006. It is one of the largest music streaming service providers with over 406 million monthly active users, including 180 million paying subscribers, as of December 2021.Spotify is listed  on the New York Stock Exchange in the form of American depositary receipts.Spotify offers digital copyright restricted recorded music and podcasts, including more than 82 million songs, from record labels and media companies. As a freemium service, basic features are free with advertisements and limited control, while additional features, such as offline listening and commercial-free listening, are offered via paid subscriptions. Spotify is currently available in 180+ countries as of October 2021. Users can search for music based on artist, album, or genre, and can create, edit, and share playlists.

TASK IN HAND

Spotify has this new wave going on for podcasts and indie artists. The participant is the marketing manager of Spotify and has to come up with a new service on Spotify which stays true to its core, yet is unique and new. This service can be anything and should be feasible for Spotify.

Deliverables:

1. STP analysis 2. Phase wise implementation plan 3. Sonic marketing music for the new service 4. Marketing strategies

5. Minimum 2 Print ads

Extra deliverables like obviously 

Submission Time- 10am, 26th feb’22

You are only required to make a PPT of not less than 5 slides

[mktthrive2022]

Aala Re Aala, TWIST aala 😈

You need to have a face (a celebrity) of your city to market your city to the world, but the twist is that the celebrity has to turn into a zombie to be the face of your city.

Come up with convincing strategies for the celebrity to turn into a zombie and give proper justification as to why you chose the personality!!

All the best !!!

[mktthrive2022]

ZOMBISTAN MERIJAAN

Tourism marketing is a concept where an individual is required to make a plan for the city to increase tourism and to build the city from the ground up.

The city of bhangarh is known for its horror stories but what if it was all true. Yes, there has been a secret zombie outbreak in the city, where the virus has created zombies that stay normal till they are fed brains. Once they are out of brains is when the problem comes. It will be a wild rampage with zombies and humans fighting for survival.

Bhangarh residents comprise of both zombies and humans and the government is planning to send reinforcements to clear the city of zombies.

Task in hand

As a zombie representative, you have one last chance to convince the government to let the zombies live in harmony. You also have to increase tourism in the city and find a source to feed brains to the zombies.

Deliverables

1. Executive Summary

2. Convincing strategies for the humans

3. Marketing strategies

4. A plan for the city

5. A video ad promoting the city

6.Major tourist attractions introduced

7. Sources of funds

8. STP analysis

9. SWOT

10. PESTEL Analysis

Deadline- 11:29 am, 25th feb’22

A word report of not more than 25 pages and slides of not more than 10.

[mktthrive2022]

TOP 10!!!

Congratulations Peopleeee!

You guys have actually made it to the TOP 10 of this event, whether you planned for it or not! All your hard work was clearly visible today, the amount of value you all have given to this fest has definitely left a mark for us to remember you all.

[mktthrive2022]

RE-ALLOCATIONS

NEW TEAM, NEW SPIRIT!

These are the reallocations of the above people for the remaining fest.

All the best, do well.

[mktthrive2022]

All’s fair in love and good collaborations...

One + One is two but can it be three?

Whether it's celebrity/ influencer driven connections or the more uncommon brand-to-brand bond, collaborations have been a notable means for industry professionals to explore new designs and engage with customer groups. Because it's difficult to integrate two different house DNAs, brand alliances can be a mixed bag, especially in an established industry.

Task in hand: Participants must choose a brand - Hugo Boss, Ralph Lauren, Louis Vuitton, Tiffany. Each brand will be given an out of the box partnership which will be completely different and opposing to the luxury brand. Participants must work to align the partnership strategically keeping in mind the luxury brand’s history and legacy. The final offering must be pitched to Heads of respective brands to see if the product could be a viable future partnership.

Fill in the google sheets with your VAL number and brand choice. (sheet will close at 10:10p.m)

https://docs.google.com/spreadsheets/d/1SIWx5DKq-9zHvYCQzMQd04bvK1cA2rnfw-Ufj6EbvKQ/edit?usp=sharing

Deliverables: -   STP Analysis -   New Product Line -   How the product line relates to the old strengths -   Marketing campaigns with a timeline -   Press release -   PR Strategies -   Minimum 2 print ads

Submit a PPT of not more than 7 slides and a report with minimum 8 pages by 9am on 24th feb, 2022.

[mktthrive2022]

TOP 25!!!

For all those of you who made it, welcome to the Hall of Fame!

The competition is intense, time to scale up your creativity. Surprise us with your hard work combined with madness.

For those of you didn't make it, it was a good try and you should look forward to further opportunities with the same zeal.

So, here's the awaited list of the top 25. Well done guys, you deserve to be here.

Now, it's time to buckle up! Because now, the competition gets really tough and your extra deliverables could really make a difference.

Stay tuned for your next task ;)

Team Compra Vendita

[mktthrive2022]

MASCOTKALI

A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products. Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast- food restaurant chain.

As many brands get their sales or brand recognition by the mascot they use, You have to design a new mascot for the following brands.

1. Vodafone 2. Duracell 3. Mr. Clean 4. Michelin 5. Pringles

Task In Hand- Participants have to come up with a new character and will have to prove why the new mascot is perfect for the replacement

Deliverables ~

1. Mascot Profile 2. Build upon a unique story that lead to change the mascot 3. Justification for being a perfect replacement 4. Marketing campaigns for showing people about the mascot change

[mktthrive2022]

OLD IS GOLD

Social Media marketing has taken the world by storm, but what you see on those aesthetic Instagram pages is completely different from what goes behind. Extensive ideation, designing and creativity are key to a successful instagram page. It takes a lot to kickstart a marketing campaign on instagram, everything has to be pitch perfect, from the reels to the posts to the stories. One has to follow the recent trends, know how to make the consumers groove to their creative beats and be the bagpiper leading the consumers into accepting their products.

  Task in Hand: As a CMO you are required to revive the product (choose any one) that have long been taken off from the shelves; through social media marketing.

1. Walkman 2. Pager 3. Landline 4. Road Maps 5. Google + 6. Yellow Pages 7. Bisleri Pop

Deliverables: You are required to make an Instagram Handle for the selected product and market it through the features available on the platform.

  1. A minimum of 3 posts including 1 reel 2. Convincing strategies for investors.

  Deadline: 2 P.M. on 23rd February 2022

We expect you to send the links to your instagram account on the mail id: mkt.thrive2022@gmail.com No PPT or Documents are required. Late submission would not be entertained. Go fully creative and show us your true mettle. PS: We love extra deliverables!!!

[mktthrive2022]

FORMAT

Kindly follow these instructions while submitting the presentations and reports.

REPORT- MS WORD:

· Font: Times New Roman

· Font Size: Body 12, Headings 14 (Bold)

· Alignment: Main headings center-aligned; Subheadings left-aligned; and body justified.

· Line Spacing: 1.5

· Cover Page, Table of Contents, and Page Numbers are necessary.

· Table of contents format: S.NO; Particulars; Page numbers.

· Borders on the pages are required.

· Report must be converted to pdf.

PPT Format – · Between 5-10 slides for most rounds until stated

· Heavy use of SmartArt and Charts.

· All your presentations should follow a 7*7 rule, which means no more than 7 words and 7 lines should be present in a particular slide and should be saved &submitted in the same format (VAL00_RoundName).

Print Ad Format – · A3 format

· Use Canva/ photoshop/ any other professional software you are comfortable with

· Pixels: higher than 1080p

· Logo on the bottom right corner

· Unique hashtag on the bottom left corner

· Convert file to PDF.

· Visuals>text is expected.

Submissions Format - · File Name Format: VAL Number_Task Name_Full Name (eg. VAL 01_Marketing plan Yash)

· E-Mail Subject Format: VAL Number_Task Name_Full Name (eg. VAL 01_Marketing Plan_Yash)

· All submissions must be sent from your Christ ID only to mkt.thrive2022@gmail.com

· Formatting irregularities will lead to negative marking.

Seem like a lot to remember? Well, you'll get used to it don't worry.

Remember, we all are just a call/text away. So, clarify all your doubts whenever they arise.

Buckle up guys, it's showtime!

Good Luck!

Team Compra Vendita

[mktthrive2022]

The Compra Vendita team is really excited to start off this event with such brilliant brains on work, so its time to buckle up and take on the challenges. But before that, a few general instructions for your journey ahead. These will only help your work become easier, so please take them seriously.

1. Get charged laptops everyday.

2. Arrange internet connection for your laptops if they are not configured.

3. Please be at your allotted rooms by 4:00pm sharp.

4. Get Pen and Paper.

5. Stay in contact with your group mates.

Stay motivated and Visit pages like Mad Over Marketing.

We have already told this to you before, but we say it once again, we are available for any kind of help, so do not hesitate to contact us. All the best!!

[mktthrive2022]

WELCOMEEE!!!

Hello Everyone! Hope you all are as excited as we are! This post is just to make sure that every participant is on the same page so we can all breathe in and absorb all of this craziness together. All of the marketing tasks will be uploaded on this blog, so do make sure you follow this page.

Please reach out to any of us for ANY doubts that you have, trust us when we say this - DO NOT HESITATE TO ASK US FOR ANY DOUBTS, however silly you might think it is. We’ve all been there and done that, trust us! Remember, consistency is the key, and going all out is what we look for. Give it your best and enjoy what you do, there's nothing more that we ask for. In return, we'll make sure you learn as much as you can while having the time of your lives. We’ll always be after you, just go on and shine. You can share anything with us.

Let’s have fun and hope to learn as much as we can! Gear up, it’s gonna be one helluva ride. All the best! Team Compra Vendita