mmjfullsailu

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[mmjfullsailu]

Review

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http://ramonaportelli.com/2020/04/interview-with-author-michael-mohan-joshua

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Mastery Journal for Internet Marketing Campaign Development

This is my last and final Mastery Journal for this, my second Masters Degree from Full Sail University--- 1stone was in Film Production, this is in Internet Marketing. This brings me back to my Undergraduate days earning a dual Bachelor of Science in Psychology and Film & Video Studies from The University of Michigan.  Ever since my Junior Year at U of M, I decided to pursue a career path in moviemaking and book publishing.  I wrote/produced and directed my first feature length film, WITH NOBODY (https://youtu.be/B2TFdDgAoFo) when I was 23.  It has taken me two decades plus now to make my second feature film.

Blame it on youthful exuberance that I was able to get my debut picture started and even better finished, without exactly knowing what I was doing.   Although the picture received high marks from viewers and I took it as a learning curve to solidify in my mind that I could do this as a career--- I did not see the financial success I was seeking from this endeavor.

Perhaps that is why it has taken nearly 25 years and two Masters Degrees later for me get my second project, LOOK THE OTHER WAY, off the ground--- production is slated for July 2019 in Detroit, Michigan.  Timing is key to life.  That is why I perhaps have had to wait for this venture.  

I originally helped write the screenplay to Look The Other Wayin 2003.  Only now am I ready to handle this project on my own and do not need help from another production company.  I am more than prepared and ready for tackling this project on my own as the writer-producer-director.  The book version of the screenplay has been published under Rose Dog Books…

http://rosedogbookstore.com/look-the-other-way/

Not only do I wish to be a filmmaker, but also the reason I chose to pursue this Masters Degree in Internet Marketing is because I feel without marketing, there essentially is no product.  In my case my product is a book, movie, merchandise for the motion picture.  I am not wanting to do everything myself.    I have learned over the course of my education to surround myself with individuals who know more than me.  

I feel strongly about my filmmaking skills, yet I am still going to hire an editor to complete the finished film.   Furthermore, I want full control of the creative aspect of the movie, plus distribution of the end product.  This involves marketing.  I will be hiring the services of companies specializing in marketing.   Through Full Sail University and Internet Marketing, I am capable of asking for and coordinating the marketing of the book and movie to the worldwide market.  

Lastly, as I have been advised by my instructors at Full Sail University I will always keep afresh with this digital age of filmmaking and marketing through workshops and other instructional courses.  Though my formal education is complete, learning will never stop.  I may pursue a PHD when I am sixty, but for now, I am done and ready to graduate, again.    Success is in the picture, and the time is right for me to make my mark on the entertainment world.  

Thank you for this final course, Ms. Genon Murray.  I love Full Sail University and the support provided in pursuing excellence!

Signing off,

Michael Mohan Joshua

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Mastery Journal --- Internet and The Law

Internet and The Law was a challenging course not just due to its’ content, but also the circumstances surrounding my life at the time of this course.  We lost electricity due to an ice storm in my city.  We were without power for three days freezing our chattering teeth away waiting on the electric company.  Far from my mind was studying and this law course near the completion of my Masters Program, as staying alive was my main concern.

Once power finally restored, I focused on gaining understanding of subject matter of this course.  I previously took an Entertainment and Communication Law course for my MFA from Full Sail University.  This course engrained in me further how important knowing a bit of law can help in staying on top of any industry related to the Internet and staying out of trouble and thriving financially and not just, barely surviving.

Doing business on a global platform such as the Internet, being aware of where to find information is the key to a successful venture.  I have high hopes for my project LOOK THE OTHER WAY as a book being converted into a motion picture.  Laying the groundwork with the law by my side, I can always find an entertainment lawyer who specializes in the types of projects (feature films) that I would like to be making and marketing.  One must not forget marketing as the basis for this law course.  Since my focus for this Masters is Digital Marketing, law applies the fine-tuning to the project to be marketed.

Learning about Jurisdiction, SPAM, Defamation, Privacy Policies, Terms of Service, and how worldwide perspective is needed to stay clear of trouble and further implement the marketing of a product is what I have gained out of this course.  I am honored that Mr. Downey leant his wealth of experience and knowledge to my learning and understanding of the subject matter.

I will continue to read about the law aspect of marketing as I produce my next movie.  Being knowledgeable and well versed in how laws can help or hurt you, will help me stay out of pitfalls and hopefully into the lap of luxury.

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My author central page!  Read a book or two or three...

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Mastery Journal for Web Analytics and Optimization

This was a challenging course, Web Analytics and Optimization, and so much more opened up to me in terms of web analytics.  I have already learned so much and then this course was like everything was re-examined and re-opened to me.  There is just so much one can keep learning about web analytics and the analysis of the data, on top of having the numbers.

I will be putting this course to real world situation as I have two books published recently:

1)  http://rosedogbookstore.com/look-the-other-way/

2)  https://books.litfirepublishing.com/product/talking-with-god-for-no-reason/

Getting a website designed from the ground up, I will be able to keep tabs and thoughts on visitors to the website and fans who interact on social media via the books.  

           Gaining knowledge in this course and about the Google Analytics IQ Exam and several of the other courses to get certified in, I know I will be staying busy with examinations for another good few more years. Though my education here at Full Sail University is coming to an end, learning will never come to an end. Especially in the digital age when things are moving at the speed of nanoseconds--- have to keep up or be left behind pretty quickly!

           Being busy with the book publishings, and a little burnt out of being in school since 2012, yes it is a long time, especially as I am pursuing this Masters Degree at a later stage in my own life…I do not feel I did my best work this month.  But that is good, as there is much room for improvement.  I found the course and Dr. A intriguing, I just know I did not put in all my best effort at all times.  I have bookmarked and saved articles from this course that I will revisit. As I said learning for me will never end, only transform to actual practice, eventually through self-created projects.

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Mastery Journal for Strategic Internet Public Relations

Strategic Internet Public Relations was a challenging course, yet quite rewarding!  This was my second course with Professor Reneski, I gained further knowledge and tricks from his insight and encouragement!

I currently have several projects that are being presented to audiences worldwide.  Two of these projects are books that are being published within 4 to 6 weeks.  As with all future projects/products, I want my own input regarding marketing and PR, even though I will be hiring the services of established Promotions/PR companies.  But through strategic (and this is the key to everything---Strategy) Internet Public Relations, I am capable of having each project/product do well in terms of sales and exposure.

This course taught me about crisis management and how to respond to a predicament if it occurs. The gist of this course is that individuals and companies must think ahead to prevent a troublesome situation or else be prepared to respond to a catastrophe in a timely manner.

As an independent artist, without a PR firm, nor a talent agent to represent me as an entity, I am my own PR firm and my own agent.  However, this is not all that terrible.  For one, I have gained enough knowledge via this Masters Program in Digital Marketing to help myself reach out to media on my own and reach out to the open market of potential fans of my works.  Furthermore, I do not have to share the revenue generated with anyone, nor do I have to shell out an enormous amount of money to hire the services of a PR/Marketing firm.

As an artist, for the first twenty years of creating art--- whether it was a large-scale motion picture, a book, a photograph or a poem--- I was focused only on the creation of art for arts’ sake.  However, in the past five years I have changed my attention to the business side of creating art.  At first it was difficult learning the business end of being an artist because all the information was new to me.   Yet, as they say “practice makes perfect”!  Over the last twenty-five years I have been an underground starving artist.  Though my works have received good response from those audiences that have seen my end product, at present I am still a struggling starving artist.

However, within the next upcoming year I am going to apply my marketing/promotions/PR skills and be a working, established, financially stable artist.  This is not unrealistic by any means!  As with all artists, luck is always involved regarding success. However, through my new-found knowledge in this Masters Program, I will strategically plan each step of the way and adjust with audience response.   I can do it through the knowledge passed down from Professor Reneski and the other great teachers here at Full Sail University!

[mmjfullsailu]

Advanced Search Engine (ASE) Mastery Journal

           Advanced Search Engine (ASE) Optimization is the reason to build a website.  What I learned in this course is why I signed up for this Master program!  I am looking forward to learning more about search engines and optimization.  

           Even in an endeavor as large as a feature film, the key comes down to marketing.  Without marketing the product just as well may not exist.  I have experienced this aspect of film distribution with my first feature, “WITH NOBODY”.   Since making that film in 1997 I have continued to pursue artistic endeavors, including my second feature film, “Look The Other Way” currently in development with Samaco Films currently based on the Universal Studios Lot.

           I made “With Nobody” fresh out of graduating with double Bachelor of Science in Psychology and Film & Video Studies from The University of Michigan.  Since then I continued working on audio/video projects picking up projects where I held roles of producer/writer/director/editor/photographer/videographer.  In 2017 I earned my Masters of Fine Arts (MFA) in Film Production from Full Sail University.  I feel combining what I have a passion for, the arts--- I can combine my knowledge about modern marketing combined with traditional door to door knocking, to introduce each product/project I create to the masses.  Let’s face it---the days of door knocking are over.  The trend in marketing belong on the untapped Internet and World Wide Web.  

           Many of the marketing options were just being developed in 1997. Google was a thought, not found till 1998.  Nowadays, Google is a Noun and a Verb.   The marketing landscape is completely surrounded by companies and their website and the omnipresent Google search for information.

           My latest major project, “LOOK THE OTHER WAY” done on a decent budget around one million to produce and edit.  But the major portion that I am devising is in the marketing campaign, an additional $5-10 million dollars for website being built/optimization of the website/Paid Keyword Ads/ creating trailers/marketing trailers.  

           The book for “Look The Other Way” is being published this Fall 2018.  I have signed a marketing agreement with the publisher Rose Dog Books.    This should begin October 2018.  Meanwhile, all I learned in this course will be put to use in my present tense.

https://www.google.com/about/our-story/

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Advanced Internet Marketing Strategies (AIM) Mastery Journal

Advanced Internet Marketing Strategies (AIM) was a challenge in terms of time management.   When the class began I was traveling on business in Los Angeles, California meeting with the owner/operator of my Brand Company, Samaco Films--- Mr. Franco Sama. I have a project “LOOK THE OTHER WAY” in casting at the development phase with Samaco Films.  I have dedicated 15 years of my life on getting this project into production.  It is finally happening now in Summer 2018.

Time Management is so necessary when it comes to work-ethics or studies. Currently, I am trying to handle both. I have usually been pretty good at juggling tasks to accomplish major projects from a young age.  However, this month in AIM we were working on a major project an IMAP of our brand company.  This IMAP project required a lot of dedicated time to complete.  This month has been challenging in having time for my studies.  

I did ok in my weekly assignments, however, reaching I kept getting penalized for being late in submitting my hard work.  This drastically changed my present grade in the course. However, plenty of our ungraded portion remains.  Even though I aim to get a B+/A overall in the course, it would have been nice to strive for an A+.  

Hard work must be rewarded and yet also be penalized for tardiness.  And this is especially true in the real world of digital speed.  You have to be on top of your tasks at hand to get things done in a timely fashion. Time is of the essence.  

However, on my part, handling work with a Masters Degree that requires a tremendous amount of effort, there is sometimes not enough time in the day. AIM helped me to find reach my target audience for LOOK THE OTHER WAY.  I have my final IMAP project yet to submit, it is worth 35% of my grade.   I hope to do my best work yet.

[mmjfullsailu]

New Media Marketing Mastery Reflection

           New Media Marketing was a challenging course, yet quite rewarding.  Learning the difference between Influencers, Fans, and Brand Ambassadors and ways to implement each of these groups into a marketing campaign is going to be instrumental in reaching success.  

           Being that my Brand Company, SAMACO FILMS, is a production company that assists incoming filmmakers with projects--- all three, The Influencers, The Fans, and The Brand Ambassadors can be targeted to drive home this marketing campaign.  

           The goal of my project with Samaco Films, my screenplay currently in development, is to create awareness for a societal cause, reducing sexual assault down to a bare minimum if not 0%.  Although, the goal is centered on a feature film, a narrative story--- causing a stir and discussion is at the core of my agenda.  Getting women advocacy groups to showcase this film in their own groups or discussions is the driving point for this project. The more people talking about this serious topic will help reduce the cases of sexual assault in the home, the workplace, the school, this society.

           This is a very controversial story in itself. However, with the high profile accusations against well-known celebrities and executives including, producer Harvey Weinstein, Actor/Producer Bill Cosby, TV Hosts Matt Lauer and Charlie Rose, plus claims against the President of the United States, Donald Trump--- this is a tough subject to build a story around.  However, with controversy comes great stories and that is what I am hoping to get from the end result of this movie--- men and women of all walks of life coming forward as survivors and heroes--- instead of being victims to be forgotten.  

           Subtlety must be the key to our marketing campaign, I feel.  Awareness must be created, but we must be careful in how we divulge information and stories of survivors.  I would like to get acquainted with the Me2Movement, a cause which has given voices and life to many sexual assault survivors.  Utilizing Social Media Platforms including Facebook, YouTube, Twitter, Instagram, Pinterest, Tumblr and Flickr---plus getting the attention and assistance from Influencers, Fans and Ambassadors--- will strengthen our marketing campaign.  This project is bigger than itself due to the storyline and the current state of affairs in our world.  With the knowledge acquired in New Media Marketing, I am getting prepared for the work needed to build a successful marketing/societal campaign.    

[mmjfullsailu]

Web Design and Usability Mastery Reflection Journal

           In the modern world, and when I mean modern world I am meaning within the last 25 years, the digital age has transformed society completely.  From E-mails to iPods--- to smartphones more powerful than computers that put the first astronaut on the moon--- at the tip of our fingers.  Either you have evolved with the times and kept up with technology ---(although technology is difficult to keep up with as it is moving exponentially each and every day)--- either way, you are with modernity or else part of the olden days, stuck in the mud.  If you are in business in the modern day, you must have a website.  

           A website is an extension of a company and even at times the only aspect of a business to be concerned with as many companies are doing away with brick and mortar locations and more concerned with their presence on the internet and the world wide web.  

           This course, Web Design and Usability, gave me a better understanding of the aspects of having a viable website.  Just to have a website is not enough.  But to have a revenue generating or service providing website should be the goal of all taking on the business of having a business and a company website.  

           Although I am not familiar with coding, I have previously designed two websites on my own using template–based website creator WIX and with Apple’s iWeb (iWeb is no longer available).  After the information I learned in this course, I am going to go back and spruce my company website, www.entropy.photography.

          I will be learning coding just to familiarize myself with this aspect of web design… however, I know I will never be an expert coder, ever.   And frankly, that will be just fine with me.

           In the modern age, one can know a tremendous amount of information and data, and yet know just a fraction of the information available to us in various categories and subject matters.  However, if one wants to keep up with succeeding and owning a business, the information is available at the tip of our fingers. Even better, we are able to ask questions to our smart-devices and get basically any answer needed to any question.

           In conclusion, a website is a reflection of ourselves.  The more one knows, the better the quality of life.  In terms of Web Design and Usability, I will continue to progress in testing and perfecting my own website.  However, I realize that each new day in modernity presents challenges that were not there just 25 years ago.  The Digital Age has transformed society.  I believe there is not an area of Planet Earth where the world-wide-web and the Internet have not had an impact.  Third world countries can and will be transformed for the better soon due to knowledge individuals acquired via the Web.  Life is being measured in nanoseconds and traveling at the speed of sound, with nuclear energy as an option.  25 years and a lifetime ago! 

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Internet Consumer Behavior and Analysis, Mastery Journal

     Internet Consumer Behavior and Analysis was an excellent course in my understanding of products/brands and getting that product (s)/brand (s) not only in front of the consumer to simply evaluate, but get a sale. 

     I live by the mantra “Without marketing, there essentially is no product.”  This course is one of the main reasons I decided to pursue a Masters degree in digital Internet marketing.  I have over my lifetime developed and produced numerous projects. These projects entail feature films, finished screenplays, photographs and literary works.  Some of these works are in development phase, however, I have several projects that are finished and ready to be sold.  However, without the proper marketing involved, I have a tremendous amount of projects that are sitting in my house.   

     I have always felt that these projects can be sold for a considerable amount of financial gain, yet I did not know which direction to go considering I did not have contacts in the film industry nor the publishing world.   I just had finished works without a direction.   My direction was always moving forward with completing my projects while finding a pathway to opening a door into getting a sale.  

     I consider myself an artist and the work was always the most important aspect. However, without being able to support myself financially through art, I have had to find other means to being employed for financial gain.  All along in the back of my mind, I kept a glimpse of what I wanted to get accomplished with my art.  (Incidentally, I began producing artwork even before Internet marketing was a topic of discussion.)  There was no social media or Google Analytics driving me to create, it was simply a passion to be involved in filmmaking, taking photographs or writing books.  Marketing through the traditional channels of television, newspapers or radio just were simply too expensive.  The Internet and the World Wide Web have opened roads for artists like myself and made an even playing field for reaching out to consumers directly, be it a business buying my work or a sale to an individual.  

     Currently, I have a project in development with Samaco Films out of Los Angeles, California.  I live in Michigan, a considerable distance from “Hollywood”. I have done considerable research into the functionality of Samaco Films as an outlet for my screenplay to be produced into a motion picture soon.  I feel the skills and knowledge I have acquired in Internet Consumer Behavior and Analysis are only going to add to me giving input on a successful film project. Not only will I be a client, but also I will be able to add ideas for gaining full financial gain from a project I created years ago.  

     This course has given me a perspective on a fairly new profession of being a Digital Marketer. Previously, I earned an MFA in Film Production to become a solid filmmaker. 

     Now, when I am finished with this Masters in Digital Marketing, I will be able to bypass the middleman and market and sell to businesses and consumers on my own.  My projects are going to benefit the most from my learning this trade.   All the hard work I have put in years ago will, god willing, come to fruition in the near present. Knowledge is power and power is control.  I want control of my own future and I will have it.

[mmjfullsailu]

SWARM

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THERMAL WINTER