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Betafi - Fi(ve) Reasons Why
If you are a designer, researcher or even a founder, you would be familiar with the process of conducting user research. There can be various challenges associated with conducting product testing on traditional video-conferencing platforms, and as experienced product testers, we understand the struggle. As such, we wanted to design a unified user research platform that is packed with features dedicated to optimizing the process of user research - and that is how Betafi was born. Here are 5 reasons why Betafi will be able to meet your research needs - at every stage of the research process.
Stage 1: Find the right testees
When conducting user research, finding the right people to test is key. You want a testee that is eager to test your new product, and committed to providing you with useful feedback. With Betafi, you will be connected to our growing community of pre-screened testees who are more than ready to provide you with constructive feedback. Gone are the days tirelessly messaging hundreds of Linkedin profiles just to recruit testees for your product.
Stage 2: Set up your interview interview with ease
Betafi seeks to streamline your entire interview process. We enable you to create and schedule interviews for each user testing session, and have all your sessions consolidated in one place. As a tester, asking the right questions is key to uncovering the right insights. With Betafi, you can get access to question templates to help you craft useful questions and ensure an efficient interview process. These questions will then automatically be displayed during the session, so that your session flow is smooth-sailing.
Stage 3: Streamline your interview process
When conducting user research, there will typically be various members of the team observing the session and taking notes or engaging in discussions with one another.This is why Betafi has a function to allow observers to chat and transcribe among themselves without affecting the live session. This way, the user is better able to focus on going through the test and providing their feedback without being distracted by the observers.
Betafi also offers automatic transcription in 30+ dialects and languages and playback anytime with your session recording. This allows you to focus fully on asking the user questions and testing your products rather than having to constantly scribe at the same time. With Betafi, you can rewatch your session recording and take time stamped notes to share with your team - ensuring you don’t miss a single insight from your sessions.
Stage 4: Effortlessly share your prototype
Sharing your prototypes is an essential part of user testing. With traditional video-conferencing platforms, managing prototype links can be a pain, especially if you want your prototype link to be private, or wish to send multiple links for testing. Betafi allows you to conceal your prototype links and make it unshareable, which can be useful for more confidential projects. Our platform also facilitates the testing of multiple task flows, as testers can bring users to the next task with the simple click of a button. This means you can control the product testing flow for your testee, and ensure they experience it exactly the way you want them to.
Stage 5: Surface actionable insights
Arguably the most important part of user research - analysing the data and feedback you have worked so hard to collect. We understand just how integral this step is, and that is why Betafi have multiple features to assist you. We help to summarise your sessions and automatically generate a base-line report so you can get a helpful overview of each session. Gain access to recordings of every single session, coupled with automatic transcription and time stamped notes from you and your team. This leaves you with more time to dive deep and obtain the specific insights you need to improve your product, and meet the needs of your customers.
These differentiated features are not all, and Betafi has many more unique functions created specifically for product research. To fully explore and experience Betafi, do book a session with us for a comprehensive product demo. With the goal of optimising user research at its heart, we are sure Betafi will impress any product fanatic!
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