moralltach-global-plc

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Moralltach Global's Strategic Scalable Investments: Unlocking Growth Potential

In the dynamic landscape of global investments, Moralltach Global emerges as a visionary, setting its sights on sectors brimming with exponential growth opportunities. With a discerning eye for potential and a strategic approach to investment, the company is navigating its way through the burgeoning whiskey and artificial intelligence industries, among others. This initiative reflects Moralltach Global's ambition to not only diversify its investment portfolio but also to champion the development of industries with scalable growth potential.

Forging Strategic Alliances in High-Potential Sectors

Moralltach Global's journey into these high-growth areas is marked by meticulous planning and strategic networking. The company has been tirelessly developing contacts, forging agreements, and sculpting investment policies tailored to each sector's unique landscape. This proactive approach in sectors such as the whiskey industry and artificial intelligence demonstrates Moralltach Global's commitment to being at the forefront of industry innovations and trends.

The Whiskey Industry: A Blend of Tradition and Growth

The whiskey industry, with its deep-rooted traditions and burgeoning global demand, presents a ripe opportunity for strategic investment. Moralltach Global recognizes the potential for significant returns in this sector, driven by increasing consumer appreciation for premium and artisanal spirits. By investing in this sector, Moralltach Global is tapping into a market that is not only culturally rich but also exhibits strong growth and global appeal.

Embracing the Future with Artificial Intelligence

Similarly, the artificial intelligence (AI) industry represents the cutting edge of technological advancement and innovation. Moralltach Global's engagement in this sector signifies a forward-looking investment strategy that aligns with future technological trends. AI's application across various industries, from healthcare to finance, underscores its potential to revolutionize the way businesses operate and deliver services. Moralltach Global is positioning itself to be a part of this transformative journey, investing in AI's promise to redefine the future.

Conclusion

Moralltach Global strategic focus on scalable investments in the whiskey and artificial intelligence industries, among others, showcases its visionary approach to capitalizing on emerging opportunities. Through strategic alliances, tailored investment policies, and a keen eye for sectors with exponential growth potential, Moralltach Global is not just diversifying its portfolio but is also investing in the future. As the company continues to explore and expand its investment horizons, its role in shaping the future of these dynamic sectors becomes increasingly significant, promising exciting prospects for growth and innovation.

More News on Moralltach Global Plc targets property development sites - https://www.finanzen.net/nachricht/aktien/moralltach-global-plc-targets-property-development-sites-capable-of-over-1000-new-build-homes-in-effort-to-help-tackle-irish-housing-crisis-11491107

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Moralltach Global Property Development: Pioneering Housing Solutions in Ireland

Moralltach Global, a prominent player in the financial industry, is poised to revolutionize the property development landscape in Ireland with its ambitious plans to construct over 1000 homes. With a meticulous approach to due diligence and a commitment to excellence, Moralltach Global aims to address the growing demand for housing while adhering to the highest standards of sustainability and innovation.

View original content: https://smb.thewashingtondailynews.com/article/Moralltach-Global-Plc-A-low-key-Irish-investment-company-registered-in-Malta-announces-it-is-in-advanced-talks-to-acquire-a-euro100m-whiskey-distillery?storyId=629ef83c44826bb0c60dc2a5

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Moralltach Global Property Development: Pioneering Housing Solutions in Ireland

Moralltach Global, a prominent player in the financial industry, is poised to revolutionize the property development landscape in Ireland with its ambitious plans to construct over 1000 homes. With a meticulous approach to due diligence and a commitment to excellence, Moralltach Global aims to address the growing demand for housing while adhering to the highest standards of sustainability and innovation.

View original content: https://www.informazione.it/c/D4960B31-0313-489C-890B-734F194E1B8F/Moralltach-Global-Plc-A-low-key-Irish-investment-company-registered-in-Malta-announces-it-is-in-advanced-talks-to-acquire-a-100m-whiskey-distillery

[moralltach-global-plc]

Moralltach Global Scalable Investments: Pioneering Growth Opportunities

Moralltach Global, a visionary leader in the financial sector, is poised to unlock exponential growth opportunities through its strategic focus on scalable investments. With a forward-thinking approach and a commitment to innovation, Moralltach Global is targeting high-growth sectors such as the whiskey industry, artificial intelligence, and beyond, laying the groundwork for sustainable long-term success.

Identifying Growth Potential

Moralltach Global scalable investment strategy is rooted in rigorous analysis and due diligence aimed at identifying projects with the potential for exponential growth. Leveraging its extensive network and industry expertise, Moralltach Global has identified key sectors and opportunities poised for rapid expansion, paving the way for strategic investment and value creation.

Developing Strategic Partnerships

Central to Moralltach Global's approach to scalable investments is the cultivation of strategic partnerships and alliances. The company has been proactive in developing contacts, fostering relationships, and negotiating agreements with industry leaders, startups, and innovators in target sectors. By leveraging these partnerships, Moralltach Global seeks to access new markets, technologies, and growth opportunities, positioning itself for sustained success in the dynamic global economy.

Investment Policies and Frameworks

Moralltach Global has developed robust investment policies and frameworks tailored to target areas such as the whiskey industry and artificial intelligence. These policies outline clear criteria for evaluating investment opportunities, assessing risk, and maximizing returns. By adhering to disciplined investment practices and leveraging data-driven insights, Moralltach Global aims to optimize its investment portfolio and achieve superior long-term performance.

Whiskey Industry Investments

The whiskey industry represents a lucrative opportunity for Moralltach Global, given its rich heritage, global appeal, and potential for growth. Moralltach Global is exploring investments in distilleries, brands, and related ventures, capitalizing on rising demand for premium spirits and expanding consumer preferences. Through strategic acquisitions, partnerships, and product innovation, Moralltach Global aims to position itself as a key player in the thriving whiskey market.

Artificial Intelligence Initiatives

Artificial intelligence (AI) is another area of focus for Moralltach Global's scalable investments. Recognizing the transformative potential of AI technologies across industries, Moralltach Global is actively seeking opportunities to invest in AI startups, research initiatives, and emerging applications. From machine learning algorithms to robotics and automation, Moralltach Global is at the forefront of driving innovation and harnessing the power of AI to unlock new efficiencies and opportunities for growth.

Sustainable Growth and Impact

While pursuing scalable investments, Moralltach Global remains committed to fostering sustainable growth and positive societal impact. The company prioritizes investments that align with its values and contribute to environmental stewardship, social responsibility, and economic development. By integrating environmental, social, and governance (ESG) considerations into its investment decisions, Moralltach Global seeks to generate long-term value for its stakeholders while making a meaningful difference in the world.

Conclusion

Moralltach Global's scalable investments represent a strategic evolution of its business model, positioning the company for sustained growth and success in an increasingly competitive and dynamic marketplace. By identifying high-growth sectors, cultivating strategic partnerships, and adhering to disciplined investment practices, Moralltach Global is poised to unlock new opportunities, drive innovation, and create lasting value for investors, stakeholders, and society as a whole.

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In North Wicklow, North County Dublin, County Wexford, and County Limerick, Real Estate Holding and Development Firm Moralltach Global Plc has established a number of projects and will continue to do so for both industries and enterprises with sustainability as its goal.

Get in Touch with Larry woghiren CEO of Moralltach Global visit at - https://www.pr.com/press-release/815159

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Sauber Motorsport Formula 1 Team engages Larry Woghiren of award winning proprietary investment firm Eliseo Partners as advisor in June 2016.

After several discussions Sauber Motorsport appoint Larry Woghiren from award winning proprietary investment firm Eliseo Partners to advice on team sale in June 2016. Eliseo continues to advise Sauber for the remainder of 2016/17 and is at the Sauber F1 team paddocks at the April 2017 Shanghai Formula one race weekend.

Some of the great drivers of all time have raced for Sauber, including drivers such as Heinz-Harald Frentzen, Michael Schumacher, Karl Wendlinger, Jochen Mass, Jean-Louis Schlesser and Mauro Baldi.

Sauber Motorsport is located in Hinwil, Switzerland, the heart of continental Europe, which includes an innovation and production center, the race cars are developed, designed and operated by approximately 330 employees.

As founder, owner and former team principal, Peter Sauber is a responsible business man, who has motor sports in his DNA. By building up a race team in his home country which still had restrictions on motor racing, he is a pioneer in his area and has mastered the challenges and enjoyed the triumphs of motorsport over the course of the past 45 years.

In 1970 Peter Sauber built his first two-seater race car, the C1, and won the 1970 Swiss Sportscar Championship. In the same year PP Sauber AG in Hinwil was founded.

The most successful of the early Sauber cars was the C5. For the first time a small series of five cars was built. In 1976 the well-known Swiss racing driver Herbert Müller won the overall title in the European Interseries. In 1983 the Sauber team managed to finish a good ninth in the Le Mans 24 Hours with the C7.

The C8 and its engine were the start of a long, pleasant and very successful co- operation with Mercedes-Benz. The first contacts went back all the way to 1982. In 1986, the C8’s first big success came when Mike Thackwell and Henri Pescarolo won the 1000 km on the Nurburgring.

In 1988 Sauber was named Mercedes’ official works team. Five victories in the Sportscar Championship in 1988 and second place overall in the series were sufficient for the C9 to start in the traditional silver colour in the 1989 season. The new Silver Arrows made 1989 the most successful racing season in Sauber’s history: double victory in Le Mans, a total of eight victories in the World Championship, and victory in both the Constructors’ and Drivers’ Championships.

In 1993 Sauber entered Formula One and in 1995 Red Bull joined as a partner and sponsor, and this marked the entry of a big brand into Formula One.

Sauber were one of the four oldest teams in Formula One (with Ferrari, McLaren and Williams). In 2001 Sauber achieved 4th place in the Constructors’ World Championship.

In 2001, three milestones in the team’s history were set in a rapid pace: the partnership with Credit Suisse, fourth place in the Formula One Constructors’ World Championship and the start of the construction of the team’s own wind tunnel. In 2004 another milestone was set with Sauber first wind tunnel. It is one of the most advanced wind tunnels in Formula One.

2005 saw Peter Sauber on the lookout for a new engine partner. An offer from BMW seemed like a good solution. The car manufacturer was keen to set up its own works team. In June 2005, BMW announced its acquisition of a majority stake in the Swiss team.

The 2008 season would mark the next milestone in the history of the team. The team’s target for that year was to achieve its maiden victory – which turned out to be a one- two, with Robert Kubica winning the Canadian Grand Prix ahead of Nick Heidfeld. Sauber also made 3rd place in the Constructors’ World Championship along with a double victory in Montreal.

Following a challenging start to the 2009 season, news broke in July. BMW announced that it was withdrawing from Formula One at the end of the season. The next press conference was held in November 2009 in Hinwil. Peter Sauber had reached an agreement with BMW and bought back his life’s work, So in 2010s Sauber was Back in private ownership.

In 2010 Monisha Kaltenborn becomes CEO of Sauber Motorsport AG. With Ferrari as engine partner and Kamui Kobayashi and Pedro de la Rosa, the team embarks on the 2010 race season. In 2010, after a break of four years, Peter Sauber returned to the pitwall after buying the team back from BMW. He declares that this was the only way to preserve the workplaces and technical facilities.

Kobayashi was retained for 2011; he was joined by teammate Sergio Pérez and his compatriot Esteban Gutiérrez as reserve driver. The team debuted their 2011 car – the C30 – on 31 January, with testing beginning the following day.

In 2012 Sauber announced a sponsorship deal with English Premier League team Chelsea. Peter Sauber announced that he hadtransferred ownership of a third of the team to CEO Monisha Kaltenborn.

On 20 July 2016 it was announced that Swiss based investment firm Longbow Finance had bought both Peter Sauber and Monisha Kaltenborn's shares in the company, which made Longbow Finance the sole owner of Sauber. Longbow's owners are said to include Swedish billionaires Finn Rausing, Stefan Persson and Karl-Johan Persson.

On 29 November 2017, Sauber announced that they had signed a multi-year technical and commercial partnership contract with Alfa Romeo, therefore the team was renamed to Alfa Romeo Sauber F1 Team for the 2018 season onwards.

Sauber confirmed their new multi-year agreement with Ferrari for up-to-date engines starting in 2018.

On 11 September 2018, Sauber announced that Kimi Räikkönen would be returning to drive for the team for the 2019 and 2020 seasons, swapping places with Charles Leclerc who would be moving to Ferrari.

On 1 February 2019, Sauber announced that it would compete in the 2019 season as "Alfa Romeo Racing" although the ownership and management structure would remain unchanged.

“Running a Formula One team from picturesque Switzerland was considered foolish by almost everyone in the sport when we started. The way it developed seems to be little short of a miracle.

With the Sauber F1 Team, we have managed to establish a motorsport culture in a country that still has restrictions on motor racing. It is a work of a lifetime which is being carried forward by all the people in Hinwil with the same passion and vision.

Today, we all feel obliged to preserve this. That is what drives us forward.

Source from - https://www.finanznachrichten.de/nachrichten-2022-06/56438152-moralltach-global-plc-targets-property-development-sites-capable-of-over-1000-new-build-homes-in-effort-to-help-tackle-irish-housing-crisis-008.htm

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Larry Woghiren & Timo Strattner of Eliseo Partners Invest in Californian computer software firm Curate by Piccing Inc.

CURATE by Piccing Inc. is a privately owned computer software company in California for people who are looking for specific items, CURATE offers unique image recommendation software which enables the user to tag items in any image and locate the sought after object on any website or online shop. CURATE also gives users the opportunity to curate their own look or style from fashion to sports, culture and other lifestyle outlets. By building your own style guide, others can be inspired through your curated suggestions. The CURATE platform allows for easy social communication and interaction. The community will be the place for people to share, follow, like and recommend each other’s curated content.

Piccing founder Dirk Spielmann studied architecture and art in Switzerland and Italy, and swiftly converted from brick and mortar buildings to a career as a virtual architect where his passion for web creation lead him into a career as a serial mobile entrepreneur with international clientele such as Sony Ericsson, Vodafone, T-Mobile, Swisscom, HP and Orange.

Piccing founder Nikolaj Zethraeus who has held several vice president positions at Dresdner Bank in Luxembourg, Bank von Ernst in Monaco and served Credit Suisse in Zurich and after being involved as an investor and advisor in several Startups, decided to go the whole way by co-founding Piccing in 2011.

Eliseo Partners is an award winning leading proprietary investment firm. Eliseo Partners provides debt investments, including secured and unsecured debt, loan investments, and/or equity in private middle-market companies. Eliseo also invest in the securities of public companies and in structured products and other investments such as collateralised loan obligations ("CLOs") and credit-linked notes (“CLNs”). Management said research indicates that the value of this portfolio could be in excess of 100 Million USD.

Source From - https://www.snntv.com/story/46793898/moralltach-global-plc-targets-property-development-sites-capable-of-over-1000-new-build-homes-in-effort-to-help-tackle-irish-housing-crisis

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CEO Colton Melby agrees share a financing deal for ORHub Inc (OTC:ORHB) with Timo Strattner & Larry Woghiren of Eliseo Partners

ORHub, Inc. a Microsoft Silver Partner and cloud-based healthcare analytics company focused on the business of surgery, who’s medical advisory board consist of alumni from Harvard, Yale, Berkeley, Stanford and Yale, have practiced at Hoad Medical Institute and now advise on Orhubs software applications that allow hospitals and medical device vendors to utilize any web-enabled device to create an anatomical graphic depiction of exactly what occurs during surgery.

The application automatically translates the resulting schematic into an intelligent, electronic operative report that links every detail of surgery, including implant location, surgical techniques, product usage, and all clinical parameters to create a dynamically new source of comparative information. As a result, this is how hospitals and surgeons can make real-time, data driven decisions to improve business profitability and the quality of patient care.

Colt Melby, Chairman & CEO of ORHub said, Our founder, who is a physician himself, was inspired by technology to transform OR economics when he witnessed how burdened his care team was with manual and disparate processes after each procedure which ultimately took time away from caring for patients. He then sought to analyze and automate resource allocation for his procedures, which required numerous steps to account for data registration and information cataloguing at the point of care across the surgical continuum.

At that point, he collaborated with Microsoft to develop a cloud-based solution on their HIPAA compliant Azure platform to bring state-of-the-art technology into the operating room and that is how ORHub was born, an advanced digital software company focused on helping to improve the bottom line and overall cost-effectiveness of hospitals, which has announces that it has signed a five-year revenue agreement with a nationally recognized institution listed among the country's "Top 100 Hospitals in November 2017.

After extensive conversations, Timo Strattner & Larry Woghiren, founders of award winning proprietary investment firm Eliseo Partners signed a deal with Colt Melby, ORHub CEO and on December 19, 2016, ORHub Inc issued 3,707,305 shares of common stock upon the exercise of common stock purchase warrants to Eliseo Partners (Asia) Limited (“Eliseo”). Eliseo accepted a 15% per annum interest bearing promissory note as full payment. During the year ended June 30, 2017, Eliseo made principal payments of $188,138 on the Eliseo Note to ORHub Inc. Eliseo Partners is an award winning leading proprietary investment firm. The Firm provides primary lending to companies with an opportunistic outlook. Broad research expertise allows them to swiftly assess credit risk, identify hidden value and structure suitable financing across a wide spectrum of industries, geographies and company sizes.

Source from - https://www.advfn.com/stock-market/stock-news/88487107/moralltach-global-plc-targets-property-development

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Moralltach, having undergone protracted talks with well known property developers backed by a multi billion euro private equity group, and now supported by various stakeholders has commenced initial work leading to applications for planning permission across strategic sites. Moralltach has also targeted land which it feels will be zoned as residential in the future, thus maximising the possibility of a continued income stream over many years. Moralltach aims to build high quality affordable housing that can be leased to local authorities or sold to private buyers.

Read more at - https://www.merrilledge.com/research/story?strykey=2508-202206300340pr_news_uspr_____io05489-1

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Moralltach Global Plc, A low-key Irish investment company registered in Malta, announces it is in advanced talks for a project acquisition for a EUR 100m Whiskey Distillery and Business Park seeking planning permission.

The project is a new Whiskey business backed by stakeholders with years of industry experience.

The concept being from field to bottle production using sustainable farming practices from multi generational farming history that ensures the highest quality from raw ingredients through to finished liquid.

The family-owned farm will use own-grown barley for the distillation process. This has a bi-product, known as 'draff', which will form part of the diet of the farm's livestock. Their manure is used to grow the barley. Fresh water from the farm will go to the distillery. The same care, delivered by local people, will craft a harmonically matured whiskey with true authenticity.

The project aims to build a new whiskey distillery based in Ireland with consideration to Environmental, Social and Governance (ESG) principles including a sustainable production cycle that results in minimal environmental impact, providing whiskey tours & tasting, creating new jobs in the local area and potentially attracting up to 50,000 new tourists every year.

Moralltach Global Plc is a European property holding, development company and a major investor in the Green Energy sector. Its assets are largely based in the Republic of Ireland.

Moralltach partners with existing businesses, property owners, developers, and entrepreneurs.

Moralltach agrees to purchase assets from various groups. It contemporaneously enters into a lease back arrangement with the previous owner at a market rent with a buy back provision for the tenant at market value.

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Moralltach Global Plc targets property development sites capable of over 1000 New Build Homes in effort to help tackle Irish Housing Crisis.

To Know more visit at - https://www.financebrokerage.com/prnewswire-feed/?rkey=20220630EN05489&filter=21061

[moralltach-global-plc]

Moralltach Global Plc targets property development sites capable of over 1000 New Build Homes in effort to help tackle Irish Housing Crisis.

After inception in 2016 and an establishment phase, Moralltach Global Plc announces the on going acquisition of multiple residential development sites across Ireland. With several of the sites already acquired and the remaining targeted acquisitions in advance stage discussions, the locations include counties Wexford, Wicklow, Dublin, Limerick, Cavan, Carlow, Kildare.

Moralltach, having undergone protracted talks with well known property developers backed by a multi billion euro private equity group, and now supported by various stakeholders has commenced initial work leading to applications for planning permission across strategic sites. Moralltach has also targeted land which it feels will be zoned as residential in the future, thus maximising the possibility of a continued income stream over many years. Moralltach aims to build high quality affordable housing that can be leased to local authorities or sold to private buyers.

If all the target development sites are acquired by Moralltach and achieve planning, they have the potential to be developed into over 1000 properties in the coming years with an estimated total gross development value of over € 700m across all sites.

On 02/09/2021, The Financial Times reported 'Ireland unveils record spending to tackle housing crisis. The Irish government will allocate €4bn annually to build more than 33,000 new homes a year in an effort to tackle the country's chronic housing crisis. Ireland's housing problems are rooted in the high cost of construction, which has driven up sale and rental prices, and are compounded by a lack of supply and a growing population.'

Moralltach Global Plc is a European property holding, development company and aims to be a major investor in the Green Energy sector. Its assets are largely based in the Republic of Ireland.

Moralltach partners with existing businesses, property owners, developers, and entrepreneurs.

Moralltach agrees to purchase assets from various groups. As part of the asset acquisition process Moralltach can assist with legacy debt renegotiation or settlement, project feasibility and funding via syndicated debt or equity investment. Project procurement partnership targets have been anywhere from € 1m in value to considerably over € 100m.

Source from - https://www.merrilledge.com/research/story?strykey=2508-202206300340pr_news_uspr_____io05489-1

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Moralltach Global Plc, A low-key Irish investment company registered in Malta, announces it is in advanced talks to acquire a €100m whiskey distillery

Moralltach Global Plc, A low-key Irish investment company registered in Malta, announces it is in advanced talks for a project acquisition for a €100m Whiskey Distillery and Business Park seeking planning permission.

The project is a new Whiskey business backed by stakeholders with years of industry experience.

The concept being from field to bottle production using sustainable farming practices from multi-generational farming history that ensures the highest quality from raw ingredients through to finished liquid.

The family-owned farm will use own-grown barley for the distillation process. This has a bi-product, known as 'draff', which will form part of the diet of the farm's livestock. Their manure is used to grow the barley. Fresh water from the farm will go to the distillery. The same care, delivered by local people, will craft a harmonically matured whiskey with true authenticity.

The project aims to build a new whiskey distillery based in Ireland with consideration to Environmental, Social and Governance (ESG) principles including a sustainable production cycle that results in minimal environmental impact, providing whiskey tours & tasting, creating new jobs in the local area and potentially attracting up to 50,000 new tourists every year.

Moralltach Global Plc is a European property holding, Development Company and a major investor in the Green Energy sector. Its assets are largely based in the Republic of Ireland.

Moralltach Global partners with existing businesses, property owners, developers, and entrepreneurs.

Moralltach agrees to purchase assets from various groups. It contemporaneously enters into a lease back arrangement with the previous owner at a market rent with a buy back provision for the tenant at market value.

The lease is typically a 15 year term with various provisions singular to the type of business or property involved.

As part of the asset acquisition process Moralltach can assist with legacy debt renegotiation or settlement, project feasibility and funding via syndicated debt or equity investment. Project procurement partnership targets have been anywhere from €1m in value to considerably over €100m.

[moralltach-global-plc]

Moralltach Global Plc

Moralltach Global Plc, A low-key Irish investment company registered in Malta, announces it is in advanced talks for a project acquisition for a €100m Whiskey Distillery and Business Park seeking planning permission.

The project is a new Whiskey business backed by stakeholders with years of industry experience.

Know more about Moralltach Global Plc visit - https://www.financebrokerage.com/prnewswire-feed/?rkey=20220607EN80515&filter=21061

[moralltach-global-plc]

Moralltach Global Plc - Irish Investment Company in Malta

Moralltach Global Plc, A low-key Irish investment company registered in Malta, announces it is in advanced talks for a project acquisition for a €100m Whiskey Distillery and Business Park seeking planning permission.

The project is a new Whiskey business backed by stakeholders with years of industry experience.

The concept being from field to bottle production using sustainable farming practices from multi generational farming history that ensures the highest quality from raw ingredients through to finished liquid.

Know more about Moralltach Global Plc visit - https://www.streetinsider.com/PRNewswire/Moralltach+Global+Plc%2C+A+low-key+Irish+investment+company+registered+in+Malta%2C+announces+it+is+in+advanced+talks+to+acquire+a+%E2%82%AC100m+whiskey+distillery/20182173.html

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Larry Woghiren competed at Olympic venue at Eton College for HSBC triathlon

16th SEPTEMBER 2012

This ‘festival of multisport’ is perfect for seasoned veterans and complete novices alike and relay options are available for those looking to take on the challenge as part of a team. The location for the HSBC Triathlon could not be more perfect with Dorney Lake being used as the 2012 Olympic Rowing and Canoeing venue for three months before the event. The bike and run courses are completely flat and traffic-free while the water for the swim leg is purpose built, clean, clear and calm. Being one of the last events on the 2012 triathlon calendar, the HSBC Triathlon is the perfect place to use that full season of fitness to post a fast time and have a great race. As one of the first events to use the venue after the Olympics has been in residence, the HSBC Triathlon is a great opportunity to soak up the atmosphere and get a look at the home of one of the greatest sporting events in the World first hand. Larry Woghiren was a finisher at the HSBC triathlon.

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Larry Woghiren, fundraised at Help for Heros Charity at Formula One Mclaren driver, Jenson Button’ Triathlon

Event: Jenson Button Trust Triathlon, on 14 July 2013

Charity Registration No. 1120920 (England & Wales) and SC044984 (Scotland) Every day, men and women have to leave their career in the Armed Forces as a result of physical or psychological wounds. Your fundraising helps them recover and get on with their lives. So far we've supported more than 25,000 people and won’t stop until every veteran gets the support they deserve.

Larry Woghiren who was a finalist at the 500-strong Formula One champion Jenson Button Charity Triathlon, said, “ After completing two triathlons against some of the fittest professional athletes and military servicemen on the hottest day of the year, I now have an acute understanding of the quote, Triathlon doesn't build character. It reveals it.”

FORMER Formula One world champion Jenson Button swapped his McLaren racing gear for a wetsuit at the weekend as he swam, biked and ran for charity on Sunday.

The racing ace was joined by Olympic silver medallist Lizzie Armistead and Sky Sports F1 reporter Natalie Pinkham at Luton Hoo to raise funds for Help for Heroes.

The trio were part of a 500-strong field competing in the annual Jenson Button Trust Triathlon. Also at the triathlon was Force India driver Paul di Resta. About 2,000 people, including supporters, attended the event.

The initial heats comprised a 300m swim, 9km bike ride and 2.5km run, followed by a longer final course of a 750m swim, 20km bike ride and 5km run, all at Luton Hoo.

Jenson trains for such events with his triathlon team which includes Tommy Vonach of Austria and Fraser Thomson, who went to school with him.

A curious crowd quickly gathered around Jenson as the F1 star was interviewed for television before his heat.

Asked how he felt, Jenson admitted that it was nerve-wracking but he expected the adrenalin to kick in before competing.

He added: “It’s a great release from motorsport. This is a great family event, and there is a festival vibe.”

Jenson said racing in triathlons worked “pretty well” alongside his F1 career – he was the F1 World Champion in 2009 and second in 2011.

While he is good at all three disciplines, he admitted that cycling “is probably my best”.

Natalie Pinkham admitted she had partly “copped-out” in the race as the television presenter competed in the running section, while Lizzie cycled and Julia Wurz, the wife of former F1 driver Alexander Wurz, swam.

Natalie joked: “I was the weakest link.”

Motorists from St Albans attending the event smiled when a spokesman from event organiser, Human Race, warned triathletes to “watch out for potholes” while cycling.

There was a huge cheer for Jenson as he competed in one of the men’s heats, securing seventh place and going through to the final.

The women’s final was won by India Lee in 55 minutes and 24 seconds, while the men’s champion was Gavin Noble (47.34).

Among those competing was a team from Aldershot, all members of the Grenadier Guards. Captain Andy Butcher said: “We went well, I really enjoyed it. The swim was fun but the cycling course was a bit cheeky as we had to start it on a hill. But it’s a great course, and a brilliant event.”

Triathlete Tommy Vonach said: “It is such a fun course, and it’s like a big triathlon party – it’s our sport at its best.”

After the race Jenson said it was great to hear that close to £30,000 had been raised for Help for Heroes, a charity which supports veterans and serving personnel who have been injured, wounded or become sick as a result of serving their country.

CleanFeed Media has produced a video of the event, available on YouTube which features interviews with Jenson along with Professor Greg Whyte, who coached television star David Walliams to swim the Channel and the Thames.

500 triathletes took part in the Jenson Button Trust Triathlon at the Luton Hoo estate in Bedfordshire, UK, on Sunday 14 July, raising more than £30,000 for the event’s charity Help for Heroes. Watched by over 2,000 spectators, Jenson Button competed twice during the day finishing in 17th place, in a time of 00:55:41, against a strong field of triathletes.

The unique format saw competitors take part in a 300m lake swim, 9K bike and 2.5K run, all within the grounds of the beautiful Luton Hoo estate. The top 50 from each wave then went into a final consisting of 750m swim, 20km bike and 5km run. The remaining participants from each wave contested a ‘wooden spoon’ raceoff, giving all competitors a chance to race twice.

In the evening, participants and spectators joined the Vodafone McLaren Mercedes driver at a post-race party and prize giving, where entertainment was provided by beatbox band, Duke. All those who took part were encouraged to fundraise for Help for Heroes, with money still coming in. Now in its fourth year, The Jenson Button Trust has raised vast sums of money for a number of charities close to Jenson’s heart. The event was devised by the Formula 1 driver, a keen triathlete, as part of his training and to raise money for good causes.