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Discover The Role Of Conversational AI In Healthcare

The healthcare industry is complex and fragmented. It’s not easy for patients to find the right medical services or professionals, especially when they need a clinic appointment. In fact, it can be quite a challenge for people who have special healthcare needs.

Furthermore, this isn’t just about people having difficulties finding the appropriate care. There are many other challenges that the healthcare industry faces today. For example, patients don’t know where to get quality care or affordable services. What’s more, if they reach a suitable healthcare provider, they face long waiting times for appointments. And last but not least, they find a gap between online and offline experiences. 

Because of all these problems and challenges, there has been an increase in Healthcare chatbots so that patients can get the best care possible. Chatbots are automated programs that mimic human behaviour to respond to user inquiries. They are helpful because they automate many tasks users would typically have to perform themselves. For example, healthcare chatbots can answer frequently asked questions, alert care providers when conditions arise, or assist with making appointments. This blog will explore how healthcare chatbots can make a difference in the industry.

Chatbots: Need of the Hour for Healthcare

In this digital-first world, artificial intelligence (AI) has emerged as a new way to provide users with helpful information. Reducing the human effort in communication and interactions by using automated programs or computer algorithms is what we know as AI. AI/BI-driven chatbots are gradually becoming the need of the hour for the healthcare sector.

Chatbots in Healthcare help to assist human operators with tasks that are monotonous or require advanced problem-solving skills. It helps healthcare workers to concentrate on complex activities and let the bot do the routine. A WhatsApp Chatbot for healthcare has only been around for a few months, but a recent survey suggests that 58% of consumers say chatbots live up to their expectations in terms of reach and power. 

Multilingual Assistance

By offering regional languages to patients, a chatbot for healthcare can be customised to offer native-language support. This would increase engagement even further and give patients more comfort.

Strong Accessibility

The most widely used social messaging programme, WhatsApp, is already well-known to most consumers. It is the top option for clients, patients, and providers due to its increased comfort and usage.

Improved Customer Service

Customers won’t have to navigate a confusing array of buttons to get in touch with the appropriate department to answer their questions or wait in line to speak with customer support representatives. Instead, any complex problems that the chatbot for healthcare cannot resolve are promptly passed on to a customer support representative.

Use Cases of Chatbots 

Providing Assistance and Valuable Information

An intelligent chatbot for healthcare is helpful when patients repeatedly call with the same set of simple queries. As a result, healthcare chatbots are also tasked with handling these additional inquiries and cutting down on unnecessary phone calls. In addition, when healthcare providers need to access patient information, chatbots can come in handy.

Claims and Coverage

Healthcare chatbots give patients a simple way to find the information they need, whether they want to check their current coverage, submit claims, or monitor the status of a claim. Doctors can also pre-authorise billing payments and other requests from patients or healthcare authorities since they would have easy access to patient information and enquiries.

Getting Patient Feedback

Giving patients the best care is the aim of every healthcare provider. The greatest way to gather anonymous patient feedback for ongoing improvement that ultimately increases patient satisfaction can be achieved through simple chatbots.

Chatbots are the new Medical Frontiers

The healthcare sector can now better collaborate with patients with WhatsApp chatbots. Patients want convenience, ease of communication, and efficient spending options. They also want to be able to pay for their medical services with minimal friction. Healthcare bots can help customers from the moment they walk in the door until the moment they leave. 

If you’re a healthcare provider looking to streamline your operations along with higher profitability, Mtalkz is one of the top WhatsApp Business Service Providers in the industry that can help you build your customisable chatbot. Therefore, get in touch with Mtalkz to learn more about how chatbots technology can provide fast and secure patient communication while keeping data protected. 

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WhatsApp Vs Telegram: What Works Best For Your Business?

Now that instant messaging apps are a standard in both personal and professional lives, businesses are encashing them to improve customer engagement. Using these messaging apps,  businesses can connect with customers instantly just by texting them at a very low cost and with great efficiency. In addition, businesses can send messages to anyone, anywhere round the globe. 

In the modern communication landscape, instant messaging is being used widely. One of the simplest methods to communicate with friends or coworkers is through real-time messaging. There are currently a vast number of texting apps and services available. However, privacy and security are primary concerns for such apps and that is why it is important to understand the scope of business usage. 

In this blog, let us discuss the advantages of WhatsApp and Telegram and how they work for your business. 

WhatsApp Vs Telegram : Choose the Best for your Business

The market for online messaging apps is dominated by WhatsApp and Telegram only. It is estimated that WhatsApp has 2 billion+ active user base whereas Telegram stands at 500+ million per month. Both of them have their own advantages, but what’s; common among them is the encryption part. This implies that the messages people send are encrypted, making it impossible for anyone to decipher them even if they are intercepted. Let’s dive a little deeper into what these platforms offer to businesses: 

WhatsApp and its Advantages

Users can interact with anyone with whom they want to. Users must provide a regular mobile phone number for registration and service use. In January 2018, WhatsApp introduced an enterprise version called WhatsApp Business API. It enables businesses to interact with customers who use the default WhatsApp comes with several advantages to its users, such as:  

WhatsApp communications are end-to-end encrypted. As a result, only businesses and the person they are communicating with can access or read the messages shared.

WhatsApp is free of cost and can be used without costing anyone a single cent.

Starring messages helps to revisit important messages. It allows businesses to relocate the messages within a particular category. Additionally, it gets easier to keep track.

WhatsApp offers catalogue features to the business profiles to display their product and services to the customers at a glance.

There is a delivery receipt feature in WhatsApp by which users can check that their message has been delivered and read by the intended recipient or not. 

Telegram and its Advantages

Telegram is a cloud-based instant messaging app. Telegram’s client-side script is open-source software. The server-side code, however, is proprietary. Furthermore, it provides independent developers with APIs. The benefits of using Telegram are: 

End-to-end encryption is provided for private chats with the use of MTProto encryption. 

It enables users to share huge files up to 2 GB in size. Images, movies, documents, gifs, executable files, and geolocation are all included.

Chats on the app have self-destruct timers. It can altogether remove message history from the device.

Telegram’s user interface can be customised using a variety of aesthetically pleasing choices.

Users have the option of adding a second password to their account, which can be reactivated using email which makes it more secure.

WhatsApp Revolutionising Customer Engagement

Businesses started adapting this online messaging culture  as there is a huge jump in no. of users of online messaging apps as compared to the past 3-4 years. Nowadays, every single individual has access to social media so there’s a very high possibility of instant feedback and zero percent ignorant rate for the messages. As everyone goes online nowadays, be it through social media or a messaging platform like WhatsApp, the methods of marketing and selling products and services are changing as well. Keeping the consumers happy and engaged requires instant, simple, creative and secure communications. Customers that communicate through these channels expect automation as a feature. A WhatsApp chatbot is an effective self-service technology that can help customers quickly locate answers, increasing user engagement and satisfaction.

Service providers like Mtalkz ensure that privacy and security are maintained while businesses utilise their WhatsApp API services. Businesses can get started with WhatsApp API and offer WhatsApp’s conversational chatbots, equipped with customer profiles, quickly overtaking competitors.

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Why is Mtalkz one of the Best Cloud-based Messaging Providers?

Micro-interactions with customers in real-time are a hallmark of mobile marketing today. Engaging customers across the user journey requires enterprises to use various mobile messaging channels to reach them at the right time and right place, in a way their customer wants. Creating a perfect experience for their customers is a challenging task, and they need support from partners who can not only boost their customer engagement but also provide ROI-driven outcomes and delightful experiences.

Mtalkz is one of the leading cloud-based messaging providers offering full-stack communication services. Their solutions are built on enterprise-class platforms that provide high availability and throughput.

How does Mtalkz differ from other companies?

Mtalkz empowers businesses to create customer engagement that enables them to stay ahead. Their CPaaS platform with smart APIs allows startups, growth-driven and established businesses to reach, engage, manage and retain their customers smoothly. 

Omnichannel Platform 

Mtalkz offers a scalable and cost-effective service portfolio that includes SMS, Voice, Email, WhatsApp, Google Verified SMS, Chatbots and agile marketing automation solutions. In this always-on world, consumers expect instantaneous experiences that are frictionless and personalised. They demand to engage directly with the brand and interact through multiple channels, at different times of day and from almost anywhere. Mtalkz’s platform not only enables brands to create more relevant user experiences but also optimises performance at each step of their journey as a brand by offering strong decision-making capabilities.

Best Delivery Rates

Mtalkz’s robust APIs, services and tools easily integrate with your business and help you deliver a personalised customer experience through multiple mobile channels. The platform guarantees more than a 99% delivery rate.  

Mtalkz’s AI-Driven Platform 

Mtalkz new AI-driven platform will power the future of communications to support data-driven decision-making for large enterprises. By using predictive analysis, in-depth analytics and automation by use of AI/ML, Mtalkz thrives to take customer engagement to the next level. 

Excellent Customer Support

Mtalkz assists businesses across multiple channels like email, live chat or phone calls. Today, customers seek support from the business during difficulties, and Mtalkz ensures to be there with its 24*7 availability and fast response and resolution time.

Network Infrastructure and Reliability

Mtalkz provides businesses with reliable and scalable infrastructure support for their rising needs. Mtalkz, with its years of industry experience, vast customer base and carrier-grade enterprise network, makes sure that businesses are assisted with the best infrastructural support.

Seamless Integrations and User Experience

Mtalkz assists businesses with its effortless integrations with world-class ERPs and CRM software. Along with this, it ensures it is open to customer feedback and matches their expectations with continuous improvement.

Flexible Pricing Model

Mtalkz offers flexible pricing models where businesses follow a pay-per-use subscription model or opt for fixed costs model for higher volume of messaging. It also provides businesses with an offer of purchasing a prepaid plan with the validity of two years.

Reinforce your Business with Mtalkz

Mtalkz is creating the next level of customer engagement platform fueled by evolving Web 3.0. This multi-dimensional platform will enable users to achieve much more than what they are able to do with traditional messaging providers. Partner with Mtalkz today to power up your cloud communications and enhance customer experience

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What is Transactional SMS and How Secure is it?

Transactional SMS is an automated service offered by a business in response to a financial event or a customer-initiated transaction activity. 75% of customers prefer businesses to contact them via transactional SMS, whether it be for financial transactions, general monetary cautions or any other information.

Transactional messaging in action can be seen quite well in banks. For instance, customers are sent transactional SMS when they make purchases or attempt to access their accounts online. These SMS are sent in the form of a caution confirming that the transaction was made by the customer. 

The Safest Route of SMS Marketing

End-to-end encryption ensures the confidentiality of your message when you utilise a secure service provider like Mtalkz to transmit transactional messages. Transactional bulk SMS is highly secure in nature. It assures no security infringement or malicious activity can occur during or post sending such messages to the targeted consumer. As the data moves between devices, all chats, including their text and any files or media, are encrypted. Encryption turns data into scrambled text, so privacy can be ensured. Transactional SMS is also utilised for various purposes, such as account activations, account balance notifications, booking confirmations, order confirmations, and real-time alerts, to streamline procedures.

Types of Transactional Messages 

Delivering crucial transactional information to the customers at the appropriate time is the primary goal of transactional bulk SMS. However, based on the purposes it fulfils, many types of transactional SMS exist.

Support Ticket Confirmation

Transactional SMS for support can benefit both the business support team and the customers by facilitating communication and informing both parties of status updates. For instance, businesses can text a customer who submits a new ticket to let them know that the business has received their request and will respond to them as soon as possible.

Informative Updates

Transactional bulk SMS enables businesses to deliver important details about the monetary transactions made by them. For instance, if a business runs an online store, it may use these messages to notify its customers of their payments or refund progress.

General Cautions

To improve customer service, send transactional message to the customers as alerts for specific financial actions. For instance, an excellent business-client relationship depends on the ability to keep the customers informed about important events, such as a financial transaction. 

Why are Transactional Messages Effective?

Time Sensitive

As transactional SMS are automated, they make it possible to transmit urgent information in real-time. As a result, SMS messages can be quickly sent in response to a set trigger without requiring any manual input. 

Personalisation

Transactional SMS is a lot more than just sending out monetary alerts; they aid in creating a trustworthy line of contact between companies and their customers by sending them personalised SMS. As a result, customers feel valued by receiving personalised text messages, further increasing customer loyalty. 

Relevant

Today, people seek services that can provide them with relevant and to-the-point information. Transactional bulk SMS do exactly this by sending all the relevant information about the customer’s financial transactions. 

Engage with the Customers via Mtalkz

Transactional SMS should be used by companies who prioritise enhancing the customer experience through sophisticated communication methods. Compared to other ways, transactional message is more efficient, quicker, dependable, and practical for connecting with the customers. Moreover, it offers a clearly defined strategy for client engagement that puts the business one step ahead of the competition; by adopting an effective transactional bulk SMS solution, a smart service provider like Mtalkz assists businesses in increasing client engagement and customer retention rates.

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How to Integrate Bulk SMS API in Tally Accounting Software?

New channels are constantly emerging, and existing ones continue to evolve. Today’s consumers expect businesses to keep them informed and give them access to products or services wherever and whenever they want. To meet these needs, enterprises are using many different mobile communication strategies to reach their customers. 

As these businesses use several other softwares and systems, they must find ways to tailor their digital strategy to find a faster reach to their audience. What if their ERP system, CRM solution or accounting software could talk the APIs to do the needful. Coupling an accounting software with Bulk SMS API, allows customers to receive information about their bills, seller and their offers on holidays and other occasions. Therefore, for the seller or user of this software to be able to convey information to their clients, the SMS API integration for every Accounting Software is now crucial. Moreover, due to the API docs given by Accounting Software Providers and Bulk SMS API Service Providers, SMS API integration is quite simple in any accounting software.

A Step-by-Step Guide

The Internet and SMS communications infrastructures almost always have a gap in them. This void is filled by an SMS API, which links telecom providers to the Internet. A business can integrate bulk SMS API in the tally software in a few simple steps:

Navigate to Tally’s Gateway and select F11: Features > TSS Features.

To enable TSS Features, check the box next to Use security control while forming or editing a company.

Switch on the option to allow SMS access.

Type a brief company name in the “Company name for SMS Alert” field and hit Enter to save.

Next, businesses may see the SMS template button after setting the SMS Template.

Businesses can send an SMS by pressing Alt+F12 after saving the templates.

Benefits of Bulk SMS API Integration with Accounting Software

A tally SMS API integration offers robust, affordable, and scalable SMS capabilities for business apps. Integrating bulk SMS API into the accounting software has several advantages, such as: 

Bulk Messaging Automation

Web applications can send and receive text messages via telecom or mobile carrier networks using software thanks to an SMS API. As a result, once the API is integrated into a business application, they won’t need to manually send SMS messages because the API will take care of that for them.

Quickly Enable SMS for Web Applications

Without complicated coding, use SMS API in numerous applications to quickly and automatically send thousands of text messages to recipients worldwide. Businesses may have more control, functionality, and scalability with an SMS API, which also helps businesses save time and money.

SMS Messaging is Simple to Scale

Scaling and configuring an SMS API are simple tasks. Businesses can simply incorporate messaging functionality into web apps to boost user engagement through two-way communications by utilising this API. As the API will handle all the technical aspects, businesses don’t even need a thorough understanding of telecom networks.

Service Providers: The Secret Sauce for the Business

Bulk SMS APIs make it possible for businesses to quickly and automatically send thousands of text messages. Professional, effective, and secure omnichannel interactions are made possible using an SMS API, which enhances customer support and experience. 

Businesses need to connect with an SMS delivery system if they want to set up SMS API integration so that they can send text message campaigns to their audience. In addition, businesses must integrate their solution with Mtalkz’s platform  if they want to take advantage of the benefits offered by the Bulk SMS APIs. Mtalkz provides APIs, HTTPS, encryption, and Webhooks in addition to real help available around the clock. To get started using an SMS API to deliver outstanding customer experiences, get in touch with Mtalkz right away.

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Promotional SMS and its Roaring Demand

SMS marketing is used by businesses to inform, update, notify, acquire, engage and retain customers. In addition to this, businesses allow customers to transact with them through SMS and build relationships with them for a lifetime.

A promotional bulk SMS messaging service allows businesses to take advantage of SMS marketing’s enormous potential. A promotional SMS can help boost sales and client engagement. A recent survey suggested that 64% of customers believe that businesses must contact them through SMS more frequently.

SMS messaging is faster, and it helps to reach and connect with millions of people very easily. SMS campaigns provide a way for businesses to engage with clients directly and immediately grab their attention, from executing successful flash sales with discounts to developing a loyalty programme for new customers.

Promotional Messaging: Key to the Door of Success

SMS marketing includes promotional SMS. One of the best ways to get in touch with customers directly is through text message marketing. The statistics that 75% of consumers want to receive SMS with special offers suggest the importance and need of SMS.

How Promotional Messaging Works

Businesses utilise promotional SMS messages as a tool to communicate with clients in a personalised way for marketing and advertising initiatives. Each message aims to persuade the recipient to click a link or button within, taking them to a website where they can subsequently buy the advertised product. Or this message offers some kind of incentive and urgency to take action now. In addition, businesses utilise promotional SMS messages to promote their goods and events, frequently including special offers and discounts to pique customer interest and increase conversion rates.

How it Spreads Awareness to Users

SMS engages the current customer base and attracts new ones to the business brand. With the help of shareable offers, they may leverage word-of-mouth marketing, a potent weapon for advertising. Customers are more likely to recommend a business to their friends, family, and coworkers if firms provide them with something valuable. In this way, the brand becomes more well-known.

How Users Respond to Promotional Messages 

Since a majority of people carry their phones with them, SMS marketing has the best possibility of reaching every single customer. . Direct-messaging marketing via SMS has some of the highest open and response rates. In less than 15 minutes, about 97% of SMS messages are opened and read. Opening SMS messages is simpler than ignoring them.

How Promotional Messages Avoid Spam

Most promotional messages work on the customer’s preference; hence, spam messages are avoided in the case of promotional messages. If the customer still receives promotional messages for an unwanted product or service, they can register in the DNC or filter the messages to receive messages only from known contacts. . This will alert the service provider that the customer is not interested in the service. 

Use Cases of Promotional Messaging

Mobile Coupons

Directly sending discounts to customers’ phones is a fantastic approach to swiftly convert messaging into actions. In the past few months, 79% of smartphone users completed an online transaction using their devices. 

Sales Event

Sales and clearance events are other occasions that customers should be aware of. To generate customer interest, the sales alerts must specify what is on sale, for how long, and at what prices. Priming business customers with texts before a larger scale, such as an annual or semi-annual event, can also assist in creating anticipation.

Flash Sale

A flash sale is a particular kind of marketing that lasts for a brief period and typically highlights a specific commodity or service. A limited number of things available for purchase is another characteristic of flash sales. Flash sales are excellent for removing unwanted items that might be out of style. They could also be a fun approach to bring additional or different visitors to the business website.

Get Started Today!

An SMS API platform is the greatest tool for sending promotional bulk SMS messages. Through their website, platform, or application, SMS APIs enable the companies to send and receive SMS messages. They can also handle most of the time-consuming tasks associated with their companies and SMS needs. They also provide integration with various other ERP and CRM software.

Mtalkz puts marketing messages and notifications that are essential for the business in the hands of the customers.

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What is Driving the Demand for Conversational AI in Finance?

A new generation of conversational AI chatbots is sweeping the financial sector. As technology advances, it is surrendering to a more powerful force – Conversational AI. Conversational AI mimics human behavior and provides businesses with sophisticated conversational capabilities and experiences. Increasingly, organisations are placing digital at the center of their growth strategies, triggering the adoption of AI-based conversational interfaces within the financial services industry. Thus, AI is used by 37% of enterprises, with the rest planning to use it in the future. As AI and Natural Language Processing (NLP) capabilities have improved, along with the growing pool of client data, conversational AI implementations, such as Robo-advisors, chatbots, and virtual assistants, have grown in popularity.

A shift from Conventional to Conversational

Conversational AI, as a general idea, allows banks and financial institutions to promote direct discussions with their consumers via

text,

chat,

voice messaging, or

online apps.

BFSI Reshaping Customer Service with Chatbots

Several banks already offer mobile apps, and their use is growing rapidly. Mobile apps fulfil basic requirements of a user through its limited functionality and feature-set, that forces users to go to the website or call customer service to enquire about other needs. This is where Chatbots come into play. Chatbots assist customers in managing demands more quickly and efficiently, all while learning their behaviour. They learn a little more about their clients with each conversation, such as their

likes,

dislikes,

plans, or

changes in conditions.

This data is used to provide a tailored experience, such as recommending products or services that are most appropriate for the customer.

Compared to human employees, conversational AI chatbot solutions better understand client requests and respond faster. Daily, banking and financial institutions manage a variety of complicated databases and hold sensitive customer information. This can sometimes become overwhelming. Chatbots make the process streamlined by automating everything rather than hiring extra people to handle the workload. This further allows financial institutions to access data on the system anytime without relying on their employees. It is critical to delivering responsive, quick, and efficient customer service. It takes precedence above price and product, with 86% of customers preferring to pay extra for a positive customer experience.

Benefits of Chatbots to Financial Institutions

Many chatbots that are regularly active on websites may not have the impact that organisations want. When firms want to implement conversational tools in their strategy, they should choose a platform with results-oriented templates. Implementing a conversational AI for finance has several advantages, including:

High-level Customer Engagement

Banks frequently face constraints during opening hours. Even though some companies have 24-hour emergency support lines, others still have long wait times for agents to respond to the previous night’s inquiries. Conversational AI chatbot solutions allow instant conversation in a pre-arranged manner, rather than just answering FAQs. These customised responses can resolve the issue immediately or provide some initial guidance while transferring the user’s information to a team member for a follow-up call.

Back-end Efficiency

A significant amount of financial services is conducted behind closed doors. Chatbot Q&As, for instance, generate a subset of data used in the preliminary qualification phases. As a result, resources are saved by devoting time to more critical tasks rather than those that a bot can handle. This outreach will provide the agents with a solid grasp of who they will be dealing with, their requirements, and how they can best help.

Upselling Opportunities

Banks can use Conversational Banking to find upselling opportunities. For instance, when a consumer buys a flight ticket, it is a fantastic time to contact them and see if they also require travel insurance or currency services.

AI – A Phase of Revolution for the Financial Sector

Banks, insurance firms, and other financial organisations may now improve their CX globally thanks to the rise of no-code conversational tools. Through low-cost, easy-to-use chatbot builders, consumers can get 24/7 service, personalised product options, and speedy response times. Resource reallocation from a commercial standpoint means that employees can be assigned jobs that add real value while bots handle the initial engagement. Conversational AI chatbot solutions help businesses increase revenues by automating processes, personalising at scale, providing unique experiences, and shortening sales cycles. The Mtalkz conversational technology automates a variety of BFSI industry business use cases. Mtalkz powers BFSI firms to conduct faster onboarding and more secure transactions, manage their day-to-day operations, and give seamless customer service support.

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One of the most effective techniques in the toolbox of marketing professionals worldwide is SMS messaging. Information can be fluidly exchanged through SMS messages. New leads can be quickly attracted, existing clients can be maintained, and the customer base can be continuously updated. 

How to maximise the benefits and impact of SMS messaging, given how effective and profitable it is? First, businesses need to ensure that the messages are delivered appropriately and that the end-point customers have a chance to read them, in addition to having a well-thought-out plan and compelling material.

Sales teams in organisations need to close more deals and keep a continuous flow of new business. With 98% open rates, enterprise text messaging is frequently viewed as a customer communication tool, but its potential applications are continually growing. Smart salespeople are successfully nurturing B2B, and B2C leads through their pipelines by utilising SMS’s speedy delivery and relationship-building capabilities.

Scale via SMS Sale Automation

SMS marketing or sales approaches can be automated to avoid having to communicate with prospects one at a time. As a result, businesses can increase ROI through their current sales process by up to 10x with only one click or a meticulously planned campaign.

Benefits of SMS Sale Automation

SMS seems and feels to the customer or prospect like a personalised, one-on-one discussion sent directly to their cellphone number. Furthermore, SMS sales automation allows businesses to send multiple messages simultaneously. To achieve the highest ROI, they can send millions of tailored messages. Automated enterprise text messaging can be included in the sales process so that businesses can:

Scale Sales Processes Effectively and Painlessly

Want to cultivate a large number of prospects? Create an automated workflow that delivers a reminder three days after a customer reaches the consideration stage.

Deliver Communications Quickly and Reliably

Suppose businesses want to generate leads more quickly than their rivals while being less intrusive. In that case, instead of calling them to get their attention, text them to let them know about the availability and invite customers to receive a call back when they’re free.

Build Relationships with Personalisation and Relevancy

Cultivate relationships with personalisation and relevance. As a result, relationships and trust are developed between the company and its clients.

Stages of Lead Generation via SMS

There are three main stages of lead generation via SMS, including awareness, consideration and decision, and each stage is significant in its way for the benefit of sales automation. 

Awareness

Enterprise text messaging can help businesses maintain a relationship with a customer after they take an action like booking for an event or making a store purchase, or give customers their contact information by providing them with extra information they might find interesting. Similar to how email marketing is used, but with quicker involvement. 

Consideration

Assume a customer has scheduled a meeting with a representative to see a product demonstration or to ask questions about their service at this point. To ensure that the client shows up and to demonstrate respect for their valuable time, use SMS to send an appointment reminder one day in advance. 

Decision

A consumer has consented to a final contract but has not signed or approved it before making their final decision. Text reminders (like appointment reminders) are effective in getting people to make a decision more quickly since they create a sense of urgency. If they sign and return the contract within the next 24 hours, give them an additional discount on their initial deal.

Mtalkz Enhancing Business Communications

In order to scale up successfully, businesses must create an internal environment that will simplify bulk SMS sending efforts. Mtalkz provides SMS APIs that can be integrated with a business platform, with online dashboard and real-time result tracking.

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Top Conversational Channels for Boosting Sales

As technology advances, new digital marketing techniques emerge. While direct mail, billboards, television, and radio advertisements still have their place, all businesses must adapt to the evolving digital world or bear the risk of losing prospective customers to the competition. Conversational marketing is a new approach that can be incorporated along with the existing marketing strategies. 

Conversational marketing collects data by sending one-on-one messaging to engaged users. This not only saves time but also ensures that businesses are speaking with prospects who are already interested. Due to this new marketing channel, 79% of customers are willing to use chat apps for customer care, and 82% believe that getting a quick answer from businesses is critical anytime they have a question.

Conversational Channels Empowering Businesses

It is anticipated that conversational marketing will continue to develop as a way to solve problems and attract new clients. Businesses will always be able to serve their customers better if they stay up with the latest capabilities and customer preferences regarding conversational marketing.

Chatbots

Chatbots have numerous applications and advantages in many marketing instances. Businesses want to ensure that their consumers have access to service 24/7 if they need assistance. Chatbots help in creating a FAQ sequence for business messaging channels and websites. This strategy will help filter out customers who have issues that can be solved by FAQ-driven bots, leaving only those who need to speak with a live customer support representative. As a result, a WhatsApp Chatbot will assist businesses in drastically reducing their workload, allowing them to focus on more difficult jobs. Make sure that the chatbot’s conversation has a human feel. Use GIFs, humour, and other human contact attributes as needed.

SMS Campaigns

It’s peculiar how many marketers regard SMS marketing as merely a supplement to other forms of advertising. The fact is that SMS has a much greater open rate than emails. In today’s mobile-centric environment, businesses must adopt marketing methods that target people on their mobile devices, whether online or offline. Businesses can create a series of question sequences that will elicit a response from the consumer and lead to a different conversational path each time they respond with one of the predetermined responses. Fortunately, the success of the bot-assisted SMS marketing strategy can be assessed and evaluated. Businesses can categorise and qualify customers based on their responses, allowing the company to determine what to do next with each customer group.

Live Chat

This feature has a significant impact on customer retention and sales. When website visitors have a query while surfing, they feel content to contact the company in real-time to resolve the issue. A chatbox on the business website allows visitors to communicate with their customer support agents in real-time. The goal is to be there for them when they need you. According to a study, 88% of customers will cancel a purchase if they have a bad user experience. Simply put, visitors who leave a website after encountering an unresolved issue are nearly impossible to re-engage. Hence, businesses must resolve customer issues immediately and make them feel valued and heard. 

Conversational Landing Page

Landing pages are important for lead creation, but differently than before. Traditional landing pages are aimed at persuading visitors that the product/service offered is the best option. Then, using an on-page CTA element, it will capture their emails or phone numbers, creating a lead. However, a lot has changed since then. There are a lot of steps in the lead-generating process, and with each one, more people fall out of the funnel. Customers today do not want to waste time reading tedious sales copy or conducting extensive research before deciding whether to stand in support or oppose a business. They prefer direct interaction and communication. Use a conversational landing page to keep these people’s attention and increase interaction. On the route to lead generation, this type of landing page uses a live chat agent, a WhatsApp bot sequence, or both to further identify and qualify visitors. More conversions will surely result from converting the landing page forms into dialogues.

Maximise Conversational Marketing with Mtalkz

Conversational marketing has become an excellent marketing tactic that no serious marketer or brand should overlook. Businesses can employ a WhatsApp chatbot to identify and validate leads before moving customers to a live conversation with a sales representative. Businesses can also switch them to a live video broadcast to give a prospective buyer a product demonstration and more. To incorporate all such elements of a WhatsApp business API, companies will need a superior conversational marketing service provider like Mtalkz, which can serve as a one-stop-shop for all their communication needs.