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We can only change 2030

if we all demand a change in 2020.

That’s the main message that Greenpeace used in their latest campaign to encourage all of us, who care about the planet, to take action.

At Ars Thanea we joined forces with our friends from Ogilvy Shanghai and helped Greenpeace in creating a series of images depicting the devastating results of burning fossil fuels.

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News headline for article on Real ID

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Ikea Stay Home ad for Covid-19

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Durex Valentine’s Day ad

Copywriter : Lasha Schrute Milorava Art Director : Gio Maghradze 

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Each picture is made of as many pixels as that of the endangered species population.

Designed by Yoshiyuki Mikami

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This campaign for a protein bar brand, RXBAR, is based on a no bullshit philosophy. With a tagline of "No 8.3", the campaign promoting protein bars isjust plain and simple. Each poster states exactly what it is, either describing the ingredients of each bar, or describing the poster itself.

An absolute no BS approach, this campaign stands out amongst other advertisements trying to lull consumers into distraction. Saying it as it is appears to be the best approach.

Source: Mad Over Marketing

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Penguin Classics ads

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On Highway 101 in Silicon Valley, Google placed a billboard that had only these giant words:

{first 10-digit prime found in consecutive digits of e}.com

That's all it said. The colorful Google logo appeared nowhere. The billboard wasn't particularly creative looking, just black words on a white background. There were no other hints in the cryptic message.

Those who solved the puzzle and went to 7427466391.com, where they were invited to apply to Google.

Google still hires for this personality trait today.

Source

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