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Review for project II
Graphic design course
IDEATION
For project II of graphic design course we commissioned to design a brand, including our personal card, brand identity a basic communication design for this.
My concept is about a set up of a new company, which I really work on bayside of the this project, and that would be I good opportunity to begin with.
The company deals with wooden jewellery, authentic handmade by me and one more partner from Greece.
The products are a variety of cosmetics, as metayons, rings, bracelets and in the future maybe we will spread further in other wooden accessories.
The concept of the wooden jewellery is not a common one. The exclusivity is based on the idea of joining two different species of wood) which outcomes a lovey combination of different colors and textures. The joint accords to the classical wood joinery, and throughout this process the result comes with different geometric shapes and creates masterpieces.
The standards that I want to follow is high quality jewellery and to promote the natural pure materials of Mather earth.
My target group are mainly tourist, who comes in Greece while season; as we are a highly touristic place. Secondly I want the audience of Greek people of the ages 18-60t hat love organic materials and love handmade accessories. The design is very exclusive and natural.
BRAND IDENTIFICATION
To find the right name for this company I have searched a lot in Greek lexicons. Eventually after a big research and mind mapping, I choose a name that i think it fits nice with my whole strategy and concept. This word is “Zeuxi” in Latin pronunciation and «ζεύξη» in Greek language.
Defining the word is about the union of two things, as for example a bridge that unites two opposites lands and general is special word about union. Also in Greek language is not a common word of an everyday speaking, property which I found very interesting. So the symbolism between the name and the wood joint jewellery made me take this decision.
Brand development
Due to the process of designing my brand I took several decisions. The process started with the sketching where through the rejection and approve I came up with some results. After that secondly I worked digitally in illustrator. My general constraints were to find geometric shapes and to create a minimal approach. Also I wanted to relate the logo with the definition of the name.
Finally I came up with my last logo design which I really liked as an outcome.
For the purposes of the campaign I set up an Instagram and a fb pages. Furthermore I have tried to set up a web page and I have tried different types, until I finally choose the one I have sent you.
The strongest thing in my web page is the symbolism that I made with the background photo. When I was searching about pictures with natural scenery, I found one that I liked the most. The scenery describes a river in the middle in a wild nature place, where a fallen tree unites the opposite lands like a bridge. By the sight of this photograph I found s very nice symbolism between the photo and my jointed jewellery. The viewer customer will experience a high emotion of fresh and natural. My jewellery are coming directly from Mother Earth.
Conclusion all, it was the first experience with the graphic design and I can say that I found it very interesting and creative and with a lot of hidden information in every project.
Dimitris Kioroglou
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Last result/final outcome
With this result I would like to say that the whole concept fits nice.
We are two partners in this group and if you look to the logo is like two “1” that lying down and unite together to symbolize Z
The concept of the two different woods that unite together to make one design
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Working on Zeuxi logo
Trying to match together the concept of joining 2 woods with the word “z”...
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Working with word Zeuxi
Different approach
More artistic, trying to represent an eye with a nose that comes from a “Z”
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Working with name “Zeuxi”
Zeuxi in Greek means Union between things, so find it interested to use it..
First ideas...
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Playing with the name “Aplo”
Aplo means simple in Greek language
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