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mynikhil9525 · 2 years

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11 Secrets on How to Get Customers for Export Business Globally

Are you in the export-import business and worried about how to Get customers for export business globally?

As you know globalization has changed the world, now people are traveling the world and people are discovering different cultures, tastes and styles; and are being affected by it.

If we talk sometime back today, it was not possible to sell your products and services globally, even after globalization, there were many factors due to which only a select few people got the privilege to sell and buy globally.

So without delay let us know how you can find potential buyers for export business:-

Offline methods to find international clients for the export-import business

1. Exhibitions and trade fairs: It is a direct platform that gives small and large size exporters an opportunity to interact with export-import companies and international buyers. These events are usually industry-specific and are focused on networking and showcasing products. This is one of the best platforms for networking where you get bulk orders.

2. Government bodies: The Export Promotion Council and the Commodity Board provide information for exporters looking for overseas buyers. These organizations are tasked with helping individuals like themselves – so it is their job to boost the country's export industry. It allows you to access potential buyer contacts, current trends, and applicable international business events.

3. Personal trips: If you go with this approach, make sure you have a guide/contact in a foreign country. Alternatively, you can use Connections with friends and family in a foreign country to collect relevant information to find clients for your business.

4. Promotion Bureaus and Market Research Companies: There are many Promotion bureaus and market research companies in the market. This company has a good network base and connections in international markets to help exporters to find global buyers at a fee. They provide foreign buyers lists, the best marketing for your export company, and shipment-related information on your budget.

5. Third-party agencies: You can hire foreign brokers, foreign agencies, or a seller in the target market to act as your representative.

Online methods to get international Clients for the export-import business

Today digital marketing is on a different craze and digitalization has encouraged many organizations and companies to step into the digital world.

1. Paid Advertising:– It is one of the fastest ways to reach your target audience. If you want quickly result to find customers for your export business, you can go with paid ads. It can be Google ads, Facebook ads, etc.

Today's many leading brands and companies are investing in paid ads to reach their target audience.

2. Video Marketing:- Due to low data cost people prefer to watch more videos on social media platforms. video marketing is a powerful and cost-effective way to build brand awareness.

You can make high-quality, engaging, and interesting videos for the consumers and upload them on youtube as well as other social media platforms.

3. Website Presence:– In this new era of digital marketing having a professional website for your business is not an option anymore, it has become compulsory if you want growth and J-Curve in your business.

Most people don't know your website is a tool, that generates leads for you in automation mode.

Website is most important to attract clients, also having a website enables you to sell your products and services to a global audience.

4. Search Engine Optimization (SEO):- Just having a website is not too enough. If your website is not easily findable and discoverable in search engines you are losing too many potential customers.

SEO is a process to rank your website on a search engine So that your potential customers can easily find you in search engines. And this is how you will get potential buyers for your export business automatically through your website.

5. Social Media:- Social media is one of the best prominent, simple, and powerful ways to reach your potential customers from all across the world.

According to a figure from Statista 1, Facebook (96%), Instagram (82%), Twitter (53%), YouTube (53%), and LinkedIn (50%) are the leading social networks by the number of B2B marketers worldwide.

If we talk about these social media users, then Facebook (1.93 billion), Instagram (one billion monthly active users), Twitter (330 million monthly active users), YouTube (230 million active users worldwide), and LinkedIn (750 million).

All you have to do is create your social media profile and post quality content to you on daily basis.

If this is how you make people aware of your business and once you build trust, it is much more likely that people will buy from you.

6. Email Marketing:- Email marketing is used to nurture your existing consumers and also to make new consumers visit your landing page through lead magnets or paid ads.

But emails should be written in a more attractive way and a more emotional way so that your consumers can understand and relate what message you want to convey.

So if you’re looking to exponentially grow your business, get a website & Social media tool kit that represents your brand and business. For more details drop your comment below.

#Get customers for export busines

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