mzmandani

[mzmandani]

Summary of "Entrepreneurism and Economy"

This chapter discusses different approaches to the relationships between the designer, the client, and the design. The typical process is that the designer is commissioned by the client to design specific items, the work is done, the client is satisfied, and the designer gets paid. Other approaches might include a greater involvement from the designer's side; he/she could act as entrepreneurs, who not only develop new products but are also fully engaged in the process of production, (concept, design, branding, marketing, etc.) instead of just creating the design. Not only does this involvement benefit the designer's financially and increase their revenue but also enables the designers to confirm their presence and give them a lot more say in the process. 

[mzmandani]

إلى من يهمه الامر: ما شبعت؟

To whom it may concern: Aren’t you satisfied yet?

[mzmandani]

Summary of "Design, for Art's Sake"

"Critical Design" and "Design Fiction" are two new theoretical design movements that relate to design authorship. Although Design criticism is generally literally thought of as critical writing about design, it is not just an evaluation and analysis. It is the translation of the visual elements into verbal ones; i.e., a written description of the design. Design fiction, on the other hand, is the experimentation and expression in design. As in design authorship, design fiction is all about the self initiation and involvement of the designer, his/her motivation, and the influence it has on the design itself and the audience.

[mzmandani]

"A satirical twist to Saudi Arabia easing the ban on women riding bicycles and motorbikes in the presence of a male chaperone."

غير ممنوع

Allowed

[mzmandani]

Oil & Water Do Not Mix, Anthony Burrill, 76.2cm x 50.8cm

[mzmandani]

Designer Anthony Burrill’s "Oil and Water Do Not Mix" is a great example of approaching the design process in a new way in hopes of furthering the designer's message and enhancing the meaning of the design. In his case, Burill used leaked BP oil and sand harvested from the beaches of Grand Isle, Louisiana. All the money made from the sale of the 200 signed and limited edition prints went to the Coalition to Restore Coastal Louisiana.

[mzmandani]

Summary of "Advocacy, Social Activism"

Design is a platform of free expression through various mediums and forms. A designer can be an activist, a dreamer, an enthusiast, a supporter, and so much more than just an artist. Both technology and social change have empowered designers and increased their role in design authorship. Nowadays, designer authors identify opportunities, react to problems, find solutions, and bring change. Designers as authors are now in a strong position to effectively impact society, for their work requires knowledge, involvement, and participation and because of that, their works have cultural value. That is what is called, advocacy in design authorship.

[mzmandani]

Legibility and readability are fundamental to successful typographic design.

http://designshack.net/articles/typography/the-importance-of-designing-for-readability/

[mzmandani]

Summary of "Writing, Type, Text"

Letterforms, lines, spaces, indentations, formats, columns, margins, etc., these are all considered elements of graphic design. They determine the legibility of any piece of writing. Therefore, it is the graphic designer's role to use these elements in a way that is appropriate and readable. The designer must also put himself in the reader's shoes and figure out what works an what doesn't, for the end goal is to guide that reader throughout the text smoothly. "Writing does not exist without graphic design" (Mccarthy 51). No matter how subtle or obvious the use of design elements is in writing, they have to complement each other and direct the reader's eyes to what he has to read. When it comes to typography, which is also an element of graphic design, the designer takes the role of author as he plays with the typeface, size, boldness, etc., in an effort to convey the message and true voice behind the writing. Typography is one of the most important tools a graphic designer has. It is also the most expressive; hence, it is the first element of design that a reader recognizes and associates with. No matter what the writing is and who wrote it, it will always contain the graphic design elements but the trick is to use them wisely. "Readability should be one of the top concerns when it comes to any design project. If text can’t be read, then why are you designing in the first place?" -Carrie Cousins.

[mzmandani]

Summary of "Concept, History"

"It is not a style. It is not a medium. It is not a technique. It is not a genre. It is not a movement. It is not a philosophy" (Mccarthy 11). Authorship may suggest new approaches to the issue of the design process in an effort to further their messages. Many designers collaborate with diverse experts from various fields, while some create their own uncommissioned projects. It is very common for designers to incorporate and use different mediums also to further their messages."Designers as authors seek enhanced meaning in their designs" (Mccarthy 12). Thus, understanding who their target audience really is helps in finding better ways to communicate the message behind the design clearly to those specific audiences. Authorship in design engages the designer with the audiences and recipients of his/her message; instead of working behind the scenes (sometimes anonymously) the designer as author is more involved and therefore much more aware of what and how others are perceiving his/her message.

[mzmandani]

#Inspiration: A #powerful photograph by Bushra Alf @arshub_j ! "A young #Saudi#woman curled up in #fetal position inside a #suitcase, clutching on to her#passport as her travel #permit dangles from it. #Saudifemales are not allowed to leave the country without written consent from their male #guardians, so her positioning inside the suitcase is meant to signify three issues: Her#status as a “minor” How #trapped she feels Her longing for independence, thus #seeking comfort inside the suitcase because traveling could #solveher problems This portrait’s concept is austere and depressing, the very#reason for photographing the model in a dark #setting. There is enough light #shining on her to allow us to see her and how the travel permit and green passport clash against her black abaya. The maroon #carpet framing the subject is also meant to make the passport pop (as red and green are complimentary colors). Her #identity as a Saudi woman is what hinders her from gaining #independence and traveling, hence the importance of highlighting her passport in the portrait. Follow the culprits behind this photo on Twitter! Model: @nouf_b Photographer:@arshub_j"