near-platform-blog

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In this video, Telstra explains how they are using their investee portfolio internally, and how other carriers around the world can enjoy the same benefits. The video also highlights Near and speaks about how carriers can leverage intelligence from human mobility to understand more than location and potential users and also get actionable insights about markets as well.

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The video explains how the BFSI sector can leverage Allspark, Near's SaaS product, to create predictive lending models to estimate the demand for home and commercial loans, run credit risk analysis and detect possibilities of credit card fraud. Users can get instant access to advanced curation tool to help target their audience in real-time and estimate reach in different locations, and do much more!

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The video is a brief user guide showcasing the features of Allspark, Near's AI-powered audience curation SaaS product. Built to leverage intelligence from the largest source of human mobility data, Allspark, is a powerful, comprehensive, intuitive product that helps you make highly informed, data-driven decisions and provide high fidelity insights about consumer behaviour.

[near-platform-blog]

The recent advances in Artificial Intelligence based capabilities have made it difficult for us to evaluate its true worth. Madhusudan Therani addresses a few AI myths prompted by popular media – unlocking the true potential of AI-backed technologies.

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Your access to the sea of information is useless if you can’t convert it into profits. Anil Matthews explains how proper data mining paves the way for profitability for companies.

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The sweeping changes in fitness trends necessitate changes in the ways the sports industry utilizes data to drive decision making. Smriti Kataria offers a definitive guide.

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What is spatial data? Why should businesses prioritize spatial data? Does it offer actionable insights on human mobility? What are the challenges ahead? Madhusudan Therani explores answers in this blog

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Everyone, it seems, talks about the significance of data-driven decisions driving their marketing strategy—quite without realizing “why” data is so important. This blog unlocks answers.

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The modern retail landscape is way different from what it was a decade ago. Right from harnessing customer data to ambient intelligence—this blog explores effective means to shore up business expansion strategies.

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The advent of shopping facilities has impacted customer behaviour over time. The Near team explores 3 effective ways in which retail businesses can harness customer data for improved shopping experiences.

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Merging data streams from disparate sources poses challenges that prevent businesses from harnessing insights. A data management platform can help you overcome these. Read more.

[near-platform-blog]

Evaluating data by itself will not help you understand the reasons for plummeting sales or help you strategize better. Evaluating the “right” data sets will. Explore why identifying the “right” data sets is such an integral part of retail analytics today.

[near-platform-blog]

High quality facial recognition has emerged as a crucial part of the technological landscape today. Madhusudan Therani unlocks implications of the rise of facial recognition applications in this blog.

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Smriti Kataria explains how businesses can effectively use customer data and build on customer intelligence to win over their tech-savvy on-the-go consumers.

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Smriti Kataria explains how businesses can utilize first party data to comprehend the major changes shaping the future of the automotive industry data management.

[near-platform-blog]

Big data analytics can help businesses maximize sales this 4th of July. Near’s comprehensive customer data analytics capabilities can help businesses gain competitive intelligence and deliver on better customer experiences.