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Analysts have predicted that voice search marketing is altering the landscapes of digital marketing. According to a study by Search Engine Land, after reading almost 75, 000 companies, they concluded that only 4% of them are voice search ready.

And well, that explains you are one from the 96% of the audience. Rest have optimized their business with voice search marketing and ready to face the marketing challenges in 2020. Believe it or not, they are going to be different this time. Whether it is to ask Alexa to pick a song for us to play, Google searches to find the “best digital marketing company near me”, or Siri to dial a number, we all are using voice search technology in some or the other way.

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5 Significant Digital Marketing Tips for Small Businesses

Digital marketing has seen tremendous growth in the past decade and it is not a secret anymore. Any business that wants to prosper in the online world has to invest its time and money on digital marketing.

But the online world can be quite intimidating and when you are a small business that has just started its online journey it can be even more daunting.

A good digital marketing company can create the perfect recipe of online success for your business.

However, we are not here to tell you the perfect digital marketing strategy to help your business as there is no such thing. But we can sure tell you some of the best digital marketing tips for small businesses that are approved by the experts.

Here are the digital marketing tips that you can use to make your business an online hit.

Don’t wear too many hats

We understand that you have rolled out a new business and are excited about its promotion.

But wait!

Are you planning out to do it all by yourself?

Are you sure about handling all of the social media accounts, run ad campaigns, and research about the topics of your blog on your own?

If yes, your business promotion will be all over the place.

When you are starting, you have to understand that ‘less is more’. Focusing on less number of things at a time to make the most out of them should be your goal. This is one of the best digital marketing tips that small businesses must live by or your marketing strategy will blow up in your face.

Where do you belong in social media?

You know you need to be on social media.

Great!

But do you know which platform?

You don’t have to be everywhere on social media. Rather choose the networks that your target customers are using the most. We aim to find the platforms that fetch you the highest level of interaction with your customers.

After marketing on a platform for a while, see how well you can nteract with your target customers. For example, if Facebook is not getting you any customer engagement, move on to the other platforms to market your business.

Once you find the right social media platform for yourself, post on it consistently to gain a loyal social media following. By following our tips for digital marketing you can make sure that you are ahead of your competitors.

Perform keyword research

Keywords cannot be more important.

If you want your business to thrive in the online world, fresh keyword research is what you need and there are many free keyword research tools that you can use.

Scoop out the relevant keywords that your website can rank for and include them in your content.

This is one of the digital marketing tips that every business whether new or established can use. Writing relevant and interesting blog posts with all the researched keywords can help you make it to the top of search results.

A mobile-friendly website is a must

More than 80% of internet users browse the web on their mobiles. Optimizing your website for mobile can give your user better browsing experience and help you show up in the search results.

Moreover, Google has also implemented the mobile-first search index to enable from July 1, 2019. It means that Google will use the mobile version of your websites and pages to rank your content.

You cannot simply trim down your website with less content to give it a mobile-first approach. You have to make sure that your mobile customers get the same user-experience as any desktop user would.

Influencer marketing

This is a new marketing trend that you can try your hands on.

In this type of marketing, you don’t market your product directly to the customers but connect with an influencer to spread the word about your business.

These influencers are well-known personalities and experts in your niche. This is one of the best and the latest digital marketing tips and tricks for small businesses.

For example, you can send a free sample of your product to Instagram influencers who are related to your field and ask them to refer your brand to their followers.

If we talk about the stats, 90% of people trust peer recommendations and 71%of people make purchases based on social media referrals. This is where influencer marketing can help.  

The conclusion We have locked in our best digital marketing tips for small businesses and it is your time to use them and promote your business online. While your competitors are spending a handful of money on paid digital marketing services, your small business can benefit a ton from these digital marketing tips.

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Have you heard of the latest SEO techniques in 2019? Here are the most prominent techniques, all for you.  

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What are the parameters on which you decide the value of the links you are building?

Most of all the SEOs and the link builders say, “Well, that is simple! Consider the DA.”

There’s a definite need to turn you against it, not completely, but somewhat. Let’s understand this better with a story of a business that wanted to grow in no time...read more!