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Five Best Digital Asset Management Vendors For Your DAM Needs

In the digitally fast-paced world, the need for managing digital assets like — images, videos, PDF, word documents, spreadsheet, in an efficient and secure way is mandatory for any organization. Especially for the large enterprises, as they often have terabytes of assets to handle. Enterprises have specific needs for robust digital asset management processes and tools that offer advanced feature sets for storing assets, securing intellectual property, enabling discovery through the keyword search, and more. For this very reason, from past few years, a central repository system like DAM (Digital Asset Management) has gained a lot of popularity. It’s a very handy tool to keep in sync all data with marketing, IT and creative teams, within the organization and letting them access all these very efficiently.

Basically, Digital asset management tool has taken the place of physical storage spaces and even traditional internal servers by offering a more organized and retrievable solution by streamlining the process of storing, archiving, searching, retrieving and circulating files. The selection of right Digital Asset Management Software depends on products features, functionality, integration capabilities, product architecture, future roadmap, implementation costs, vendors availability to support and more.

Many customers reach us asking us to do vendor-neutral assessment of DAM platforms. After helping many clients with these analysis, I have put together a few contenders (note this is not a complete list, many are omitted here for ease of reading. The DAM vendors we evaluate vary based on the client needs. I have mentioned a few common names only).

1. Cumulus DAMByCanto:

Cumulus is a flagship enterprise DAM technology by Canto that allows clients to efficiently secure, repurpose and distribute brand assets. The latest version of it is Cumulus 11 that comes with image recognition powered by two artificial intelligence providers — EyeEm Vision and Clarifai. Cumulus uses sophisticated metadata information of digital assets to store, search, sort, track changes and also enables you to publish your brand assets on multiple platforms and channels. It has been powered by Amazon Web Services to deliver images efficiently across the globe and also eliminates duplicate and variant media files across enterprise systems.

2. WebDAM:

WebDAM is a cloud-based tool and is among leading Digital Asset Management Vendor that delivers top DAM solutions for all types of business. Its DAM tool has capabilities to automate and streamline common tasks, clearing the way for creative and marketing teams to work faster and deliver more impact. WebDAM is capable of uniting various teams on a common, cloud-based platform and keeps them in sync throughout the creative asset lifecycle. Also, it provides one-click access to publish assets across marketing channels to keep you connected with your customers.

3. A DAM Software:

A DAM Software, also known as Aprimo Digital Asset Management, is an enterprise DAM solution which delivers engaging customer experiences across different stages of content lifecycles. ADAM also has a combination of marketing operations technology and digital asset management software, giving marketers the advantage to govern and grow their brand. It’ an innovative suite available in both cloud or on-premise, for enterprises of all sizes. In 2017, ADAM released an integration with Adobe Creative Cloud, which is critical for many creative and marketing teams.

4. OpenTextMediaBin:

OpenText MediaBin is a digital asset management solution available with both on-premise and the cloud. It delivers a superior customer experience by effectively managing, reusing, distributing, and publishing thousands of customer-facing digital assets. It has support for all business users including enterprises and provides tailored role and permission-based, self-service access. With permission-based workflows, it empowers your team to clearly and effectively communicate your brand to your customers. It Understands and analyzes abundant media assets by automatically tagging, categorizing, and cross-referencing them.

5. Adobe Experience Manager DAM:

The AEM DAM tool is designed to fit into a team’s existing processes and workflows while acting as a centralized repository for an enterprise’s digital assets. Adobe’s most unique feature among other enterprise DAMs is its native integration capability with the Creative Cloud tools. This integration brings the added value to the teams, as they can stay involved with their respective work and don’t always have to break workflow to find the right assets they need. Other noting features included in the AEM DAM are search and metadata management, dynamic media support, and the ability to provide personalized media experiences to global audiences of clients.

The list doesn’t end here, and the features listed here are only a few important features clients typically look for. NextRow, a leading DAM implementation partner for many Fortune 500 clients, helps with vendor-neutral analysis for the clients to select the best DAM based on their needs, not based on industry bests. For a detailed analysis of your DAM needs, please call us today @ +1–847–592–2920 or E-mail us at sales@nextrow.com

Disclaimer: The above comparison is not a complete list, and is my personal view only. Any omittance of features is not intentional and tried my best to give as much information as possible. Feel free to reach me directly at akumar@nextrow.com for any suggestions/corrections. I will be glad to incorporate.

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Digital Asset Management vs Content Management System

The amount of digital content generated every day is overwhelming for the enterprises. With the CMS platforms such as WordPress, Drupal, and enterprise platforms such as Sitecore, Adobe Experience Manager, it became easier to manage the content.

As the word “content” is used interchangeably to talk about text, images, videos, documents alike, people do get confused between CMS platforms and Digital Asset Management (DAM) platforms. Let’s look into these platforms and see what they are used for the most.

Content Management System (CMS) Platforms:

The Content management systems (CMS) were initially created as a means to simplify website content delivery processes. It provides the user a core hub to edit and publish content, with the user-friendly interface. CMS comes in various forms based on the content it manages and is designed for non-technical users to stop worrying about the behind-the-page aspects of website management. Content management systems (CMS) such as WordPress, Drupal, Magnolia are most popular and are used widely in SMB market. CMS platforms such as Adobe Experience Manager, Sitecore, Acquia are used mostly in enterprise space for their reliability, extensibility, integration capabilities to enterprise marketing platforms such as Eloqua, Adobe Campaign, ExactTarget.

The Benefits of CMS:

I covered only a few important features of CMS platform here. This is not the entire features list and each platform has it’s own unique features, which are covered in other blogs, such as “Adobe Experience Manager Overview“.

1) Decoupling the content creation process from web development

Content is key for every site. New content refreshes the site, increases the search ranking and makes visitors spend more time on the site. Before CMS, developers used to update the content combined with their weekly or nightly builds. This became painful for business teams who need the fresh content right then on demand. CMS platforms decouple the content creation process from web development, which helps business update the content on the site as and when they need.

2) Ability to create pages on demand

CMS platforms empower the business teams to add/update/delete pages as needed without relying on IT. This saves a lot of time and money for the business as the business can create the pages using existing templates without relying much on IT.

3) Site management is made easy

With CMS, the dependency on IT to manage the site is gone. Business can manage the site on their own without overly relying on IT.

4) Centralized backend admin interface

The admin interface lets you manage everything easily. However, this gets complicated in enterprise-grade CMS platforms.

WordPress is the most used CMS out there. However, it’s mainly used by individuals and many small businesses. Enterprise web CMS space is dominated by Adobe with the popular Adobe Experience Manager product for it’s open architecture, easy to integrate and Adobe marketing cloud native integration.

Digital Asset Management:

With the enormous growth of digital footprint, comes the pain of managing all the digital assets, tag them properly, find them when needed to re-use or alter to the current needs. Digital Asset Management platforms help organize documents, images, videos, presentations, InDesign files, Photoshop files, PDFs etc. It acts as a centralized digital library for organizing, searching and converting files to provide clients and employees an access to all digital assets with ease and simplicity. We all know that companies invest a lot of time and money in the production of digital. But many companies do little or have inefficient ways to manage these digital assets and end up creating new when other teams need them. DAM platforms will not only centralize the assets, but also help find when needed with proper setup. To allow these digital assets for re-use, the digital assets must maintain relevant metadata in a DAM, which includes information about the asset. This helps users accessing these files can instantly know all technical details such as image size, resolution and color depth as well as contextual information like author, license rights, approval status, etc. Today, DAM is used by almost every large corporations and successful brands to streamline the workflow among their internal teams and clients. Key aspects of DAM are setting up right taxonomy and enforcing the taxonomy to yield better results over long term.

Benefits of DAM:

Business evolved from storing the digital assets on network folders to online drives and eventually to a more robust Digital Asset Management (DAM) platforms. Irrespective of the client’s industry, DAM became a central point for all digital assets. Enterprise DAM platforms such as AEM DAM help clients not only to store, but also with robust finding/retrieval capabilities, combined with Artificial Intelligence (Adobe Sensei) and out-of-box as well customizable workflows, marketing platform integrations, and robust tagging capabilities. DAM improves overall team efficiency and helps in cutting down on admin, design, and production costs, by streamlining approval processes and improving asset reuse. Today, Digital Asset Management Implementation has become a critical part of all major companies willing to keep a synchronize workflow among their marketing, creative, or IT teams.

DAM vs CMS? What’s the right fit for me?

Start with your needs. Are you looking to build a site to manage the content on your own without the need for developer? You have lot of text that’s available on your site for your visitors to present in HTML format? Then, CMS would be your choice.

If your need is to manage your digital assets such as PDF, documents, images, videos, then you should be opting for DAM.

NextRow does help clients to evaluate the needs and suggest the right platforms. Reach out to sales@www.nextrow.com to help you with your needs.

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How Marketo Fits into The Adobe Experience Cloud

The acquisition of Marketo by Adobe in September 2018 made huge news across the marketing technology world. The whopping $4.5 billion deal provides Adobe the much-needed boost to rapidly expand it’s presence in B2B world.

Let’s start our journey with a typical B2B large enterprise. B2B customers are often to left to deal with a CRM provider, a marketing automation platform, CMS platform as a minimum. And then another ton of tools/platforms for personalization, data management (DMP), and the list goes on. With all these heterogeneous systems, B2B customers are forced to work in silos with little integration between these platforms, causing huge gap in customer experience. Often, B2B customers are left with building these integrations on their own in their pursuit of delivering great customer experience.

Salesforce is inarguably the leader in B2B space with more tools geared specifically for B2B success. With Adobe’s industry leading CMS platform, Adobe Experience Manager (AEM), B2B companies rely on AEM’s power to deliver the right content at right time to the right audience. CRM and campaign platforms play major role from managing the lead to leadgen to deliver targeted messages. Adobe’s acquisition of Neolane helped Adobe leapfrog into B2C world, however Adobe still lagged behind Salesforce in the B2B world. To better compete with Salesforce in B2B world, Adobe is left with fewer choices – acquire or partner with leaders in CRM space and in B2B marketing automation space. As Salesforce and Microsoft Dynamics dominate 98% of CRM market, Adobe strategically partnered with Microsoft to tightly integrate Adobe Experience platform within Dynamics CRM. Now, they are left to partner or acquire a Marketing Automation platform. And when it comes to the independent marketing automation platforms, nothing beats Marketo. Marketo’s acquisition allows Adobe to expand Adobe’s Experience Cloud portfolio of marketing tools to better compete with Salesforce in B2B space. This is certainly good news from B2B customers’ perspective. Bringing in these heterogeneous systems under one roof will force the vendors to deliver tighter integration from within, to avoid these expensive customs, often patchy, integrations customers were forced to build earlier.

Let’s look at how the addition of Marketo to the Adobe Experience Cloud promises to bring the transformation to the entire landscape and widens Adobe’s leadership in customer experience.

With nearly 5,000 customers, Marketo brings together planning, engagement and measurement capabilities into an integrated B2B marketing platform to Adobe Experience Cloud to offer an unrivaled set of solutions for delivering transformative customer experiences across industries and companies of all sizes. Marketo’s lead management and account-based marketing (ABM) technology empowered with the richness of Adobe Experience Cloud like – analytics, content, personalization, advertising, and commerce capabilities are all set to provide B2B & B2C companies with the ability to create, manage and execute marketing engagement at scale.

Some of the great features Marketo brings to Adobe Experience Cloud platform:

1. Advanced And The Unified View Of Customer:

According to Adobe’s research, 82% agree that achieving a single customer view is critical to businesses for long-term success, but only 18% are currently able to merge their customer data into one single profile across all marketing channels. Marketo capabilities in lead management, account-level data, and multi-channel marketing combined with Adobe’s rich behavioral dataset are all powerful to bring the unified singular view of any customer. Along with this, an advanced, full-picture view of the customers, including behavioral and ad data can also be gathered.

2. Seamless End-to-End Cross-Channel Customer Experiences:

For the past few years, marketers were looking for a solution to provide seamless end-to-end cross-channel customer experiences. But in reality, the requirement of complex technology integrations and heavy investments to connect all the different marketing platforms make it an uphill task for any form of business. The Marketo powered Adobe Experience Cloud comes with an unparalleled set of solutions across analytics, content, personalization, advertising, and commerce to automate the entire buyer and customer journey.

3. Power Of Artificial Intelligence And Machine Learning:

Adobe and Marketo both come with strong content intelligence engines based on artificial intelligence (Adobe Sensei) and machine learning (ML). The combination of both results in a more powerful living and breathing data environment to deliver much-enhanced visitor’s and content author’s experiences. For example, on the authoring side, tools like Smart Tags help marketers to create and execute more personalized experiences by receiving automated suggestions to catalog content. This also makes it easy to find assets and reuse them to improve content creation and campaign execution. The data-driven approach and intelligent repository of content assets enable companies to focus their marketing efforts on the most valuable prospects and customers.

4. Data-Driven Personalization And Consistency:

Companies can personalize each and every experience of website visitor that better matches their interests by combining the power of artificial intelligence and machine learning in Adobe Target segmentation and Targeting Capabilities. It’s highly necessary to target audiences with the right message at the right time based on all their interactions and carries forward this level of personalized communications at the individual level for a better brand and customer relationship. Also, the data-driven decision-making process has been extended to the next level with tools for A/B and multivariate testing, landing page optimization, automated optimization of campaigns and multi-channel marketing automation activities. This enables marketers to deliver loyalty-building customer experiences across the web, mobile, email, in-store and in-person.

These are just the tip of the iceberg, and Adobe will continue to enhance Marketo to tightly integrate with Adobe Marketing Cloud. Over the past few years, Adobe has successfully acquired and integrated many solutions – CQ5 (now Adobe Experience Manager), Neolane (now Adobe Campaign), Omniture (now Adobe Analytics), to the Adobe Experience Cloud Suite. Today, all these products have evolved to become the core solutions in the Adobe platform. Now, the latest integration of the Marketo into the Adobe Experience Cloud has raised the bar for personalized and fully immersed experiences and the synergy of Adobe and Marketo is undoubtedly and overtly going to glorify the future of B2C & B2B marketing.

NextRow Digital is a systems integrator new age digital agency, and an Adobe Silver Partner, specializing in marketing cloud and technology implementations. With our extensive experience combined with a flexible, collaborative approach, we have helped clients meet their business needs successfully to overcome the challenges of the digital transformation and creating an omnichannel customer and e-commerce experiences.

Disclaimer:

The above blog represents the views, analysis, and opinions of the author and not necessarily represent the views of NextRow Digital. The author of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. The author will not be liable for any errors or omissions in this information nor for the availability of this information. The author will not be liable for any losses, injuries, or damages from the display or use of this information. Also, to the extent permitted by applicable law, products – AEM, Marketo, Omniture, described in the above blog content, are patent and trademark products of Adobe™ and the same hold the full right with the patent, copyright, trademark, and any other software and intellectual property rights.

NextRow Digital Awarded ‘Gold Partner’ Status by Magnolia

NextRow Digital Awarded ‘Gold Partner’ Status by Magnolia By Nextrow Digital March 11, 2020 Partners Chicago, United States, 11 Mar 2020 – NextRow Digital, the…

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Difference between Digital Asset Management ( DAM) and Content Management System (CMS)

The amount of digital content generated every day is overwhelming for the enterprises. With the CMS platforms such as WordPress, Drupal, and enterprise platforms such as Sitecore, Adobe Experience Manager, it became easier to manage the content.

As the word “content” is used interchangeably to talk about text, images, videos, documents alike, people do get confused between CMS platforms and Digital Asset Management (DAM) platforms. Let’s look into these platforms and see what they are used for the most. Content Management System (CMS) Platforms: The Content management systems (CMS) were initially created as a means to simplify website content delivery processes. It provides the user a core hub to edit and publish content, with the user-friendly interface. CMS comes in various forms based on the content it manages and is designed for non-technical users to stop worrying about the behind-the-page aspects of website management. Content management systems (CMS) such as WordPress, Drupal, Magnolia are most popular and are used widely in SMB market. CMS platforms such as Adobe Experience Manager, Sitecore, Acquia are used mostly in enterprise space for their reliability, extensibility, integration capabilities to enterprise marketing platforms such as Eloqua, Adobe Campaign, ExactTarget.

The Benefits of CMS: I covered only a few important features of CMS platform here. This is not the entire features list and each platform has it’s own unique features, which are covered in other blogs, such as “Adobe Experience Manager Overview“. 1) Decoupling the content creation process from web development Content is key for every site. New content refreshes the site, increases the search ranking and makes visitors spend more time on the site. Before CMS, developers used to update the content combined with their weekly or nightly builds. This became painful for business teams who need the fresh content right then on demand. CMS platforms decouple the content creation process from web development, which helps business update the content on the site as and when they need. 2) Ability to create pages on demand CMS platforms empower the business teams to add/update/delete pages as needed without relying on IT. This saves a lot of time and money for the business as the business can create the pages using existing templates without relying much on IT. 3) Site management is made easy With CMS, the dependency on IT to manage the site is gone. Business can manage the site on their own without overly relying on IT. 4) Centralized backend admin interface The admin interface lets you manage everything easily. However, this gets complicated in enterprise-grade CMS platforms. WordPress is the most used CMS out there. However, it’s mainly used by individuals and many small businesses. Enterprise web CMS space is dominated by Adobe with the popular Adobe Experience Manager product for it’s open architecture, easy to integrate and Adobe marketing cloud native integration. Digital Asset Management: With the enormous growth of digital footprint, comes the pain of managing all the digital assets, tag them properly, find them when needed to re-use or alter to the current needs. Digital Asset Management platforms help organize documents, images, videos, presentations, InDesign files, Photoshop files, PDFs etc. It acts as a centralized digital library for organizing, searching and converting files to provide clients and employees an access to all digital assets with ease and simplicity. We all know that companies invest a lot of time and money in the production of digital. But many companies do little or have inefficient ways to manage these digital assets and end up creating new when other teams need them. DAM platforms will not only centralize the assets, but also help find when needed with proper setup. To allow these digital assets for re-use, the digital assets must maintain relevant metadata in a DAM, which includes information about the asset. This helps users accessing these files can instantly know all technical details such as image size, resolution and color depth as well as contextual information like author, license rights, approval status, etc. Today, DAM is used by almost every large corporations and successful brands to streamline the workflow among their internal teams and clients. Key aspects of DAM are setting up right taxonomy and enforcing the taxonomy to yield better results over long term.

Benefits of DAM:

Business evolved from storing the digital assets on network folders to online drives and eventually to a more robust Digital Asset Management (DAM) platforms. Irrespective of the client’s industry, DAM became a central point for all digital assets. Enterprise DAM platforms such as AEM DAM help clients not only to store, but also with robust finding/retrieval capabilities, combined with Artificial Intelligence (Adobe Sensei) and out-of-box as well customizable workflows, marketing platform integrations, and robust tagging capabilities. DAM improves overall team efficiency and helps in cutting down on admin, design, and production costs, by streamlining approval processes and improving asset reuse. Today, Digital Asset Management Implementation has become a critical part of all major companies willing to keep a synchronize workflow among their marketing, creative, or IT teams. DAM vs CMS? What’s the right fit for me? Start with your needs. Are you looking to build a site to manage the content on your own without the need for developer? You have lot of text that’s available on your site for your visitors to present in HTML format? Then, CMS would be your choice. If your need is to manage your digital assets such as PDF, documents, images, videos, then you should be opting for DAM. NextRow does help clients to evaluate the needs and suggest the right platforms. Reach out to sales@www.nextrow.com to help you with your needs. Digital Asset Management,  Digital Assets

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Know All About Adobe Target Tools For Mobile Marketing

Today, customer experience is the bridge that connects the brand with existing and potential customers. Currently, of all other tools, none can match the personalization features and advanced capabilities which are included in Adobe Target for the Enhanced customer experience. It was first unveiled at the Adobe Summit of 2014 as an integral part of Adobe Marketing Cloud Suite. Later on, it was integrated with the Adobe Analytics Suite to enrich the marketing profile by leveraging its behavioral data. We all know that the contemporary digital period is being ruled by the mobile or smartphones, so digital marketing is revolving around it. Keeping this in mind and to let brands woo their mobile customers, Adobe has made several improvements in its Target tool. Let’s have a look at some major changes that have been incorporated by the Adobe in Target for Mobile Marketing.

1) Latest Visual Experience Composer:

This new feature makes the personalization experiments effortless on mobile apps and thus help you in creating robust Apps. We all know that App acts as the face and is very significant for every brand to reach their customers. To make any changes it needs to update the developer code and submit the changes to the respective App store, which makes it a time-consuming affair. Further, in the lengthy development processes, it may take a longer time period to accomplish and implement all the changes. With the latest new visual experience composer in the Adobe Target, one can easily exchange text and images in the native mobile app and can easily run A/B/n tests for all the changes. This feature helps you optimize the mobile experience and drive increased utility to your customers.

2) Adobe Target’s Batch Experience Prefetch For Mobile Apps:

Today, mobile devices let you connect with any brand from anywhere and at any time. Of all the internet traffics, about 60 percent is through the mobiles and so an always-on personalization for the mobile visitors is a must. Sometimes due to unavoidable situations or bad network connections, the interaction of users with your brand can be interrupted. This can be a lot frustrating on the users’ part and can be a loss of customer on your side as well. So, in lieu to overcome such situations, Adobe Target Batch Experience Prefetch feature can be very handy. It ensures always-on personalization even in the lack of proper internet by increasing the speed and performance of the App. It can be simply done by using Adobe Mobile SDK and letting Adobe Target fetch all the requests of visitors in batch. Then Target caches all this information on the EDGE network or on local, or both. So, whenever a visitor reaches out to your App, the Adobe Target quickly evaluates and delivers the required experiences throughout the App to the user. This ensures that visitors always have a personalized experience from any place and at any time.

3) Optimization of Node.js Websites and Applications:

Currently, almost every development work for websites and mobile apps are being carried out by using Node.js. It’s so because Node.js uses JavaScript, which makes it easier to port the code on both the client and server-side. Also, the overall development cycle can be increased because Node.js is available in the open source environment and one can get many reusable libraries developed by the other developers.

Apart from the above, the Adobe Target’s Node.js SDK let you optimize your website or mobile apps server side as well. Additionally, Adobe Target has built-in unified Visitor ID service, which lets you avail Adobe Analytics native integration features.

4) Mobile Experience Preview:

This a latest and a unique feature of Adobe Target that lets you test the experiences and personalize the content for the mobile users. One can perform the test based on the different global regional preferences and view the regional content variation directly on their device. Mobile Experience Preview also helps a brand to perform QA analysis of app activities without even activating them. Using this mobile experience preview feature, one just needs to create a preview link and send it to the mobile device and then click or paste the same link into any browser to see the impact it will generate. Along with this, one can also share this link with other stakeholders for review and approval purposes and members with that link can preview those before the live launch activity.

The above-discussed points are the latest changes made by Adobe to enhance Adobe Target Mobile Capabilities for advanced Personalization. We must understand that Today one need to deliver more personalized experiences to numerous consumers located globally. Adobe Target empowers marketers to create and deliver personalized experiences and is a game changer for digital personalization and provides much-needed help to marketers for maximizing revenue.

NextRow Digital, an Adobe Business Solution Partner, comes with vast experience and knowledge to effectively implement Adobe Target solution to your existing digital platforms. We have highly skilled professional and Adobe Certified digital consulting teams to deploy it and help you create a robust digital infrastructure. For any query or help contact us at +1-847-592-2920 or follow the link

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Adobe Experience Cloud Benefits | NextRow Digital

The Digital arena has evolved significantly and continue to evolve. With the proliferation of smartphones, tablets come the skyrocketing customer expectations, brands are forced to rethink the strategies to win/retain their customers. To meet the contemporary competitive business landscape, marketers are constantly stressing the value of customer experience. Today, the idea of better user experience has become highly important and teams across advertising, sales, executive, and product development are recognizing the value of better user experience. The need for a cross-channel content delivery system is mandatory to keep everything in sync. Companies now need to meet various requirements to forge stronger connections with their customers, for brand loyalty and growth. Vendors like Adobe, Salesforce are forefront in delivering integrated solutions for brands to leverage a single ecosystem to deliver a better experience for their audience. Adobe’s cloud offerings went thru a major rebranding in the last couple of years and release “Adobe Experience Cloud” that integrates Marketing Cloud, Advertising Cloud, and Analytics Cloud. Adobe’s AI platform Sensei has since become an integral part of the Adobe Experience Cloud ecosystem and it continues to improve the platforms. Major Components of Adobe Experience Cloud: Adobe Marketing Cloud: It offers an integrated set of world-class solutions that empower marketers to craft experiences that differentiate their brands, connect with customers and proactively engage them. Further, it includes Adobe Experience Manager (Its part of marketing cloud), Adobe Target, Adobe Campaign, Adobe Social, and Adobe Primetime, to helps brands to manage, personalize, optimize and orchestrate campaigns and customer journeys. T0 know more about Marketing Cloud Integration, follow the Link. Adobe Advertising Cloud: It’s the first end-to-end platform for managing advertising across traditional TV and digital formats. Combining capabilities from Adobe Media Optimizer and recently acquired TubeMogul, Adobe Advertising Cloud simplifies the delivery of video, display and search advertising across numerous channels, screens, and touchpoints. Adobe Analytics Cloud: It’s a customer intelligence engine that powers businesses by enabling them to move from insights to action in real-time by uniquely integrating audience data across all Adobe clouds. Further, it combines Adobe Audience Manager, the leading data and audience management platform, and Adobe Analytics, a leading solution for applying real-time analytics and detailed audience segmentation across all marketing channels. Also, the availability of the open APIs and Adobe Sensei in the Adobe Analytics Cloud enables brands to better capture, aggregate, rationalize and understand vast amounts of their own disparate data and then translate that data into unique profiles of their customers. It must be noted that apart from the above three components of the Adobe Experience Cloud, it can also be integrated with the Adobe Creative Cloud and Document Cloud. Benefits of Adobe Experience Cloud: Richer End-to-End Experiences Delivery: The future experiences are believed to be heavily intertwined with intelligent systems such as Sensei and engaging one’s customer base through the use of AI and cloud technologies improves the journeys of both the customer and enterprise. Adobe Experience Cloud platform is all about designing for the future and we must understand that the experiences of tomorrow will require deep blending of content and data, powered by a common interface. Optimizing experiences has proven to make good business sense, and Adobe’s Experience Cloud lays the groundwork to make these experiences richer. A single gateway to blend Data & Content: Adobe Experience Cloud provides a single gateway to an enterprise for deploying throughout their businesses to measure, optimize, and personalize customer journeys at all touchpoints. The Adobe’s Experience Cloud keeps in sync every facet of a company — from advertising to product development and sales. Also, it comes with several tools that allow a business to express and extend the model to fit their specific needs. Enterprises can tailor the platform according to the way they want to interact with their customers. This is done by allowing disparate systems, such as content management, loyalty, and analytics solutions, to communicate freely with one another, which ultimately improves overall work efficiency. Paperless Customer Experiences: Adobe is giving a new dimension to the paperless customer experiences with enhanced integration between Adobe Experience Cloud and Document Cloud. Working together, Adobe Sign and Adobe Experience Manager Forms eliminate the cost and frustration of manual, paper-based processes for enrollment, onboarding, and service across the customer journey. the whole process has ultimately helped many organizations to go completely digital with credit card applications to government benefit forms or some other medical forms. Streamlined and Accelerated creative workflow: (A Benefit That It Brings To The Internal Teams) Every great experience starts with great design and now the availability of Creative Cloud with Adobe Experience Cloud has provided new heights to whole creative workflows. Marketers can now easily pull in content from Creative Cloud Libraries and edit images in Adobe Campaign to create and deliver personalized emails. Adobe Analytics and the Adobe Social Publishing Panel are also now available in Premiere Pro CC, enabling creative teams to publish video content across social media channels and receive real-time insights. In addition to these, Adobe Experience Manager’s digital asset management system can now automatically synchronize content based on shared metadata across Clouds to ensure that only the latest version of campaign assets is used. The list of amazing features and benefits in Experience Cloud doesn’t end here, and the features listed here are some important features users typically look for. For detail information, you can call us directly at +1-847-592-2920 or E-mail us at info@nextrow.com. About NextRow: NextRow Digital is a new age digital agency, and an Adobe Solutions partner, specializing in marketing cloud and technology implementations.  With our extensive experience combined with a flexible, collaborative approach, we have helped clients meet their business needs successfully to overcome the challenges of digital transformation. If you are also looking for a digital partner, then collaborate with us and leverage NextRow’s expertise.

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How Adobe AEM Helps Marketers to Offer Personalized Digital Experience?

As customer expectations are reaching higher altitudes consistently, marketers are looking ways to optimize their digital platforms on a high priority in order to meet their customers’ needs. For this, marketers need to have the right strategies to offer customer experience and need to break organizational barriers. They must adopt and leverage high-end digital experience delivery platforms to stand out from the competition.

According to “The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014” report, Adobe is in the top place in the list of companies that offer digital experience delivery platforms. The reason behind this is the Adobe content management system, Adobe Experience Manger. Adobe AEM enables marketers to expand their brand presence by delivering personalized web experiences to their customers across different digital devices and channels.

How marketers can benefit from Adobe AEM?

Using Adobe Experience Manager, marketers can:

Design and manage multiple sites with single instance using the Multi Site Manager (MSM).

Integrate the platform with Adobe Marketing Cloud to optimize the platform and reach more target audience.

Design and optimize digital marketing campaigns using the Adobe Campaign, part of the Adobe Marketing Cloud.

Integrate the platform with other marketing and e-Commerce solutions to convert leads into sales.

AEM Multi Site Manager (MSM):

This functionality of Adobe CQ5/AEM enables marketers to automatically create and manage multiple sites such as multinational and multi-lingual. This functionality allows marketers to maintain corporate branding and increase their brand’s digital presence globally across multiple channels. They can also offer access to digital assets of the brand as a common library using the Digital Asset Management (DAM) functionality.

AEM, Adobe Marketing Cloud integrations:

Adobe Experience Manager CQ5 can be integrated with other Adobe Marketing Cloud solutions to optimize the platform and offer personalized experiences to customers. 

Marketers can integrate Adobe AEM with:

Adobe Scene7 to synchronize digital assets between AEM and Scene7 by creating a synchronization folder in both platforms. Marketers can also view published AEM assets in different viewers like Basic Zoom, DHTML Flyout Zoom, Flash Flyout Zoom, Video and more.

Adobe Analytics to track the visitor data from website and drive traffic using conversion variables. Marketers can also map author and publish modes in AEM with different report packages.

Adobe Social to store the data of social communities in the cloud. This enables marketers to use the benefits like optimized cross-channel moderation, updating data from communities to the cloud. Even though the data is in the cloud, marketers can control author and publish instances from the platform. Marketers can also moderate user data using Unified Moderation and Trusted User Moderation features of Adobe Social.

Adobe Target to create campaign using AEM and can manage them using Target. Marketers can implement campaigns on landing pages, can perform A/B testing. They can also track user generated data, access it to optimize the platform and increase conversion rates. Based on the data, they can create and run digital campaigns.  

Adobe Campaign:

Adobe Campaign (formerly known as Neolane) enables marketers to design and automatically run marketing campaigns, from one-off campaigns to one-to-one messages, across different marketing channels. This allows marketers to establish individual profiles for customers to know their preferences and offer them before they request it. 

Integration with AEM: The integration of AEM with Adobe Campaign allows marketers to leverage content from AEM authoring environment to design inbound and outbound campaigns. Marketers can use the marketing assets in AEM to publish in a campaign and run it across different channels using Adobe Campaign. Marketers can also optimize customer experiences by engaging in personalized communications with them using customers’ profiles shared on AEM and Adobe Campaign solutions.

AEM integration with marketing/e-Commerce tools:

By integrating Adobe CQ5/AEM with marketing/e-Commerce tools, Marketers can convert leads and lists into sales. Some of these integrations include:

ExactTarget integration with AEM will enable marketers to optimize digital marketing campaigns through emails and newsletters by distributing them in ExactTarget platform.

Hybris integration with AEM will allow marketers to listen to their audience responses by connecting and accessing data from an e-Commerce platform. This will allow them to market their products.

AEM can also be integrated with other marketing/ e-Commerce tools like Eloqua, Marketo and Endeca to optimize online business.

NextRow is system integrator and an Adobe solution partner that offers web experience and digital marketing services using Adobe Experience Manager. NextRow’s services include consulting, implementation and upgrading Adobe CQ5; migrating other CMS platforms into AEM; maintenance and support services for existing Adobe AEM platforms; and integrating AEM with other tools of Adobe Marketing Cloud as well as third-party applications. NextRow is also offering Adobe Experience Manager integrations with different marketing tools such as Eloqua, Adobe Campaign, Hybris, and more.

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NextRow specializes in adobe experience manager AEM/CQ5 adobe content management system services to various clients globally with advanced support.Contact here

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Here is the steps to configure Adobe CQ with Eclipse

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Configure Adobe Experience Manager AEM/CQ5 with Eclipse

Below are the steps to set up workspace and start development of CQ5 components in Eclipse: Prerequisites:

CQ5 Installation

File Vault (VLT)

Eclipse

Apache Maven

  Step 1

Create a project in CQ5 using CRXDE LITE

Under the /apps folder, create the nt:folder myApp.

Under the myApp folder, create the nt:folder components.

Under the myApp folder, create the nt:folder templates.

Under the myApp folder, create the nt:folder install.

Click save button after creating the above things.

  Step 2 - Installing File Vault (FLT)

In our file system, go to <cq-installation-dir>/crx-quickstart/opt/filevault. The build is available in both tgz and zip formats. Extract either of this two archives.

Add <cq-installation-dir>/crx-quickstart/opt/filevault/vault-cli-<version>/bin to your environment PATH so that the command files vlt or vlt.bat are accessed as appropriate. For example, <cq-installation-dir>/crx-quickstart/opt/filevault/vault-cli-1.1.2/bin

Open a command line shell and execute vlt --help. Make sure it displays the following help screen:

  Step 3

Open eclipse by double clicking eclipse.exe

Create a new workspace for your project and name it myApp.

install maven plugin through eclipse market place

After installation, restart Eclipse.

  Step 4 In this section, we create two Maven projects: One called UI (after User Interface) which contains the CQ5 project structure with the JSP scripts and the other called Core which contains the Java code (source and compiled). The compiled code is stored in a jar file. The advantage of such a structure is that it adds modularity and autonomy to the logic of your application because each jar file (bundle) can be managed separately. Follow the below steps:

In Eclipse, click File > New > Other.

In the dialog, select Maven > Maven Project and click Next.

Select the Create a simple project option and the Use default Workspace location option, then click Next.

Specify the following property values for the Maven project, and accept the default values for all other properties:

Group Id: com.day.cq5.myapp

Artifact Id: ui

Name: CQ5 MyApp UI

Description: This is the UI module

Click Finish.

Now, set the Java Compiler to version 1.5:

In the Project Explorer view, right-click the ui project and click Properties.

Select Java Compiler and set following properties to 1.5:

Compiler compliance level

Generated .class files compatibility

Source compatibility

Click OK

  Now, create the filter.xml file that defines the content that VLT exports:

In the Project Explorer view, in the ui/src/main folder, create the content folder.

Under content, create the META-INF folder.

Under META-INF, create the vault folder.

Under vault, create the filter.xml file.

In filter.xml, copy the following code to filter.xml:

<?xml version="1.0" encoding="UTF-8"?>

<!-- Defines which repository items are generally included -->

<workspaceFilter version="1.0">

<filter root="/apps/myApp" />

<filter root="/etc/designs/myApp" />

</workspaceFilter>

Now, save filter.xml.

  Step 5 Use VLT to check out the CQ5 content into your ui project:

In the system command line, change the current directory to the following directory in your Eclipse workspace: <eclipse>/<workspace>/myApp/ui/src/main/content.

Execute the command: vlt --credentials admin:admin co http://localhost:4502/crx

This command creates the folder jcr_root under <eclipse>/<workspace>/myApp/ui/src/main/content. This maps to the CRX root (/). Under jcr_root the following files and folders are created, as defined in filter.xml:

apps/myApp

etc/designs/myApp

It also creates two files, config.xml and settings.xml in <eclipse>/<workspace>/myApp/ui/src/main/content/META-INF/vault. VLT uses these files.

In the ui Eclipse project, create a link to the apps folder that you just checked out. This link enables your JSP scripts to reference the files.

Right-click ui, select New, and then Folder.

In the dialog box, click Advanced and select Link to alternate location.

Click Browse, specify <eclipse>/<workspace>/myApp/ui/src/main/content/jcr_root/apps, and then click OK.

Click Finish.

  For any queries, please feel free to contact – Kedarnath Varadi, kvaradi@nextrow.com

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NextRow offers Hybris training and Adobe CQ5 training that specializes in Adobe Experience Manager (CQ5, now AEM) teaches developers advanced AEM development techniques

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Digital experience/Web experience manager helps you create, manage, and optimize digital customer experiences and Adobe Experience Manager CQ5 implementation migrations & authentication

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Adobe CQ5 advanced developer training teaches on build a mobile website with adobe experience manager, Adobe AEM digital assets, system administrator training and many more

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Request a free consultation on adobe CQ5/AEM outsourcing and development services from NextRow Inc

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NextRow, an Adobe solution partner, integrates third-party applications with Adobe AEM instantaneously. Request for free consultation to avail services