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backlinks
Website backlinks are an important part of SEO and can help drive traffic to your own website. Check out this guide to learn how to get backlinks for your small business.
Website backlinks are an important part of SEO and can help drive traffic to your own website. Check out this guide to learn how to get backlinks for your business.
Learning how to get backlinks from relevant sites for your website is an essential part of search engine optimization. SEO can help you show up closer to the top of search engine results pages, so SEO tips — including increasing backlinks — can help you drive more traffic to your website, which in turn gives you more potential leads. So, how do I get backlinks for my website?
The problem with backlinks is that you can’t force other website owners to include links to your website on their websites. Instead, you need to find a way to encourage people to include backlinks to your website, which means you have to provide something of value in exchange for these links. Sometimes, this means writing a guest blog post for a website in exchange for backlinks.
There are a variety of different strategies you can use to increase website backlinks, from using Google Search Console to checking your top referral sources for backlink opportunities. You can even look for broken links on a website and use those links as opportunities to build backlinks. As long as you’re following SEO best practices, you’re on the right track.
In this article, we’ll talk more about backlinks and why they’re so important when you’re building an online presence. We’ll also talk about how to build website backlinks manually to increase your search engine ranking. Keep reading to learn more about how to get backlinks for your website.
Learn how to develop your unique brand voice, design a beautiful website, and create content that grabs attention with a little help from us.
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What is a backlink?
A backlink is any link to your website from another website. For example, if somebody makes a list of the top 10 fishing poles and your company is listed, they’ll typically link to your website, giving you another backlink. These backlinks are a vital part of SEO, which helps your website rank higher on search engines and drives more traffic to your website.
Getting backlinks for your business is very important, but backlinks can be difficult to obtain. You have to convince somebody else to place a link to your website on their website, and that typically means offering something in exchange. That being said, you can also get more website backlinks naturally by creating content that’s valuable and easy to share.
What is domain authority?
Every website is assigned a domain authority, which is a number that ranges from 1 to 100. Learning how to get backlinks is importan
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backlinks
Website backlinks are an important part of SEO and can help drive traffic to your own website. Check out this guide to learn how to get backlinks for your small business.
Website backlinks are an important part of SEO and can help drive traffic to your own website. Check out this guide to learn how to get backlinks for your business.
Learning how to get backlinks from relevant sites for your website is an essential part of search engine optimization. SEO can help you show up closer to the top of search engine results pages, so SEO tips — including increasing backlinks — can help you drive more traffic to your website, which in turn gives you more potential leads. So, how do I get backlinks for my website?
The problem with backlinks is that you can’t force other website owners to include links to your website on their websites. Instead, you need to find a way to encourage people to include backlinks to your website, which means you have to provide something of value in exchange for these links. Sometimes, this means writing a guest blog post for a website in exchange for backlinks.
There are a variety of different strategies you can use to increase website backlinks, from using Google Search Console to checking your top referral sources for backlink opportunities. You can even look for broken links on a website and use those links as opportunities to build backlinks. As long as you’re following SEO best practices, you’re on the right track.
In this article, we’ll talk more about backlinks and why they’re so important when you’re building an online presence. We’ll also talk about how to build website backlinks manually to increase your search engine ranking. Keep reading to learn more about how to get backlinks for your website.
Learn how to develop your unique brand voice, design a beautiful website, and create content that grabs attention with a little help from us.
Sign up
What is a backlink?
A backlink is any link to your website from another website. For example, if somebody makes a list of the top 10 fishing poles and your company is listed, they’ll typically link to your website, giving you another backlink. These backlinks are a vital part of SEO, which helps your website rank higher on search engines and drives more traffic to your website.
Getting backlinks for your business is very important, but backlinks can be difficult to obtain. You have to convince somebody else to place a link to your website on their website, and that typically means offering something in exchange. That being said, you can also get more website backlinks naturally by creating content that’s valuable and easy to share.
What is domain authority?
Every website is assigned a domain authority, which is a number that ranges from 1 to 100. Learning how to get backlinks is importan
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How to Get Backlinks
One of the easiest and most effective ways to get backlinks is to find broken backlinks to your site (e.g., backlinks to your deleted pages). And ask the creators to fix them.
They’re likely to accept your request. Because no one wants broken links on their website. And they intended to link to you in the first place.
You can find your broken backlinks with Semrush’s Backlink Audit tool.
You’ll see a list of broken URLs on your domain.
Tip
Not sure what the page used to show? Search the URL on the Wayback Machine to see what used to be on the page.
From here, you can learn more about the backlinks. And click through to the source pages.
Judge which backlink opportunities are worth pursuing. Based on:
The quality of the page: Links from poor-quality pages can do more harm than good. So they may not be worth pursuing.
The nature of the content: For example, admins are unlikely to update archived content
The context of the backlink: For example, is your content framed in a positive light?
If an opportunity is worth pursuing, find the email address of a relevant contact.
And send them a concise, friendly message like this:
Subject: Broken link on your page
Hi [Article Writer],
I noticed that your page [URL] contains a broken link to our website.
Could you please update this with a link to [new URL]?
Best,
[Your Email Signature]
Follow up as needed. And keep note of your results for future reference.
Then, repeat until you’ve obtained as many backlinks as possible.
Start Building Links
with Your Free Semrush Account
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2. Inherit Your Competitors’ Broken Backlinks
It’s possible to inherit competitors’ broken backlinks. By suggesting your link as a replacement.
This works because web admins don’t like linking to broken pages. And you’re offering an easy solution.
Then, go to the “Indexed Pages” report. And check the box next to “Broken Pages.”
Starting at the top, identify a page that you have a good replacement for. (Or could create a good replacement for.)
Filter for “Active” and “Follow” links.
Note
Follow links are links that do not contain a nofollow, sponsored, or ugc attribute. These attributes suggest that search engine bots ignore the link for SEO purposes.
When you email your contact, it’s crucial to explain why your link makes a good replacement.
Here’s a template you can use:
Subject: Broken link on your page
Hi [Name],
I noticed your article [Linked Article Title] contains a broken link on the text “[anchor text].”
If you’re looking for an alternative, we’ve just published [Linked Article Title]. It’s a good fit because [explanation].
Best,
[Your Email Signature]
The power of reciprocity (“you scratch my back and I’ll scratch yours”) means there’s a pretty good chance of the recipient accepting your pitch.
All that’s left is to follow up, keep records, and repeat the process.
3. Respond to Relevant Media Requests
Media requests are formal appeals for quotes, statistics, or other contributions for a piece of content. Typically issued by journalists.
If you provide what the journalist needs, you may get featured in their article. And receive a backlink to your website as attribution.
There are many other services that allow users to submit and respond to media requests. Such as Connectively, Qwoted, and ProfNet.
The right one for you depends on your niche, location, etc.
Generally, these are the steps you need to follow:
Sign up as a source/expert and create a personal profile highlighting your areas of expertise
Opt in to email alerts about relevant requests and monitor your inbox
Respond to relevant requests as quickly and strategically as possible
Follow up if necessary and track the results of your efforts
To maximize the chance of being featured, make sure your responses are relevant, concise, and unique.
To maximize the chance of getting a backlink, ask the journalist to credit you with one. And supply the link you want them to use.
The more relevant the link is to your submission, the better.
Note
Getting backlinks this way is sometimes called HARO link building. HARO stands for “Help a Reporter Out” and is the old name for Connectively.
4. Get Featured on Resource Pages
A resource page is a curated list of links that directs users to helpful content on a specific topic.
For example, a university website might have a resource page listing links to academic journals, research databases, and educational tools.
If you have a relevant, unique, and high-quality resource to add, the creator might be willing to give you a backlink, too.
To find resource pages in your niche, try these Google searches:
[keyword] inurl:resources
[keyword] inurl:links
[keyword] intitle:resources
[keyword] intitle:links
Note
Google search operators like “inurl:” and “intitle:” help you make more specific searches.
If so, send a short, friendly email to the page owner. Making sure to use a clear subject line. And explain how your link will add value to their resource list.
5. Create Content People Naturally Want to Link To
Creating link-worthy content (known as link bait) allows you to obtain backlinks naturally.
Generally, creators link to pages that add value to their own content. Especially if that page has content that would be difficult to replicate.
Some of the most linkable formats include:
Expert guides that act as reliable information sources
Infographics that display data in a compact, visual format
Data studies that provide interesting statistics for writers to cite
Free tools that creators can refer their audience to
Interactive content that provides a unique and engaging experience
Templates that help target users achieve their goals
Living resources that creators can rely on to provide up-to-date information
The page is updated regularly and contains in-depth, reliable information.
It’s a great source for creators who want to provide their readers with advice about the best VPNs. But are unable to do so themselves.
Start Building Links
with Your Free Semrush Account
Sign Up Now →
6. Improve on Popular Content (Then Promote It)
Find competitor content that has lots of links, improve upon it, then promote your version.
This is known as the skyscraper technique. And it works because you’re creating content that has proven demand—and giving creators good reason to link to your version.
Here’s exactly how to create backlinks this way:
Go to the “Indexed Pages” report to see which pages on the site have backlinks from the most domains.
Review the source pages to find content that:
You could improve upon: There needs to be room for you to add value. For example, could you make the content more comprehensive, visually appealing, or interactive?
Fits your brand: You shouldn’t create content purely for link-building purposes. It’s important that the content makes sense for your brand. And supports other marketing goals.
Then, look at the content’s backlink data to see if it gets the kinds of backlinks you want to acquire or replicate.
After publishing your skyscraper content, consider reaching out to the sites that link to your competitor’s resource. To explain why they should link to your version instead.
Send outreach emails to other sites that might be interested, too. Using Semrush’s Link Building Tool.
7. Turn Unlinked Brand Mentions into Backlinks
Unlinked brand menti
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