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Are you looking for ways to boost your product visibility and sales on Amazon?

If yes, then you should consider using Amazon Paid Search Keyword Campaigns. These are online ads that appear on the search results page when users search for keywords related to your products or services.

But how do you choose the right keywords for your campaigns?

The answer is Keyword Categorization.

This is the process of organizing your keywords into logical groups based on various factors such as product categories, user intent, or the stage of the buyer’s journey.

By doing this, you can ensure that your ads are relevant, rank well, and perform better.

There are five main categories of keywords that you can use for your Amazon Paid Search Keyword Campaigns:

Core, Generic, Brand, Competition, and Occasion Specific.

Each category has its own pros and cons depending on your campaign objectives and target market. You should use a mix of these categories to optimize your reach and conversions.

But where do you find these keywords?

There are many sources that you can use to discover and analyze keywords for your Amazon Paid Search Keyword Campaigns.

Some of the most popular ones are

Amazon Brand Analytics

Product Opportunity Explorer

Search Performance Report

Search Term Report

Amazon Auto-Complete, and Third-Party Keyword Research Tools.

These sources can help you find high-volume, low-competition, and relevant keywords for your products.

#amazonkeywords #amazonads #amazonadvertising #amazonppc

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Why TACoS is better than ACoS for measuring ad success on Amazon

If you are an ecommerce advertiser, you probably know about ACoS, or Advertising Cost of Sale, the metric that tells you how much you spend on ads for each sale you make.

But did you know that there is a more comprehensive and insightful metric that can help you evaluate your ad effectiveness better?

It’s called TACoS, or Total Advertising Cost of Sale, and it takes into account both product and brand marketing efforts.

TACoS measures the advertising cost across product and brand campaigns against the total revenue generated, including organic sales. This way, you can see how your advertising expenditure impacts your overall sales performance, not just the sales driven by ads.

TACoS also helps you track your account’s or specific products’ reliance on advertising, the impact of ad sales on organic sales, and your overall profitability.

TACoS is especially useful for advertisers who want to leverage the powerful synergy between product marketing and brand marketing.

Product marketing focuses on the distinctive features of individual offerings, while brand marketing builds a unified identity that fosters trust and emotional connection with consumers.

When these two strategies blend seamlessly, they form a comprehensive approach that not only sparks instant purchases but also seeds long-lasting customer loyalty.

By using TACoS, you can assess the joint returns from tactical product-centric campaigns and the emotional connections fostered by brand-oriented initiatives. You can also align your product and brand marketing strategies to create a powerful narrative that guides customers through their journey, from initial discovery to long-term loyalty.

So, if you want to take your ecommerce advertising to the next level, ditch ACoS and embrace TACoS as the ultimate metric for evaluating ad success and efficiency.

You’ll be amazed by the results!

#TACOS #ACOS #AdvertisingCost #Advertising

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Unlock the Secrets: 7 Ways Amazon Reviews Shape Your Success! 🌟

Ever wondered how certain products shine while others fade away? 🤔 Let's uncover the magic of product reviews and how they sculpt your destiny on Amazon. 🌈

Here's a sneak peek at the game-changing impact:

1️⃣ Your Personal Shopping Advisor Explore how reviews become your virtual shopping confidant, guiding you to informed decisions. 🛍️

2️⃣ SEO Boost: Navigate the Digital Maze Discover the SEO secrets that push your product to the top of Amazon's search results! 🚀

3️⃣ Happy Customer Club: Social Proof Magic Join the club of satisfied customers! Find out why positive reviews build trust and influence decisions. 👫

Curious? 🤩 Read the full blog here-