onlineinventaustralia-blog

[onlineinventaustralia-blog]

An Introduction To Search Engine Optimisation

Article By Online Invent

Search Engine Optimisation or SEO, is a broad term for a variety of online marketing techniques. Google is the primary search engine targeted with this form of marketing, however there are rules and regulations surrounding what is legal to google and what is not.

It's extremely important that the SEO company providing the work adheres to the 'white hat' method for marketing your website online, this means producing content that has a high value to the reader, is informative, honest, educational and of relevance to the topic (otherwise known as a niche) of the marketing platform you are using.

Learn to detect and avoid companies using banned SEO methods

The type of SEO that Google warns about is termed as 'black hat' methods, these methods do not produce quality content, and instead are considered as web-spam, you may know of spam in the form of the junk emails you get trying to market something you have never heard of, via a company you never contacted, the most extreme form of this is malicious intent, however in SEO terms it primarily means low quality, sometimes duplicate, or not of any value to anyone. Content that is produced with the primary intent to boost ones ranking in google, and contains absolutely no other benefit, is considered to be spam, or a better work for this would be web-junk.

Black hat methods also often rely upon posting links on websites such as forums, otherwise known as bulletin boards, and social bookmark sites, social bookmarks have a legitimate use, which is to inform of a blog posts title and link, however these system are often abused, and the vast majority of both forum and social bookmark links are used simply to produce links to a specific website only, with no value at all to anyone viewing it.

Black hat methods are not even worth considering as any form of SEO, they are simply junk, spam and useless, serving no purpose to anyone aside from attempting to trick google, however tricking google is not something that is going to last long term, it's very easy to be detected using these bad methods and your rankings will be penalised, leaving you further behind that you would have been had you undertaken white-hat, legitimate SEO and online / digital marketing.

Approved 'White Hat' methods of SEO are the only way to perform legitimate SEO

White hat methods involve a lot of work, first you need a creative and legitimate writer who can write about specific topics which readers will find educational and of clear value. There are a range of blogs online which are legitimate sites, providing legitimate news and information, where by you can contribute your knowledge on a specific subject to benefit the owner of that website, their readers and providing some relevance to your own website's legitimate reader valuable content.

Writing in this way means you are not aiming to promote yourself, rather you are contributing your time, effort an experience to prepare and publish articles which people will engage with on a positive manner, who will also likely want to share your content on social media with their friends and colleagues, and generally be a very positive thing. This is one way to be successful in digital marketing and obtain SEO benefit at the same time.

How to detect both types of SEO methods from your SEO company

Where people can fall foul of this, is posting on websites which have a lot of other spam on them, you want to engage actual bloggers running legitimate sites to contribute to, not pay to post on a website created with the only intent and purpose of creating links to other websites. The content others have posted before you will affect the value score of your contribution, as will any future content on these websites. It is very important to choose to contribute to well established, well structured, non promotional websites. An example of this would be using blog platforms such as Wordpress and Blogger to write and share your content, while contributing to websites run by others, such as Huffington Post, would be of high value.

There is a wide range of white hat SEO methods

While I have covered some aspects of SEO above, there is still a lot more to it, there is a wide range of ways to perform digital marketing in a manner which is positive to others and hence will be seen as high value to search engines, a professional SEO company will be knowledgeable in all areas of white-hat search engine optimisation methods.

What to consider when you hire an SEO company

For this reason, it's important to hire an SEO company who assures you their use of white-hat methods, and who reports back with every single item they have performed as SEO for your review. Companies who hide what they are doing, often do so because they are not using legitimate methods and not undertaking correct digital marketing, they are often instead performing low quality work, which is something you need to be vigilant in ensuring does not occur, both to get the most for your money and for the safety and security of your website and search engine rankings in future.