ontheroadtowestegg
ontheroadtowestegg
The Great Gatsby
256 posts
An archive of research into a photography and styling project inspired by The Great Gatsby.
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ontheroadtowestegg · 10 years ago
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Photo shoot day!
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ontheroadtowestegg · 10 years ago
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Golden Shots 
Jocelyn Leach
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ontheroadtowestegg · 10 years ago
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Test shots
JL
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ontheroadtowestegg · 10 years ago
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A test shot for the gold theme.
JL
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ontheroadtowestegg · 10 years ago
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Final Group Meeting
This afternoon (7/12/15) at 3pm myself, Sydnie and Maddie met at my flat to finish editing images, powerpoint and the blog information.
As previously stated I took the role of designing the presentation so I continued to do so whilst discussing the layout to ensure I had everyone’s input.
Maddie researched Vanity Fair and Harper’s Bazaar to gather extra information on the types of magazines we are aiming our images to be published in: VOGUE, Vanity Fair and Harper’s Bazaar.
Sydnie continued to edit our final images and Lucy arrived around half four!
Overall we completed the powerpoint, final 5 images and research for the blog.
Myself, Sydnie and Lucy continued to work after Maddie left followed by Lucy. Sydnie and I completed the CD and checklist for tomorrow:
- Print Louise and Dave’s copies of the PowerPoint off
- Make notes on the designated slides
- Rehearse
We are meeting at 9am in order to give ourselves enough added time to the presentation rehearsals and to double check our powerpoint slides.
Overall, I have loved working with my group, we worked as a team and supported one another constantly.
Jocelyn Leach
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ontheroadtowestegg · 10 years ago
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Photographers
Helmut Newton
Helmut Newton was born in 1920 in Berlin and attended school at the Heinrich Von Treitschke Realgymnasium in Berlin-Schoneberg. When he graduated from school, he undertook an apprenticeship with the portrait, nude and fashion photographer Yva (else Simon, Nee Newlander) in Berlin-Charlottenburg. In 1938 an 18 year old Helmut fled Berlin on a train at Zoo Station towards Trieste, taking with him two still cameras. He found work in Singapore at the “Singapore Straits Times”. He continued his ventures and arrived in Australia in 1940 where he served for five years in the Australian army. In 1946 he was granted Australian citizenship. It was only a year later that he met actress June Brunell, who poses as a model for some of pictures, this led to their marriage a year later. The couple extended their travels through Europe, and in London he acquired a one-year contract at British Vogue in 1956. The opportunity was huge but he quit after 11 months, traveling to Paris and returning to Melbourne; signing a contract with Australian Vogue. Five years later Helmut went back to Paris, taking an apartment in the Rue Aubriot in the Marais Quarter. This is where he took a full time position with French Vogue, alongside occasional editorial photography for British Vogue and Queen. In 1964 he shot editorials for French Elle Magazine for two years, when he acquired a small house not far from St. Tropez. Two years later, his contract with French Vogue was renewed under the new editor-in-chief Franchine Crescent. His wife June began her career as a photographer in 1970 under the alliance Alice Springs. When Helmut was ill, she would step in to shoot. 1975 was the year he had his first exhibitions in the Nikon Gallery in Paris, followed by his publication of his first volume of photographs of white women in 1976. He went on to win a large number of awards; the French “Grand Prix National De La Photographie” in 1990, the “Officier Des Arts, Lettres et Sciences” in Monaco in 1992, a commendation to “Commandeur De L’ordre Des Arts et Lettres” by the ministry of culture. Helmut Newton died in Los Angeles in 2004 in Los Angeles, and the Helmut Newton Foundation is opened shortly following his death.
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- Lucy Neville
Reference: http://www.helmut-newton.com
(Research and notes taken at group meeting on 17th November).
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ontheroadtowestegg · 10 years ago
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ontheroadtowestegg · 10 years ago
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Photographers
Tim Walker 
Tim Walker’s photographs have entranced the readers of Vogue, month by month, for over a decade. Extravagant staging and romantic motifs characterise his unmistakable style. After concentrating on photographic stills for 15 years, Walker is now also making moving film. He was born in England in 1970, and his interest in photography began at the Condé Nast library in London where he worked on the Cecil Beaton archive for a year before university. 
After a three-year BA Honors degree in Photography at Exeter College of Art, Walker was awarded third prize as The Independent Young Photographer Of The Year. Upon graduation in 1994, he worked as a freelance photographic assistant in London before moving to New York City as a full time assistant to Richard Avedon. 
When he returned to England, he initially concentrated on portrait and documentary work for British newspapers. At the age of 25 he shot his first fashion story for Vogue, and has photographed for the British, Italian, and American editions, as well as W Magazine and LOVE Magazine ever since.Walker staged his first major exhibition at the Design Museum, London in 2008. This coincided with the publication of his book ‘Pictures’ published by teNeues.In 2010 Walker’s first short film, ‘The Lost Explorer’ was premiered at Locarno Film Festival in Switzerland and went on to win best short film at the Chicago United Film Festival, 2011.2012 saw the opening of Walker’s ‘Story Teller’ photographic exhibition at Somerset House, London. The exhibition coincided with the publication of his book, ‘Story Teller’ published by Thames and Hudson. In a 2013 collaboration with Lawrence Mynott and Kit Hesketh-Harvey, he also released The Granny Alphabet, a unique collection of portraiture and illustration celebrating grandmothers.Walker received the ‘Isabella Blow Award for Fashion Creator’ from The British Fashion Council in 2008 as well as the Infinity Award from The International Center of Photography in 2009. In 2012 Walker received an Honorary Fellowship from the Royal Photographic Society. The Victoria & Albert Museum and the National Portrait Gallery in London include Walker’s photographs in their permanent collections.
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- Lucy Neville
Reference: http://www.timwalkerphotography.com/biography
(Research and notes taken at group meeting on 17th November).
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ontheroadtowestegg · 10 years ago
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MA - Vanity Fair
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lil’ kim photographed by jason schmidt for vanity fair (circa 2005).
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ontheroadtowestegg · 10 years ago
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Angie by Mario Testino,Vanity Fair Magazine 2014(december).
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ontheroadtowestegg · 10 years ago
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Jessica Chastain for Vanity Fair, 2012
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ontheroadtowestegg · 10 years ago
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MA - Vanity Fair 
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I will call you Caitlyn and you can call me slayed. 
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ontheroadtowestegg · 10 years ago
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Vanity Fair
Vanity Fair is the third and final magazine we feel best matches the theme and aura of our lingerie editorial images. 
Owned by Conde Nast, the same publication corporation that owns Vogue, sometimes cited as ‘The Fashion Bible’, Vanity Fair is a ‘cultural filter’. We definitely portrayed this through our model, Sandy, who is of Indian background. This way, we strayed from the norm and added a unique twist to the style of our images, that were loosely based on The Great Gatsby and the ideas of the 1920′s. At the time, Vanity Fair was a cultural force in the Jazz Age.
Vanity Fair also has a dedication to ‘luminous photography and powerful storytelling’. Our contrasting white and black images slowly develop into areas of darkness alongside bright, white highlights as our storyline progresses. From leisurely getting dressed to attend ‘one of Gatsby’s parties’ to casually wandering back home from a reckless night out. 
The average household income for readers of Vanity Fair is slightly lower than that of Harper’s Bazaar at £54,000. However their most affluent audience earn around £115,000, of which 78% are professionals or executives.
One of the most famous Vanity Fair covers is that of Caitlyn Jenner photographed by renowned photographer Annie Leibovitz. This, in a nutshell shows Vanity Fair in its best light, that it is a magazine for anyone and everyone. No matter where they come from or what they look like. Our editorial shoot is all about accentuating the feminine body in the best way possible and being confident whilst being classy, nowadays, with reference to the 1920′s era.
Maddie Aust
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ontheroadtowestegg · 10 years ago
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Harper’s Bazaar
As a group we decided that our lingerie editorial images would suit these three magazines the best:
- VOGUE
- Harper’s Bazaar
- Vanity Fair
Facts and Figures
After researching into Harper’s Bazaar UK as part of my trend forecasting project I’ve collated some of my previous information and combined this with new facts about the magazine to show how our images would fit into this perfectly. 
Harper’s Bazaar UK is owned by the magazine corporation Hearst and was founded in 1929. Vogue and Vanity Fair are its main rivals. It was curated for the ‘thoughtful, creative woman’ and delivers ‘thinking fashion’ that fits her life and feeds her mind. It truly is a magazine made for the affluent as 21% of its readers have an income of £100,000 and over! 
For brands to advertise editorial shoots within the magazine it will cost them between £19,000 and £35,000. 
- FH, or relevant editorial costs £19,502 per page or £39,005 for a double page spread.
- 2nd half in requested editorial, costs £17,882 per page or £35,765 for a double page spread. 
The Bazaar Woman
"Bazaar combines the art and heart of fashion and beauty"
"stylish... elegant... sophisticated"
It is clear that Harper’s Bazaar is a premium magazine made only to suit the wealthy and elite. These are are reasons why our lingerie editorial images inspired by the 1920′s fit the feel and aesthetic of Harper’s Bazaar. Each of our 5 images are different yet still exhibit sophistication and a hint of playfulness that represents its readers.
(information taken from Hearst.co.uk, Harper’s Bazaar UK Facebook, all written in my own words apart from those in quotation marks)
Maddie Aust
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ontheroadtowestegg · 10 years ago
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Kate Upton for Harper’s Bazaar Australia 
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ontheroadtowestegg · 10 years ago
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ontheroadtowestegg · 10 years ago
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Irina Shayk by Norman Jean Roy for Harper’s Bazaar Spain December 2015, styled by Anya Ziourova
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