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Linux in Servers. 12 Realities (chapter 1)

Linux OS in Servers is the age-old battle of the operating systems that caused many flame wars, disagreements and almost fanatical behaviour on forums and blogs for what seems like forever. We think it is important to stress that as best and great part of Linux OS and also its rapid improvements and development in the last decade. Here, we will showcase a fair view of where Linux excels.

Operating System — It Matters

Of course, Linux servers have different performance, security, pricing, database formats, and other features that will influence the functions of your server and hosting.

The most convenient tool you will find in any operating systems is the FTP server. It's easy and fast. Any  OS are friendly with such popular file types as HTML (.html) and JavaScript (.js).

Indeed, Linux is extremely convenient. That's one of the main reasons why this OS is the most popular server solution. The convenience of Linux servers has these key components: MySQL, PHP,  Apache / Nginx,   and price.

Most Valuable - Always

Linux is not cheaper. it is best. Most distributions of this OS cost nothing. Some OS versions like RedHat, SUSE, Ubuntu will have many special features created for better server performance, so they will have a price, but it's not high as compared to that of others.

Essentially, Linux is great for start-up and SMB: you get a flexible system, popular coding and database formats, low price, liberty to optimize as per your requirement and more.

You can technically download and run Linux OS in your data centre for absolutely nothing, but businesses and enterprise will need support services in case things go off the rails, and those aren't free. With that being said, however, Linux is almost always cheaper to run than any other server platform, as there are no per-seat licensing costs.

You have - control of what it does.

Linux or GNU/Linux is open-source; You can check the code to locate bugs, explore security vulnerabilities, or simply study what that code is doing on your machine(s). You can tailor a Linux operating system at its most basic levels, to suit your server needs.  You may easily develop and install your programs into a Linux operating system.

IT professionals supporting open source have a lot of negativity for other OS platform developers because they don't offer flexibility in the same way as Linux OS, perhaps vigorously policing their platform and directing sysadmins towards what they can and can't do with their servers. 

Linux OS offers a get-out for this closed ecosystem, allowing businesses to use multiple vendors to provide their services and avoiding the dreaded vendor lock-in. Organisations moving to a Linux-only environment may well find the services they once relied on aren't supported by Linux. But, if they are preplanned with expert guidance and accepted to learn new things, tons of  Linux OS platform supporting applications available to succeed in the transition; also, you may choose cloud software offering, which is OS & Device -independent and running in web browsers.

Stable - Yet Powerful Platform.

Linux OS platform is designed to provide an environment that’s powerful, stable and reliable yet easy to use. Linux systems are widely known for their stability and reliability, many Linux servers on the Internet have been running for years without failure or even being restarted.

Technically speaking, management of the system, programs’ and process configurations, security implementations among others makes Linux systems more stable. In Linux OS, you can modify a system or program configuration file and effect the changes without rebooting the server.

Despite numerous improvements to other OS platforms over the past decade, many experts still view the Linux OS as a more stable and reliable operating system platform for servers, with a lower risk of crashes and errors. Linux OS can also handle more simultaneous processes and don't need to be restarted as frequently, leading to less overall downtime.

As Secure as Rock-Solid

Linux is,  the most secure kernel out there, making Linux based operating systems secure and suitable for servers and hosting.  Linux OS implements a variety of security mechanisms to secure files and services from attacks and abuses.

open-source software in general that they're inherently more secure than their counterparts. because everyone is free to examine the source code, bugs are found more quickly and patches can be pushed out by the community, without waiting for the manufacturer to roll out a fix. It must be said that Linux OS generally has less colossal security blunders than other operating systems, and is often held to be more resilient by cybersecurity experts.

Linux OS platform, fortunately, has curated apps within application stores or repositories, and the open-source nature of Linux OS means that anyone can review the code if they understand what they are looking for. Linux systems come with an option of built-in military-grade encryption, and businesses can be sure that device theft poses no real problem to data.

Software Store - for a straightforward approach

Software store or repo is a primary storage location from which software or application packages may be retrieved and installed on a server. Historically, the software was provided either via FTP or mailing lists (eventually this distribution would grow to include basic websites).

Getting software and applications on Linux OS is easier than on other OS platforms. The vast majority of programs that you may want/need to install are all centrally located in what is called software repo (repositories). Rather than searching the web, downloading programs from various sites (some of which may not be reliable), running the installer, rebooting, etc., available software is all centrally located and available for installation in seconds. The packages/programs in the repo are tested, approved for inclusion in the repos and securely signed to ensure their validity.

Linux adopted this early the practice of maintaining a centralized location where users could find and install the software.  This trend is now supported by all other OS platforms (ex: iOS, Android ..etc) and developers as well. Many software developers and organizations maintain repo servers on the Internet for this purpose, either free of charge or for a subscription fee. Linux OS software packages automatically configure the repo settings necessary to keep your  Linux OS applications up-to-date.

More clarification is in next chapter.

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Outbox Solutions - Data center design & management team.

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12 Facts about “Brand”

A Brand is an Identity

A brand is a personality that identifies a product, service or company, including a name, term, sign, symbol or design. A brand also represents the relationships between customers, staff, partners, investors, and so forth.

A Brand is a Message

A brand is a language, which is the authentic voice of every business. For a brand design to be effective it must break through the clutter and hold attention long enough to implant a message.

Brand Design will increase business turnover

Just remember, brand design logos keeping in mind that they are a way to positively affect sales. For every one rupee invested in brand design, businesses can foresee over twenty rupees in increased revenues.

Brand Design is linked to profit

As per the study from Circle Research, 77 percent of Business to Business marketing leaders say branding is critical to growth. For every one rupee invested in brand design, businesses can foresee over four rupees in net operating profit.

Brand Motivation is Key

Branding starts from within your company. The people who watch and are most affected by branding are employees. Win employees over first.

Brand boost exports

Exporters, Small startups and manufacturers become an international brand and can lead with a great and strong brand design. For every one rupee invested in brand design, businesses can foresee over five rupees in increased exports. 

A Brand means Quality

Build brand loyalty on shared values with your consumers. It is not the number of interactions a buyer has with your brand, but the quality and relatability of the interaction. Successful branding yields benefits such as increased customer loyalty, an improved image, and a relatable identity.

A Brand is an Awareness

Business to Business marketers has consistently cited brand awareness as their top goal over the last five years. 89% of Business to Business marketers say brand awareness is the most important goal, followed by sales and lead generation.

Brand Design will increase audience

70% of Marketing leaders say building an audience is more valuable than direct sales. Brand impressions are necessary before someone will remember your brand. Brands that are consistently improved are 3 to 4 times more likely to experience brand visibility.

A Brand Design is an effective way of communication

72% of marketers analyse branded content is more effective than advertising in a magazine; 62% say it is more effective than advertising on TV; 69% say it is superior to both direct mail and public relations.

Branding in Social Media

As per the study from MIT, 50% of people follow 1 to 4 brands on social media, 26% follow 5 to 9 brands, 22% follow 10 or more brands, and 3% follow no brands. 85% of marketers say the primary reason for creating social media content is to build the brand and positive perceptions of the company. The great page design and resourceful contents in social media might increase your brand value.

Brand Design generate demand

As per the study from Stanford University, 48% of consumers demand brands to know them and help them discover new products or services that fit their needs. Mind-blowing? We hope so. Because of this, companies with a great brand design that are perceived as strong generate higher Earnings before Interest and Taxes (EBIT) margin than others.

So, What is brand design.? How can manage brand identity on social media.? can you create by yourself. Yes. Of course. but, Imagine a body without a backbone… lifeless huh!? This is what logos and brand identities will look if they are not designed by professional teams. This team not only recommends what to include and what not in brand design but also give suggestions on how this brand design can work. Moreover, you can sit with the concerned person and get the brand designed for your choice. Then what? Things might turn good for you.

Now you've got a few more reasons to boost your brand and start thinking seriously about brand design management.

Wishing you for a great and successful business.

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Outbox Solutions - Business Design Team.