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3 Ways to Attract Talent by Recruiting Passive Candidates

3 Ways to Attract Talent by Recruiting Passive Candidates While most organizations prioritize active job seekers in their hiring strategy, passive candidates make up nearly 75% of the workforce. These professionals aren’t actively looking for jobs but are open to better opportunities. Recruiting passive candidates requires a strategic, long-term approach that leverages passive sourcing techniques, employer branding, and data-driven personalization. In this article, we’ll explore three impactful strategies to attract passive talent and how to level up your sourcing candidates process with modern tools and platforms read more here... via Blogger https://ift.tt/Qb8Kplh June 24, 2025 at 03:55PM

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Top ways to leverage recruitment marketing automation effectively?

Top ways to leverage recruitment marketing automation effectively? Recruitment marketing automation is transforming how businesses attract and engage talent. From improving time-to-hire and candidate experience to minimizing hiring bias and enhancing scalability, automating recruitment marketing is no longer optional—it’s essential. In this guide, we cover what recruitment marketing is, how to improve it, and the best ways to use automation tools to gain a competitive hiring advantage read more here... via Blogger https://ift.tt/68CQnMA June 24, 2025 at 03:44PM

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How to Measure the Success of B2B Social Media Marketing Campaigns?

How to Measure the Success of B2B Social Media Marketing Campaigns? Over the past few years, social media for B2B has evolved into more than just a brand visibility tool. It’s become a powerful engine for lead generation, customer engagement, and measurable growth. Yet, many businesses still struggle to pinpoint which metrics actually reflect success. In fact, only about 15% of marketers use social data to measure ROI read more here... via Blogger https://ift.tt/QfMBkKO June 24, 2025 at 03:04PM

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According to research, the top 20% of a company’s clients account for an average of 80% of its revenues. This can be translated to ABM as a concentrated effort on the highest-value accounts can result in significant dividends. In order to find and nurture these top-tier accounts, companies should emphasise the value of employing data-backed insights. Companies can experience increased efficiency and decreased operational costs by concentrating resources on these “golden” 20%.

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Top Recruitment Strategies for Inbound Recruitment in 2025

Top Recruitment Strategies for Inbound Recruitment in 2025 The future of talent acquisition is inbound. In 2025, recruitment strategies are evolving rapidly with a strong focus on employee recruitment through strategic sourcing channels. Businesses must adopt modern inbound recruitment methods by leveraging digital platforms and employee-driven initiatives. This article breaks down the best recruitment channels, explains why inbound matters more than ever, and guides you on choosing the right approach to attract quality candidates. Whether you’re an HR leader or a growing business, discover how to make recruitment your strongest asset in 2025. via Blogger https://ift.tt/8yOAQLW June 10, 2025 at 06:10PM

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Build Your B2B Social Media Marketing Strategy from Scratch

Build Your B2B Social Media Marketing Strategy from Scratch A social media marketing strategy is a comprehensive plan that outlines how a business will leverage social media platforms to achieve its marketing goals. For B2B companies, a well-thought-out strategy is crucial for building brand awareness, engaging potential clients, and driving conversions. This guide explores the key components of an effective B2B social media marketing strategy, along with the latest trends and best practices to help you create yours from scratch read more here... via Blogger https://ift.tt/bnTZg72 June 10, 2025 at 05:52PM

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Why Tracking Social Media KPIs Matters for B2B Marketing

Why Tracking Social Media KPIs Matters for B2B Marketing Over the past few years, social media for B2B has evolved into more than just a brand visibility tool. It’s become a powerful engine for lead generation, customer engagement, and measurable growth. Yet, many businesses still struggle to pinpoint which metrics actually reflect success. In fact, only about 15% of marketers use social data to measure ROI read more here... via Blogger https://ift.tt/BZcdqFA May 21, 2025 at 04:51PM

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Allocate Your B2B Marketing Dollars for Maximum ROI

Allocate Your B2B Marketing Dollars for Maximum ROI Are you trying to maximize marketing ROI but unsure how to distribute your B2B marketing budget effectively? You’re not alone. As marketing leaders gear up for 2025, getting the right digital marketing ROI means making smart, insight-driven budget allocations. From campaign planning to automation tools, this guide walks you through how to get the most out of every dollar you spend. Let’s break down the budget, the channels, and the ROI math so you can scale smartly and stay ahead read more here... via Blogger https://ift.tt/Pm2ctYi May 21, 2025 at 04:37PM

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How to build and scale an ABM motion from scratch?

How to build and scale an ABM motion from scratch? Imagine a world where B2B marketing agencies could be selling to their prospects directly. You could clarify your messaging for each of your prospects and they connected well with your brand. Don’t you think the sales process could become much easier? No wastage of time, energy, and resources and deriving results head-on. With the vast number of agencies that have started ABM marketing, we realize how Account-based marketing allows you to focus your efforts on specific high-value accounts, resulting in improved conversion rates, stronger customer relationships, and increased revenue read more here... via Blogger https://ift.tt/kbFJOBN April 24, 2025 at 03:35PM

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Finding the Right B2B Marketing Company for your Business

Finding the Right B2B Marketing Company for your Business Generating traffic is a constant challenge for many B2B brands. Given that marketers have their hands full with managing multiple initiatives and juggling a host of priorities; to supply a constant flow of leads, on top of that, can get hard. The secret is to join forces with the best B2B marketing specialists that can not only help with the strategic planning, but also tactically execute an adequately planned business-to-business initiative. As a result, many agile businesses are now focussing on branding and strategy in-house while outsourcing the tactical execution of lead generation, customer acquisition and client engagement to the best B2B marketing firms that specialise in their niche industry read more here... via Blogger https://ift.tt/CGR4L8H April 24, 2025 at 02:25PM

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ABM Marketing: What Is It?

ABM Marketing: What Is It? The world of digital marketing is becoming increasingly complicated, making it crucial to keep your company’s online presence strong and strategic. One of the newest tools gaining momentum in the e-commerce marketing space is ABM Marketing—Account-Based Marketing—a targeted approach that focuses on high-value accounts with personalized campaigns. You might wonder how ABM helps increase sales; the answer lies in its alignment with the classic 4 Ps of marketing: Product, Price, Place, and Promotion. These elements guide ABM strategists in crafting focused, product-based marketing programs that drive better engagement and conversions read more here... via Blogger https://ift.tt/2YZovJ6 April 17, 2025 at 11:16AM

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3 Types of Account Based Marketing

3 Types of Account Based Marketing ABM is suddenly heralded as the upcoming big revolution in B2B marketing based on the early adopters’ tremendous success and developments in the more extensive marketing and technological landscape. ABM is being hailed as the marketing revolution by vendors and experts alike. There are now more chances than ever to use ABM principles beyond just your top accounts. But with all the buzz, many are starting to lose sight of what ABM truly is—and isn’t. Without clear definitions, it’s easy for stakeholders to mistake it for “just good marketing” or miss its strategic potential altogether. At Oxper, we help bring that clarity by showing what ABM can really do when applied with purpose. via Blogger https://ift.tt/kAdRlz2 April 16, 2025 at 05:55PM

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5 Steps of Lead Nurturing Success

5 Steps of Lead Nurturing Success Once you create a professional relationship with a lead, you must be committed to nurturing it to turn them into a long-term client. Ideally, this commitment should continue throughout your business relationship. However, if you haven’t been nurturing your leads as much as you should, that’s okay—there’s always room to build a better strategy. At Oxper, we help you bridge that gap. We specialize in crafting lead nurturing strategies that turn interest into loyalty. Whether you’re looking to improve consistency or build stronger connections, our proven approach guides you every step of the way. Start with our Five Steps to Lead Nurturing Success and let Oxper be your growth partner read more here... via Blogger https://ift.tt/oTiF5ub April 16, 2025 at 05:38PM

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What Does A B2B Marketing Agency Do?

What Does A B2B Marketing Agency Do? A survey by the Content Marketing Institute found that 50% of B2B marketing agencies outsource at least one of their content marketing tasks, often because business owners feel their internal teams aren’t delivering the desired results. This growing trend highlights the need for reliable external partners who can fill those gaps. In this article, we briefly explore the three most in-demand services among B2B marketing agencies—the very areas where agencies like Oxper can step in to make a measurable difference read more here... via Blogger https://ift.tt/gXCcK8j April 15, 2025 at 03:25PM

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What is an Account Based Marketing Process?

What is an Account Based Marketing Process? ABM is in the market, and companies of all sizes must begin developing and implementing ABM strategies immediately to avoid losing customers to more savvy rivals. Account based marketing automation (ABM) is a technique in which a provider focuses its marketing and sales efforts on a small number of clients with disproportionately high potential for expansion or growth. Today, we will discuss the essential steps to create and implement an ABM strategy and how Oxper can help you achieve your desired goals.  via Blogger https://ift.tt/p2sIurd April 15, 2025 at 03:11PM

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3 Smart Ways to Use the 80/20 Rule in Account Based Marketing (ABM)

3 Smart Ways to Use the 80/20 Rule in Account Based Marketing (ABM) When Pareto made his landmark observation that 80% of Italy’s wealth was controlled by 20% of its population, he might not have guessed how profound the 80/20 principle would become in diverse realms, including marketing. Today, modern businesses can powerfully apply the Pareto principle in Account-Based Marketing (ABM) to optimize their returns. At Oxper, we help you identify and target the high-impact 20% of accounts that drive 80% of your business outcomes. Here are three ways you can do so read more here... via Blogger https://ift.tt/pHBwhJt April 11, 2025 at 01:49PM

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Target Engage and Convert: ABM Strategies for Business Growth

Target, Engage and Convert: ABM Strategies for Business Growth   ABM strategy is the art of treating each account as a market of one.  It is not just a marketing strategy; it’s a mindset shift. It’s about focusing your resources and efforts on the accounts that hold the greatest potential for Marketing success in Manufacturing.  ITSMA reveals that account-based marketing companies leveraging ABM strategies generate 208% more revenue for their marketing efforts. ABM empowers b2b marketing agencies to forge powerful connections, drive growth, and make an indelible mark on the b2b marketing industry read more here... via Blogger https://ift.tt/8DWjYbs April 11, 2025 at 01:35PM