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Customer Trends You Need To Know

Consider this - Almost 85% of global customer have smartphones, nearly 10% own wearable’s, more than 50% have tablets, and 7% own all three. This Customer landscape has evolved so rapidly and is constantly redefining the market. The consumers of today are tech savvy, indecisive, have high standards, young and rich. These are the masks they wear and it strikes an ever-increasing challenge to marketers.

As market realities change and create new faces of customers with each passing day, the answer lies in technology and psychology - getting into the mind of the consumer to unveil what customers really want.

Customer Mobility

The average person checks their mobile device 100 times a day, according to IDC Always Connected report. This, says the report, makes mobiles an important channel for brands to connect with people, especially in Southeast Asia.

Today’s hyper-connected customer expects businesses to have a mobile presence and would most probably look past companies that don’t have one. They want to do everything through their smart phones, and that’s why you need to ensure that your company grabs their attention.

Businesses are resorting to sell their wares through chat platforms, which are increasingly becoming more of a sales channel more than just an instant messaging platform.

Social Media Reach

According to a study customer check Facebook 12 times a day. That’s an incredible opportunity for sales to convert those Facebook visits to potential leads by pointing the right audience with the right product.

Nothing has prejudiced the modern buyer’s mind more than social media. There’s a reason why there are marketing groups and research analysts whose primary responsibility is to scrounge through social media and read between the lines.

Concepts like customer sentiment analysis have become popular as marketers are trying to track the connection between brand affinities with brand perception. Customer are constantly talking about brands and products and services they love—and more importantly, what really gets their goat, on like Facebook, Twitter and Instagram.

Personalization

Nobody wants to be just another face in the crowd. Buyers today want to stand out and be noticed. That’s why having their own identity—particularly in the virtual world—is all the rage these days.

Today, customers expect businesses to understand their specific needs and speak to them with a degree of familiarity.

The normal customer goes through at least five touch points before converting. That’s a long sales cycle and businesses can no longer afford that. That’s where targeted marketing—like programmatic marketing—steps in.

Take for instance, product recommendation features—like the people you may know feature—on Facebook and Amazon that prompt buyers. This helps consumer’s look at possibilities they didn’t know existed. That’s something modern buyers are beginning to expect.

Read More: https://oystertechnology.in/blog?id=Customer-Trends-You-Need-To-Know

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4 Tricks for Running a Successful Online Business

It’s exciting times for online business owners in Malaysia, especially considering the rapid internet and mobile penetration in the country. According to We Are Social, 71% of adults own a mobile device and 81 million are active mobile users and 47% of them use mobiles to shop online.

All these numbers actually translate to huge business opportunities for e-commerce and digital-native businesses. But, there are a few key areas that business owners need to keep in mind to ensure a successful online endeavor. Here are four:

A Good Website

What’s crucial for an online business is building a user-friendly website. Businesses often tend to over-do things while trying to ensure they are creating a good website. But what customers really want is to scroll through a website that’s easy to navigate and understand. For example, placing call-to-action buttons- ‘buy now’, ‘add to cart’, ‘free trials’, ‘download the whitepaper’ etc.--in the right areas can make a lot of difference when it comes to user experience.

Cross-Platform Presence

It’s no secret that your potential customers use all sorts of smart devices to buy products online or gather information about products using the Internet. Hence, as an online business, it’s crucial to ensure that your brand’s content and website are available across smartphones, tablets, laptops, and desktops.

Just ensuring presence will not be enough though. Successful online businesses make sure that their brand’s voice is uniform across disparate platforms. Developers must also keep in mind that their organization’s website is extremely adaptable to multiple screens and operating systems.

Relevant and Personalized Content

No matter how beautiful a website is, if the content appears to be irrelevant and vague to its audience, then it is bound to fail. Imagine a website that helps people invest in mutual funds. They’ve got the back-end right--from developing a fantastic website to coming up with an extremely interactive design. But, when it comes to content, all your brand messaging comprises self-promotional articles that fail to draw the attention of a customer.

Instead, if your business endorses agnostic topics like--three things you need to know before investing in mutual funds or why these four bonds outrank others when it comes to ROI--the number of leads that can be generated (using content) will be significantly higher.

Another important aspect that distinguishes a successful online business from others is content personalization. But this can only be realized if you have tools to understand user behavior. Thanks to technology, there are analytic tools available in the market that helps businesses delve deep into a customer’s mind.

Here’s an example of personalization: Instead of saying--Hi there, we noticed that you are planning a vacation soon, here are some destinations you might like--it’s always better to say--Hi Boon, we noticed you want to explore Australia on your next vacation. Here are the top five places that are worth your time.

Riding the Social Wave

Here is why online businesses need to spend time and energy on social media. According to Marketing Interactive, Malaysian citizens view social network sites 14 billion times a month, which is almost 735 times per person. Also, Indians have an average of 243 friends on Facebook per user which is nearly 80% higher than the global average. And 70% of Indian users refer to a brand’s social media presence before making a purchase decision.

Today’s social media savvy customers recommend products and solutions on platforms like Twitter, Facebook, Quora among others. And in most cases, such recommendations are taken seriously because such content is perceived as organic and more revealing. So, if a customer shares positive feedback about your products and services on a platform like Facebook, you can safely assume an increase in your customer base.

- Author: Sandeep Gonjari

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Dr. A. P. J. Abdul Kalam

If you want to shine like a sun, first burn like a sun. - Dr. A. P. J. Abdul Kalam

Happy Birthday Sir...

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Happy Monday

New Week new goals new challenges continued success... Happy Monday!!!

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Believe in something larger than yourself. 

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8 Quick Tips for Excellent Client Service

You look anxiously at your mobile and are expecting a word of praise from your valued client. Sometime later they ring up and tell “Well done, good job”. You absolutely feel at the top of the world. This is the exact scenario of every service provider when clients throw a smile at them for best output.

Excellent client service is to be maintained throughout the agreement no matter how odd the situations are.

Below are some tips which highlight excellent client service

1. By the entrepreneur perspective, no matter the dimension of your business is, no one can run it better than you. You very well understand every corner of your business. This is the first expectation of your client from you. Hence, your business policies must be well designed and easy to explain.

2. Be clear on what you will be offering. Have a clear idea of the services your client is to receive from you. Your client should feel convinced and must be assured by you.

3. While offering services, PROBE. Understand the scope of your client and if needed educate them about the value additions to the project you wish to add.

4. Be punctual with your deadlines. Clients will push you badly if you fail to meet your deadlines. You’ll land up in critical situations affecting yourself and business.

5. Clients are always keen if they receive every project on time with all quality requirements. Hence, the quality of work should be the prime motto of your business. You'll soon lose your reputation if clients consistently find poor quality in your output.

6. Communication!! This is a very essential aspect of client service. Communicate if you have any updates. Communicate if you have any other new bit of information you feel it is necessary to share. By this sharing clients feel delighted and it heightens the level of business relations.

7. During telephonic calls or video calls with the client, always try to understand their expectations. It is hard, but every time they cannot walk down to your office to explain everything, it is “you” who have to work proactively and accurately during calls. “Probing” can be effectively used here.

8. Always respect the competition. Instead of pointing to other competitors, show your real worth. Show how your best decisions worked and you are capable of handling your situations. Don't just talk prove you are the best and see your clients will respect you more than ever.

For more information Visit us: http://www.oystertechnology.in/

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7 Reasons to Use Content Marketing

In the business world brand is everything. If brand is your identity, then what makes your brand unique? Where online marketers spend 8-10 hours a day keeping themselves busy in ranking, optimization brand positioning etc., everything seem to revolve around content marketing. Brand awareness, brand building, brand positioning name anything, nothing goes beyond apposite content. (Hence, Content can be in the form of text, audio, visual, animation, etc.)

So, here are the 7 reasons that answer the question: “Why use content marketing for business”

Brand Building

Informative

Builds a list of Potential Prospects

Generates Online Business

Social Media Engagement

Institutes Your Reputation

It's Worth!!

1. Brand Building: Content marketing plays vital role in building your brand name, isn’ it! What creates call to action for a soft-drink? How come Dr. X becomes a renowned dentist of a particular region?

All these are to be answered in one rhythm, “engaging content”. Not only content, but content that sells. Content managers, SEO analysts in online businesses have creative responsibility to produce content that engages the target audience to build a positive image of the brand!  

2. Informative: Both B2C and B2B customers perform a background checks before they proceed to purchase. Therefore, proper information with guidelines is mandatory to provide. From the customer’s point of view the content should sound true, convincing, appealing and with updated information. (Especially for clothes, home decor, and furniture). If your content does not engage the audience, someone else’s will.

3. Builds a list of Potential Prospects: According to an online survey, 80-90% prospects conduct online business. Business sectors such as travel & tourism, hotels & caterers, re-sellers, service providers and many others rely on online business.

As online business is easy to conduct and is more preferred; it generates a list of potential prospects. Prospects too, feel privileged if someone offers them online service. Research tells that customers don’t trust advertising. It is content that attracts customers and turns them into potential prospects.      

4. Generates Online Business: As mentioned in the above point, content marketing builds list of potential prospects that helps generate more online business. Progressive online business is a sign that your prospects know your business in and out and is happy to share the same with their prospects, which gradually sometime later benefits you. Plus you are manifesting your time in correct fashion by improving your ranking in search engines throughout. 

5. Social Media Engagement: Social media has become more important than ever this century has witnessed. Where, industrial revolution took years to progress, social media spreads like a forest-fire in less than a decade.

With this, it is certain that the business you are conducting online has greater positive impact rather than traditional business. And to the core, content has been the real factor to keep the audience amused. The more and more your brand’s online presence, there are more chances that people speak more of you.

6. Institutes Your Reputation: Content in form of a blog particularly highlights your niche. So blogging is the best way to connect with your audience leading a particular trend.Even, your audience loves to wait for the upcoming blog due its essence of content and presentation of the topic.Therefore again, content marketing helps you earn monetary and non-monetary gains. 

7. It's Worth!!: Content marketing till now, has several reasons to have importance. But the very most important reason is “It’s Worth”. It is worth to have ‘content’ that shows yours and your business’s real worth. 

Remember Quality content always counts!

Website: http://www.oystertechnology.in/

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🎨 𝑹𝒆𝒅 𝒇𝒐𝒓 𝒍𝒐𝒗𝒆, 𝑮𝒓𝒆𝒆𝒏 𝒇𝒐𝒓 𝒑𝒓𝒐𝒔𝒑𝒆𝒓𝒊𝒕𝒚, 𝑶𝒓𝒂𝒏𝒈𝒆 𝒇𝒐𝒓 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 𝒂𝒏𝒅 𝑷𝒊𝒏𝒌 𝒇𝒐𝒓 𝒉𝒂𝒑𝒑𝒊𝒏𝒆𝒔𝒔. 𝑴𝒂𝒚 𝑮𝒐𝒅 𝑩𝒍𝒆𝒔𝒔 𝒚𝒐𝒖 𝒂𝒏𝒅 𝒚𝒐𝒖𝒓 𝒇𝒂𝒎𝒊𝒍𝒚 𝒘𝒊𝒕𝒉 𝒂𝒍𝒍 𝒕𝒉𝒆𝒔𝒆 𝒄𝒐𝒍𝒐𝒓𝒔..🎨 🔥 𝓗𝓪𝓹𝓹𝔂 𝓱𝓸𝓵𝓲 🔥

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Great things in business are never done by one person. They're done by a team of people.

Steve Jobs

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What Makes Responsive Web Design so Important

“Smartphones are getting smarter day by day” is a common phrase of the century. Yet there’s more to come along, smartphones no doubts have evolved powerfully. Technological enhancements in smartphones advances every day to give user the more friendly appeal. Since the exploration of cyberspace, the web has grown as an effective and powerful tool in the last 5 years. Name anything from networking to mobile computing internet exhibits popular demeanor. The point of discussion here is not how the web has grown or how the smartphones have advanced! The point here is how a website is made mobile compatible?? With so much of advancement around, can a website with desktop configuration; run with same configuration in another environment? Yes, there’s something interesting to be answered. That’s where “Responsive Web Design” comes into the picture. Nobody had ever thought two decades ago, that, internet one day will be a child’s play. What Exactly is Responsive Design? Users are always happy if they are offered more than one solution. Solution in aspects of web. Users always prefer easy way when it comes to browsing. Designers must make sure the dimensions of the site always go compatible in the mobile environment. The site does well with the desktop environment and goes blunt when loaded on mobile. Well, then this isn’t the responsive design! A responsive site adjusts itself when the user switches the site from his laptop to mobile. The site gets adjusted automatically to the screen resolution and pixel of the user’s mobile without any interruption. Therefore, a website is responsive only when it is compatible to run in mobile environment and goes well with its screen resolution, the same as it would do on laptop. Understanding Mobile Website Usage: While designing these types of sites, developers play an important role. The forecasts and prediction for the site should be a well designed matrix. Developers even have to run tests to check whether the site goes well with any new mobile update. What users expect; is to have an easy access to website with a good speed. Not exactly calculations, but array of decisions by developers should prove the quality of the site when the site is live. Varying Designs for E-commerce: E-commerce industry is a booming industry. With introduction of new apps every day, e-commerce makes a remarkable milestone. No person on this planet remains untouched by e-commerce. Every other person has some story to share. Earlier, there were simple static websites with no bells and whistles, but in a period of time e-commerce websites have gained too much of importance & these days businesses too rely on websites. By using a responsive website you’ve just added additional 5-10% ROI. E-commerce websites such as Amazon, flip-kart, snapdeal and many other offer responsiveness which boosts their business. Hence, responsive web designs have emerged as a boon for e-commerce industry. Last but not the least, Responsive Web Design will outcast the traditional website patterns and it will surely explode opportunities for the e-commerce industry. Visit us: http://www.oystertechnology.in/

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Why sketching is important before website designing?

There are many foundation courses taught in design school. And it’s no shock that big companies and startups are attractive a back-to-basics method to their design processes.

Whether you are all-time sketcher or have serious drawing ‘slices,’ being able to use paper to discover new thoughts is an important talent in the design field.

Not a problem! The correspondent power of the pencil isn’t gone. In this device-focused time, there’s still amply of room for a modest, proven design method.

In detail, sketching gives you the flexibility to finesse and make iterative, the new designs without blowing the economical on fully realized spec-work.

Whether you’re a big company or freelancer, being able to communicate ideas to customers with a quick drawing is a appreciated tool.

Why hand drawing?

Sketching has some benefits to digital wire-frames or even digital drawing. It’s portable, friendly, creative and time-tested. There’s nothing easier than paper and pencil - or pen.

I’ve found, too, that customer has a habit of to find the work informal enough that they can suggest changes and make edits. Fully rendered work look “finished” or nearly complete. I think that can hamper a customer’s willingness to propose improvements or changes.

Hand drawings are open; informal… you can erase them and change them. By sketching, you can do fast, almost train-of-thought progress to get your ideas down rapidly. It works on-the-fly, so you can use less billable hours at the monitor and more time creating ideas.