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APPLiA's Revitalised Brand: A Gateway to the Future of the European Home Appliances Industry

Discover the innovative and redesigned APPLiA website, a dynamic and interactive platform that genuinely embodies the visual identity of APPLiA, a Brussels-based trade association representing one of Europe's largest manufacturing sectors for turnover and employment. As the voice of the home appliance industry in Europe, APPLiA substantially impacts our daily lives, and this website is a testament to that influence.

The creation of this engaging platform has been a collaboration of several months. Beginning with a detailed review of the brand's identity five years after its rebranding, the mission was steered by Paolo Falcioni, General Director of APPLiA, and his communications team conducted by Federica Lavoro, alongside the #Pageinextremis agency.

#Pageinextremis, responsible for the previous branding, worked in synergy with APPLiA's team to develop a system to evaluate the impact of the organisation's communication activities. This research, bolstered with questionnaires and workshops, strengthened the international association's visual system. This laid the foundation for the website's overhaul, aligning it with the world's rapid transformations in recent years.

The result perfectly embodies the new strategic direction of APPLiA's communications, serving the European home appliances sector. Dive in and enjoy the journey!

Get started with a tour of the 'Featured Content.' Immerse yourself in in-depth articles exploring the latest industry trends and initiatives. Understand the industry's role in Europe's net-zero emissions journey and how it prepares to fit into the 2050 landscape.

Next, head over to 'The Latest' section. Stay informed on the dynamic landscape of the home appliance industry with timely updates on legal frameworks, sustainable product standards, and member announcements.

Looking for an in-depth analysis? The APPLiA Statistical Report 2021-2022 is your go-to source. Gain a comprehensive view of sustainability, digitalisation, and European competitiveness, all through the lens of the home appliance sector.

Those seeking an interactive experience will love the 'Latest Videos' section. Enjoy a wide array of content, from discussions on energy efficiency and the repairability index to tackling cybersecurity risks in appliances.

Want to know more about APPLiA? Visit the 'About' section, your one-stop source, for insights into the team, partners, and career opportunities. Follow APPLiA on various social media platforms to stay connected and updated.

Your journey into the home appliance industry doesn't end here. Explore the APPLiA website, and each visit will further enrich your understanding of this sector's role in shaping and advancing European lifestyles.

In Brussels, #Pageinextremis is acclaimed for delivering significant branding projects for esteemed institutions, European associations, and global private groups.

Considering a partnership with #Pageinextremis?

The communication agency thrives in rendering brands into interactive conversational entities, supporting organisations in establishing a robust engagement with their stakeholders whilst conveying their messages effectively.

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Crafting a Magnetic Institutional Identity: Mastering the Art of Branding for Success

The European Securities and Markets Authority (ESMA) underwent a branding overhaul, entrusting the mission to revitalise its image to the innovative agency #pageinextremis. This was no small feat, as ESMA is a highly respected institution crucial in ensuring the stability and integrity of the EU's financial markets. But Page In Extremis was up for the challenge.

Working closely with the ESMA Communication team, they developed a visual identity that fully encapsulates the institution's strategy for the coming years, focusing on sustainability, technology, and data innovation.

Branding is much more than designing a logo when it comes to an institution, as it encompasses the entire process of creating and managing the public perception of that institution. A logo is just one aspect of branding; the broader concept involves numerous components that contribute to the overall identity of the institution, helping to differentiate it from others and forge strong connections with its stakeholders.

Some key aspects of institutional branding include:

Brand strategy: This involves helping to define the institution's mission, vision, values, positioning, and target audience. A well-defined strategy guides all branding efforts and ensures consistency across all touchpoints.

Brand identity: This includes the visual and verbal elements that represent the institution, such as colours, typography, tone of voice, and messaging. These elements work together to create a cohesive, recognisable, and memorable identity.

Brand experience: This refers to how stakeholders interact with the institution online and offline. It includes the user experience on the institution's website, customer service, facilities, events, and other touchpoints where stakeholders engage with the brand.

Brand reputation: This is the public perception of the institution, built over time through public relations, community engagement, stakeholder reviews, and word of mouth. A positive reputation is essential for building trust and credibility with stakeholders.

Brand loyalty is the emotional connection that stakeholders form with an institution, leading them to consistently support and recommend it. Building brand loyalty requires delivering high-quality services and experiences and engaging with stakeholders in a way that resonates with them.

Brand communication: This involves the various ways an institution communicates with its audience, such as through advertising, content marketing, public relations, social media, and other channels. Effective communication helps convey the institution's message, reinforce its identity, and shape its reputation.

In summary, branding is a comprehensive process that involves much more than just creating a logo for an institution. It encompasses a range of strategies, techniques, and elements that work together to build a strong, recognisable, and trusted brand identity that resonates with stakeholders and differentiates the institution.

Based in Brussels, #pageinextremis can help you define the essence of your brand and formulate your differences in a positive relationship with your environment and all your stakeholders.

#pageinextremis builds brands and strengthens the reputation of leading global and European organisations, associations, and companies.

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Shaping the future of European cities: the INCLUCITIES's Approach to third-country national integration

Think of a city where the streets are filled with people from all over the world speaking different languages. This is the future for many European cities as thousands of migrants and asylum seekers keep searching for a better life. But making these cities inclusive for the new arrivals can be challenging for local communities, especially in smaller towns that don't have a lot of resources or funding.

To address these challenges, the Council of European Municipalities and Regions (CEMR) and national associations of local and regional governments have started INCLUCITIES, a three-year project funded by the European Union's Asylum, Migration and Integration Fund (AMIF). The goal is to make it easier for Third-country Nationals to integrate by sharing knowledge between mentor and mentee cities, building the capacity of medium-sized cities and associations of local and regional governments, and making national associations stronger so they can better coordinate with different levels of government and share knowledge.

The project pairs cities (with their associated local and regional government groups) in mentoring relationships, with a town acting as a mentor and the other as a mentee. These associations of local and regional governments play a significant role by spreading good practices from one city to the rest of the network and representing local and regional governments to central governments.

The strength of the IncluCities project is its ability to take concrete solutions and lessons learned from individual cities and apply them on a larger scale.

By focusing on what works, the project hopes to influence EU integration policies better to suit local needs. This is done by setting up mentoring relationships to improve integration in less experienced cities, with Migration Work acting as a facilitator. Specific action plans are created based on EU-wide standards to improve the long-term integration of third-country nationals in intermediary cities, increasing cooperation between cities and associations of local and regional governments and building the capacity of these cities and associations.

The partners in this project are national associations of local and regional governments and their accompanying cities. The CEMR team, in collaboration with the creative unit of the branding agency #pageinextremis, created the INCLUCITIES brand.

#pageinextremis, based in Brussels, has over 29 years of experience helping organisations define and communicate their unique identity and has a history of building strong brands for leading organisations, European associations, and EU-funded international projects.

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ESMA's branding journey: a strategic and impactful approach

The European Securities and Markets Authority (ESMA) recently underwent a branding overhaul, entrusting the mission to revitalise its image to the innovative agency, #Pageinextremis. This was no small feat, as ESMA is a highly respected institution that plays a crucial role in ensuring the stability and integrity of the EU's financial markets. But #Pageinextremis was up for the challenge.

Working closely with the ESMA Communication team, they developed a visual identity that fully encapsulates the institution's strategy for 2023-2028, focusing on sustainability, technology, and data innovation. The new logo and visual identity is a bold and modern design that represents the dynamic nature of the financial markets, reflecting the institution's professionalism and authority.

With the new visual identity, ESMA aims to better connect with its stakeholders. This unique design is a testament to that commitment. It is a significant step forward in modernising the financial industry and better connecting with stakeholders. The institution's mission is to ensure the stability and integrity of the EU's financial markets, and this new design reflects that mission.

Overall, the new visual identity is a powerful and impactful representation of ESMA's mission and values, sure to captivate its audience. The hard work and dedication of the team behind this project —Solveig Kleiveland, Sarah Vandenbergh-Edwards, Emilie Brakha, Greta Di Pierri, Iris Hude, Dan Nacu-Manole and David Cliffe— have paid off, resulting in a visual identity that truly represents the institution.

At #pageinextremis, we understand the power of a strong brand. With 28 years of branding experience under our belt, we have developed a unique methodology for a successful branding process that will take your brand to new heights.

Our process begins with the Clarify phase, where we align the organisational effort with the brand strategy. By starting from the overarching strategy and distilling it to the level of the brand strategy, we ensure that everyone is on the same page. We also change perspective and put ourselves in the shoes of the audience, partners, analysts, competitors, and potential future employees. This allows us to see things from different angles and develop a brand strategy that resonates with everyone.

In the Define phase, we clearly define the audience segments, key messages targeted to each of them, brand architecture, brand positioning, and value proposition. This ensures that your brand speaks the correct language to the right people.

The Personalisation phase is where we create a visual identity that reflects the brand's essence and personality and differentiates it from the competition. We want your brand to stand out and be easily recognisable. We achieve that by creating a visual identity that is unique and memorable.

Once the visual identity is established, we move on to the Implement phase, where we roll out the new brand across all communication channels, including websites, social media, marketing materials, and signage. This ensures that your brand is consistent and cohesive across all touchpoints.

Finally, we come to the Measure phase, where we monitor the effectiveness of the new brand and make adjustments as needed. We continuously evaluate the brand's impact on the organisation's reputation and bottom line to ensure we achieve our goals.

It's important to remember that a simple cosmetic and aesthetic approach is to be avoided as it would hardly have any impact, even in the short term. At #pageinextremis, we don't believe in shortcuts.

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Sport for all Brussels residents

Every year, many events are organised in the centre of Brussels on the occasion of the Belgian National Day: military parade, fireworks.

Since 2017, during the Brussels Sports Days, the City of Brussels has organised many sports villages in the Brussels Parks, with free activities for everyone.

The Brussels sports clubs are preparing workshops (discovery, initiation and improvement) to attract new members and make the people of Brussels aware of the benefits and values ​​of sport.

The City of Brussels and Prosport organise the Brussels Sports Days, sports initiation days in several districts.

Free activities and initiations are organized in various disciplines: Sumo & Green Ninja Warrior // Slackline and skate park // Taekwondo // Rhythmic gymnastics // Krav Maga // Boxing // Panna // Monowheel // Rollerblade // Teen Bike / / Zumba & Choup Dance.

Since 2017, Prosport —the association that promotes sport and organises associated events— and the City of Brussels have entrusted #pageinextremis with the mission of developing the visual identity of Brussels Sports Days.

The communication agency has more than 28 years of experience supporting organisations on the path to defining and spreading their uniqueness.

The multidisciplinary communication agency team translates your organisation's central idea into intelligent and adequate visual systems.

Based in Brussels, #pageinextremis can help you define the essence of your brand and formulate your differences in a positive relationship with your environment and all your stakeholders.

#pageinextremis builds brands and strengthens the reputation of leading Brussels and European organisations, associations and companies.

For more information: inextremis.be

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One goal of the strategic message planner is to help you design a brand image that will distinguish your product  from its direct competitors. Strategic communicators call this positioning: Ideally, the  brand image of your product has a beneficial position within the minds of your target  audience, especially in comparison with the different positions of competing products

Marsh, Charles; Guth, David W.; Short, Bonnie Poovey in Strategic Writing

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A prize for innovators in the spotlight: the Zhaga Smart City Sensor Awards!

Over the last seven years, the Zhaga Consortium has developed a new universal platform for streetlighting connectivity. This platform allows streetlights to be the backbone of smart cities. Streetlights are regularly positioned, secure, powered, and in an excellent location for many sensing tasks and communications. 

The Zhaga Consortium launched the global Zhaga Smart City Sensor Awards to address the needs of many cities that have installed Zhaga-D4i-certified streetlights. 

The awards encourage and recognise excellence in Smart City Sensors that can be installed on streetlights using the Zhaga Book 18 standard and are suitable for Zhaga-D4i certification.

Zhaga creates a new market opportunity for ‘Smart City Sensors’. With over 200 hundred families of luminaires from some of the world’s leading manufacturers already certified, it becomes the cheapest way for the city-wide deployment of smart sensors.

The Zhaga Smart City Sensor Awards will celebrate innovations in this smart city revolution, and Zhaga Consortium invites manufacturers, innovators and academics/students to enter.

Zhaga Consortium is a global lighting-industry organisation that aims to standardise interfaces of components of LED luminaires. Zhaga comprises over 270 member companies, including manufacturers of LED luminaires, modules, drivers and engines, material and component suppliers, and testing labs.

Zhaga Consortium entrusts the communication agency #Pageinextremis with its promotional campaign around the Zhaga Awards. The agency has developed a content strategy with Axel Baschnagel with a new logo for the award, a specific website, videos, social media, case studies…

Based in Brussels, the communication agency makes conversational associations. It helps organisations engage with their stakeholders and convey their messages.

Interested?

Contact us to get the conversation started: inextremis.be

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The brand is the most important and sustainable asset of any organisation – whether a product- or service-based corporation or a not-for-profit concern – and it should be the central organising principle behind every decision and every action

Clifton, Rita in The Economist: Brands and Branding.

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Is 2022-2023 the academic year of the bear for the BEPS international school?

2022-2023 will be an exceptional year for BEPS. The international school will celebrate its 50th anniversary throughout the year. To crystallise the ongoing strengthening of its activities, BEPS has just launched a new logo and visual identity.

Since 1972 BEPS International School has served the International Community of Brussels by providing quality education for children. BEPS International School is committed to providing high-quality education and developing a love of learning in our children. They are encouraged to become confident, independent learners and global citizens.

The bear is a historical element of the BEPS' visual identity. With the rebranding, the international school revisits its bear metaphor with a modern, symbolic and student-centred approach.

The new logo felt like a totemic emblem for children will facilitate their sense of belonging to a broad, friendly community: the BEPS family.

BEPS shares a video on social networks revealing the new brand to its audience, which tells you more about the close connection between the bear and the BEPS brand.

BEPS is also introducing its IB-DP and IB-CP programmes and opening a new Early Years centre, a new Secondary CoLearning space and a whole Media Center.

BEPS stands in one of the most beautiful Brussels areas, surrounded by the Bois de La Cambre green.

The brand new BEPS logo results from a genuine collaboration between the BEPS team and the creative unit of the branding agency, #pageinextremis.

The communication agency #pageinextremis has over 28 years of experience guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation's core idea into intelligent and adequate visual systems.

A strong brand enables you to communicate your DNA adequately to your audiences. The communication agency stands in Brussels and helps global and European organisations consistently convey relevant messages in all of their communication.

More information: inextremis.be

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While brands, if well managed, may live forever, there are situations that occur through both success and neglect that test the skill of a good brand manager. The three great dilemmas are: (1) whether to stretch a brand name into other areas – either inside or outside its existing category – when it is doing well; (2) what to do when a brand has been neglected and needs revitalizing, and whether this can be achieved; and (3) whether to kill or delete a brand if the future holds no prospects

Paul Temporal in Advanced Brand Management - 3rd Edition.

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How to visually demonstrate the sensitivity to the environment at the brand level? The example of Spadel, a European and family-owned group.

Spadel produces and markets natural mineral waters, spring waters, and refreshing mineral water soft drinks. Firmly rooted in their natural parks and mountains of origin, the waters of Spadel — SPA, BRU, Carolla, Wattwiller, Devin — contribute to everyone's health through their ideal mineral content.

The Spadel group has, since its inception, expressed a pioneering spirit in favour of the environment. Spadel is aware of the impact of its economic activity on nature and is implementing ever more ambitious actions to preserve the environment.

The company has always advocated for the regional map: positioning itself as a leader in its field on a human scale, brands that are firmly anchored to their region, absolute respect for its sources' catchment areas, and the preservation of the natural and beneficial properties of its waters.

In 2012, the Spaded group selected the Page in extremis agency for a rebranding. The mission request is reinforcing in the visual identity the priority attention to its environmental impact and defining a set of rules likely to apply to the different locations of the group units.

The blue colour of the logo and its slight variations in blue intensity express an aquatic atmosphere reinforced by reworked typography, which suggests the idea of water drops. The green mark that underlines the name is handcrafted to present a sense of authenticity and uniqueness. The line emphasises the close link between Spadel and nature and its environment.

Spadel' strategy and products include the challenges of sustainable development at the heart of its commitments. Spadel' desire for a more sustainable world is illustrated by their practical and measurable actions towards environmental protection: reduction of their carbon footprint, emphasis on packaging recycling, conservation of biodiversity, the establishment of catchment protection perimeters, and security guarantees for employees and local stakeholders.

Numerous distinctions, awards, certifications and prizes attest to Spadel' determination - and they encourage it to go even further to protect, improve and rethink the world around them.

Page in extremis helps you clarify and define a brand strategy that expresses your organisation's very existence. The Belgian communication agency helps your organisation convey the appropriate messages consistently in all of your communication.

Ready to talk about the meaning of your brand? Let's get in touch! inextremis.be

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Why do you need to rebrand?

There are many reasons to review your brand's dynamics.

The scattering of your organisation's visual expression occurs almost naturally as your organisation grows. Fixing this scattering is the most common reason for a branding exercise.

A brand is like a living organism. It is born, grows, becomes an adult, and sometimes grows old.

When she grows up, her expression sometimes goes all over the place. Often, several people have to deal with different dimensions of its expression. Therefore, it is essential to define rules and principles that will apply to everyone to make the mark consistent and easily recognisable by those it addresses for each of its uses.

This disintegration of the brand's visual expression happened to the Belgian association Child Focus in 2011. This is why the communications director asked the agency inextremis.be to look into the issue.

The solution to giving consistency to the brand was to develop a graphic charter that included and explained all the rules and principles of using the brand's different components.

This Brand guide contained all the rules of use for all people in charge to use the visual expression of the Belgian association.

Page in extremis knew the association well because it has produced the annual Child Focus reports since its first edition.

The Foundation for Missing and Sexually Exploited Children is an active public benefit foundation under Child Focus. Public funds cover one-third of Child Focus's needs. These funds are negotiated by project or annually—businesses and the general public fund the rest. Seven days a week, 24 hours a day, the Foundation works hard to find missing children and fight the sexual exploitation of minors online and offline.

In the years that followed, the inextremis.be agency continued to show its interest in sensitive childhood issues by providing its expertise in producing reports and brochures to the Eurochild network active at the European level.

Page in extremis helps you strengthen your brand's cohesion by developing guidelines that are easy to use and flexible enough so that your brand can express itself creatively and recognisably.

Do you want to know more? Get in touch with us!

inextremis.be

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Brand architecture is a little like an organizational chart for brands; a family tree showing who relates to whom and how. It is concerned with how sub-brands fit in with master brands, and whether or not they should at all

Paul Temporal in Advanced Brand Management - 3rd Edition.

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Meaning of a logo: the ASECAP Days logo

The ASECAP Days are two study days organised each year by ASECAP, the European Association of Operators of Toll Road Infrastructures.

The 48th ASECAP Study and information days focused on lessons learnt and how it would be possible to foster safe and mobility solutions to boost the economy and recover from the pandemic crisis by stimulating investments to reach the EU objectives of vision zero of fatalities and of CO2 emissions.

The ASECAP Days logo symbolises a motorway interchange. Crossing roads induces the concept of a meeting and exchanging ideas that are usually shared during a study day or within the framework of international conferences. Created by the communication agency Page in extremis in 2012, the logo of the ASECAP Days and its visual identity borrow the colours of the country where the annual conference is organised.

Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its supports to Page in extremis specialising in corporate and institutional communication.

ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members' networks today span more than 86,000 km of motorways, bridges and tunnels across 20 member countries.

ASECAP maintains relations with relevant international organisations, the EU institutions and the industry's main stakeholders, protecting the interests of ASECAP members regarding the deployment of a holistic cooperative transport approach.

The communication agency Page in extremis turns brands into valuable assets and ensures a strong alignment with their strategic objectives.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

More: inextremis.be

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One of the greatest opportunities with any digital branding is to integrate multiple channels together and work throughout each stage of the user journey. Social media gives us the opportunity to tie together online and offline experiences and merge them into more seamless experiences

Rowles, Daniel in Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement.

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The SBGE changes its name: welcome to Hydria!

Thanks to the resumption of operation of the Brussels-South wastewater treatment plant, SBGE has become a genuine industrial operator in the water sector. To better reflect this new identity, the SBGE changed its name and became Hydria.

Damien De Keyzer, the CEO of Hydria, give us the key to the new name: based on the Greek root "hydro", which means "water", Hydria also refers to Hydria, a vase imagined in Antiquity to collect, transport and store water: a direct link with the activity of collecting wastewater.

This new name is accompanied by a logo that directly refers to the core business: wastewater recycling.

In addition to the name change, the SBGE website has been completely revamped!

The Hydria website is now an essential tool for providing the general public with helpful information about Hydria's activities and sustainable water management in the Brussels-Capital Region.

The communication agency Page in extremis is glad to have developed the Hydria website in close collaboration with Damien De Keyzer and his experts' team.

The high positive dynamics of this partnership have made it possible to create a nice-looking, engaging,  modern corporate website easily accessible to all those interested in sustainable management of water in the Brussels-Capital Region.

Page in extremis creates major web-based communications projects for many well-known international institutions and associations. Our communication and institutional reputation know-how make us a choice partner for many Brussels-capital region public institutions.

Our online projects set the standard for digital communications in the European and public affairs space as a leading communications agency.

We have defined a very smooth process, including monitoring and quality check particularly suited to provide the best results and maximum comfort to you.

More information: inextremis.be

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The clarity of focus that a strong brand positioning gives organisations will always create more effectiveness, efficiency and competitive advantage across all operations; and from a pragmatic financial perspective, research among investment communities confirms that clarity of strategy is one of the first criteria for judging companies

Clifton, Rita in The Economist: Brands and Branding