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Menu Matters: A Taste of the Trends from the Summer Fancy Food Show

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Yosh Han: The Evolution of Perfumery, Identity, & Scent as a Journey

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A Portal Through Scent: Adventures with PerfumeVerse

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Theme Parks, Memory, and the Magic of Scent

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Born this Way: All about Olfactory Receptors

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FirstLook is dedicated to cutting the friction between founders and investors so amazing things can happen. They achieve this by sending innovative products from emerging, high-growth consumer brands directly to early-stage investors via a subscription box. By connecting everyone in an efficient and practical way, they can uncover far more diamonds unicorns in the rough than ever before. 

Join them as they rewrite the script on consumer investing!

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The Monell Center is the world’s only independent, non-profit scientific institute dedicated to interdisciplinary basic research on the senses of taste and smell.

At Monell, world-class scientists are unlocking some of the most fundamental mysteries of what makes us human. How do we use our chemical senses to communicate? What are the cellular underpinnings of taste and smell that contribute to the difference between lifelong health and chronic disease? How do our chemical senses shape human nutrition? Which genes are responsible?

Monell’s long-standing interdisciplinary model was itself a scientific experiment when the Center was founded more than 45 years ago. Today, Monell remains a nexus where outstanding scientists from many disciplines work together to focus on a common objective: understanding the mechanisms and functions of taste and smell and how these senses relate to human health. The Center’s integrated research approaches range from basic molecular biology to behavioral neuroscience, from cellular biology to comparative ecology, from analytical chemistry to clinical work with human patients.

Monell scientists are at the forefront of discovery, exploring the senses of taste and smell in order to answer pressing questions about health, behavior, and the environment that we could not even foresee a decade ago.

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Founded by Christine Haley, Perfumer Supply House offers a variety of fragrance ingredients including aroma chemicals, essential oils, bases and specialties for niche perfumers and hobbyists. With nearly 30 years of experience in the flavor and fragrance industry, they have been able to compile a solid list of manufacturers who consistently supply high quality and authentic products. Whether you are a commercial perfumer or a hobbyist, or somewhere in between, Perfumer Supply House can offer you the small quantities of materials you need for development.

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Perfumer's Apprentice is an independent fragrance house offering fragrance creators a level playing field to compete among the large house brands. 

Perfumer's Apprentice opened in 2004 as a fragrance creation boutique, the first of its kind to offer individuals the opportunity to blend perfume with their own hands using professional fragrance ingredients such as aroma molecules and specialty blends from International fragrance houses such as Givaudan, Firmenich, IFF, Robertet and many others. Soon after, Perfumer's Apprentice branched into being an online education and ingredient supply resource for fragrance enthusiasts and established Perfumers where they sell the ingredients offered in their boutique along with educational kits to help beginners appreciate the complex art and science of perfumery. 

As their customers continue to grow, Perfumer's Apprentice is expanding into a more robust small business resource by offering professional services to Indie and Artisan perfumers such as compounding, turnkey business services as well as regulatory documentation. Perfumer's Apprentice recently launched a new concept called the 'Artisan Perfume Lab Rental' which gives Perfumer's an industry-grade fragrance lab with open access to the entire library of raw materials, regulatory software, staff and lab services. In an effort to further elevate Indie and Artisan Perfumers, in 2018 Perfumer's Apprentice acquired direct-to-consumer fragrance brand 'Scent Trunk.' By vertically integrating with Scent Trunk, Perfumer's Apprentice aims to give lesser-known Perfumers visibility to a broader consumer market in a way that honors their individuality while communicating directly to the customer through the art of scent. Perfumer's Apprentice continues to seek creative ways to elevate budding perfumers through strategic partnerships with organizations such as the Institute of Art & Olfaction, Indie Perfumer's Guild, The Fragrance Foundation, and the Fragrance Creators Association. 

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As one of the most influential personalities in the world, Jeremy Fragrance is the winner of the Fragrance Foundation Consumer Choice Award for Fragrance Influencer of the Year- two years in a row! 

With more than 700,000 subscribers on YouTube and 100,000 followers on Instagram, Jeremy is an entrepreneur at heart with a passion for scents. He raised an impressive $800,000 in just 30 days with a record-breaking Kick Starter campaign, then launched his own brand, Fragrance One. 

As our Luminary, Jeremy and team Perfuamrie look forward to collaborating and sharing more of what we love with the world.

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Andrea Bifulco is the founder of Nose University, which teaches  children about their sense of smell. 

Nose University offers olfactive programs and workshops that explore the connections between scent and science, art, writing and language. Before starting Nose University, Andrea worked in corporate fragrance development at the Estée Lauder Companies, scented print development at Orlandi, Inc. and fragrance R&D in the Estée Lauder Laboratories. 

Andrea lives on Long Island, New York with her family.

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GUS ROMERO is a Fashion stylist in NYC and an aspiring Perfumer. A native of Buenos Aires, Argentina, of Portuguese and Spanish descent, Gus was brought up in a culturally diverse environment that forged his aesthetic perception. His family’s deep traditions inspired a love for nature and some of his most vivid memories have connections to the sense of smell. Earlier in life he pursued a career in Chemistry, cut short by his moving to the US. Despite having taken a different professional path, Gus has always kept his passion for perfumery alive. Over the years he has pursued a formal education by attending courses at Pratt Institute, GIP in Grasse, ISIPCA in Versailles and most recently at the IAO in Los Angeles. He believes NYC deserves a “well structured” learning program for aspiring perfumers and is working with many contributors to achieve that.

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Christopher Diienno launched his journey into fragrance with a passion for the art and an emphasis on the science of perfumery. He is most inspired by exploring the scent memories that shape our lives.

Introduced to the industry in 1983 via RBD, Diienno’s success includes contributions to some of the most successful fine fragrances today. As a research & development pioneer, he uncovered many groundbreaking insights into the mystery of scents. At Givaudan-Roure, Quest, Givaudan, then Drom, Diienno deeply enjoyed creative development.

Diienno reigned as the 60th President of the American Society of Perfumers (ASP). Now as its current Chairman and serving on the Board of Directors since 2009, Diienno sees a greater need than ever for education, support, and promotion of Perfumery in our industry today. 

Christopher Diienno currently serves as the Vice President of the Society of International Perfumer Creators, for which he is a founding member. Sharing Perfumarie’s mission, Diienno is an advocate of our celebration of Perfumers around the world. 

Diienno’s company, MOCA Fragrances, consultants for top fragrance companies. Through all of his projects, he hopes to foster a greater general awareness of fragrance as art. 

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Joe (@JoeSCENTme) is a fragrance enthusiast, collector and reviewer on YouTube.

“I became a serious collector of niche perfumes back in 2009. Taking a deeper dive into my passion, I started a channel in July 2016 and simultaneously launched my social media campaign on Instagram and Twitter. I created my channel because I enjoy influencing and inspiring others to find and discover this wonderful 🌍 too. I enjoy taking others with me on my fragrance journey while helping others connect with theirs!”

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The American Society of Perfumers, Inc. (ASP) is a non-profit organization, founded in 1947, with a current membership of approximately three hundred qualified perfumers.  The ASP has officers and a Board of Directors, who are nominated and voted into office by the membership to uphold the Bylaws and provide a vision for the future.

ASP members are perfumers, noteworthy individuals, fine fragrance creations, new consumer products, and corporations in the fragrance world have been recognized for their individual contribution to the industry. In our shared vision, we will create and cross-promote new experiential events to reveal the art and spotlight expressions of creativity within the art of perfumery.

ASP strives to foster and encourage the art and science of perfumery in the United States and to represent their community internationally. This is accomplished by promoting professional exchange with a high standard of conduct within the fragrance industry.  

Perfumarie is committed to showcasing ASP members, collaborating, innovating and inspiring new multi-sensory experiences together.

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Carlos Powell created Brooklyn Fragrance Lover to share his passion for all things scented. His fragrance reviews and collaborations have inspired his viewers to explore the vast range of fragrances that the industry has to offer. Seeking a medium to exchange sentiments with other fragrance connoisseurs, Carlos turned to YouTube to spread the word. 

As a Brooklyn native, Carlos has used his proximity to explore the brands readily carried in the New York area. This exploration has allowed him to cultivate his familiarity for countless designer, niche, and independent fragrances.

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Steven Gavrielatos created Redolessence to shed light on the artistry and subjectivity of fragrance. His YouTube reviews of a diverse range of fragrances have helped both women and men find their perfect olfactory accessory.  What started as an exercise in connecting with like-minded individuals transformed into an outlet to educate and inspire. 

Currently owning over 1,000 bottles, Steven uses his synesthesia to continue to explore various synesthetic landscapes and color palettes produced by scents from all genres and olfactory families.