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Starting an eCommerce and have Brick & mortar store too? How are you going to manage them both? Our answer - Pretty easily. In this article, we have shared how you can use the Best Point Of Sale software to manage your inventory, your sales across your store and your eCommerce.

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We take a look at Nike's marketing strategies to see what they have done to achieve and maintain their high level of market dominance over the years."

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We are sharing these useful tips to increase customer engagement in e-commerce. Use them to give you, and your customers, more improve sales, you’ll ultimately be needing more potential buyers who can keep coming back to your business

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How to spine awesome Jewelry Photos that will boost your conversion

A virtually perfect picture ends up with the intensified elements in the image. When it comes to online marketing, product photography has climbed new heights to attract potential buyers towards products, and make interaction possible. Working on jewelry photography carries its own set of challenges. 

The product to be captured can be a small or a huge one, reflective and staging shoot can also be difficult. Apart from that, a lot of emphasis needs to be given to the detailing part.

Common Mistakes to trick in Jewelry Photography

1. The rule of 3 

This rule defines 3 imperative factors for unblemished product photo creation are the background you choose, focus/of points you peek at, and the style to edit. Adding relevant backgrounds related to the color, texture, and profile can be of e-commerce advantage.

2. Check whether the photograph is fit to edit

There may be online photo editing tools, yet if the picture is originally clicked with perfection it aids better editing options. There is not much editing needed now when you click the pictures with perfection. But if you still feel the wish to edit then hire someone more proficient to ensure specifications (the photo editing companies with healthier reviews). Online photo editing tools aid much but for vital business snaps you better hire someone who is more experienced.

3. Poor Focus Peaking

Every solitaire you shoot differs in form, size, outline, reflection characteristics, edges/verges, type, and appeal. You need to learn the nature of the projected jewelry and strategize your action accordingly. The manual focus has been working better over mechanized focus. Your action plan is to be formulated bestowing to the object, to be snapped, as in these

potting and modification of problems with used lens snags 

Light to be projected or the background light peeping in

Focus measures depend upon

How do you see the article, in which form? 

Which angle is a perfect angle for the shot? 

What should be the ratio and sensor of the lens, purposed? 

4. Choose non-white and non-black background

Opt for other than the monotonous black and white backgrounds. Prefer the lighter shades of grey (for the e-commerce websites with white page background) to segregate the image from the rest of the page.

5. AF points have to be manipulated as a prerequisite

System application episode detection focusing technique used by photographing cameras like DSLR and other similar product photography lenses is best advisable for jewelry photography.  Under this, the vast majority of light getting through the perspective is reflected upwards by the mirror to the optical viewfinder, which gives you a chance to see accurately the camera focal point. Follow this! 

6. Overcoming camera lens distortion

Distortion for lenses can be from the below facts

Mustache or chromatic aberration, both of which can be resolved using ACR.

Abruption movement while the shoot - Photography of jewelry is so precise that you better be extra non-moving and there you get perfect click for the minutest jewelry.

Are your photo editing choices updated as per the need of the war or online photo editing portals? 

Crucial is not what you disassemble, but also what you assemble. Creative manipulation lines a superior picture but important is which part of the original image you crop and what you insert new to the picture. This edit may be in respect of color, themes, or texture to be trending to gain expanded love.

With the trending occasions, there has been an incredible leader with online photo editing apparatus helping a vital percentile of professional photography edits. But there are some preventive footsteps jotted down, that you are following.

Dispensation should not be overdone

Amateur and commencing photo editors commonly add a non-identical effect that either does not suit the prerequisite or looks like the image is overlapped by the edits. So, understanding of using only what and how much is required is important thereby saving the user from concluding a less attractive image.

2. The composite image serves best for single object image or multi-element image

Every problem has a solution. The composition is amongst the key factors that make an image dwell. With one element of jewelry, it's easy to pop it amidst the skin but with multiple elements, you need to think harder. 

Standard of thirds, the fundamental method for assisting with the piece, will drive the craziest image for your user. It is a method to view the picture in 9 distinct areas and is used to make eye-catching images. The theory is to insert the fascinating elements along the lines, on the convergence between the lines, or inside the 9 areas. It is then you will have an extraordinary product image.

3. Magnificence lies in the eyes of the observer 

Not following the beauty standards wherein it can be a competitive advantage. Focusing only on a fair, tall, and slim model would be indifferent to viewers who are fat or black or smaller in height, who can be your potential buyers. Try something uncommon to the folk, you will see love to your work by all biased sections and increased popularity thereby.

4. Cool color grading: A two way perspective of color grading 

Primary and secondary levels of color grading have to be wisely practiced throughout the project. This includes deciding upon which one is to be used and where. Primary grading manipulates the color density curves across the whole frame while the secondary grading segregates saturation and brightness to bring alterations in saturation, color tone and glow, in range. This will have a slight or no effect on the color balance range.

Wrapping up, 

With a few common crucial tips for jewelry photography. Think you have got the perfect camera lenses, but still not able to reach the acute sharpness. Make a move and find out does your device with 100% coverage for the viewfinder, weather resistance, high per second frame duration, and autofocus performance option. Whether you are a beginner or a pro, to jewelry photography, team PixelPhant will give you the best-edited product images for your jewelry product to fight in the competition. We are here to help you with the best product images if you are stuck somewhere. So Keep clicking & keep converting!

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Best Ring Light for Photography. In this modern time of Instagram influencers and vloggers, photography is becoming more and more accessible, with more people

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Email marketing is so powerful that it can help you retrieve your abandoned cart customers, make your existing customers your loyal customers, and build strong relationships with new customers.

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Discover the best eCommerce CRM software tools and take your customer experience to the next level. Manage customer relationships more effectively

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Tips to Use Thank You Pages to Improve Customer Loyalty

Would you like to increase consumer loyalty while growing your sales and conversions? it's time your can create thank you page on your website. then customer revisit your website and interact an action in your site

We know that basically thank your page is designed to make trust with your visitors by showing them that you're focusing on the various way they connect with your image. You'll need to show these messages when a client buys into your email list, finishes a structure, or purchases an item from your online store.

Be that as it may, did you know there are alternate approaches to get more worth from your thank you page? You can get a greater commitment on your site and fabricate a solid establishment of trust with new and existing clients. 

Today we will take a look at a few different ways you can utilize thank you pages to improve brand dedication and develop your business.

Improve Customer Trust

For additional assistance clients have a positive outlook on their choice and use the "decision steady" inclination, welcome them to do this: read past audits and tributes on your site. 

Doing this builds their feeling of trust with your image and liking.

Encourage Customer to Take Action Another superb method to improve client loyalty is to request that they make an auxiliary move on the thank you page. There are endless things you can request that your guests do, and they will all fluctuate extraordinarily relying upon your industry. 

Here are some of the most attractive optional activities organizations add to their thank you page: 

Pursue an online course 

An Account Create 

Customer Feedback

Follow online media accounts 

These various activities urge clients to become more acquainted with your image, which will help them trust your organization over the long run. 

There is additionally a huge load of various ways you can add these ideas to your thank you page. One of my #1 ways is with the lead age device OptinMonster. The simple-to-utilize simplified manufacturer makes it overly quick and easy to make custom popups for your thank you pages. The best part is it works consistently with all sites, including those utilizing Shopify or BigCommerce.

Display Social Proof

Then, we should talk about the benefit of adding social verification to your thank you page. On the off chance that you don't have the foggiest idea, social evidence is a mental wonder where individuals are bound to trust or settle on a buying choice dependent on the assessment of others. 

It's a little basic to see item audits or tributes on critical site pages. All things considered, tributes can improve transformations on deals pages by 30%. Be that as it may, have you considered adding social evidence to your thank you page? At the point when a client purchases something from your online store and gets the affirmation message, you can construct trust by showing clients the thing different clients have said about their buy. 

At the point when new clients or subscribers see that others focused on your image and saw huge outcomes, they will confide in your organization. You don't need to add a huge load of tributes, by the same token. A few short yet amazing tributes will take care of business.

Improve shareability and distribution The thank-you page is the best way to get new fans to share the word about you. So add a motivating force on your thank-you page requesting that individuals suggest you, welcome their companions, or offer via online media.

If you want to learn more about eCommerce, product photography, product image editing, and how to grow an online business please click on this link- https://pixelphant.com/blog

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Find out which UK marketplace startups are using innovative business models and niche audiences to drive e-commerce trends in 2021 and beyond

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Facebook Remarketing: A Simple Guide to Enhance eCommerce Growth. Want to grow your e-commerce sales using Facebook Ads? These are the strategies that you need to try.

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Boost your E-commerce sales with the  below trending finish lines

Every online store carries almost the same goal that is to increase sales and traffic which will result in profits in return. It only sounds simple, but in reality, it is not as it sounds. Many people think that using e-commerce in an effective manner will lead their business to climb up the ladder of eternal success. Today, it is noticed that individuals spend their heavy time online, and thus enhancing the marketing strategy of yours will potentially increase more market and will drive more sales. 

Customers are craving speed and convenience until their doorstep, and vendors are thinking outside-of-the-box to create some really remarkable experiences for potential customers. 

Top predictions and trends for 2020

The need for experts in the field of paid media  

Paid media is a stream in which everything changes in one or another aspect every day. It is important to secure the returns by the team of paid media as it carries a high cost with the difficulty in retaining the team. It is one of the most evocative and expensive to boot. The days are gone when you can expect the return of $1000, 000 by spending on the paid media. 

Content and Commerce take precedence 

Approaching a content strategy in digital marketing has some significant challenges. Content and commerce both will move to be a moneymaker for the brands because the paid media and paid media team are a bit costly than other forms of sources. Those who can give the high-frequency content gains the advantage as digital content continues to take precedence among the consumers.

The retail workforce will change  

To fulfill the offline experiences needed, it is essential to entirely change the workforce in the retail business. Various companies do not need to scale offline experiences. In spite, millennials will go on the track to dominate online commerce and digital marketing channels leveraging what is for the first time ever 4 generations in the workforce at the same time.

Trends to be used in 2020

The goal of an online store is to drive traffic and enhance sales. Whether you are about to sell your first item or want to double your sales, you should be proactive in your strategies to promote your business. Fortunately, there are a lot of methodologies you can apply to promote your e-commerce. Therefore here are some of the ways you can apply to enhance the business of your online store.  

Linking to more paid media 

Google is one of the most dominant players in generating retail market and e-commerce sales, dragging back ads from various advertisers, and local deliveries from sites like Amazon. E-commerce retailers will be able to adopt the quick new Facebook Search ads and few of the retailers will achieve great success with it. A lot of Amazon Sellers will start to feel the profit squeezer as Amazon Sponsored Ads collecting gets out of control. 

Have the active Instagram 

With the help of Instagram, you can represent a big business opportunity. It has over 500 million users every day, Instagram as a social media platform has become increasingly one of the biggest apps, to connect the brand to the influencers and to the customers. But utilizing Instagram for your business is not an easy task to do, as you can just post a picture with a witty caption. You can enhance your reach by strategizing the hashtags at the right time in the day. The engagement of customers can be carried by using the giveaways and different contests, with your products in the form of prizes. With this, you can add the link of your product as well in order to give a direct link of purchase to your followers. If you want to generate more leads through Instagram read this best 9 Best Ways to Generate Leads Using Instagram for eCommerce.

Content, Community, and Commerce became the direct source of success 

In the world of digital marketing, content marketing and SEO are at the same place. Most of the E-commerce stores use the content to enhance their business. Online stores have their product images optimized for the searching part, but it's not the best practice to use for. Google is about to push more informational content to use for digital marketing. This is the time when customer experience and product quality are the two main cornerstones for engaging more and more of the audience to your store. So many people spend their major time online, therefore it’s very necessary to grab the attention of your customers by the way of content. 

Create a “Real- brand”: communicate, convert, measure and repeat 

It's a good practice to form your own brand and work for it. There should be frequent communication with your customers so that you can get their pain points. Just do the things to do the branding of almost everything for delighting and making your customers the happy one. When retailers connect with their audience through their brand, then only various successful examples can be seen. Thus the focus should be on developing the customer's relationships and brand association.

Trap the press and influencers 

Publicity is one of the very old methods used to improve the popularity of the business. In order if you want that your audience knows more about your brand identity and products, you can publish the stories for posting, you can send that to the journalists and bloggers to help you promote your online store. 

In what way consumers shop across the globe? 

When interacted with the consumers and asked their shopping behaviors before making a purchase in a physical type, 39% of digital consumers have gone through a brand’s website, 36% were interested in reading customer reviews, 33% attempted to match the price of the product before making the purchase online and 32% of them were busy in finding the brand on Amazon.

In about the last six months, 78% of global respondents to different websites made a purchase on Amazon, 65% have made it in the physical store, 45% on a branded online store, 34% on eBay, and the remaining 11% on Facebook. 

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Develop viral marketing campaigns to go viral in the market! Apply these proven viral marketing techniques that bring results.

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Find the most effective photography marketing ideas to grow your business, online and offline! Complete with tips for SEO, social media, and many more.

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Your eCommerce Site Speed is slowing your profits

2. Too Many Widgets and Plugins

If you are using Shopify, or WordPress, you might be using plugins to enhance your site and add features with the theme you choose.

But the more plugins or widgets you add to your site higher the load time would be. Hence, it is highly recommended to use only necessary plugins, that from a verified developer.

What is the first thing you observe about a website?

- Landing page? Well even before that.

It is the speed at which the site was loaded. The first content that was visible and the response that you got back when you clicked on that button.

Similarly, an eCommerce site’s speed is a crucial factor in the customer experience. And in this are article we are going learn everything about :

Why your eCommerce site speed is important?

What factors affect your eCommerce site speed?

How can you improve your eCommerce site speed?

Hence without wasting any more of your time, let us begin with this amazing article.

Why your eCommerce site speed is important?

We can summarize various reasons for eCommerce site speed in just two points:

1. Customer Experience

The first and the most important reason why you should focus on improving your eCommerce site is to improve the customer experience.

Better customer experience means a higher conversion rate, which also means higher profit.

Moreover, according to a report from Google, if the site increases the site speed by 1 sec, the conversion rate rises by 26%.

2. Customer Loyalty

Today, customer loyalty is on the fingers of your customer experience. This means if you wish to increase your customer retention rate, you need to work on your site speed.

According to a report by Skilled, you can lose 79% of the customer due to a bad customer experience due to higher loading time.

Hence if you are looking to increase your customer retention rate as well as grow your profits, we highly suggest you increase your eCommerce site speed.

3. Website Ranking

If one thing is improving a customer experience, Google would consider it as a positive sign to grow your ranking. This is a fact and hence an important factor in ranking your site. According to Google, your site must load in under 2 sec and the most preferred site is under half a second.

What factors affect your eCommerce site speed?

Now that you are aware of the importance of eCommerce site speed, you shall also check for the factors which affect your site speed the most.

2. Too Many Widgets and Plugins

If you are using Shopify, or WordPress, you might be using plugins to enhance your site and add features with the theme you choose.

But the more plugins or widgets you add to your site higher the load time would be. Hence, it is highly recommended to use only necessary plugins, that from a verified developer.

Also, Read- Best Shopify apps to Increase Sales 2021

3. Slow Server / Hosting

Another factor that can result in lower eCommerce site speed is running your site on a bad server or hosting. If you have taken care of all the factors to ensure your site speed and still can’t get the best speed, maybe you should have a look at your hosting provider.

It is highly recommended to use the best hosting service providers and avoid using less popular services just to save some money.

How can you improve your eCommerce site speed?

Along with keeping the above points in mind, here are some additional steps that you can take to improve your eCommerce site speed.

1. Image File Formates

The best way to ensure that you are keeping your eCommerce site speed at its best is by making sure you are using the right image format. Use .jpg or .jpeg file formate for the best practises.

2. Avoid Redirects

There are multiple occasions when you have to redirect your visitors to another page. And while it might be a good way to bring your potential customer to the right page, it takes a lot more time.

This messes up with the site speed and the customer experience. Moreover, redirect also results in falling of ranking of that particular page, hence avoid redirecting in most case possible.

3. Compress data

Last but not the least, if you are using excessive CSS or javascript on your site, we recommend you compress your code files. While you would need some understanding of codes and other terminologies, but compressing your files will surely help you with your site speed.

And Wrapping Up

We can conclude how important eCommerce site speed can be for you if you wish to gain more profit. But this is not the end. Head over to PixelPhant blogs and learn about some of the best blogs that you can read to learn more about eCommerce, product photography and product image editing.

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In this series of eComstories, today let's learn SSENSE is not just a fashion eCommerce you know. Click to read more.

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Instagram Live Shopping is a new way for online sellers and brands to sell their products during the Live stream.

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SMS marketing can help you reach your customers where they are the most: Their phones. Learn SMS marketing strategies to grow your online sales